• Title/Summary/Keyword: Technical Service

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Effects of Servicescape on Perceived Service Quality, Service Satisfaction, and Service Loyalty: The Coffee Shop Franchises in Seoul (서비스스케이프가 서비스품질, 서비스 만족, 서비스 충성도에 미치는 영향: 서울시내 커피전문점을 중심으로)

  • Sung, Yun-Ok
    • The Journal of the Korea Contents Association
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    • v.21 no.8
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    • pp.108-122
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    • 2021
  • The purpose of this paper is to examine the impact of servicescape on perceived service quality, service satisfaction and to verify causal relationships between servicescape, technical service quality, functional service quality, service satisfaction, and service loyalty in coffee shop franchises. An online survey was conducted to collect the data from the actual service customers of coffee shop franchises. An analysis of structural equation modeling was performed using AMOS 24.0 and SPSS 24.0 to test the research hypotheses. The results of the study are as follows: first, servicescape has positive influence on technical service quality and functional service quality except for service satisfaction. Second, both technical service quality and functional service quality have positive influence on service satisfaction. Finally, service satisfaction has a strong effect on service loyalty. This paper finds that it is more appropriate to model the servicescape as a separate construct which precedes both functional service quality and technical service quality. Servicescape in the coffee shop service has the influence on shaping service quality perceptions and their subsequent impact on service satisfaction and service loyalty.

The effect of beauty salon service quality on behavioral intention through perceived value : Gender, Regularity control effect

  • HWANG, Jin-Young;LIM, Sel-A;HONG, Pil-Tae
    • The Korean Journal of Franchise Management
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    • v.11 no.4
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    • pp.17-29
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    • 2020
  • Purpose: As the untact culture has spread due to the recent COVID-19, the service industry as well as the beauty salon is shrinking. In order to overcome such a crisis in beauty salons, the lower dimension of beauty salon service quality is divided into servicescape, technical service, and employee service, and actions are taken with the 'perceived value of the customer' as a parameter. In this study, S-O-R(Stimulus-Organism-Response) theory was applied for customer-centered analysis, and gender and regularity were selected as moderator variables to add practical implications. Research design, data, and methodology: All constructs were measured using items developed and used in the previous study. A total of 261 questionnaires were collected online using NaverForm. The data were analyzed using factor analysis, correlation analysis, and measurement model analysis with SPSS 22.0 and AMOS 22.0. After testing the research model and hypothesis for the entire group, a multi-group analysis was conducted by dividing into male and female groups, regular customers, and non-regular customers. Results: First, this study showed that the service environment of beauty salon customers had a negative (-) effect on perceived utilitarian value, and the technical service and perceived hedonic value had a positive (+) effect on the customer's behavioral intention. Technical service and employee service had a positive (+) effect on perceived hedonic value, but perceived hedonic value did not affect customer's behavioral intention. Second, there is no statistically significant difference in each path between male and female groups. Third, there was a statistically significant difference between regular customers and non-regular customers, only the path that the servicescape influences the perceived hedonic value. Conclusion: According to the results of this study, technical service and utilitarian value should be considered in order to induce behavioral intention of customers, and technical service quality should be considered first. Also, operating a beauty salon requires a differentiated approach to the salon servicescape according to the ratio of non-regular and regular customers. The beauty salon servicescape generally showed negative practical value for non-regular customers, but positive for the Hedinic value for servicescape such as comfortable service and clean interior for regular customers.

A Theoretical Review on the Economic Evaluation and Measurement of the Technical Information Service (기술정보서비스의 경제성 평가 및 측정에 관한 이론적 고찰)

  • Jeon,g Dong-Youl;Cho, Chan-Sik
    • Journal of the Korean Society for information Management
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    • v.23 no.1 s.59
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    • pp.41-62
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    • 2006
  • As the research and development(R&D) has become a necessary motive in social development, the importance on the evaluation of the technical information service is also emphasized. Among others, the economical evaluation and the productivity of the technical information service are very complex and complicated as of the information value. Also the technical information service is influenced by its infrastructure. Therefore, the economical evaluation on the productivity of the technical information service requires a more systematic and complex approaches simply to be more objective and rationalized.

A Study on Improvement Plan of Evaluation Method in National Technical Qualification Exam focus on Information Processing Fields based on NCS (NCS 기반 정보처리 분야 국가기술자격 실기시험 평가방법에 관한 연구)

  • Cho, Yong-dae;Moon, Hee-kwon;Yoo, Ju-yeon;So, Kee-ho;Park, Kye-young;Lee, Seok-cheol
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.19 no.6
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    • pp.1277-1282
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    • 2015
  • This paper describes a research for improvement official approval of information processing in national technical qualification. In this paper, we analysis the contents of current exams and propose the new evaluation method of practical exam in information processing fields through grafting new trends of ICT and ability unit, fulfillment criteria in national competency standards(NCS). Also, we have verified the effect of exam through the pilot test. In the future, we will apply the new exams after the revision of guidelines for marking questions by expert group in its duty fields basis on this research

An Analysis on Educational Needs by Career Orientations of IT Service Technical Engineers (IT서비스 기술인력의 경력지향성에 따른 교육요구 분석)

  • Park, Kyung-Hwan;Na, Hong-Seok;Oh, Soo-Gil
    • Journal of Digital Convergence
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    • v.9 no.3
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    • pp.165-180
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    • 2011
  • This study empirically examined the educational needs according to career orientations of IT service technical engineers. First, this study suggested 5 types of career orientations in IT service technical engineers. Seconds, we considered the individual level's variables(age, academic background) and job characteristics(job type, work experience, organizational size, years of service) as the influential factors of IT service technical engineers' career orientations. Finally, this study examined the educational needs according to 5 types of career orientations of IT service technical engineers. The results, based on the survey 133 IT service technical engineers, showed that both individual and job characteristic variables had significant effects on 5 types of career orientations. And 5 types of career orientations had significant effects on the educational needs.

