• Title/Summary/Keyword: Technology Awareness

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The Moderating Role of CSR Associations on the Link between Brand Awareness and Purchase Intention

  • HOANG, Xuan Lam;NGUYEN, Thi Kim Chi;LY, Hoang Mai;LUONG, Thu Thuy;NGUYEN, Thi Thanh Quy
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.6
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    • pp.233-240
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    • 2020
  • This study uses the moderating model to explore the relationships between Corporate Social Responsibility (CSR) associations, brand awareness and consumer purchase intention. Besides investigating the direct effects of CSR associations on brand awareness and consumer purchase intention, this study also focuses on discovering the moderating role of CSR associations on the relationship between brand awareness and consumer purchase intention among Vietnamese students. Adapting scales from previous research, the authors distribute questionnaires to consumers across the country. Then, the validity and reliability are tested via Cronbach's alpha, Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA). Moreover, by employing a meta-analytical path analysis with a sample of 686 consumers, the authors show that CSR associations play an important role in shaping purchase intention among Vietnamese consumers regarding the consumption of organic milk products. Also, CSR associations have a strong effect on brand awareness. However, our study shows that purchase intention is not directly affected by brand awareness. In other words, brand awareness does not mediate the relationship between CSR associations and purchase intention. Interestingly, authors show that CSR associations moderate the link between brand awareness and consumer purchase intention. Based on the research, some recommendations are made to companies that produce organic milk products.

A study on the difference in safety awareness of research employees working for laboratory safety management of university institutes - University, Junior College, Polytechnic Colleges- (대학의 연구실 안전관리를 위한 연구활동 종사자의 안전의식 차이에 관한 연구 - 일반대학, 전문대학, 폴리텍대학 -)

  • Kwon, Yuna;Kwon, Young-Guk
    • Journal of the Korea Safety Management & Science
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    • v.17 no.3
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    • pp.89-96
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    • 2015
  • The study was conducted with statical analysis of data (828 data in 2010, 752 data in 2012, 648 data in 2014) in order to evaluate laboratory awareness difference of research employees working in different types of universities. Results of the study were as follows: First, university institutes in the order of polytechnic colleges, university, and junior college showed the highest laboratory safety awareness in 'awareness and education of laboratorial safety regulation' and 'awareness in laboratory risk factors'. Second, the difference in safety awareness of universities by year(years that conducted current status survey) was the highest in year 2014, then in 2010, and in 2008. Third, the difference of research employees working for laboratory safety management by year(years that conducted current status) showed that university had the highest laboratory safety awareness in year 2010, but it changed to polytechnic colleges in year 2012 and 2014. Through this study, we could recognize the difference in safety awareness of research employees working in university institutes.

Effects of Awareness and Knowledge of Carbonated Water on Consumption Pattern and Satisfaction among College Students (대학생들의 탄산수 효능에 대한 인식과 지식이 섭취 행태 및 만족도에 미치는 효과)

  • Kim, Hyun Ji;Jang, Jae Seon;Hong, Myung Sun;Seo, Hwa Jeong
    • The Korean Journal of Food And Nutrition
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    • v.28 no.4
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    • pp.702-709
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    • 2015
  • The purpose of this study was to determine the effects of awareness and knowledge of the efficacy of carbonated water on consumption patterns and satisfaction for college students, who are the principal consumers of carbonated water. A survey was conducted with 502 college students in the Metropolitan area from May 13 to 18, 2015 and 455 questionnaires were analyzed. As for the differences in awareness and knowledge of the efficacy of carbonated water according to gender, females (14.60 and 0.76) had better awareness and knowledge than males (13.40 and 0.58) (p=0.000 and p=0.036). The more positive the awareness of carbonated water, the greater the knowledge (p=0.000); the greater the knowledge of carbonated water, the higher level of consumption satisfaction (p=0.006). The odds ratio of awareness for carbonated water was 11.98; that is, positive awareness led to higher levels of satisfaction than negative awareness (p=0.003). Since awareness of the efficacy of carbonated water was found to affect carbonated water drinking and satisfaction, it is necessary to provide correct information about the efficacy of carbonated water.

