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뉴미디어 플랫폼 시대의 스포츠미디어 가치: 미디어 인게이지먼트와 공감의 역할 (Sports Media Value in New Media Platform Era: The Role of Media Engagement and Empathy)

  • 최의열;전용배;김현덕
    • 한국응용과학기술학회지
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    • 제39권3호
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    • pp.433-441
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    • 2022
  • MCN 스포츠 중계의 미디어 인게이지먼트, 미디어 공감, 그리고 미디어 가치와의 관계를 규명하기 위한 이 연구는 MCN 스포츠 중계 시청 경험을 가진 시청자 총 324명을 대상으로 비확률 표본 표집 중에서 목적 표집법을 통해 설문조사를 실시하였다. 탐색적 요인분석을 실시하여 타당도를 확인하였으며, Cronbach's α 검사를 실시하여 신뢰도를 조사하였다. 또한 상관관계분석을 실시하여 판별타당도를 검증하였으며, 연구가설을 검증하기 위해 선형 회귀분석을 실시하여 다음과 같은 결론을 도출하였다. 첫째, MCN 스포츠방송과 관련하여 미디어 인게이지먼트가 미디어 가치에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 미디어 인게이지먼트가 미디어 공감에 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 미디어 공감이 미디어 가치에 긍정적인 영향을 미치는 것으로 나타났다.

Study on the Recognition and Purchase Status of Eco-Friendly Oral Hygiene Products

  • Su-min Jeon;Do-Seon Lim;Jae-kyeong Kim;Jae-ui Lee;Su-hyeon Lee;Seong-eun Park;Im-hee Jung
    • 치위생과학회지
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    • 제22권4호
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    • pp.241-248
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    • 2022
  • Background: Plastic waste generates pollutants in the process of incineration or landfilling, and accumulates in water or marine organisms, causing adverse effects on the environment and the human body. Recently, various eco-friendly oral hygiene products (Eco-OHPs) such as bamboo toothbrushes and biodegradable plastic toothbrushes have been developed. Therefore, this study aimed to investigate the current level of awareness and purchasing status of eco-OHPs among adults who are interested in eco-friendly products. Methods: This study included adults aged >19 years who regularly visited eco-friendly shops and online sites; the online survey links were distributed during their visits to eco-friendly Internet cafés and companies. Of the 22 questions, seven assessed the participants' general characteristics, three assessed the general oral hygiene care products used, six assessed the level of awareness of Eco-OHPs, and six assessed the purchasing status of Eco-OHPs. Frequency analysis, chi-square test, and regression analysis were performed using SPSS software. Results: Among the respondents, 108 (51.4%) were aware of Eco-OHPs, and 79 (37.6%) had experience purchasing Eco-OHPs. The most common reason for not purchasing was the lack of information about related brands or products (74, 56.5%). The most common platform used in obtaining information was the Internet (general: 31.5%, eco-friendly: 46.3%), such as Social Network Service, Internet cafes, and blogs. The experience in purchasing Eco-OHPs was affected by whether the respondents recognized the possibility of contributing to environmental preservation, availability of vendors, product safety, and the number of eco-friendly products purchased. Conclusion: In order to expand the use of Eco-OHPs, various efforts such as promotion of eco-friendly characteristics, determination of related vendors, reliable analysis of product safety, and expansion of product experience opportunities are required.

Gold Nanoparticle and Polymerase Chain Reaction (PCR)-Based Colorimetric Assay for the Identification of Campylobacter spp. in Chicken Carcass

