• Journal of The Institute of Information and Telecommunication Facilities Engineering
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• v.9 no.1
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• pp.24-28
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• 2010

The Quality of Experience (QoE) of next Generation wired/wireless network services based upon IP networking is becoming a popular issue in recent years. The user experience of Internet services such as IPTV, online game, web surfing and etc, are becoming the most desirable factors to service providers to improve service performance and customer's satisfaction. However, collecting user experience from customers and obtaining the QoE parameters from the Quality of Service (QoS) parameters such as bandwidth, delay, jitter or admission control algorithm, are difficult subjects because of the various service types and user characteristics. In this paper, we propose a framework which contains service classification, QoE analysis and service enhancement steps for a suitable QoE measurement and management protocol. We define the user satisfaction indicators of the Internet services, classify the categories of each type of services, and analyse the Key Performance Indicator (KPI) in each type of services to perform the QoS parameters and improving the service qualities.

• Asia Marketing Journal
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• v.11 no.3
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• pp.91-124
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• 2009

With the intensity of competition and the standardization of technical attributes in telecommunications service market increasing, differentiated activity and customer experience in service encounter is regarded as an important means for creating customer value, however, there is a dearth of good literature examining what MOT activity is composed of according to consumption chain, and how service quality of MOT has influenced customer performance. Especially there exist various services across different phase of Product life cycle(PLC) in household telecommunication service market, customer requirement for MOT might depend on whether its phase is introduction-growth stage or maturity-decline stage, the empirical study is completely lacking. This study classified household telecommunication services into two types by PLC, VOIP and IPTV as Introduction-growth stage services, Internet and PSTN as maturity-decline stage service, and investigated whether there exists a gap between service types in how consumer have experienced MOT, what they consider as important and the relative importance of quality dimension how service quality of MOT has influence on consumer performance. The empirical result from 858 participants shows that there is a difference in consumer experience and requirements across different phases of the PLC, tangibles and assurance are regarded as the most important service quality factors which have a positive influence on customer performance (consumer satisfaction, repurchase intention and word of mouth) at the introduction-growth stage, whereas, reliability, empathy and interactivity are at the maturity-decline stage. Finally, managerial implication is made, limitation is clarified and a direction for further studies is suggested.

• Journal of Korea Society of Digital Industry and Information Management
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• v.8 no.2
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• pp.213-227
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• 2012

Recently MVNO has been adopted to reform the monopoly structure of mobile telecommunication industry in Korea. MVNO is expected to not only enable mobile telecommunication industry more free, but also provide various welfare service with customers, in particular mobile payment system service. Based on TAM, this paper is to investigate the affecting factors of intention to use of mobile payment system service in MVNO environment. The results indicate that all system quality factors are significantly related to both perceived usefulness and perceived easy of use, but only stability of service quality factor is significantly related to the perceived usefulness. Perceived easy of use was found to be siginificantly related to the intention to use of mobile payment system in MVNO environment, but percevied usefulness was not.

• Journal of the Korea Safety Management & Science
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• v.9 no.3
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• pp.127-133
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• 2007

This paper reviewed the relationship between service quality and customer satisfaction, and the moderating effect of gender. Based on the responses from 807 customers who encountered employees in telecommunication industry, the results of multiple regressional analysis showed that all service quality factors have positive relationships with customer satisfaction. The results of moderating analysis showed that empathy and tangibility have positive interactive-effects on customer satisfaction with gender. With increasing of empathy and tangibility, female customers have been more satisfied than male customers.

• Proceedings of the Safety Management and Science Conference
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• 2007.04a
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• pp.151-160
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• 2007

This paper reviewed the relationship between service quality and customer satisfaction, and the moderating effect of gender. Based on the responses from 807 customers who encountered employees in telecommunication industry, the results of multiple regressional analysis showed that all service quality factors have positive relationships with customer satisfaction. The results of moderating analysis showed that only empathy and tangibility have positive interactive-effects on customer satisfaction with gender. With increasing of empathy and tangibility, female customers have been more satisfied than male customers.

• Journal of Korean Society for Quality Management
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• v.29 no.4
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• pp.1-17
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• 2001

The characteristics of Telecommunication Industry encompass not only hardware and software but also the service aspect of them. One way to improve the industry up to the international level in terms of hardware and software as well as service aspect is to comply with tile TL 9000 standard, which was established by QUEST Forum, the group consisted of U.S. communication industry, based on the ISO 9000 Quality Management System. In this study, design, establishment, implementation, maintenance and improvement of quality system for domestic telecommunication industry are thoroughly investigated based on TL 9000 standard, with its LCM(Life Cycle Model) model and measurements. Also, Process Approach is suggested to help the industry realize the system to meet its specific needs. In addition, specific examples with the successful certification to TL 9000 standard are presented.

• Journal of Korean Society for Quality Management
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• v.35 no.4
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• pp.111-122
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• 2007

The purpose of the study is to find out the influences of various efforts on service recovery after the failure of the service for the customer satisfaction and a loyalty. The present study finds out the factors directly affecting service recovery and demonstrates the relationship of those factors with customer satisfaction and loyalty. As a result, the important factors for service recovery are an immediate compensation, truthfulness, reaction and assurance

• The Journal of the Korea Contents Association
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• v.17 no.5
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• pp.68-79
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• 2017

This study explored the relationship between users' integrated estimates (motivation, activity, & performance) of telecommunication companies' CSR & service qualities and their preference and intention to subscribe telecommunication services. The data were collected from 637 college students for understanding the relationship among variables in KT and SKT. The result indicates that social benefit motivation, legal/moral activity, and social performance of the integrated CSR estimates affected their preference. The estimate of philanthropic activity, however, was not significantly affected on preference. On intention to take telecommunication services toward KT and SKT, the estimate of social performance was only a significant variable in KT and legal/moral activity and social performance were statistically significant in SKT. Generally, the estimate of service quality was the most affective factor toward telecommunication preference and intention to subscribe its services.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.11 no.2
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• pp.245-252
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• 2011

VoIP transmits voices over IP-based networks and it is the abbreviation of Voice over Internet Protocol. Recently, VoIP provides various services in addition to voices. Since VoIP services' provision is extending, VoIP service quality management is becoming an important issue. Therefore, in this paper, we study VoIP service quality management. We examine VoIP technology, service types, and network architecture. Then, we investigate key quality indicators(KQIs)/key performance indicators(KPIs) in terms of customers, not network service providers. Toward this, we also study the concept of general service quality management as well as the concept of telecommunication related service quality management. Moreover, we apply $\bar{x}$ and R charts to show how to use statistical quality control techniques in real telecommunication companies with one KQI.

• ETRI Journal
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• v.35 no.2
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• pp.234-244
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• 2013

Internet protocol television (IPTV) service depends on the network quality of service (QoS) and bandwidth of the broadband service provider. IEEE 802.16j mobile multihop relay Worldwide Interoperability for Microwave Access networks have the opportunity to offer high bandwidth capacity by introducing relay stations. However, to actually satisfy QoS requirements for offering IPTV services (HDTV, SDTV, Web TV, and mobile TV) for heterogeneous users' requests, providers must use a video server for each IPTV service type, which increases the network load, especially bandwidth consumption and forwarding time. In this paper, we present a solution for forwarding IPTV video streaming to diverse subscribers via an 802.16j broadband wireless access network. In particular, we propose a new multicast tree construction and aggregation mechanism based on the unique property of prime numbers. Performance evaluation results show that the proposed scheme reduces both bandwidth consumption and forwarding time.