Impact of Intention and Technology Awareness on Transport Industry's E-service: Evidence from an Emerging Economy.

  • Ahmed, Umair;Zin, Md Lazim Mohd;Majid, Abdul Halim Abdul
    • The Journal of Industrial Distribution & Business
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    • v.7 no.3
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    • pp.13-18
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    • 2016
  • Purpose - Usage of E-services is critical for businesses to maximize work efficiency and gain competitive advantage. The aim of the study is to explore how awareness of technology and e-services usage in an emerging economy in Pakistan. The studies aimed to explore as to what extent these factors can potentially motivate transport employees towards e-services; who are generally not aware about technology and hence also not confident in using it also. Research design, data, and methodology - Employees from the three transport subsidiary units from a large private company in Pakistan were sampled for the study. Through using self-administered technique, the questionnaires were distributed during the month of April, 2016 to 189 employees. A total of 150 responses were taken further for analysis where the study found a positive link between awareness of technology and e-services usage. Results - This study found positive relationship between intention to use and e-service usage among the employees of three subsidiary units. The paper has reported 30 percent variance explained by the predicting variables in relation with e-services usage. Conclusions - Employees could be motivated to use e-services and latest technology through enhancing their awareness about their respective importance and viability. Accordingly, organizations can foster employees' intentions to use to enhance e-service usage.

The Effect of Security Awareness Training on the Use of Biometric Authentication: Focusing on the Protection Motivational Behaviors

  • Jung, Seungmin;Park, Joo Yeon
    • Journal of Information Technology Applications and Management
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    • v.27 no.2
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    • pp.1-21
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    • 2020
  • The purpose of this study is to investigate the behavioral factors affecting the security attitude and intention to use biometrics password based on the protection motivation theory. This study also investigates security awareness training to understand trust, privacy, and security vulnerability regarding biometric authentication password. This empirical analysis reveals security awareness training boosts the protection motivational factors that affect on the behavior and intention of using biometric authentication passwords. This study also indicates that biometric authentication passwords can be used when the overall belief in a biometric system is present. After all, security awareness training enhances the belief of biometric passwords and increase the motivation to protect security threats. The study will provide insights into protecting security vulnerability with security awareness training.

Early childhood teacher's awareness for mathematics education and outdoor movement activity

  • Park, Jihee
    • International Journal of Advanced Culture Technology
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    • v.8 no.2
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    • pp.204-208
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    • 2020
  • The purpose of this study is to find out the teacher's awareness and needs for early childhood mathematics education and outdoor movement activities. The study participants were eight kindergarten teachers located in Korea. in-depth interviews were conducted with teachers on 2014.04. ~ 2014.07. Interviews were held twice each, semi-structured with the order and content of the questions adjusted. As a result of analyzing and categorizing the collected data, the results were 'Early teacher's awareness of mathematics education', 'Early teacher's awareness of outdoor movement activities', and 'Educational teacher's awareness of mathematics activities linked to outdoor movement activities'. The conclusions of this study are as follows. First, the model of early childhood teacher for mathematics education and outdoor movement should be presented. Second, there is a need for ways to improve the teacher's confidence in mathematics education and outdoor movement.

The Effect on Safety Awareness of Korean Language Level of International Students (유학생의 한국어 수준이 안전의식에 미치는 영향)

  • Lee, Jai Young;Kong, Ha-Sung
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.3
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    • pp.529-535
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    • 2021
  • The purpose of this study is to reveal the causal relationship between the demographic characteristics of international students living in Korea and the effect of Korean language level on safety awareness. It was confirmed that there was a significant difference in all areas such as life safety awareness, fire safety awareness, and disaster safety awareness depending on the area of residence. The results to analyze the effect of Korean language expression and comprehension ability on safety consciousness are as follows. First, it was found that Korean expression ability had a positive (+) effect on life safety awareness but did not have a significant effect. Comprehension ability had a negative (-) effect on life safety awareness but did not have a significant effect. Second, it was found that Korean expression ability had a significant effect on fire safety awareness and had a positive (+) influence relationship. Finally, it was found that the Korean language expression ability had a significant effect on disaster safety awareness and had a positive (+) influence relationship. It is necessary to strengthen the awareness of safety for international students while staying and living in Korea, and when teaching Korean, Korean language comprehension education on safety-related topics as well as daily Korean must be strengthened.

