• Asia-Pacific Journal of Business
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• v.12 no.3
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• pp.51-69
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• 2021

Purpose - Based on literature studies of movie reviews and movie ratings, this study raised two research questions on the contents of online word of mouth and the number of movie screens as mediator variables. Research question 1 wanted to figure out which topics of word groups had a positive or negative impact on movie ratings. Research question 2 tried to identify the role of the number of movie screens between movie ratings and box office outcomes. Design/methodology/approach - Through R program, this study collected about 82,000 movie reviews and movie ratings posted on Naver's movie website to examine the role of online word of mouths and movie screen counts in 10 movies that were considered commercially unsuccessful with fewer than 2 million viewers despite securing about 1,000 movie screens. To confirm research question 1, topic modeling, a text mining technique, was conducted on movie reviews. In addition, this study linked the movie ratings posted on Naver with information of KOBIS by date, to identify the research question 2. Findings - Through topic modeling, 5 topics were identified. Topics found in this study were largely organized into two groups, the content of the movie (topic 1, 2, 3) and the evaluation of the movie (topics 4, 5). When analyzing the relationship between movie reviews and movie ratings with 5 mediators identified in topic modeling to probe research question 1, the topic word groups related to topic 2, 3 and 5 appeared having a negative effect on the netizen's movie ratings. In addition, by connecting two secondary data by date, analysis for research question 2 was implemented. The outcomes showed that the causal relationship between movie ratings and audience numbers was mediated by the number of movie screens. Research implications or Originality - The results suggested that the information presented in text format was harder to quantify than the information provided in scores, but if content information could be digitalized through text mining techniques, it could become variable and be analyzed to identify causality with other variables. The outcomes in research question 2 showed that movie ratings had a direct impact on the number of viewers, but also had indirect effects through changes in the number of movie screens. An interesting point is that the direct effect of movie ratings on the number of viewers is found in most American films released in Korea.

• Journal of information and communication convergence engineering
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• v.17 no.1
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• pp.41-48
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• 2019

In recent years, sentiment analysis research has become popular. The research results of sentiment analysis have achieved remarkable results in practical applications, such as in Amazon's book recommendation system and the North American movie box office evaluation system. Analyzing big data based on user preferences and evaluations and recommending hot-selling books and hot-rated movies to users in a targeted manner greatly improve book sales and attendance rate in movies [1, 2]. However, traditional machine learning-based sentiment analysis methods such as the Classification and Regression Tree (CART), Support Vector Machine (SVM), and k-nearest neighbor classification (kNN) had performed poorly in accuracy. In this paper, an improved kNN classification method is proposed. Through the improved method and normalizing of data, the purpose of improving accuracy is achieved. Subsequently, the three classification algorithms and the improved algorithm were compared based on experimental data. Experiments show that the improved method performs best in the kNN classification method, with an accuracy rate of 11.5% and a precision rate of 20.3%.

• Proceedings of the Zoological Society Korea Conference
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• 1995.10b
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• pp.238.1-238
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• 1995

No Abstract, See Full Text

• Proceedings of the Korean Society of Sericultural Science Conference
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• 2002.10a
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• pp.78-78
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• 2002

No Abstract, See Full Text

• Journal of the Korean Data and Information Science Society
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• v.23 no.6
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• pp.1203-1212
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• 2012

In this paper, we consider the development of round key generator of DES (data encryption standard) based on Microsoft Excel Macro, which was adopted as the FIPS (federal information processing standard) of USA in 1977. Simple introduction to DES is given. Algorithms for round key generator are adapted to excel macro. By repeating the 16 round which is consisted of diffusion (which hide the relation between plain text and cipher text) and the confusion (which hide the relation between cipher key and cipher text) with Microsoft Excel Macro, we can easily get the desired DES round keys.

