• Title/Summary/Keyword: Technology Adoption and Use

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Impact of Net-Based Customer Service on Firm Profits and Consumer Welfare (기업의 온라인 고객 서비스가 기업의 수익 및 고객의 후생에 미치는 영향에 관한 연구)

  • Kim, Eun-Jin;Lee, Byung-Tae
    • Asia pacific journal of information systems
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    • v.17 no.2
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    • pp.123-137
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    • 2007
  • The advent of the Internet and related Web technologies has created an easily accessible link between a firm and its customers, and has provided opportunities to a firm to use information technology to support supplementary after-sale services associated with a product or service. It has been widely recognized that supplementary services are an important source of customer value and of competitive advantage as the characteristics of the product itself. Many of these supplementary services are information-based and need not be co-located with the product, so more and more companies are delivering these services electronically. Net-based customer service, which is defined as an Internet-based computerized information system that delivers services to a customer, therefore, is the core infrastructure for supplementary service provision. The importance of net-based customer service in delivering supplementary after-sale services associated with product has been well documented. The strategic advantages of well-implemented net-based customer service are enhanced customer loyalty and higher lock-in of customers, and a resulting reduction in competition and the consequent increase in profits. However, not all customers utilize such net-based customer service. The digital divide is the phenomenon in our society that captures the observation that not all customers have equal access to computers. Socioeconomic factors such as race, gender, and education level are strongly related to Internet accessibility and ability to use. This is due to the differences in the ability to bear the cost of a computer, and the differences in self-efficacy in the use of a technology, among other reasons. This concept, applied to e-commerce, has been called the "e-commerce divide." High Internet penetration is not eradicating the digital divide and e-commerce divide as one would hope. Besides, to accommodate personalized support, a customer must often provide personal information to the firm. This personal information includes not only name and address, but also preferences information and perhaps valuation information. However, many recent studies show that consumers may not be willing to share information about themselves due to concerns about privacy online. Due to the e-commerce divide, and due to privacy and security concerns of the customer for sharing personal information with firms, limited numbers of customers adopt net-based customer service. The limited level of customer adoption of net-based customer service affects the firm profits and the customers' welfare. We use a game-theoretic model in which we model the net-based customer service system as a mechanism to enhance customers' loyalty. We model a market entry scenario where a firm (the incumbent) uses the net-based customer service system in inducing loyalty in its customer base. The firm sells one product through the traditional retailing channels and at a price set for these channels. Another firm (the entrant) enters the market, and having observed the price of the incumbent firm (and after deducing the loyalty levels in the customer base), chooses its price. The profits of the firms and the surplus of the two customers segments (the segment that utilizes net-based customer service and the segment that does not) are analyzed in the Stackelberg leader-follower model of competition between the firms. We find that an increase in adoption of net-based customer service by the customer base is not always desirable for firms. With low effectiveness in enhancing customer loyalty, firms prefer a high level of customer adoption of net-based customer service, because an increase in adoption rate decreases competition and increases profits. A firm in an industry where net-based customer service is highly effective loyalty mechanism, on the other hand, prefers a low level of adoption by customers.

Use of Mobile Devices in the Performance of Group Decision-Making under Contextual Pressure

  • Kwon, Oh-Byung;Kim, Tae-Kyung;Kim, Choong-Rhyun
    • Journal of Information Processing Systems
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    • v.3 no.2
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    • pp.64-72
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    • 2007
  • Mobile technology appears promising as a method to promote group performance in circumstances dependent on time, but not member proximity. However, the success of mobile technology in group decision-making situations has not yet been proven. This paper aims to see how mobile technology affects the performance of group decision-making tasks that should be resolved urgently and/or sources of idea are disconnected with on-line network. Laboratory experiment was used to investigate the effects of mobile factors on group decision-making. The results from the experiment supported the proposition that pressures of time and location play a significant role in the assessment of group decision performance measures. We found that the adoption of mobile technology to group decision-making procedures might be competitive when group decision-making tasks are urgent and sources of idea are disconnected with on-line network, even though mobile technology is not a panacea on which to depend when designing group decision-making.

