• Journal of Information Technology Applications and Management
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• v.20 no.1
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• pp.19-41
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• 2013

This study analyzed the users acceptance of e-Government services. Many IT(Information Technology) adoption studies appeared the TAM(technology adoption model) of Davis[1989] as a theoretical background. The TAM composed of three factors those are the perceived easy of use, the perceived usefulness, and intention to adoption of IT. However, TAM did not explain the consequences of intention to adoption and antecedents of the ease of use and usefulness in IT adoption. To overcome limitations of TAM, many technology acceptance studies done. In this study, the researcher suggested the IT acceptance model for explaining users adoption of e-Government service based on the model of IT acceptance of Wixom and Todd[2005]. The model of Wixom and Todd[2005] based on the TAM of Davis[1989], IT adoption model of Taylor and Todd[1995] and, IS(Information Systems) success model of Delone and Mclean[1992, 2003]. For testing our research model, the researcher collected data from 200 users of e-Government services. The researcher analyzed in measurement model and structural model using statistical software. This study analyzed relationships among interaction, information quality, Web systems quality, satisfaction, ease of use, usefulness, and attitude to explain and predict influences of the users acceptance of e-Government services. The results of this study will provide useful information about develop a strategy for usage spread of e-Government services.

• Korea Trade Review
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• v.44 no.4
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• pp.169-188
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• 2019

This study aims to analyze the effects of the smart technologies acceptance on global supply chain innovation and export performance in Korean small and medium trading companies. As the world prepares for the advent of the 4th industrial revolution the level of smart technology acceptance by Korean small and medium trading companies has not yet reached the level that is compatible with the change of international paradigm. In this respect, this study aims to promote the acceptance of smart technologies and suggest a need of more practical policy for securing international market competitiveness through innovation of global supply chain structure of Korean trading companies. According to the empirical research results, the smart technology acceptance had a significant effect on both the internal supply chain innovation and the export performance. Also, the external supply chain innovation significantly affected export performance. These results suggested that Korean trading companies need to be more active and positive in accepting smart technology so that they can gain more competitive advantage in the 4th industrial revolution era.

• Korean Management Science Review
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• v.28 no.3
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• pp.113-124
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• 2011

Today, change in the information technology field is very fast, the innovative technology or product to be released for the other sectors tend more frequent. In this situation, most of potential users should think carefully about the adoption of innovative technology such as Web2.0. On the other hand, the adoption or acceptance of innovative technology has the paradox of technology. In order to verify the acceptance factors of innovative technology, we are proposed the model based on the DOI and MIR. Conceptually, we examine the four independent variables such as relative benefit, compatibility, complexity, risk that are divided into two parts as positive and negative, a moderating variable effect on independent variables that is the social influence, and their impacts on the acceptance of new technology. The questionnaire which consists of 100 questions was used to analyze the result to IT suppliers and customers in public sector. Finally, our research model was tested in an empirical study, which confirmed all of our hypotheses.

• Journal of Internet Computing and Services
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• v.20 no.1
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• pp.113-124
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• 2019

Recently, Omni Channel Services has been considered the most innovative business strategy. Omni-Channel sees a variety of channels from all channels viewpoints, organically combining each channel to provide a seamless experience for consumers. In other words, Omni-Channel is not simply a systematic integration of channels, but a means of delivering consistent services to consumers in all processes through a strategy to an organic connection. The aim of this study is to provide a comprehensive insight into the decision factors affecting the adoption of Omni-channel. For this purpose, an empirical analysis is conducted on the course of acceptanceof the Omni-channel service based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and Task-technology fit (TTF), an effective model frequently selected to describe the acceptance of service in the introduction phase of new information technology. As a result of the study, it was confirmed that the task characteristics and the technical characteristics had a positive effect on the task-technology fit, and the task-technology fit had a positive effect on the performance expectancy. In addition, task-technology fit, performance expectancy, and social influence have a positive effect on the intention to use the Omni-Channel. This study is intended to deliver an experimental meaning by proposing a strategical measure to understand the behaviorsand uses of consumers in the Omni-channel service environment and increase the customer satisfaction for the system.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.3
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• pp.269-281
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• 2012

This study investigates the influence of technology readiness, fashion innovativeness, and participation level perception on the acceptance intention of 3D virtual fitting systems. We presented a 3D virtual fitting system with detailed information that was watched by respondents who subsequently completed a research questionnaire. The data were collected from 300 subjects with an age range of 21 to 39 who have experienced Internet shopping. Descriptive statistics, Cronbach's alpha, factor analysis, correlation analysis, and multiple regression analysis were conducted. The results were as follows. First, fashion innovativeness, technology innovativeness, participation level perception, and optimism significantly influenced the acceptance intention. Second, fashion innovativeness, technology innovativeness, participation level perception, and optimism positively influenced the acceptance intention in the male group; however, technology innovativeness, participation level perception, optimism, and insecurity significantly influenced the acceptance intention in the female group. The results indicated that a marketing strategy has to be designed that focuses on consumers with high technology, fashion innovativeness, and optimism to increase the acceptance intention. In addition, markers have to enhance a participation level perception that will contribute to the introduction of 3D virtual fitting systems. Another notable finding was the importance to differentiate marketing strategies according to gender.

