• The Journal of Economics, Marketing and Management
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• v.11 no.3
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• pp.67-79
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• 2023

Purpose: This study examines the relationship between content characteristics and customer viewing and purchase intention in live-streaming commerce. Research design, data, and methodology: For this purpose, seven independent factors such as entertainment, artistry, storytelling, informativity, interactivity, reliability, and technicality are extracted based on previous literature. The viewing intention and purchase intention are adopted as dependent factors. The role of 'immersion' is investigated as a mediating factor between the independent and dependent factors. Results: The results showed that entertainment, artistry, technicality, and reliability significantly affected immersion, and immersion affected viewing intention and purchase intention. Immersion was found to play a mediating role between content characteristics and consumer viewing and purchase intention. Conclusions: The results indicate that the content characteristics not only attract customers but also affect their immersion, viewing intention, and purchase intention directly or indirectly in the live-streaming commerce sector.

• Journal of Venture Innovation
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• v.5 no.4
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• pp.91-108
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• 2022

This study is an empirical analysis regarding what kind of factors affect the intention to use autonomous vehicles. For the empirical analysis the research model was derived from value-based adoption model base and integrated some aspects that only autonomous vehicles have. At default variables of VAM are usefulness, enjoyment, technicality, perceived cost, some autonomous vehicle related variables were added, and those are convenience, safety, security, social influence. A survey was done in order to empirically analyze with this research model, and 216 valid survey answers were chosen to analyze. Empirical analysis was done by structural equation using AMOS24. The result of empirical analysis were as follows. Variables usefulness, enjoyment, safety, security had a significant positive effect on perceived value. Technicality and perceived cost had a significant negative effect of perceived value. In addition, security and social influence had no significant effect on perceived value. Furthermore, perceived value had significant positive effect on intention to use. Among the variables that came out to be significantly positive, the most influencing variable was safety, followed by convenience, perceived cost, enjoyment, usefulness and then technicality. In addition, the analysis of mediating effect of perceived value shows that usefulness, enjoyment, convenience, safety, technicality, perceived cost had mediating role towards intention to use. However, security and social influence had no siginificant mediating effect towards intention to use. Considering all these research results this study has provided theoretical and practical implications to researchers on the intention to use autonomous vehicles.

• Journal of forensic and investigative science
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• v.1 no.1
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• pp.45-53
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• 2006

The purposes of fire investigation are to identify and analyze the causes of fire and, using the results in promoting fire fighting policies, ultimately to prevent fires caused by similar causes and to protect people's life and properties from fire. However, although the patterns of fire are getting more diverse and complicated with the rapid development of industry, complicated with the rapid development of industry, fire fighting organizations are continuing traditional superficial fire investigation without operating a fire investigation department for the reason of insufficient manpower, equipment and budget, losing public confidence. Thus, the present study purposed to propose plans to improve the technicality of fire investigation and win public confidence in fire investigation. First, the technicality of fire investigation should be improved by operating a department and personnel exclusively for fire investigation. Second, fire investigation should be more scientific and precise using high tech fire investigation equipment. Lastly, responsible fire fighting administration should be realized through statistical analysis of the causes of fire and computerization. The results of this study are expected to contribute to the safety and security of our society.

• Asia pacific journal of information systems
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• v.28 no.4
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• pp.320-349
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• 2018

Purpose: The application of IoT is finding continuous acceptance in our daily lives, particularly, smart speakers are making life easier and convenient for consumers. This research aims to develop and test an integrated model of factors influencing consumer's adoption of voice-enabled IoT devices. Design/methodology/approach: Based on the VAM, an integrated voice-enabled IoT device adoption model is proposed. Gender differences on five constructs relating with perceived value (perceived usefulness, perceived enjoyment, perceived security risk, perceived technicality and perceived cost) was also examined through PLS-MGA technique. The usage experience of consumers was also controlled in the integrated VAM. Findings: Result shows that Perceived-Usefulness, Perceived-Enjoyment and Perceived-Cost have a strong effect on Perceived-Value. However, Perceived-Technicality and Perceived-Security-Risk are non-influential and have no significant effect on PV. Additionally, Perceived-Value and Social-Influence plays a significant role in predicting adoption intention. Gender differences also exist in consumers perception of usefulness, enjoyment and cost. In comparison to the basic value-based adoption model, the integrated model provides more insight on consumers adoption of voice-enabled IoT devices. Originality/value: Using an integrated model, this study is one of the first scholarly attempt at modelling the influential factors for adopting smart speakers i.e., voice-enabled IoT devices, with implications for improved adoption.

