• Fashion & Textile Research Journal
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• v.24 no.3
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• pp.279-288
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• 2022

This study aims to derive the need for middle-aged women to consider using fashion product applications, styling, and personalized styling services. To analyze the fashion styling considerations of middle-aged women, 200 women in their 40s and 50s were surveyed. Middle-aged women usually tend to shop through home shopping, department stores, fashion soho (Small office home office) malls, and open market-type applications, and purchase fashion products more than two or three times a month, spending an average of less than 50,000 won per month. Middle-aged women consider choosing appropriate clothing based on the occasion and place, complementing the flaws of the changed body type as well as taking into account the weather in the styling process, and seek to showcase a sophisticated, luxurious, and youthful image through styling. However, they are confused and face difficulties in fashion styling, with regard to not only overall body shape but also partial body changes, such as increasing waistline, flabby thighs and arms, and decreasing hip volume. In addition, middle-aged women were looking for expert advice on styling to help them look the best. They also wanted to solve the difficulties of making a right choice amid the overflowing information related to fashion. The results of the study contribute to identifying products that meet the needs of middle-aged women and help develop detailed consumer-tailored marketing strategies, thereby improving sales of fashion products.

• Fashion & Textile Research Journal
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• v.11 no.3
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• pp.390-398
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• 2009

The research purposes are (1) to identify male market segmentation based on fashion involvement, (2) to compare purchase intention of clothing items and store attribute evaluation at two different retail formats, department store and internet shopping mall, and (3) to compare the influence of store attributes on intention to purchase fashion products at two retail formats among segments. The data are collected from 275 male consumers through internet research institute. The major results of this study are as follows. First, the dimensions of fashion involvement are identified into external involvement and internal involvement. Male respondents present high mean scores on external involvement items, emphasizing social roles of clothing. Two involvement factors generate three market segments: high involvement group(32.4%), external involvement group(44%), and low involvement group(23.6%). Second, high involvement group shows higher mean scores on purchase intention of seven clothing items than low involvement group. Third, department store attributes are identified into four factors, product assortment, quality per price, service, and symbolic image, while internet shopping mall includes assortment & convenience, quality per price, and symbolic image. High involvement group again presents higher mean scores on each retail attribute factor than low involvement group. Finally, quality per price is the most significant variable to explain the purchase intention at department store among three market segment, whereas assortment & convenience and quality per price are important predictors to increase purchase intention at internet shopping mall. However, relative importance of each attribute variable is different among three involvement groups.

• Fashion & Textile Research Journal
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• v.24 no.6
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• pp.719-730
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• 2022

This study explored the impact of beauty influencers' characteristics and product characteristics on new product acceptance intentions and studied the mediating effects of consumer trust in this process. A survey was conducted from February 22, 2021, to February 28, 2021, with Gen Y and Gen Z women in China, and 379 questionnaires were analyzed. The conclusions are as follows: First, the characteristics of beauty influencers are authenticity and expertise, similarity, attractiveness, interactivity, familiarity, and trustworthiness; product characteristics are cost, image, product quality, product perception, sales promotion, and sustainability. Second, partial beauty influencers' characteristics and partial product characteristics have a positive impact on consumer confidence and acceptance intention of the new product. Third, the mediating effect of consumer trust in the process by which beauty influencers' characteristics and product characteristics influence the intention of new product acceptance was determined. Therefore, when beauty companies use influencers in marketing, it is necessary to understand their characteristics, consider their professionality and authenticity, examine their reliability, and assess their ability to form connections with images and viewers that match their products. Additionally, to increase the acceptance intention of new products, companies should present the price of high-quality products, product sensibilities, and corporate images of products and establish measures that can positively affect consumers' acceptance intention of new products by combining them with the characteristics of beauty influencers.

• International Journal of Costume and Fashion
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• v.13 no.2
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• pp.31-51
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• 2013

Hawaiian textile art has inspired artists and fashion designers worldwide and accounts for the high value of vintage Hawaiian apparel as collectibles. Other than tropical designs, a large portion of the textile art showcased the ethnic diversity of Hawai'i. In the 1800s, Hawai'i attracted immigrants from all over Asia, and the majority of Hawaii's residents today claim Asian ethnicity. This ethnic mix was made visible in textiles, a trend championed by Alfred Shaheen, an apparel manufacturer who loved Asian designs. He was committed to the celebration of cultural diversity at a time when Hawai'i was rapidly westernizing. The team of Asian textile artists he led created textile designs based on motifs and imagery from Asia. Shaheen's passionate vision led to the unique textiles produced in the 'golden age' of Hawaiian textiles, from 1940 through the 1960s. Alfred Shaheen has been called "Hawaii's Master Printer" and has been credited for turning Hawaiian textiles into art. The author's interviews with Mr. Shaheen were conducted over a decade, and form the basis for this paper in which Shaheen's own words are used to discuss his use of textile art in the transformation of the Hawaiian textiles and garment industry.

• Proceedings of the Costume Culture Conference
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• 1998.09a
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• pp.3-4
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• 1998

• Fashion & Textile Research Journal
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• v.13 no.1
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• pp.73-81
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• 2011

The purpose of this study was to examine the effect of consumption values on well-being attitude and the effect of well-being attitude on well-being oriented behavior. This study administered a questionnaire survey to adults between 10s and 60s who lived in Seoul, Daegu, and Kyungbuk region. Data collected from 285 respondents were analyzed by descriptive statistics, t-tests, ANOVA tests, factor analyses, and structural equation modeling (SEM). The model of the study was tested by structural equation modeling and the results of SEM revealed positive effects of social value and functional value on well-being attitude and positive effect of well-being attitude on well-being oriented behavior. The results of t-tests and ANOVA tests showed that there were significant differences in consumption values, well-being attitude, and well-being oriented behavior among marital status, age, educational level, and income level groups.

• Proceedings of the Costume Culture Conference
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• 2003.02a
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• pp.8-8
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• 2003

• Proceedings of the Korean Fiber Society Conference
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• 1993.06b
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• pp.667-672
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• 1993

• Fashion & Textile Research Journal
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• v.9 no.5
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• pp.528-537
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• 2007

The aims of this study was to provide useful informations to the uniform industries to promote the production of the functional and esthetical goods. The subjects of this study were the 243 department woman employees in Daegu City. The data were analysed through factor analysis, one-way ANOVA, Scheffe-test, $x^2$-test, and t-test. The result were as follows; The ages were from 20 to 50 years old, and their working divisions were clothing (46.5%), food (18.1%), miscellaneous (14.4%), daily articles (11.1%). The evaluation of characteristics of their uniform was somewhat unsatisfactory (2.65) and showed the significant differences among the age groups. The unsatisfaction of blouse materials (2.11) were the highest among the evaluation of the materials, and the inconveniency of sitting posture with folding knees were the highest (3.98) and showed the significant differences among the working division groups. The significant differences of the fitness were showed in the sleeve length of blouse, the length of vest, and the length of trousers.

• Proceedings of the Korean Fiber Society Conference
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• 2003.04a
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• pp.402-403
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• 2003

Garment manufacture represents the final stage of processing a finished fabric. The main task of the garment manufacturer is to produce shell structures out of flat fabrics to match the shape of the human body, and the most acceptable means of joining textile materials for apparel use is by sewing. On the sewing process, the bottom layer is pushed forward by the feed-dog, but the presser foot tends to retard the passage of the top layer. Since the friction between the layers is low, is possible that the components will move out of phase and pucker. (omitted)