• Asia Marketing Journal
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• v.15 no.3
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• pp.79-95
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• 2013

New product innovation is a process of embodying new knowledge in a product and technology licensing is getting popular as a means to innovations and introduction of new product to the market in today's competitive global market environment. Incumbents often rely on technology licensing to access new product opportunities created by other firms. Prior research has examined various aspects of technology licensing agreements such as specific contract terms of licensing agreements, e.g., distribution of control rights, exclusivity of licensing agreements, cross-licensing, and the scope of licensing agreements. This study aims to provide answers to an important, but under-researched question: why do some incumbents initiate more licensing agreement for exploratory learning while others do it for exploitative learning along the innovation process? We attempt to extend our knowledge of licensing agreements from an organizational learning perspective. Technology licensing as a specific form of interfirm linkages can be initiated with different learning objectives along the process of new product innovation. The exploratory stages of the innovation process such as discovery or research stages involve extensive searches to create new knowledge or capabilities, whereas the exploitative stages of the innovation process such as application or test stages near the commercialization are more focused on developing specific applications or improving their efficiency or reliability. Thus, different stages of the innovation process generate different types of learning and the resulting technological resources. We examine when incumbents as licensees initiate more licensing agreements for exploratory learning objectives and when more for exploitative learning objectives, focusing on two factors that may influence a firm's formation of exploratory and exploitative licensing agreements: 1) its past radical and incremental innovation experience and 2) its internal investments in R&D and marketing. We develop and test our hypotheses regarding the relationship between a firm's radical and incremental new product experience, R&D investment intensity and marketing investment intensity, and the likelihood of engaging in exploratory and exploitive licensing agreements. Using data collected from various secondary sources (Recap database, Compustat database, and FDA website), we analyzed technology licensing agreements initiated in the biotechnology and pharmaceutical industries from 1988 to 2011. The results of this study show that incumbents initiate exploratory rather than exploitative licensing agreements when they have more radical innovation experience and when they invest in R&D activities more intensively; in contrast, they initiate exploitative rather than exploratory licensing agreements when they have more incremental innovation experience and when they invest in marketing activities more intensively. The findings of this study contribute to the licensing and interfirm cooperation studies. First, this study lays a foundation to understand the organizational learning aspect of technology licensing agreements. Second, this study sheds lights on how a firm's internal investments in R&D and marketing are linked to its tendency to initiate licensing agreements along the innovation process. Finally, the findings of this study provide important insight to managers regarding which technologies to gain via licensing agreements. This study suggests that firms need to consider their internal investments in R&D and marketing as well as their past innovation experiences when they initiate licensing agreements along the process of new product innovation.

• Journal of the Korea Convergence Society
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• v.9 no.12
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• pp.217-225
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• 2018

This study analyzes the effects of the absorptive capacity on the technology innovation and commercialization capacities and the management performance. Based on previous studies, the absorptive capacity is sub-classified into the exploratory absorptive capacity and the exploitative absorptive capacity, which are set as independent variables, to analyze their effects on the technology innovation and commercialization capacities. In short, the absorptive capacity has positive effects on the technology innovation and commercialization capacities. In addition, the technology innovation capacity and the technology commercialization capacity have positive effects on the management performance. The findings confirm that the absorptive capacity is an important factor impacting on the corporate innovation, and suggest that businesses should recognize the importance of the absorptive capacity as a guideline for developing their strategies for technological innovation.

• Journal of Korea Technology Innovation Society
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• v.1 no.3
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• pp.285-298
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• 1998

Innovation with strategic interaction is to overcome the technological uncertainty and to create co-evolution through competition among individuals or organizations for the acceleration of innovation. The concept of innovation in the past was concentrated on cooperation rather than on competition for the efficient management of limited resources. However, in order to minimize the technological uncertainty, we need an innovation on the basis of competition between organizations. Competition stimulates technological adaptability. It is on the analogy of complex system. This is to satisfy consumers' needs, to transform the resources into a technology, and to apply for the development of new products and new technologies. If the emergence of a new technology threatens present technology and develops into a new level of technology through inter-relation, it becomes a mutually supporting technologies. When theses effects are simultaneously realized, it is possible for firm to have strategical innovation and to create a mutually evolutionary development. Furthermore, when the competition among more than two individuals or two organizations continues towards the same direction, the mutual competition and cooperation can be expected to create a synergy effect. The competitive environment should be composed of R&D, production, and consumers' choice. This will lead to interaction among organizations through strategic competition and cooperation. Intra-firm competition and Inter-firm competition are required to exist together.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.38 no.1
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• pp.162-169
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• 2015

