• Title/Summary/Keyword: Technology Consumer

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Wikipedia as an Online Health Information Source: Consumers' Satisfaction with Information Quality

  • Boryung Ju;Yoonhyuk Jung;John Paul Bourgeois
    • Journal of Information Science Theory and Practice
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    • v.12 no.2
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    • pp.36-48
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    • 2024
  • For consumers making health decisions, Wikipedia is a popular source for health information. This study investigated major factors influencing consumer satisfaction with Wikipedia medical/health articles. Using a crowdsourcing method, data were collected from 322 adults who read/edit English Wikipedia medical/health articles and reside in the US. The results showed that the presentation of information was the most influential factor. Trustworthiness was the second most important factor for consumer satisfaction with the quality of information, followed by reliability, and topic coverage. Study participants did not consider other factors such as accuracy and currency to be crucial factors. Moderating effects of the control variables such as editing experience with Wikipedia articles, gender, and age were also examined to enhance the internal validity of the study. Implications for the Wikipedia editor community and researchers, and directions of future research are presented.

Consumer Experience and Management Response Under the Impact of COVID-19 Crisis

  • Hyunsoo YOO
    • Korean Journal of Artificial Intelligence
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    • v.12 no.2
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    • pp.25-33
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    • 2024
  • This study examines the relationship between customer satisfaction and management response in the hotel industry amid the COVID-19 pandemic. By applying regression analysis and topic modeling to consumer reviews on online platforms, we assess how consumer perceptions and management behaviors have shifted since the onset of the pandemic. The findings reveal a significant decline in customer satisfaction linked to COVID-19. Significantly, while the pandemic has reduced overall customer satisfaction levels, high response rates and high review-response content similarity mitigate the impact of the crises. These results highlight the critical need for hotel managers to continuously monitor online reviews and adapt their engagement strategies to maintain and enhance customer satisfaction during ongoing and future crises. This research not only corroborates existing theories on customer satisfaction but also exposes novel dynamics introduced by the pandemic, offering new insights for effective customer relationship management in turbulent times.

A Purchase Pattern Analysis Using Bayesian Network and Neural Network (베이지안 네트워크와 신경망을 이용한 구매패턴 분석)

  • Hwang Jeong-Sik;Pi Su-Young;Son Chang-Sik;Chung Hwan-Mook
    • Journal of the Korean Institute of Intelligent Systems
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    • v.15 no.3
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    • pp.306-311
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    • 2005
  • To analyze the consumer's purchase pattern, we must consider a factor which is a cultural, social, individual, psychological and so on. If we consider the internal state by the consumer's purchase, Both the consumer's purchase action and the purchase factor can be predicted, so the corporation can use effectively in suitable goods development in a consumer's preference. These factors need a technology that treat uncertain information, because it is difficult to analyze by directly information processing. Therefore, bayesian network manages elements those the observation of inner state such as consumer's purchase is difficult. In addition, it is interpretable about data that the observation is impossible. In this paper, we examine the seller's know-how and the way of consumer's purchase to analyze consumer's purchase action pattern through goods purchase. Also, we compose the bayesian network based on the examined data, and propose the method that predicts purchase patterns. Finally, we remove the data including unnecessary attribute using the bayesian network, and analyze the consumer's Purchase pattern using Kohonen's SOM method.

The Impact of Consumer's Psychological Attachment and Enjoyment, Trust on Satisfaction and Attitude toward On-Demand O2O(Online to Offline) Service (온디맨드 O2O(Online to Offline)서비스에 대한 소비자의 심리적 애착과 즐거움 및 신뢰성이 서비스만족도와 태도에 미치는 영향)

  • Lee, Yun-Sun
    • Journal of Convergence for Information Technology
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    • v.8 no.6
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    • pp.399-407
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    • 2018
  • This study examines the psychological factors of consumers to On-Demand O2O service which is different from the previous study on O2O service. To investigate the relative influence of consumer's psychological attachment of On-Demand O2O service, enjoyment, and trust on consumer's satisfaction and attitude, I conducted qualitative and quantitative surveys to investigate consumers' perception. Through the quantitative survey on 152 participants, the study shows that the consumer's psychological attachment to the service has the greatest influence on the attitude toward On-Demand O2O service and the trust has the highest effect on satisfaction with service. This study is meaningful in that the consumer's psychological factors to the O2O service is examined from the consumer's point of view. This study suggests that the consumer's attachment and trust should be considered primarily to expand the On-Demand O2O service.