  • Seung-Hwan Hong;Kun-Ho Seo;Sung Ho Yoon;Soo-Ki Kim;Jungwhan Chon
    • 한국축산식품학회지
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    • 제43권1호
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    • pp.73-84
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    • 2023
  • Campylobacteriosis is a common cause of gastrointestinal disease. In this study, we suggest a general strategy of applying gold nanoparticles (AuNPs) in colorimetric biosensors to detect Campylobacter in chicken carcass. Polymerase chain reaction (PCR) was utilized for the amplification of the target genes, and the thiolated PCR products were collected. Following the blending of colloid AuNPs with PCR products, the thiol bound to the surface of AuNPs, forming AuNP-PCR products. The PCR products had a sufficient negative charge, which enabled AuNPs to maintain a dispersed formation under electrostatic repulsion. This platform presented a color change as AuNPs aggregate. It did not need additional time and optimization of pH for PCR amplicons to adhere to the AuNPs. The specificity of AuNPs of modified primer pairs for mapA from Campylobacter jejuni and ceuE from Campylobacter coli was activated perfectly (C. jejuni, p-value: 0.0085; C. coli, p-value: 0.0239) when compared to Salmonella Enteritidis and Escherichia coli as non-Campylobacter species. Likewise, C. jejuni was successfully detected from artificially contaminated chicken carcass samples. According to the sensitivity test, at least 15 ng/μL of Campylobacter PCR products or 1×103 CFU/mL of cells in the broth was needed for the detection using the optical method.

A Spoofing Detection Scheme Based on Elevation Masked-Relative Received Power in GPS Receivers using Multi-band Array Antenna

  • Junwoo Jung;Hyunhee Won;Sungyeol Park;Haengik Kang;Seungbok Kwon;Byeongjin Yu;Seungwoo Seo
    • Journal of Positioning, Navigation, and Timing
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    • 제12권2호
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    • pp.101-111
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    • 2023
  • Many spoofing detection studies have been conducted to cope with the most difficult types of deception among various disturbances of GPS, such as jamming, spoofing, and meaconing. In this paper, we propose a spoofing detection scheme based on elevation masked-relative received power between GPS L1 and L2 signals in a system using a multi-band array antenna. The proposed scheme focuses on enabling spoofing to be normally detected and minimizes the possibility of false detection in an environment where false alarms may occur due to pattern distortion among elements of an array antenna. The pattern distortion weakens the GPS signal strength at low elevation. It becomes confusing to detect a spoofing signal based on the relative power difference between GPS L1 and L2, especially when GPS L2 has weak signal strength. We propose design parameters for the relative power threshold including beamforming gain, the minimum received power difference between L1 and L2, and the patch antenna gain difference between L1 and L2. In addition, in order to eliminate the weak signal strength of GPS L2 in the spoofing detection process, we propose a rotation matrix that sets the elevation mask based on platform coordinates. Array antennas generally do not have high usefulness in commercial areas where receivers are operated alone, but are considered essential in military areas where GPS receivers are used together with signal processing for beamforming in the direction of GPS satellites. Through laboratory and live sky tests using the device under test, the proposed scheme with an elevation mask detects spoofing signals well and reduces the probability of false detection relative to that without the elevation mask.

XAI(eXplainable Artificial Intelligence) 알고리즘 기반 사출 공정 수율 개선 방법론 (Injection Process Yield Improvement Methodology Based on eXplainable Artificial Intelligence (XAI) Algorithm)

  • 홍지수;홍용민;오승용;강태호;이현정;강성우
    • 품질경영학회지
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    • 제51권1호
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    • pp.55-65
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    • 2023
  • Purpose: The purpose of this study is to propose an optimization process to improve product yield in the process using process data. Recently, research for low-cost and high-efficiency production in the manufacturing process using machine learning or deep learning has continued. Therefore, this study derives major variables that affect product defects in the manufacturing process using eXplainable Artificial Intelligence(XAI) method. After that, the optimal range of the variables is presented to propose a methodology for improving product yield. Methods: This study is conducted using the injection molding machine AI dataset released on the Korea AI Manufacturing Platform(KAMP) organized by KAIST. Using the XAI-based SHAP method, major variables affecting product defects are extracted from each process data. XGBoost and LightGBM were used as learning algorithms, 5-6 variables are extracted as the main process variables for the injection process. Subsequently, the optimal control range of each process variable is presented using the ICE method. Finally, the product yield improvement methodology of this study is proposed through a validation process using Test Data. Results: The results of this study are as follows. In the injection process data, it was confirmed that XGBoost had an improvement defect rate of 0.21% and LightGBM had an improvement defect rate of 0.29%, which were improved by 0.79%p and 0.71%p, respectively, compared to the existing defect rate of 1.00%. Conclusion: This study is a case study. A research methodology was proposed in the injection process, and it was confirmed that the product yield was improved through verification.