In this research, technology innovation capability evaluation model for small and medium enterprises was developed. To develop technology innovation capability evaluation model, two analytic technic was used. First one is AHP (Analytic Hierarchy Process) to give weight to each main index. Second one is fuzzy set theory to represent ambiguous index to numerical value. Finally, technology innovation capability evaluation model was achieved in combination with the same weight to AHP analysis and fuzzy set theory. With these results, small and medium enterprises can know important point in terms of strengthening the innovation capability evaluation.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2006.11a
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• pp.3-14
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• 2006

• Proceedings of the Korea Technology Innovation Society Conference
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• 2010.11a
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• pp.131-147
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• 2010

• Journal of Korea Technology Innovation Society
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• v.21 no.1
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• pp.331-353
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• 2018

Using data from 2008 and 2010 Korean Innovation Survey, this study estimates the impacts of non-technological innovation activities on the performance of technological innovation. The study estimates the effects of the two types of innovation, organizational innovation and marketing innovation. The estimation results suggest that both organizational and marketing innovations are closely related to the success of innovative products. In particular, non-technological innovation has significant positive impacts on the share of sales with market novelties. Among individual practices in organizational innovation, only the introduction of new business practices contributes positively to the sales of innovative products. In case of marketing innovation, new marketing methods in product design, product promotion and pricing increase the share of sales from new products.

• Journal of Korea Technology Innovation Society
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• v.20 no.4
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• pp.1192-1211
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• 2017

Today, innovation is driven by the challenge of existing paradigms and by cooperating with many other fields as well as their own, and thus the importance of open innovation is emphasized. This study analyzed the effect of open innovation on innovation activities and examined the role of organizational innovation in various innovation activities. For the analysis, Korean Innovation Survey (KIS) data from Science and Technology Policy Institute (STEPI) in 2016 was used. A total of 1,453 manufacturing firms were selected as a sample and logistic regression was performed. As a result, R&D cooperation has a positive effect on product innovation as the most representative means to acquire new knowledge and technology, while R&D cooperation has no relation with process innovation. In the case of organizational innovation, it strengthens positive effects of R&D cooperation on both product innovation and process innovation. Organizational change can be explained to play a positive role in new innovation activities, and then firms will need to consider organizational innovation in relation to R&D cooperation. This study is meaningful in that it analyzes the causal relationship and role in relation to various types of innovation, and will contribute to the firms to smoothly perform innovation activities in the future.

• Proceedings of The Korean Society of Agricultural and Forest Meteorology Conference
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• 2016.09a
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• pp.64-68
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• 2016

• The Journal of Asian Finance, Economics and Business
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• v.9 no.3
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• pp.265-274
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• 2022

MSMEs in the food and beverage industry play a critical role in the Indonesian economy since they account for the majority of the manufacturing sector's GDP. Despite its importance, it is unable to compete on a worldwide scale due to a lack of technological adoption. As a result, the purpose of this study is to look into the concerns and challenges that F&B MSMEs have when it comes to technology adoption. An online survey of 626 MSMEs and in-depth interviews as well as focus groups with diverse stakeholders from four provinces, namely West Java, East Java, South Sulawesi, and North Sumatera, provided the data for this study. To be thorough, the approach used in the study is based on the Technology, Organization, and Environment (TOE) framework. According to the findings, the majority of MSMEs use technology for marketing and sales, mainly through e-commerce. Meanwhile, for a variety of reasons, most of them continue to rely on traditional and semi-automatic technologies for production. According to the TOE framework, MSMEs lack those three parts of the technology adoption framework, particularly the environmental aspect, which is mostly due to a lack of cooperation among stakeholders. Finally, as a policy proposal, we offer a comprehensive technology adoption strategy based on the findings through an integrated MSMEs development information system including many important stakeholders.