Consumer's Demands for the T-Commerce By the Technology Adoption Types (소비자의 기술혁신수용 유형에 따른 T-Commerce 수요도)

  • Park, Sun-Young
    • Journal of Broadcast Engineering
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    • v.13 no.3
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    • pp.319-327
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    • 2008
  • The purpose of study is to investigate the customer oriented transaction environment for the customers' convenience, the plan of public policy in regard to the customer oriented T-Commerce, and the consumption pattern of customers' commercial transaction, necessary for the marketing strategy by analyzing the demand for the T-Commerce with the purchase intention and maximum willingness to pay according to the demographic factors, the pattern of commercial transaction, and the technology innovation types. The results showed that there were statistically significant relations between consumer's willingness price to pay for the T-commerce and the consumer's technology adoption types, monthly internet shopping amounts, and weekly TV-home shopping hours. The simulations on a basis of multiple regression analysis for the T-commerce were illustrated by those factors.

A Study on the Track & Trace System for e-Logistics

  • Lee, Hae-Won;Lee, Yong-Joon;Kim, Hye-Kyu;Park, Jae-Eon;Ha, Soo-Cheol;Seong, Hae-Kyung
    • Proceedings of the IEEK Conference
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    • 2002.07a
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    • pp.458-461
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    • 2002
  • The consumer in the 21$\^$st/ century e-business era is developing a taste fur greater professionalism diversity, internationalism and large-scale integration of his or her demands. With these changes in the consumers preferences in mind, e-businesses need to develop a real time track and trace system to accommodate their logistical and consumer service operations. This research paper discusses the development of a object-oriented logistics tracking database system and a web service tracking component necessary to efficiently store and manage the movements of postal goods and provide real time information on logistics trading.

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Effect of visual marbling levels in pork loins on meat quality and Thai consumer acceptance and purchase intent

  • Noidad, Sawankamol;Limsupavanich, Rutcharin;Suwonsichon, Suntaree;Chaosap, Chanporn
    • Asian-Australasian Journal of Animal Sciences
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    • v.32 no.12
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    • pp.1923-1932
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    • 2019
  • Objective: We investigated visual marbling level (VML) influence on pork loin physicochemical traits, consumer palatability responses, VML liking, purchase intent, and their relationships. Methods: For each of five slaughtering dates, at 24-h postmortem, nine paired Duroc castrated male boneless Longissimus dorsi (LD) muscles were categorized into low (LM, score 1 to 2, n = 3), medium (MM, score 3 to 4, n = 3), and high (HM, score 5 to 6, n = 3) VML. Meat physicochemical quality traits and consumer responses (n = 389) on palatability and VML liking, and purchase intent were evaluated. The experiment was in randomized complete block design. Analysis of variance, Duncan's multiple mean comparisons, and correlation coefficients were determined. Results: VML correspond to crude fat (r = 0.91, p<0.01), but both were reversely related to moisture content (r = -0.75 and -0.91, p<0.01, respectively). As VML increased, ash (p<0.05) and protein (p = 0.072) decreased, pH and $b^{\star}$ increased (p<0.05), but drip, cooking (p<0.05) and thawing (p = 0.088) losses decreased. Among treatments, muscle fiber diameter, sarcomere length, total and insoluble collagen contents, $L^{\star}$, and $a^{\star}$ did not differ (p>0.05). Compared to the others, HM had lower collagen solubility percentage (p<0.05), but similar (p>0.05) Warner-Bratzler shear force (WBSF). No differences (p>0.05) were found in juiciness, overall flavor, oiliness, and overall acceptability, but HM was more tender (p<0.05) than the others. Based on VML, consumers preferred MM to HM (p<0.05), while LM was similar to MM and HM (p>0.05). Corresponding to VML preference (r = 0.45, p<0.01), consumers (83%) would (p<0.01) definitely and probably buy MM, over LM (74%), and HM (68%), respectively. Conclusion: Increasing VML in pork LD altered its chemical composition, slightly increased pH, and improved water holding capacity, thereby improving its tenderness acceptability. Marbling might reduce chewing resistance, as lower collagen solubility in HM did not impact tenderness acceptability and WBSF. While HM was rated as most tender, consumers visually preferred and would purchase MM.