Factors that make customers revisit nail-shops depending on customers' lifestyle and satisfaction levels (네일샵 고객의 라이프스타일과 서비스 만족도에 따른 재방문에 관한 연구)

  • Park, Ok-Lyun;Park, Eun-Jung
    • Korean Journal of Human Ecology
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    • v.18 no.2
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    • pp.547-555
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    • 2009
  • The lifestyle of customers visiting nail shops is categorized into four such as the types of 'pursuit of fashion', 'pursuit of brand', 'conservative frugality', 'premeditated pursuit'. Subjects are divided into 3 groups such as a 'pragmatist group', an 'achievement-oriented group' and a 'brand-oriented group'. Customers satisfaction level was measured in the subcategories of a 'personal service', a 'technical service', a 'facility service' and an 'after-sales service'. Their satisfaction levels depending on the types of customers' lifestyle have meaningful differences in a 'technical' and an 'after-sales' service. The 'pragmatist group' shows the highest mark in a 'personal service' and an 'achievement-oriented', it prefers the 'personal' and 'facility service' evenly. The 'brand-oriented' group shows high concern in the 'technical service'. Concludingly, the types of customers' lifestyle which influence their revisiting of the nail shop have deep relation to customers' satisfaction level in the 'personal', 'technical', 'facility', and 'after-sales service' of nail shops. Especially the 'facility service' is highly influential in customer's revisiting.

Study on Revision of technical Regulation for Location Based Service (위치기반서비스용 무선설비의 기술기준 개선 연구)

  • Lee, Young-Hwan;Jang, Dong-Won;Ha, Deock-Ho
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2007.10a
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    • pp.665-668
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    • 2007
  • The location based service means the service using the location information and the service used based on the location information comes into the spotlight as the critical information of the future mode townsman ubiquitous-City construction. LBS settles down as the core element of ITS or the telematics as the cutting edge technology appearing according to the power generation of the mobile communication technology and recently gradually broadens a range to the public safety service including the distribution management, the asset management, a children and old and the weak protection means, the disaster preparation rescue service like the E-911 of U.S. In the national, the technical regulations about the ground wave LBS was established at November 2005 for the first time in the country. but it actually operated and problems were deduced. Therefore, in this paper, domestic and foreign LBS usage trend and technical standards case try to be analyzed for the revision of the technical regulations of the ground wave LBS serviced in the national and the national technical standards bill for the revision tries to be prepared based on this.

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Flexible Service Composition Based on Bundle Communication in OSGi

  • Alcarria, Ramon;Robles, Tomas;Morales, Augusto;Gonzalez-Miranda, Sergio
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.6 no.1
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    • pp.116-130
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    • 2012
  • Service provision and consumption platforms are more and more used to enable communication between sensors, actuators and intelligent devices, since they provide mechanisms that make possible the combination of components to create composed services. However, these kinds of platforms have limitations to adapt themselves to new and unknown devices. In this work we analyze the challenge of component or bundle communication by using the Open Services Gateway Initiative (OSGi) technology and we propose three mechanisms with the aim of contributing to flexible component communication: Common Service, Specific Service and WSIF Web Service Invocation. We provide these solutions with some architectural models and validate them through different example services. Finally we compare them regarding performance, flexibility and application complexity.

Technical Entrepreneurship Education Service Quality Evaluation System based on FAHP (FAHP에 기반을 둔 기술창업교육서비스품질 평가 시스템)

  • Joun, Hyang-Soon;Lee, Sang-Yong
    • Journal of Digital Convergence
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    • v.13 no.10
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    • pp.509-516
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    • 2015
  • Intangibility, measurement difficulty and irreversibility, which are the characteristics of service, have such problems as obscurity and uncertainty in quality evaluation. Technical entrepreneurship education, a sort of public service, also contains such characteristics of service. To objectively evaluate the service quality of technical entrepreneurship education, this paper drew up factors as hierarchical structure, centered on FAHP technique, and conducted pre-processing, inputted those factors into triangular fuzzy number fuzzy judgement matrix, and calculated their weights. In this manner, this paper proposed a TESE system, through which an analysis can be conducted by drawing relative importance and priorities of the factors. The proposed system can efficiently evaluate the qualitative technical start-up education service quality factors quantitatively in the diversely changing technical start-up environment in view of the highest result quality (41%), which means performance in the relative importance of major factors. Namely, this paper confirmed that clear decision making can be made through an experiment.