• KDI Journal of Economic Policy
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• v.33 no.4
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• pp.85-118
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• 2011

This paper uses the horizontal regulation system as the base analysis framework. The study clearly defines the regulatory goals of the followings: the horizontal cross-ownership regulations on program provider (PP) and platform provider, the vertical regulation on cross-ownership between PP and platform operator, the regulation on cross-ownership of program provider by terrestrial broadcasting company, and the regulation on cross-ownership between terrestrial broadcasting company and platform provider. Then, by analyzing the conformity between goals and criteria of regulations and the adequacy of the regulation level according to regulatory purposes, this paper examines the justifiability of each regulation and extracts improvement measures that suite regulatory purposes. This analysis finds following appropriate measures: replacing the horizontal cross-ownership regulation on PP with conduct regulations, such as designating major broadcasting programs or replacing the current criterion of cross-ownership regulation from sales to the audience market share; reshaping the horizontal cross-ownership regulation on platform provider so that system operator (SO), satellite broadcaster and Internet protocol television (IPTV) operator would be applied by the same regulation based on the number of subscribers of pay television services; and discontinuing other cross-ownership regulation. In this way, the study shows that with appropriate regulations on cross-ownership of PP, there would be no need for additional regulation on vertical integration between PP and platform operator. On the other hand, given that the regulation on terrestrial broadcasting cross-ownership of PP could be justified only by regulatory purpose of the protection of the diversity of public opinions, it would be desirable to replace the current criteria of the number of PPs with the criteria of the audience market share. Lastly, the study shows that when platform operator is targeted by the cross-ownership regulation based on the number of subscribers of pay television services, the regulation on cross-ownership between terrestrial broadcasting company and platform provider should be replaced with conduct regulations, such as designating must-offer channels and major broadcasting programs.

• Journal of Satellite, Information and Communications
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• v.9 no.1
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• pp.6-12
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• 2014

The traditional broadcasting service has advanced into a smart media service with the help of communication network. in In the smart media ecosystem, a variety of innovative media services have been provided by new players. However, terrestrial broadcasting service companies seem to lag comparatively behind new players in spite of their powerful contents production capacity and stable terrestrial media delivery networks. In this paper, we design a proposed media platform based on a set-to-box (STB) with various new function for terrestrial ultra-high definition(UHD) broadcasting service. Also we suggest specific transmission network architecture and platform components for UHD broadcasting service. The proposed media platform is expected to increase the number of direct home reception and to enhance the right of the free-viewers which is one of the natural mission of terrestrial broadcasting company. Also it can provide some profit model of UHD terrestrial broadcasting service with new value-added services.

• The Journal of the Korea Contents Association
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• v.17 no.1
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• pp.496-506
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• 2017

This study tried to examine the validity of the technical and institutional method to perform the purpose of public interest in terrestrial broadcasting. For this purpose, this study concentrated to the rate of direct reception of the terrestrial broadcasting that government and broadcasting company have offered since the digital transition. Results of analysis, it appeared that have not possibility of realization to set the direct receiving antenna and built-in Antenna for enhanced reception of the signal of the terrestrial broadcasting. Second, the MMS, if not enhanced the direct reception, was expected that repeated the retransmission through the pay broadcasting as the time of digital transition. Finally, the disaster broadcast was revealed that reduce the effectiveness of the UHD TV policy because of the mutual interference between frequencies and the incomplete solution of shadow area. According to these results, it is expected to be difficult for a while to perform the purpose of public interest in UHD TV.

• Journal of Broadcast Engineering
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• v.13 no.6
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• pp.781-795
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• 2008

This paper focuses on effects that IPTV will have on domestic broadcasting market in the point of view of customers. The purpose of the paper is to present the future landscape of competitive media market when IPTV is launched, and to research how IPTV will have impact on terrestrial broadcasting, cable TV and satellite broadcasting industry. The paper integrates two known theories, such as the niche-gratification model and the value-expectancy model, to analyze competitive media market. The value expected model makes it possible to overcome the weakness of the niche-gratification model and to forecast competitiveness more accurately. According to this research, competitive power will be in the order of Cable TV, IPTV, and satellite broadcasting. Terrestrial broadcasting does not show strong competitive relationships with others statistically. As a result, Cable TV will be the most competitive medium in the future. IPTV will be stuck in the middle and can rapidly substitute for existing broadcasting services. While IPTV will severely threaten the satellite broadcasting company which has a relatively small number of subscribers, cable TV will be in a superior position to IPTV.