An Empirical Study on the Adoption Intention of Informatization (구조방정식(LISREL)을 이용한 정보화수용의도 모델 실증 분석)

  • 박상규;최순영
    • The Journal of Information Technology
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    • v.5 no.1
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    • pp.13-28
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    • 2002
  • This study examines the relationships between the adoption intention and ill results/"digital divide" of informatization. It is very important to enhance the ability to use the information around the country today. Government invested large sums in informatization. As a result, we became a leading country in the information and communication technologies (ICTs). But the speedy growth in information society enlarges the gab between 'information haves'and 'information have-nots', which results in decreasing the efficiency of informatization. Now, we have to consider the idea of "information welfare policy" to approach the problems of "information poor"which refers to those deprived of opportunities to access ICTS and use of the Internet. This paper shows that we can not reach the information welfare society without the solution of these problems, and which are obstacles to progress in informatization. It is hoped that the results from this study bridge and close so called "Digital Divide" within society and create the impartial information welfare society.e impartial information welfare society.

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The Analysis Of Informatization Of Agricultural Corporations In Korea: their use of information technology and its effect on performance change

  • Song, Cheolho;Jang, Ikhoon;Park, Heundong
    • Agribusiness and Information Management
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    • v.12 no.1
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    • pp.18-35
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    • 2020
  • Due to the rise of Information & Communication Technology (ICT) adoption in many fields, it is necessary to diagnose the informatization situations of corporations in agriculture and give suggestions for improvement. For this goal, surveys were designed and conducted to understand the current informatization situations of agriculture corporations in Korea. The survey covers the plan for utilizing information technology, the establishment of infrastructure for information technology, IT application status, and its effect on their performance. The specific focus of our research is to segment the corporations by their type of industries and their level of sales and give differentiated managerial implications for each segment. This is because the type of informatization and information technology assistance they need highly depends on their industry type and sales level. Based on descriptive statistics and regression analyses, tailored managerial and polic.

A Study on the Adoption of UHD for Users Perceived usefulness and ease of use of UHDTV (이용자의 UHDTV에 대한 인지된 유용성과 용이성이 UHD 채택에 미치는 영향에 관한 연구)

  • Lee, Mi-Ra;Choi, Seong-Jin;Lee, Yeong-Ju
    • Journal of Broadcast Engineering
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    • v.20 no.1
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    • pp.48-56
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    • 2015
  • This study looks deep into how user's individual personality and his or her media experiences affect perceived usefulness and perceived ease of use about UHDTV based on Technology Acceptance Model using survey methodology. This study also focuses on how the purchase intention of terminal equipments and the willingness to pay for UHD contents will make different choices. The result of this study shows that, whether user is an exhibitionist or not or has frequently encountered a big screen, these factors affect both the perceived usefulness and the perceived ease of use about UHDTV. When user is an exhibitionist with more experience with big screens, it was clear that user tended to choose UHDTV with higher perception of usefulness and ease of use about UHDTV. This study also implies that when supplying the next generation broadcasting service, it is needed to consider the users' perceived usefulness and ease of use about UHD as well as the individuals' media experiences and characteristics.

Continuous Migration Container System for Upgrading Object

  • Yoosanthiah, N.;Khunkitti, A.
    • 제어로봇시스템학회:학술대회논문집
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    • 2004.08a
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    • pp.960-964
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    • 2004
  • During system resource improvement process that based on Object-Oriented technology could be affect to the continuous system performance if lack appropriate management and control objects mechanism. This paper proposes a methodology to support continuous system performance and its stability. The adoption is based on Java Container Framework and Collections Framework for object collection. Also includes Software Engineering, Object Migration and Multiple Class Loaders mechanism accommodate to construct Continuous Migration Container (CMC). CMC is a runtime environment provides interfaces for management and control to support upgrading object process. Upgrade object methodology of CMC can be divided into two phase are object equivalence checking and object migration process. Object equivalence checking include object behavior verification and functional conformance verification before object migration process. In addition, CMC use Multiple Class Loaders mechanism to support reload effected classes instead of state transfer in migration process while upgrading object. These operations are crucial for system stability and enhancement efficiency.

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Integrated Tree Crops-ruminants Systems in South East Asia: Advances in Productivity Enhancement and Environmental Sustainability

