• Journal of The Institute of Information and Telecommunication Facilities Engineering
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• v.8 no.4
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• pp.157-162
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• 2009

This study's purpose is to forecast the market demand of UVS (u-Transportation Vehicle Sensor) OBU (On-board Unit) of the ubiquitous Transportation. Bass model, Logistic model, and Gompertz model were used for the forecasting market demand. Firstly, this research focused on the market size for the u-T OBU. All three models were used for the market size prediction and the average values were used. The Bass model were calibrated and the market demand for the UVS OBU of the u-Transportation system were estimated using this model.

• Korean Management Science Review
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• v.31 no.4
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• pp.75-92
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• 2014

Broadcast-telecommunication bundling services provide customized services and reduce household telecommunication costs, contributing to the improvement of users' welfare. However, following the recent fierce competition of broadcast-telecommunication providers, the Korea Communications Commission, an organization that regulates promotional gifts and fee-reduction benefits to attract subscribers, has imposed a series of regulations. The excessive offering of promotional gifts can distort fair market competition and damage users. Yet if all bundling services are regulated uniformly, some benefits for users may be reduced, and the autonomous marketing competition of service providers may be restricted, thereby shrinking the entire communications market. Therefore, this study attempts to investigate domestic and foreign regulations on promotional gifts and other offerings related to broadcast-telecommunication bundling services, to analyze problems with respect to the current regulations and to propose an improvement plan. The study asserts that it is necessary to improve the violation decision criteria of the Korea Communications Commission and its regulations on broadcast-telecommunication service providers' promotional gifts in order to regulate the bundling services reasonably. In addition, it proposes a proper regulation of the OTS(Olleh TV Skylife) product, a new service emerging in the evolution of the bundling service type.

• Korean Management Science Review
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• v.19 no.2
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• pp.125-137
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• 2002

The telecommunications market is expanding rapidly and becoming more substitutive. In this environment, demand forecasting is very difficult, yet important for both practitioners and researchers. in this paper, we adopt the modeling approach proposed dy Jun and Park ［6］. The basic premise is that demand patterns result from choice behavior, where customers choose a product to maximize their utility. We apply a choice-based substitutive diffusion model to the Korean mobile telecommunication service market where digital service has completely replaced analog service. In comparison with Bass-type multigeneration models. our model provides superior fitting and forecasting performance. The choice-based model is useful in that it enables the description of such complicated environments and provides the flexibility to include marketing mix variables such as price and advertising in the regression analysis.

• Journal of Korean Institute of Industrial Engineers
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• v.22 no.1
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• pp.105-114
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• 1996

Telecommunication services are typically offered with two-part tariffs which consist of the access charges and the usage charges. In the previous analyses of optimal two-part tariffs, consumers have been assumed to be final users. In this paper, we take the telecommunication service as an input factor which is purchased by business consumers. We proposed a two-stage market model in which the good in queston is produced by an upstream monopolist and purchased as an input by firms and they sell their final outputs in a downstream market. We derive the optimal two-part tariffs of inputs in the case of oligopolistic downstream market with heterogeneous downstream firms. It is shown that two-part tariffs are more desirable than uniform prices from a welfare standpoint. It is also shown that if an upstream monopolist earns positive profits, usage charge is less than marginal cost in the optimal two-part tariffs.

• Journal of the Korea Society of Computer and Information
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• v.6 no.3
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• pp.29-34
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• 2001

Competition is increasing in telecommunication service market. Effective customer retention strategies are based on a clear understanding of customer defection. Data mining offers service providers great opportunities to get closer to customer. In this paper, we propose an efficient data mining algorithm using neural network. Especially Analysis of CRM Using Neural Networks in Telecommunication service Market and a practical application of neural network is described telco, churn management This paper builds model of customer defection management and analyzes customer defection with data mining

• Proceedings of the Korea Technology Innovation Society Conference
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• 2003.11a
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• pp.55-65
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• 2003

Since 1990s, despite the emergence of innovative telecommunication services in accordance with technological changes, only few services have attained satisfactory number of subscribers, and create revenues. As with other products or services, the possibility for the success of new telecommunication services is low, thus a systematic business strategy by businesses is required to achieve market success with broadband wireless Internet. For the current broadband wireless Internet to successfully enter the early market with an early growth, a customer oriented market strategy and service provisioning strategy is inevitable. In this study based on the market survey of individuals and business customers, the customer demand and related needs of broadband wireless Internet have been analyzed in depth. Then with the analysis and establishment of the killer applications and market segmentation, market development strategy is proposed.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.6 no.8
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• pp.1200-1205
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• 2002

Construction of Private networks is becoming easier due to the openness of telecommunication market, rapidly developing telecommunication technology. The size of existing private networks is becoming huge which resulted in surplus of capacity of the networks. These trends will generate a problem of efficient use of national telecommunication resources and which will be a factor for the structure of domestic telecommunication market which will have a big impact on the existing telecommunication carriers. Therefore, national policy of private network issues should be considered along with the national efforts for the information infrastructure, control of telecommunication market, fairness of competition, strength Power of national competition. In this paper it will be suggested that the efficient policy on the issue of domestic private network, by analyzing present situation, status quo, laws, regulation and procedure for domestic private networks and comparing it with those of U.S.A, Japan, EU.

• Journal of Information Technology Services
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• v.9 no.2
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• pp.43-72
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• 2010

The Korean mobile telecommunication service market is faced with a tremendous competitive period, in which the market is entering into the maturity stage with launching of the 3rd generation service and with introduction of mobile number portability. In general, it is more important to sustain the old customers than to attracting new customers, as the life cycle of an industry is entering the maturity stage in which the growth rate of new customers is decreasing gradually or becoming stagnant. Until now, many researches had tested whether the customer satisfaction and loyalty were the core factors of sustaining customers or not. Also service quality and switching cost were given a remarkable attention for their possibility of exogenous factors, which could exercise effects to customer satisfaction and loyalty. In the same context, mobile telecommunication business has to seek a way to maintain the existing customers instead of promoting new customers. So this study investigates whether the service quality and switching barrier of mobile telecommunication could have effects on the customer satisfaction and loyalty, which are recognized as an efficient means to sustain the current customers. In order to test the hypothesis on the effects of service quality and switching barrier of mobile telecommunication to customer satisfaction and loyalty in Korean telecommunication industry, this study collected the questionnaire response data of students including middle and high school students and undergraduates, who are regarded as the major customers in that mobile telecommunication industry.

• Journal of Internet Computing and Services
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• v.18 no.2
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• pp.113-121
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• 2017

As the industrial structure of the mobile telecommunications market is transforming into the ICT ecosystem centered on smartphones, the regulatory system conforming to the new ICT environment has become the main subject of discussion in key developed countries. The EU segmented the mobile phone service into wholesale and retail. Simultaneously, the EU appraised mobile telecommunication carriers' market domination in segmented markets to continuously improve the scheme to promote competition in the telecommunications market. In Korea, also, there is discussion about adopting the EU scheme to segment the mobile phone market definition more finely and taking measures to appraise the market domination in accordance with object appraisal criteria. As such, this study analyzes whether the current criteria for appraising the wholesale termination rate market domination under the ICT's domestic mobile telecommunication ecosystem is adequate and presents the rational improvement measures reflecting the theoretically suggested evaluation factors.

• Proceedings of the Korean Institute of Communication Sciences Conference
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• 2004.11a
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• pp.451-451
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• 2004