• The KIPS Transactions:PartB
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• v.12B no.2 s.98
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• pp.115-122
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• 2005

The sub-mage matching problem in which one image contains some part of the other image, has been mostly investigated on natural images. In this paper, we propose two sub-image matching techniques: mesh-based method and correlation-based method, that are efficiently used to match text images. Mesh-based method consists of two stages, box alignment and similarity measurement by extracting the mesh feature from the two images. Correlation-based method determines the similarity using the correlation of the two images based on FFT function. We have applied the two methods to the text verification in a postal automation system and observed that the accuracy of correlation-based method is $92.7\%$ while that of mesh-based method is $90.1\%$.

• Journal of the Korea Society of Computer and Information
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• v.29 no.5
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• pp.31-38
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• 2024

In this paper, we propose an ASAP(AI-driven Service for Advertisement Production) application that provides a generative AI-based automatic advertising image production service. This application utilizes GPT-3.5 Turbo Instruct to generate suitable background mood and promotional copy based on user-entered keywords. It utilizes OpenAI's DALL·E 3 model and Stability AI's SDXL model to generate background images and text images based on these inputs. Furthermore, OCR technology is employed to improve the accuracy of text images, and all generated outputs are synthesized to create the final advertisement. Additionally, using the PILLOW and OpenCV libraries, text boxes are implemented to insert details such as phone numbers and business hours at the edges of promotional materials. This application offers small business owners who face difficulties in advertising production a simple and cost-effective solution.

• International journal of advanced smart convergence
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• v.12 no.1
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• pp.164-172
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• 2023

In this study, we identify the recognition of 'The First Slam Dunk', which is gaining popularity as a sports-based cartoon through big data analysis of social media channels, and provide basic data for the development and development of various contents in the sports industry. Social media channels collected detailed social big data from news provided on Naver and Google sites. Data were collected from January 1, 2023 to February 15, 2023, referring to the release date of 'The First Slam Dunk' in Korea. The collected data were 2,106 Naver news data, and 1,019 Google news data were collected. TF and TF-IDF were analyzed through text mining for these data. Through this, semantic network analysis was conducted for 60 keywords. Big data analysis programs such as Textom and UCINET were used for social big data analysis, and NetDraw was used for visualization. As a result of the study, the keyword with the high frequency in relation to the subject in consideration of TF and TF-IDF appeared 4,079 times as 'The First Slam Dunk' was the keyword with the high frequency among the frequent keywords. Next are 'Slam Dunk', 'Movie', 'Premiere', 'Animation', 'Audience', and 'Box-Office'. Based on these results, 60 high-frequency appearing keywords were extracted. After that, semantic metrics and centrality analysis were conducted. Finally, a total of 6 clusters(competing movie, cartoon, passion, premiere, attention, Box-Office) were formed through CONCOR analysis. Based on this analysis of the semantic network of 'The First Slam Dunk', basic data on the development plan of sports content were provided.

• Journal of the Korean Data and Information Science Society
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• v.26 no.6
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• pp.1259-1269
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• 2015

Recently, big data is positioning as a keyword in the academic circles. And usefulness of big data is carried into government, a local public body and enterprise as well as academic circles. Also they are endeavoring to obtain useful information in big data. This research mainly deals with analyses of box office success or failure of films using text mining. For data, it used a portal site 'D' and film review data, grade point average and the number of screens gained from the Korean Film Commission. The purpose of this paper is to propose a model to predict whether a film is success or not using these data. As a result of analysis, the correct classification rate by the prediction model method proposed in this paper is obtained 95.74%.

• Communications of Mathematical Education
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• v.25 no.3
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• pp.607-627
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• 2011

The purpose of this study is to analyse teaching and learning effects of the structural-mapping used instruction and to find out the characteristics of problem solving process in permutation and combination. For this study, two classes of 11th grade students(67 students) were randomly selected from S high school in D city. One of them was assigned to the experimental group and the other to the control group, respectively. Four lectures of the structural-mapping used instruction were carried out in the experimental group and same amount of lectures of the text book oriented instruction were carried out in the control group. The research findings are as follows. First, the structural-mapping used instruction is shown to be more effective in achievement than the traditional textbook-oriented instruction. Second, the ball-box model is found out to be easier and simpler than the selection-distribution model. Third, students who used the ball-box model are properly able to use both model.