Forecasting Market Demand of u-Transportation Vehicle Sensor OBU

u-Transportation UVS 단말기 시장수요예측

  • 정언수 (한국항공대학교 항공물류학부) ;
  • 김원규 (한국항공대학교 항공물류학부) ;
  • 김민현 (한국항공대학교 항공물류학부) ;
  • 김병종 (한국항공대학교 항공물류학부) ;
  • 김송주 (한국항공대학교 항공물류학부)
  • Received : 2009.07.24
  • Accepted : 2009.12.18
  • Published : 2009.12.31

Abstract

This study's purpose is to forecast the market demand of UVS (u-Transportation Vehicle Sensor) OBU (On-board Unit) of the ubiquitous Transportation. Bass model, Logistic model, and Gompertz model were used for the forecasting market demand. Firstly, this research focused on the market size for the u-T OBU. All three models were used for the market size prediction and the average values were used. The Bass model were calibrated and the market demand for the UVS OBU of the u-Transportation system were estimated using this model.

Keywords