• Healthcare Informatics Research
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• v.24 no.4
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• pp.359-370
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• 2018

Objectives: We assessed the public acceptance of a health information exchange (HIE) and examined factors that influenced the acceptance and associations among constructs of the Technology Acceptance Model (TAM). Methods: We collected data from a survey of 1,000 individuals in Korea, which was administered through a structured questionnaire. We assessed the validity and reliability of the survey instrument with exploratory factor analysis and Cronbach's alpha coefficients. We computed descriptive statistics to assess the acceptance and performed regression analyses with a structural equation model to estimate the magnitude and significance of influences among constructs of TAM. Results: Eighty-seven percent of the respondents were willing to use the technology, and the average level of agreement with the need for the technology was 4.16 on a 5-point Likert scale. The perception of ease of use of the technology significantly influenced perceptions of usefulness and attitudes about the need for HIE. Perceptions of usefulness influenced attitude and behavioral intention to use HIE, and attitude influenced intention. Age showed a wide range of influences throughout the model, and experience with offline-based information exchange and health status also showed noteworthy influences. Conclusions: The public acceptance of HIE was high, and influences posited by TAM were mostly confirmed by the study results. The study findings indicated a need for an education and communication strategy tailored by population age, health status, and prior experience with offline-based exchange to gain public buy-in for a successful introduction of the technology.

• Journal of Information Technology Services
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• v.7 no.3
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• pp.47-70
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• 2008

File sharing technology is the most popular methodology through which consumers gain music from online. However, music file sharing and free downloads of music have caused terrible recession of traditional music industry. The purpose of this paper is to develop the underlying theory for understanding the acceptance of music file sharing technology and empirically test our theoretical model. We develop extended TAM model and explore the influencing factors on the user acceptance of music file sharing technology. Our study delivers a better understanding on consumers’ attitudes towards music downloads. By understanding the fundamental characteristics of technology that makes consumers enthusiastic, traditional music industry will gain managerial implications.

• Journal of Digital Convergence
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• v.7 no.3
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• pp.13-24
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• 2009

Technology Acceptance Model (TAM) has been a basis model for testing technology use. Post researches of TAM have been conducted with the updating the TAM by adding new independent variables in order to increase the explanatory power of the model. However, the problem is that different independent variables have to be required to keep the explanatory power whenever adopting particular technology. This might reduce the generality of the research model. Thus in order to increase the generality of the model, this study reviewed the previous researches and collected the independent variables used, and regrouped them into three basic independent constructs. New research model was designed with three basic independent constructs with three constructs selected for the involuntary information technology usage environment. Finally, this study concluded that new technology acceptance model could be used to explain the use of new technology without any adding new particular independent variables.

• The Journal of Society for e-Business Studies
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• v.16 no.4
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• pp.155-172
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• 2011

The purpose of this study is to examine factors affecting an individual's acceptance of mobile banking, which is a typical example of smartphone based self-service. We derive three personal traits(positive technology readiness, negative technology readiness and individual's expertise) as antecedent variables that affect intention to use mobile banking from previous studies, and adopt a technology readiness and acceptance model(TRAM) to investigate factors that determine an individual's intention to use mobile banking. TRAM, which integrates technology readiness index(TRI) into the technology acceptance model (TAM) in the context of consumer adoption of e-service systems, is adopted to examine personal traits influencing on the factors forming the attitude of mobile banking. The new findings of this study are as follows. First, individual's expertise and positive technology readiness(ptr) have significant effect on both perceived usefulness and perceived easy of use. However, negative technology readiness(ntr) has significant effect on only perceived easy of use.

• The Journal of Information Systems
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• v.30 no.3
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• pp.137-158
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• 2021

Purpose This study aims to investigate which factors have impact on the acceptance intention of new electronic ID. For the empirical analysis, this study utilized PLS-SEM after collecting 385 survey data, and analyzed relations between each factors. Design/methodology/approach This study made a design of the research model by integrating the factors deducted from the Unified Theory of Acceptance and Use of Technology with the factors deducted from the Risk Factors. Findings The results are as follow; First, of the UTAUT factors, Performance Expectancy, Effort Expectancy and Social Influence and has positive impact on Acceptance Intention, but Facilitating Conditions doesn't have meaningful impact on Acceptance Intention. Second, of the Risk factors, Innovation Resistance has negative impact on Acceptance Intention, but Perceived Risk dose not have meaningful impact on Acceptance Intention. Finally, regulatory effect of the Promotion Focus, Prevention Focus and Gender has regulatory impact to Acceptance intention. It is expected that the implications of this study enables government effectively to offer new electronic ID.