First Graders' Awareness of Home Environment and Elementary School

  • Lee, Jae-Hee;Park, Ji-Hee
    • International Journal of Advanced Culture Technology
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    • v.8 no.3
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    • pp.159-165
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    • 2020
  • The purpose of this study is to consider the home environment and awareness of elementary school students in the first grade of elementary school, and to find ways to support them. Participants were 31 1st graders in elementary schools nationwide. Data collection was conducted from June 6, 2017 to July 7, 2017. The focus group interview was used as a data collection method for this study. Results were analyzed as 'The Changing family environment that first graders think' and 'First graders' awareness of elementary school'. 'The Changing family environment that first graders think' include 'Changes in language used by parents', 'Changes in how parents and families live', and 'What to do after school'. 'First graders' awareness of elementary school' was analyzed as 'Awareness of Elementary school life', 'Awareness of peers', 'Awareness of homeroom teacher', and 'Awareness of learning'. As the conclusion of this study, we suggest that because the children have more free time than attending kindergarten, they need quality programs and support plans to support their first grade primary adjustment. Also, we propose a common problem facing first-year students: the difficulty of adjusting to study and support for how to study in an easier way.

Factors Affecting the Performance of Healthcare-Associated Infections (HAIs) control- Focus on Empowerment and Awareness of General Hospital Nurses

  • Kim, Jeoung-Mi;Han, Young-In
    • International Journal of Advanced Culture Technology
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    • v.7 no.3
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    • pp.35-45
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    • 2019
  • The aims of the study to investigate the relationship between awareness, empowerment and performance of healthcare associated infections (HAIs) control and to identify factors influencing performance of HAIs among general hospital nurses. Data were collected from 230 nurses in two general hospitals in B city, with the questionnaire of an empowerment, awareness and performance of infection control tool. The data were analyzed by t-test, one-way ANOVA, Pearson's correlation coefficient and multiple regressions. The performance of infection control was significantly correlated with empowerment and awareness of infection control. The empowerment had a positive correlation with an awareness of infection control (r= .233, p <.001) respectively. The infection control performance was influenced by infection control awareness, empowerment and number of annual job training, which explained 42.2% of the performance of infection control. Infection management performance of general hospitals nurses is affected not only by infection awareness but also by empowerment and job education. Therefore, it suggests that HAIs management program could develop for the nurses and provide empowerment with job training to improve the management and performance of HAIs, also to reinforce via constant support by the hospital.

BIM Awareness Assessment among Hydropower Professionals in Nepal

  • Bhattarai, Sushmit Sharma;Kisi, Krishna P.
    • International conference on construction engineering and project management
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    • 2022.06a
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    • pp.1154-1161
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    • 2022
  • Building Information Modelling (BIM) has evolved into a comprehensive, collaborative method in construction project delivery. Most industrialized and developed countries have made BIM mandatory in the government and public projects, whereas developing countries are embracing and catching up BIM technologies to improve their professional's abilities and reduce claims in the construction projects. However, BIM awareness and professional's competence have become critical in implementing BIM in infrastructure projects in Nepal, particularly hydropower projects. The objectives of this study are to find the BIM awareness among hydropower professionals in Nepal and assess their response. The study used a questionnaire survey to assess the awareness. The results showed that only few professionals (12 percentage in this study) are aware of BIM and its application in Hydropower infrastructures. Majority of the respondents (more than 50%) were interested in BIM trainings and believed BIM implementation in future projects. The study indicated that lack of BIM training and lack of BIM awareness were the top factors affecting BIM implementation in hydropower projects in Nepal. The findings showed that about 66 percent of the respondents who used BIM in their projects mainly used during construction phase. More than 80 percent believed that BIM should be mandated for the hydropower projects in Nepal. The findings presented in this study could promote awareness among different professionals, organization, and construction team and encourage BIM implementation in Hydropower projects. The findings could raise awareness of BIM in Nepal's infrastructure sectors and its invaluable benefits in construction.

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