Achieving the Naked-eye 3D Effect for Right-angled LED Screen by Off-line Rendering Production Method

  • Fu Linwei;Zhou Jiani;Tae Soo Yun
    • International Journal of Internet, Broadcasting and Communication
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    • 제15권2호
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    • pp.157-167
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    • 2023
  • As a new trend in the development of urban public spaces, the use of right-angle LED screens perfectly combines building facades with naked-eye 3D visual effects, providing designers with a brand-new creative platform. How to create a realistic naked-eye 3D effect on a right-angle LED screen and bring an immersive visual experience to the audience has become a question worth exploring. So far, production companies have yet to announce the relevant design ideas and complete production methods. In order to explore the production principle and production process of the naked-eye 3D effect of the right-angle LED screen, we summarize the basic production principle of the naked-eye 3D impact of the right-angle LED screen through case analysis. Based on understanding the production principle, the actual case production test was carried out, and a complete production process of the naked eye 3D visual effect of the right-angle led screen was tried to be provided by off-line rendering. For the problem of how to deal with image deformation, we provide two production methods: post-production software correction and UV mapping. Among them, the UV mapping method is more efficient and convenient. Referring to this paper can help designers quickly understand the production principle of the naked eye 3D effect of right-angle LED screens. The production process proposed in this paper can provide a reference for production method for related project producers.

BLE통신을 이용한 IoT 스마트홈 모니터링 시스템 개발 (Development of an IoT Smart Home System Using BLE)

  • 즈엉꽁딴;김명균
    • 예술인문사회 융합 멀티미디어 논문지
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    • 제8권6호
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    • pp.909-917
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    • 2018
  • 최근 사물인터넷 (IoT) 기술이 많은 응용 분야에 적용되어 단말장치 및 응용들이 폭발적으로 증가하고 있다. IoT 시스템은 센서와 액츄에이터들이 연결되어 상호 메시지를 교환하면서 필요한 응용을 수행하는 시스템이다. 본 논문에서는 홈 디바이스들을 쉽게 모니터링 및 제어를 수행할 수 있는 IoT 시스템을 개발하였다. 본 논문의 시스템은 센서단말장치, IoT게이트웨이, IoT서버로 구성되어 있으며, 센서단말장치는 주변을 센싱하여 수집한 센서데이터를 BLE 통신을 이용하여 IoT게이트웨이를 통해 서버로 전송하며, Rfduino를 이용하여 구현하였다. 센서단말장치와 서버 사이의 통신을 중계하는 IoT 게이트웨이는 Raspberry Pi를 이용하여 구현하였고, IoT서버는 삼성 ARTIK cloud를 이용하여 구현하였다. 구현한 시스템은 대학 실험실내에 설치하여 테스트를 수행하였고, 실험결과 설치 및 관리가 용이하며 추가로 다른 기능을 쉽게 확장할 수 있음을 보여주었다. 또한 ARTIK cloud의 rule정의, action 메시지 기능을 통해 홈 디바이스에 대한 파라미터 제어 기능을 용이하게 구현하였다.

멘탈 어카운팅을 활용한 사용자 인터페이스 디자인 : 가계부 어플리케이션 사례연구 (User Interface Design through Mental Accounting : A Case Study on Account book Application)

