• Journal of Information Technology Services
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• v.15 no.1
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• pp.299-319
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• 2016

This study first introduces platform services and their business models. On the basis of the concepts of business ecosystem, we present a framework for distinguishing types of the platform service business models. Two key characteristics of business ecosystems-ecosystem configuration and value production process-are employed as fundamental dimensions for constructing typology. In particular, we also present the notion of value ecosystem, where not a single platform provider but a federation of platforms constitutes a virtual platform and completes a service system. The value ecosystem represents two distinct types of platform service business models : meta-platform ecosystem and platform coalition ecosystem. They show different governance structure in the platform federation and service flows across the ecosystem. We present detailed analyses of these two value ecosystems focusing on relevant cases of e-payment FinTech : Apple Pay as an example of meta-platform and Kakao Pay for platform coalition. Our conceptual typology contributes to platforms' proper strategy formulation and presents policy implications to, for example, platform neutrality.

• East Asian mathematical journal
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• v.38 no.4
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• pp.415-437
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• 2022

Recently, various platforms of education technology (Edu-Tech) that use artificial intelligence have been developed in the field of mathematics education. The case study in this paper reports the learning experience of a high school student who was directed to learn mathematics through the self-directed learning process provided by a mathematics learning platform using Edu-Tech with the intervention of mentoring provided by his teacher. The study found that the mentoring intervention could make an effective contribution to student's mathematics learning by playing the role of an auxiliary tool for the self-directed learning over time. In this paper, we explain the nature of the challenges that the student encountered in the process of self-directed learning and the roles that the teacher mentoring has played in this process.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2007.02a
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• pp.213-223
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• 2007

E-Business Platform for SMEs in GMS Countries(GMSEB) is a E-business service portal which based on Yunnan, face to ASEAN, connect with China's mainland. lt is established by Kunming Dongxun Sic&Tech Co.,Ltd and E-Business Centre of Yunnan University of Financial & Economics, who get supports from UNESCAP, Science and Technology Department of Yunnan Provincial and Yunnan SMEs Bureau. The portal will bulid a B2B & B2C E-business and. ASP portal to provide service of e-business and enterprise management informatization according with the different languages and situation to China and GMS countries. The paper starts with analysis of the policy in China of promoting GMS cooperation and exchanges, importance of Yunnan and cultural universality in GMS countries. It expounds the necessity of establishing such a regional e-commerce platform. The project explores how to develop the model of e-business and enterprise management informationization for SMEs under the condition of weak economic strength and scarcity of Information Technology talents. To promote the SMEs in GMS countries participate in the integration with the global economy through the international SMEs'E-business Platform, make a fairly rapid progress by full play to its advantages.

• Journal of Korea Society of Digital Industry and Information Management
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• v.13 no.4
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• pp.107-113
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• 2017

Open platform technology in the banking industry is anticipated to impact the market very positively together with the activation of Fin Tech services. The domestic environment of payment services has been rapidly changing into the mobiles and multiple new payment services have been introduced from a variety of vendors. However, the convenience of payment always causes worsening the security, and the accidents on the security have been continued to occur such as leakage of personal information, hacking and so on upon the expansion of the industry and the market size. This study aims to analyze the status of Fin Tech open platforms and various problems of the related standard technologies, and to suggest the possible solutions. Upon the analysis results, it was confirmed that multiple solutions were required to improve the main security protocols of open platforms and to process the security functions diversely. In conclusion, the results of this study will be helpful to determine the direction of the solution on the security issues in the open platform environment of the current industry.