• Proceedings of the Korea Concrete Institute Conference
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• 1999.10a
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• pp.29-46
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• 1999

The performance based design obligates quantitative assessment of required performances by means of transparent and objective science. In this design scheme, simulation of both macro and micro-scale structural behaviors is thought to be a powerful tool. This paper proposes a way how to unify the structural safety and serviceability check method and durability assessment of RC structures. Though component chemical-physical processes are crudely assumed, system dynamics of micro-scale pore structure formation and macro-scale defects and deformation of structures was shown as possible and promising approach in future. The authors understand that the unification of structural and durability design has just started. For further progress and development, predictive tool of structural behaviors from birth to death of concrete under any specified environment and load serves as an essential technicality.

• Journal of the Ergonomics Society of Korea
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• v.23 no.3
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• pp.13-24
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• 2004

Anthropometric data is a fundamental resource in developing ergonomic products and workplaces. However, designers often experience difficulty in searching anthropometric data relevant to the design due to the technicality of anthropometric terminologies, ambiguity in the description of measurement method for some anthropometric variables, and inefficiency of existing search methods for anthropometric data. The present study suggests a method to develop a classification system of anthropometric variables for systematic, efficient search of anthropometric data. The proposed method first classifies anthropometric variables according to body segment and type of variable, and then arranges anthropometric variables of the same body segment and variable type by comparing the heights of their reference points. The proposed classification method was applied to establish a classification system of 66 anthropometric variables that were selected for an automotive interior design. Then the established anthropometric classification system was utilized to design a search interface of a web-based anthropometric data retrieval system.

• Journal of Information Technology Applications and Management
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• v.27 no.2
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• pp.51-71
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• 2020

Technological innovation can be both an opportunity and a crisis to take the initiative in the ecosystem, and companies are constantly competing to lead the platform within the ecosystem, including innovation in new products and services, absorption or integration of related industries. To cope with this rapid change in the environment today, it is essential to define the corporate ecosystem and platform business, and to understand the role and characteristics of users. This study seeks to conduct research on the usefulness, enjoyment, technicality, facilitation conditions, and causes of social impact on platform service loyalty to users of Kakao services. And this study will enable platform service providers through apps to use them as the basis for building business strategies in the service introduction phase.

• Journal of the Korea Safety Management & Science
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• v.16 no.3
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• pp.63-70
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• 2014

There has been an increase in fire/explosion accidents caused by chemical substances used in new small/medium sized construction, reconstruction, or extension sites. There is vast room for improvement, especially in safety training, safety inspection, and selection of countermeasures because training, technicality, and management systems regarding fire/explosion risks in small/medium sized construction sites are very immature in most cases. The purpose of this study is to propose a differentiated technical, educational, and management application plan for preventative management of fire/explosion accidents caused by chemical substances used in small/medium sized construction sites.

• Knowledge Management Research
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• v.19 no.4
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• pp.99-118
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• 2018

Recently, individuals are interested in a variety of products and services based on artificial intelligence. Among those products and services, an intelligent personal assistants are attracting many attention from IT companies as a next generation platform. Thus, the main purpose of this study is to investigate effects of intelligent personal assistant's benefits on user's value formation and adoption behavior based on Value-based Adoption Model. In addition, the moderating effect of personal innovativeness is examined through empirical analysis. Based on the analysis with the data from actual users, the results show that usefulness, enjoyment, technicality and cost advantage have significant influences on perceived value and correspondingly have an effect on intention to adopt. Personal innovativeness is related to the relationship between perceived value and intention to adopt. These findings may provide important insights to the relevant field regarding the use and spread of intelligent personal assistants.

• Journal of Internet Computing and Services
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• v.21 no.6
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• pp.113-121
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• 2020

The era of "ownership" has gone, and the era of "subscription" has come. While traditional manufacturing and service industries are struggling with the fall of earnings rates, subscription-based businesses are showing high growth rates. Although subscription-based online services (SOS) are rapidly growing in the retail market, few studies have investigated factors that affect the decision of consumers to use SOS. Therefore, this study aims to identify factors that enable predicting consumers'attitudes and intentions toward SOS and to empirically verify the factors. As a result of the study, usefulness, enjoyment, and cost advantages were shown to have positive effectson perceived value, and usefulness, technicality, and cost advantages were shown to have positive effects on attitudes. In addition, perceived value was shown to have positive effects on attitude, and perceived value and attitudes were shown to have positive effects on acceptance intentions. The fact that the strategic directivity for successful introduction and diffusion of SOS was presented by identifying the predictor variables for the acceptance of SOS through this study can be said to be the significance of this study.