  • 가예린;이주엽
    • 예술인문사회 융합 멀티미디어 논문지
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    • 제7권7호
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    • pp.865-874
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    • 2017
  • 멘탈 어카운팅 이론에 의하면 인간은 돈을 심리적 목적에 따라서 분류한다. 이는 자기 제어 수단으로써 중요한 기능을 하지만, 때로는 아주 단순한 경제적 원칙에 어긋나는 오류를 일으키기도 한다. 많은 소비자들이 이와 같은 실수를 경험하고 있다. 그래서 소비자들은 자신의 수입과 지출을 관리하기 위해 가계부를 사용한다. 최근에는 어플리케이션 형태의 가계부들을 많이 사용하고 있으며 어플리케이션의 특성상 다양한 사용자 인터페이스들을 볼 수 있다. 본 논문에서는 가계부 어플리케이션의 인터페이스들이 소비자들의 멘탈 어카운팅으로 인한 오류를 방지하고 합리적인 경제활동을 도와줄 수 있는지 고찰해보고자 한다. 이를 위해, 멘탈 어카운팅의 선행 연구들을 바탕으로 어플리케이션 스토어 상위에 노출되는 가계부 어플리케이션들을 비교분석하였다. 이와 같은 사례연구를 통하여 합리적인 소비를 돕는 효율적인 UI 요소들을 찾고자 하였다. 향후 연구에서는 이러한 연구결과를 바탕으로 개선된 형태의 가계부 UI를 설계하고 사용성 평가를 진행할 것이다.

라이브커머스에서 가상실재감의 효과와 결정요인 연구: 라이브쇼핑 매체 및 인플루언서 특성을 중심으로 (A Study on the Effect and Determinants of Virtual Presence in Live Commerce: Focusing on the Characteristics of Live Shopping Media and Influencers)

  • 최수정;김태경
    • 한국정보시스템학회지:정보시스템연구
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    • 제32권1호
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    • pp.23-51
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    • 2023
  • Purpose: Live commerce is a new type of electronic commerce in combination with live streaming services. It is expected to increase virtual presence in the context of online shopping by overcoming a lack of social interactions between sellers and buyers which have been raised as a limitation in electronic commerce. Drawing on the studies of communication media, this study examines how live commerce contributes to the increase of virtual presence which consists of telepresence and social presence. Telepresence refers to a buyer's perception that he or she is present at the physical shopping mall during live shopping streaming whereas social presence refers to a buyer's perception of social interaction with a seller which is human warm, social, sensitive, and personal. In this study, we verify key determinants of virtual presence and its consequences. More specifically, this study proposes virtual presence contributes to the increase of buyers' trust in products and further purchase intentions. Furthermore, we verify influential factors of virtual presence from the technical and influencer perspectives of live commerce. Design/methodology/approach: To test the proposed hypotheses, the partial least squares (PLS) analysis is conducted with a total of 250 data collected on users with experience in the TaoBao live streaming shopping platform. Findings: The results show that first, telepresence and social presence are increased by visibility, media richness and attractiveness in the context of live shopping streaming. Second, buyers' trust in product trust and purchase intentions are positively influenced by telepresence and social presence. Finally, buyers' trust in product has a direct, positve effect on their purchase intentions. Overall, the findings offer new insights into the studies of electronic commerce by introducting the concepts of virtual presence and media richness from the literature of communication media in the field of live commerce.

클라우드 기반 차세대 VTS 통합플랫폼 도입에 따른 교육과정 개발에 관한 연구 (A Study on the Development of Operator Training Methods for a Cloud-Based Vessel Traffic Service Platform)

  • 정민;김정호;장은규;배석한
    • 해양환경안전학회지
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    • 제29권7호
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    • pp.939-949
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    • 2023
  • 우리나라에서는 해상교통관제분야에 4차산업기술 중 클라우드, AI 기술을 접목한 클라우드 해상교통관제시스템이 개발중에 있으며, 기존의 해상교통관제시스템(VTS)과는 차별화된 기술과 운영프로그램이 적용되어, 현재 부산항 VTS에 시범센터의 구축이 진행 중이다. 신개념의 클라우드 VTS를 운용하게된 운영자와 유지보수 담당자등의 종사자들의 역할이 새롭게 정의될 필요가 있으며, 클라우드 VTS의 원할한 운영을 위한 신규 교육과정개발이 요구되는 시점이다. 따라서, 동 연구에서는 클라우드 VTS의 개발내용을 소개하고, 안전한 운영을 보장할 수 있는 클라우드 VTS 운영자 및 유지보수 담당자를 대상으로 하는 교육시행 방안에 관한 연구를 수행하였다.