• Journal of Venture Innovation
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• v.7 no.1
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• pp.1-15
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• 2024

This study aims to elucidate the characteristics of big tech platform companies' sports content business in an environment of rapid digital transformation. Specifically, this study examines the market structure of big tech platform companies with a focus on Amazon, revealing the role of sports content within this structure through an analysis of Amazon's sports marketing business and provides an outlook on the sports content business of big tech platform companies. Based on two-sided market platform business models, big tech platform companies incorporate sports content as a strategy to enhance the value of their platforms. Therefore, sports content is used as a tool to enhance the value of their platforms and to consolidate their monopoly position by maximizing profits by increasing the synergy of platform ecosystems such as infrastructure. Amazon acquires popular live sports broadcasting rights on a continental or national basis and supplies them to its platforms, which not only increases the number of new customers and purchasing effects, but also provides IT solution services to sports organizations and teams while planning and supplying various promotional contents, thus creates synergy across Amazon's platforms including its advertising business. Amazon also expands its business opportunities and increases its overall value by supplying live sports contents to Amazon Prime Video and Amazon Prime, providing technical services to various stakeholders through Amazon Web Services, and offering Amazon Marketing Cloud services for analyzing and predicting advertisers' advertising and marketing performance. This gives rise to a new paradigm in the sports marketing business in the digital era, stemming from the difference in market structure between big tech companies based on two-sided market platforms and legacy global companies based on one-sided markets. The core of this new model is a business through the development of various contents based on live sports streaming rights, and sports content marketing will become a major field of sports marketing along with traditional broadcasting rights and sponsorship. Big tech platform global companies such as Amazon, Apple, and Google have the potential to become new global sports marketing companies, and the current sports marketing and advertising companies, as well as teams and leagues, are facing both crises and opportunities.

• Communications of Mathematical Education
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• v.36 no.1
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• pp.1-21
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• 2022

The purpose of this study is to analyze the current situation of EduTech, which is proposed as a way to build a flexible learning environment regardless of time and place according to the use of digital technology in mathematics subjects. The process of designing classes to use the EduTech platform, which is still in the development introduction stage, in public education is still difficult, and research to observe its effects and characteristics is also in its early stages. However, in the stage of preparing for future education, it is a meaningful process to grasp the current situation and point out the direction in preparation for the future in which EduTech will be actively applied to education. Accordingly, the current situation and utilization trends of EduTech at home and abroad were confirmed, and the functions and roles of EduTech platforms used in mathematics were analyzed. As a result of the analysis, the EduTech platform was pursuing learners' self-directed learning by constructing its functions so that they could be useful for individual learning of learners in hierarchical mathematics education. In addition, we have confirmed that the platform is evolving to be useful for teachers' work reduction, suitable activities, and evaluations learning management. Therefore, it is necessary to implement instructional design and individual customized learning support measures for students that can efficiently utilize these platforms in the future.

• East Asian mathematical journal
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• v.38 no.2
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• pp.187-214
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• 2022

This study compares the functions of the Learning Management Systems (LMS) in three widely used Edu-Tech platforms, that support students' individualized learning by using the learning characteristics of the students. The rapid advances in artificial intelligence (AI) are broadening their impacts in the education industry, and play a broad role in supporting student learning. In many countries, online classes have become a norm due to the COVID-19 crisis, and the demand for Edu-Tech in classes has increased rapidly. As a result, many countries, including South Korea, are now preparing and implementing various policy measures to adopt Edu-Tech in the class setting. Therefore, in this study, we analyze and compare the structures and characteristics of the three widely used Edu-Tech platforms that support individualized mathematics learning. In particular, we compare the LMSs of the three platforms by considering the elements such as learning design, learning management, learner analysis, learning result analysis, and student management functions. The results of this study give implications in the future directions to take on how to build Edu-Tech platform models that promote students' individualized mathematics learning in public education.

• Journal of Smart Tourism
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• v.3 no.2
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• pp.1-3
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• 2023

• Journal of Smart Tourism
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• v.2 no.3
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• pp.1-3
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• 2022

• Journal of the Korea Convergence Society
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• v.11 no.9
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• pp.99-107
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• 2020

The new characteristic of Millennial High-Tech Media is breaking the existing standardized creative grammar. The destructive form of high-tech media is differently accommodated according to the consumer's tendency or characteristics. The purpose of this study is to explore guidelines for effective creative strategy creation of high-tech media. In consumer psychology, consumer innovation is a key factor in evaluating the creativeness of high-tech media. The results of finding out the effect of persuasive communication on consumer innovation and advertising creative type are as follows. Informative(image) creative type showed higher attitude toward advertisement, brand attitude, purchase intention, and prior intention to consumers with high innovation than consumers with low innovation.