• The Journal of the Korea Contents Association
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• v.10 no.1
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• pp.256-266
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• 2010

This study is to suggest the solutions about the problems of maximum requirements of animation broadcasting. About 10 experts of broadcasting, animation production, animation related professor and researcher and government take part in this study and discuss problems and their solutions of maximum requirements of animation broadcasting from January to march in 2009. This policy introduced 4 years ago had the positive effects such as the increase of animation production and the number of animation production company, but also the negative effects such as continuous decrease of rating in terrestrial broadcasting and transferring to low rating time slot of animation, downward equalization of animation and changing to minimum securement method. This study suggested the solutions as follows; first the enlargement of this policy to cable and satellite broadcasting, second introducing incentive policy in prime time, third the subsidy of media oriented investment. Finally this study stressed that this solutions should not be compulsory order but voluntary system.

• Journal of Korea Society of Digital Industry and Information Management
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• v.20 no.1
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• pp.133-147
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• 2024

In this study, we examine the components and characteristics of channel brands, the renewal process of channel brands, and the competitiveness of SBS Subusu News and MBC 14F, online channels of Korea's leading terrestrial broadcasting company. We conducted in-depth interviews with staffs YouTube news channels such as Subusu News and 14F. First, examining the brand components and characteristics of SBS's Subusu News and MBC's 14F vertical channel, Subs News maintained its direction through the renewal of the logo type, graphic characterization, emoticon production, and campaign design production. 14F focused on brand renewal of the logo type and modification of thumbnail design to reveal the identity of the channel brand. Subusu News and 14F have achieved success through a spin-off approach that considers content relevance, expanding their brand extension. As a result of analyzing the competitiveness of the channel brand, Subusu News maintained its identity as a combination of B-class sensibility and journalism, while 14F positioned itself as a channel that delivers useful information content.

• Journal of Korea Society of Digital Industry and Information Management
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• v.4 no.1
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• pp.89-104
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• 2008

The aim of this study is to analyze the distribution structure of exclusive digital muti-media broadcasting's contents. This study takes into distribution wether exclusive contents create an additional window being serviced to other media. And it investigates how the contents work in window through analysis of programming table and interview with programming editors of each DMB service company. The window effect is a same notion to the one source multi use. In the film industry, window means a movie distribution that a film can be on one after the other starting the cinema, DVD, local cable channel, and terrestrial television. The key point of this paper is how to new media, DMB, creates its additional window and changes the existing window structure.

• The Journal of the Korea Contents Association
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• v.17 no.10
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• pp.686-695
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• 2017

Advancement in media technology has brought about changes to the scene of ethnic minority media. As now platforms started to convey information about mother country as well as new nation. This study examines the actual status of Korean minority broadcasting companies and promoting its competitiveness through interviews and survey of media companies. The result shows that Korean ethnic broadcasting market is facing severe competition and decrease in profit by entering Korean terrestrial TV companies. Therefore, supports of Korean government is essential for promoting competitiveness of Korean minority media companies. Through voces of Korean minority media companies, we will search for find out solutions : support of production cost, supply of Korean programs, and training programs for promoting the capability of production staffs.

• The Journal of the Korea Contents Association
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• v.14 no.2
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• pp.172-180
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• 2014

The purpose of this study is to examine how the Munjeonsa(SPC) has influenced the way terrestrial broadcasting networks produce drama. The study has three research objectives. First, this study investigates why the networks use SPC for drama production. Second, the study examines the features in the process of the setup and operation of SPC. Third, the study identifies the impacts of SPC on networks' drama production. This study analyzes which was produced by KBS SPC. The results of this study are as follows. First, networks introduce SPC to procure an enormous production costs and to manage the production system transparently and efficiently. Second, the feature of networks' SPC(KGCS SPC) is that it has a unique dual structure with main and project SPC. Third, SPC influences drama production system in various ways; revitalization of external investment, accounting transparency, growing of network's planning dramas, securing intellectual properties and revenue diversification.

• The Journal of Korean Institute of Electromagnetic Engineering and Science
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• v.21 no.3
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• pp.315-320
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• 2010

In this paper, an internal TDMB(Terrestrial Digital Multimedia Broadcasting) antenna for mobile phone is proposed. The overall dimension of designed antenna with substrate is 30 mm$\times$5 mm$\times$0.6 mm. The proposed antenna consists of a meander type radiator which is connected front- and back-plane of Kapton substrate by via hole and parasitic element for tuning the resonant frequency. And to compensate the electric length of desired frequency, passive inductor is used for matching element. Measured gain of the implemented antenna -17.6 dBi at 174 MHz, -13.01 dBi at 195 MHz, and -14.9 dBi at 216 MHz.