A Study on the Factors influencing Consumer's Choice of Smartphone Purchase Channel in Multichannel Environments - Focusing on the consumer's shopping orientations (멀티채널 환경에서 스마트폰 구매시 소비자의 채널선택에 영향을 미치는 요인에 관한 연구 - 소비자의 쇼핑성향을 중심으로)

  • Kim, Jung-A;Goo, Jayoung James
    • Journal of Digital Convergence
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    • v.18 no.6
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    • pp.255-269
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    • 2020
  • This paper aims to analyze the factors influencing consumer's choice of smartphone purchase channel in multichannel environments. Recently, smartphone purchase channels are becoming more complex and diverse. A smartphone with a short purchase cycle is a product applying advanced technology, the research of this topic would be significant. The major findings of this study are as follows. First, depending on the consumer's shopping orientation, the consumer group was classified into three groups of preference 1. Active shopping, 2. Convenient shopping, and 3. Rational shopping. Second, it was analyzed that the consumer's shopping orientation influenced the decisions of the information search channel and the purchase channel. Third, there was a significant difference between the search and purchase channels in the three groups. Finally, in the channel experience, there was a significant difference in price satisfaction by group. The results of these studies are expected to provide practical implications for establishing a customized multi-channel strategy. This study provides a desirable model for research on smartphone purchase channels.

Assessment of the Economic Benefits from Electricity Consumption (전력 소비의 용도별 경제적 편익 평가)

  • Lim, Seul-Ye;Park, Jae-Hyung;Yoo, Seung-Hoon
    • Journal of Energy Engineering
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    • v.24 no.2
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    • pp.9-16
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    • 2015
  • As electricity is an indispensable input to human's existence and industrial production, economic benefits arise from consumption. The economic benefits of the electricity consumption are useful information in various fields of electricity-related policy. Therefore, this study attempts to value the economic benefits from electricity use. The economic benefit of electricity consumed is the area under the demand curve which made of the sum of the actual consumer expenditure and the consumer surplus. Consumer expenditure can be easily observed but the information on price elasticity of demand is necessarily required to compute consumer surplus. This study derives the estimates for price elasticities through literature review. The price elasticities of the electricity demand for residence, industry, and commercial are estimated to be -0.332, -0.351, and -0.263, respectively. Because the consumer surplus of the electricity consumption for residence, industry, and commercial are computed to be 191.54, 143.44, and 231.91 won per kWh, respectively. Given that average prices of electricity use were 127.02, 100.70, and 121.98 won per kWh for the year 2013, the economic benefit are calculated to be 318.56, 244.14, and 353.89 won per kWh, respectively. We can convert the values to 321.96, 246.75, and 357.67 won per kWh in 2014 constant price, respectively, using consumer price index. They can be used in the economic feasibility analysis of a new electricity supply project.

The Effect of the Food Traceability System Application Applied with the TAM on Consumer Confidence (TAM을 적용한 식품이력추적시스템이 소비자 신뢰에 미치는 영향 연구)

  • Kim, Tae-Soon;Jin, Yang-Ho
    • Culinary science and hospitality research
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    • v.17 no.4
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    • pp.74-87
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    • 2011
  • This study applies the Technology Acceptance Model to grasp the effect of the food traceability system on consumer confidence and usage intention. To verify the causal relationships between the factors, the consumers who use grocery stores in Seoul were selected. From February 20, 2011 to February 28, 2011, a total of 300 copies of the questionnaire were distributed, and 284 copies except for those unsuitable for analysis were collected. SPSS 12.0 and AMOS 5.0 factors analysis and a reliability test were conducted, in older to validate the proposed hypotheses. The results are summarized as follows. First, the food traceability system bad a significant effect on the technology acceptance model. Second, the food traceability system bad a significant affect on consumer confidence. Third, the food traceability system bad a significant effect on usage intention. Fourth, the technology acceptance model didn't have a significant effect on consumer confidence. Fifth, the technology acceptance model and consumer confidence bad significant effects on usage intention. Based on these results, this study suggests useful implications for the food traceability system.

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