  • Devendra, C.
    • Asian-Australasian Journal of Animal Sciences
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    • v.24 no.5
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    • pp.587-602
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    • 2011
  • Improved efficiency in the use of natural resources, pragmatic production systems and environmental sustainability, justified by the need for improved land use systems and increased productivity, are discussed in the context of Asian integrated systems, diversification, and issues of sustainability. The importance of these are reflected by serious inadequate animal protein production throughout Asia, where available supplies cannot match current and projected human requirements up to 2050. Among the ruminant production systems, integrated tree crops-ruminant production systems are grossly underestimated and merit emphasis and expansion. As an example, integrated oil palm- based system is an important pathway for integration with ruminants (buffaloes, cattle, goats and sheep), and provides the entry point for development. The importance and benefits of integrated systems are discussed, involving animals with annual and perennial tree crops, integration with aquaculture, the significance of crop-animal interactions, stratification of the systems, production options, improved use of forages and legumes, potential for enhanced productivity, implications for improved livelihoods of the rural poor and the stability of farm households. The advances in research and development in South East Asia highlight demonstrable increased productivity from animals and meat offtakes, value addition to the oil palm crop, sustainable development, and distinct economic impacts. The results from 12 out of a total of 24 case studies concerning oil palm over the past three decades showed increased yield of 0.49-3.52 mt of fresh fruit bunches (FFB)/ha/yr; increased income by about 30%; savings in weeding costs by 47- 60% equivalent to 21-62 RM/ha/yr; and an internal rate of return of 19% based on actual field data. The results provide important socio-economic benefits for resource-poor small farmers. Potential increased offtakes and additional income exist with the integration of goats. Additionally, the potential for carbon sequestration with tree crops is an advantage. The reasons for low adoption of the syatems are poor awareness of the potential of integrated systems, resistance by the crop- oriented plantation sector, and inadequate technology application. Promoting wider expansion and adoption of the systems in the future is linked directly with coherent policy, institutional commitment, increased investments, private sector involvement, and a stimulus package of incentives.

A Study on Consumers' Clothing Buying Intention Adopted By the Technology Acceptance Model (혁신기술수용모델(TAM)을 적용한 스마트 의류 구매의도 연구)

  • Kang, Keang-Young;Jin, Hyun-Jeong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.8
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    • pp.1211-1221
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    • 2007
  • This research investigates the effects of fashion innovativeness and technology innovativeness on the attitude and the buying intention of smart clothing. This study employs TAM(Technology Acceptance Model) proposed by Davis(1989) as a theoretical framework. Two hundred sixty-five respondents comprised a sample used to examine a structural model. The structural equation model using AMOS was performed to test hypotheses. Fashion innovativeness was found to affect perceived usefulness while technology innovativeness affected perceived ease of use. Perceived usefulness was found to influence attitude towards smart clothing. Perceived ease of use was also found to affect attitude towards smart clothing. The attitude towards smart clothing has a direct effect on the buying intention of smart clothing. In addition, this study revealed that employing TAM to investigate the adoption of smart clothing was appropriate. Lastly, implications of this research and suggestions for future studies were discussed.

The Influence of IoT Technological Characteristics on Expected Achievement and Adoption Intention of SCM: On the Perspectives of Chinese Physical Supply Chain and Distribution Industry (사물인터넷(IoT) 기술특성이 SCM 기대성과 및 도입의도에 미치는 영향에 관한 연구: 중국 물류공급망 및 유통업체를 대상으로)

  • Shang Meng;Yong Ho Shin;Chul Woo Lee;Jun Ho Mun
    • Information Systems Review
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    • v.19 no.3
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    • pp.1-21
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    • 2017
  • The Internet of Things (IoT) analysis aims to verify the technical characteristics, performance expectations, and adoption intentions of IoT. This work refers to IoT data from foreign and domestic publications and websites as well as aims to benefit related organizations by referring to reports from agencies. The literature review summarizes the relevant theories and background of the unified theory of acceptance and use of technology. The SPSS 22.0 software and structural equation models (smart PLS 2.0) are used in the data analysis. Technical statistics analysis, reliability analysis, validity analysis, structural equation models, and statistical methods are employed to test the research hypotheses, that is, the technical characteristics of IoT will have positive effects on its performance expectations. This study introduces the characteristics and expected performance of IoT to present relevant IoT guidelines for companies that aim to adopt such technology.

Technology Standardization, Government Intervention, and Public Electronic Certificate in Korea (기술표준화, 정부개입, 그리고 공인인증서)

  • Song, Yeongkwan
    • KDI Journal of Economic Policy
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    • v.37 no.sup
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    • pp.1-32
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    • 2015
  • Korea witnesses continued debate over the policy that mandates the use of the public authentication certificate (electronic certificate) in electronic financing. The debate mainly centers on the rationale of the government compelling, as a standard, a public electronic certificate based on a specific technology, among several user authentication technologies. This paper looks into the impacts of both adoption and abolition of this mandatory policy and thereby analyzes the effects of government intervention in technology standardization. To that end, two main questions are presented: what conditions would enable a single technology to serve as a standard in the market without government intervention; and what conditions would make the standard determined in the market contribute to maximizing social welfare. This paper demonstrates that the attitude and preference of market participants towards each technology determine the level of market equilibria and social welfare caused by the adoption and abolition of the mandatory policy on electronic certificate.

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