• Title/Summary/Keyword: Technology acceptance model (TAM)

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Measuring Acceptance Levels of Webcast-Based E-Learning to Improve Remote Learning Quality Using Technology Acceptance Model

  • Satmintareja;Wahyul Amien Syafei;Aton Yulianto
    • Journal of information and communication convergence engineering
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    • v.22 no.1
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    • pp.23-32
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    • 2024
  • This study aims to improve the quality of distance learning by developing webcast-based e-learning media and integrating it into an e-learning platform for functional job training purposes at the National Research and Innovation Agency, Indonesia. This study uses a Technology Acceptance Model (TAM) to assess and predict user perceptions of information systems using webcast platforms as an alternative to conventional applications. The research method was an online survey using Google Forms. Data collected from 136 respondents involved in practical job training were analyzed using structural equation modeling to test the technology acceptance model. The results showed that the proposed model effectively explained the variables associated with the adoption of web-based e-learning during the COVID-19 pandemic in Indonesia for participants engaged in functional job training. These findings suggest that users' perceptions of ease of use, usefulness, benefits, attitudes, intentions, and webcast usage significantly contribute to the acceptance and use of a more effective and efficient webcast-based e-learning platform.

A Study on the Influencing Factors on the Acceptance Intention of Autonomous Vehicles Level 4-5 (자율주행자동차 4-5단계의 수용의도에 미치는 영향요인에 관한 연구)

  • Park, Min Hee;Kwon, Mahn Woo;Kim, Chee Yong;Nah, Ken
    • Journal of Korea Multimedia Society
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    • v.23 no.9
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    • pp.1219-1228
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    • 2020
  • In this study, the factors affecting the acceptance intention for level 4-5 of autonomous vehicles were investigated by applying TAM(Technology Acceptance Model). To this end, 332 ordinary persons interested in autonomous vehicle and experienced in driving car were analyzed by using SEM(Structural Equation Modeling). The results showed that self-efficacy and personal innovation had a positive effect on perceived usefulness. On the other hand personal innovation has been shown to have a negative effect on perceived usefulness. Perceived ease of use has a positive effect on perceived usefulness, perceived ease of use and perceived usefulness has a positive effect on acceptance intention. Safety and Privacy has been shown to have a positive effect on trust, trust has a positive effect on acceptance intention. Lastly, autonomous vehicles have a higher impact on their 20s and 30s. The result of this study is expected to be a very useful basic research for the development of target autonomous vehicles, the selection of targets, the direction of corporate marketing strategies, and the preparation of government policies.

Analysis of Factors Affecting the Adoption of Urban Air Mobility (UAM) (도심항공교통(UAM) 수용에 영향을 미치는 요인 분석)

  • Ju, Hyo-Geun;Park, Jin-Woo
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.29 no.4
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    • pp.96-104
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    • 2021
  • Technological advances have recently led to the development of Urban Air Mobility (UAM) which is a small airplane being able to take off and land vertically. It is emerging as an alternative to transportation services in the city in the future because of the advantage of providing speed and congestion problem in cities like taxis. This research aim to study the user's acceptance of UAM. Based on the survey conducted abroad, the analysis was carried out based on th Technology Acceptance Model (TAM), by Davis et al. (1989). According to the data analysis results of 292 people, Technology, Reliability and Price effect perceived usefulness, which in turn effects Behavioral intention. UAM cannot be operated independently by a single company. It consists of partnerships with vehicles, transport platforms, batteries and other related company. To improve acceptance of UAM, it is required that collaboration between companies and support from government. And while UAM is being developed, research on acceptance from user's point of view should continue.

User Acceptance of the Mobile Internet Services (무선 인터넷 서비스의 사용자 수용)

  • Lee, Won-Jun;Lee, Chung-Seop;Kim, Tae-Ung;Paik, Tae-Young
    • Asia pacific journal of information systems
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    • v.14 no.2
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    • pp.61-86
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    • 2004
  • Despite their potential value, the mobile Internet services in the domestic market have not been widely accepted as industry experts have expected. To understand why, this study uses the TAM, Technology Acceptance Model, and explores the factors affecting the usage behavior of the end-users. Based on statistical analysis of survey data, we show that social influence and perceived ease of use affect perceived usefulness, and that self-efficacy and focus significantly influence perceived ease of use. Furthermore, perceived usefulness is shown to play a significant role in explaining actual usage of the mobile Internet services. However, contrary to the hypothesized relationships, service quality, focus, and innovativeness of users turn out to have little impact on the traditional endogenous TAM variables such as perceived usefulness, perceived ease of use, and actual usage behavior. Based on these results, we attempt to provide managerial implications for the domestic mobile Internet service providers and to suggest future research directions in this domain of research.

Determinants of the user's Intention to use of Mobile banking (Mobile Banking 사용 의도 결정 요인)

  • Han, Sang-Il
    • The Journal of Society for e-Business Studies
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    • v.10 no.3
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    • pp.135-157
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    • 2005
  • Based on literature relating to the theory of planned behavior(TPB) and the TAM, this study extends the applicability of the TAM in a mobile banking context, by adding one trust-based construct('perceived credibility') and two resource-based constructs('perceived efficacy' and 'perceived cost') and technical suitability constructs to the model, while paying careful attention to the placing of these constructs in the TAM's existing nomological structure. Data collected from 182 users in Korea were tested against the extended TAM, using the structural equation modeling approach. The results strongly support the extended TAM in predicting users intentions to adopt mobile banking. Several implications for IT/IS acceptance research and mobile banking management practices are discussed.

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A study on the Intention of Using VR Games: Focusing on Technology Acceptance Model(TAM) (VR 게임 이용 의도에 관한 연구 -기술 수용 모델을 중심으로-)

  • Na, Ji Young;Wui, Min-Young
    • Journal of Korea Game Society
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    • v.19 no.3
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    • pp.53-64
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    • 2019
  • The purpose of this study is to identify what elements of VR games satisfy and continuous usage for the sustainable development of VR games. Specifically, an extended acceptance model was proposed with the addition of perceived costs, presences, satisfied variables to predict the acceptance and the intention of continued use of VR games. As a result, in general, it was found that the extended technology acceptance model with three external factors is more advantageous to explain the characteristics of VR game and its effect on users than the existing model. This study is suggested an integrated research model that considers the core characteristics of VR games and observe which factors lead to the persistent intention to contribute to the study about the VR game.

A Study on the Factors Affecting Customer's Intention to Use the Mobile Game Service (모바일 게임 이용의도에 영향을 미치는 요인에 관한 연구)

  • Kim Hyo-Jeung;Han Chang Hee;Suh Bomil;Kim Keun-Chong
    • The Journal of Society for e-Business Studies
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    • v.10 no.1
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    • pp.1-19
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    • 2005
  • Recently, the mobile game industry is explosively extending and advancing. Nevertheless, although research on IT acceptance has been actively performed, the effective studies have not been accomplished in the acceptance of mobile game. This study, therefore, explores the factors affecting customer's intention to use mobile game. Five external factors(service quality, social influence, instant connectivity, self-innovativeness, and self-efficacy) are proposed to test the several hypotheses. The factors are classified to three dimensions - system, individual, and society. The research model is based on various studies on TAM(Technology Acceptance Model) and mobile service. A survey of mobile game users collected 270 cases, and we used 261 cases for statistical analyses. The analyses show that service quality, instant connectivity, self-innovativeness, and self-efficacy have an indirect effect on the intention to use through perceived usefulness and perceived ease of use. We provide the important factors that should be focused on when an enterprise develops and promotes new mobile game products.

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The Empirical Study on Practical Use of V-Services through RFID in University (대학에서의 RFID를 통한 u-서비스의 활용에 관한 실증연구)

  • Bae, Seon-Mi;Jang, Hyeong-Uk;Lee, Sang-Sik
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2006.11a
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    • pp.67-72
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    • 2006
  • In this paper, we attempt to investigate the factors influencing usage and acceptance of ubiquitous services in Campus, based on the Technology Acceptance Model(TAM). This study conceptualizes and develops three dimensions of u-Services (real time seπice, information security, customization seπice) and tests the relationships between three dimensions of u-Services and TAM. Data were collected from 162 respondents in K-University. And relationships proposed in the framework were tested using multiple regression analysis.

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A Study on Vendor Managed Inventory to Apply Technology Acceptance Model (기술수용이론을 적용한 공급자 재고관리 의도에 관한 연구)

  • Yang, Jong-Gon;Kang, Kyong-Su;Yu, Yung-Mok
    • Journal of Korea Society of Industrial Information Systems
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    • v.21 no.2
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    • pp.45-57
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    • 2016
  • The purpose of this study applies Technology Acceptance Model(TAM) to better understand the role of antecedents leading to intention of VMI use. The findings are as follows. First, the model that applied VMI, a SCM information technology, to TAM is appropriate for measuring and analyzing the acceptance intention of organizational members, VMI users. Second, higher satisfaction in VMI system factors led to a greater level of perceived usefulness and perceived ease of use of VMI. Third, higher satisfaction in VMI cooperation factors led to a greater level of perceived ease of use of VMI. Fourth, the perceived ease of use of VMI had an impact on the perceived usefulness of VMI, similar to the findings of other studies. Fifth, the perceived ease of use of VMI had a positive impact on intention of the continuous VMI use.

Extending of TAM through Perceived Trust and its Application to Autonomous Driving (지각된 신뢰에 기반한 기술수용모델의 확장과 자율주행에의 적용에 관한 실증연구)

  • Lee, Kangmun;Roh, Taewoo
    • Journal of Digital Convergence
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    • v.16 no.5
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    • pp.115-122
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    • 2018
  • The purpose of this study is to investigate the effect of technology acceptance model (TAM) on behavioral intention in order to grasp the degree of technology acceptance on autonomous driving among the various factors that consumers perceive as unmanned vehicle system becomes commercialized. In addition to the mediating effect of perceived usefulness proposed by the existing TAM, this study proposed the perceived trust (PT) and hypothesized its mediating effect on behavioral intention to use the self-driving. Path anlaysis is adopted to investigate our hypothesis using the structural equation model. The sample used for the analysis was 149 valid data among 160 responses. The effects of total effect, direct effect, and indirect effect were confirmed by hypothesis test on mediating effect. Non-parametric bootstrapping analysis was also performed to confirm the robustness. All the hypotheses were significant and we found a partial indirect effect, which implies that mediation effect of PT on behavioral intention.