• Journal of Digital Convergence
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• v.14 no.1
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• pp.445-452
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• 2016

The purpose of this study was empirically to reveal how professional baseball fan's team identification and team loyalty influence on purchase intention of parent company products. For the research, a survey was conducted by 278 subjects selected from fans of Samsung Lions and LG Twins among professional baseball teams which were owned by representative electronics manufacturers. The results were as follows: First, team identification of the professional baseball fan had positive corelation with purchase intention of parent products. Second, team loyalty of the professional baseball fan had positive corelation with purchase intention of parent company products. Third, team loyalty had effective to mediate between team identification and purchase intention of parent company products. The result of studies showed that team identification was a major factor(variable) which had a positive influence on purchase intention of parent company products, and it also verified that team loyalty had mediating effects on these.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.180-196
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• 2021

The goal of this research is to examine the effects of sports star influencer advertising value on brand equity in social networking sites. In particular, this study identifies the moderating role of consumer team identification. A total of 350 university students participated via online survey. To test proposed hypotheses, confirmatory factor analysis, structural equation modeling, and multi-group analysis were employed. It was found that informativeness, entertainment, and credibility showed significant positive effects on brand equity. Also, significant moderation effects of team identification were found in that consumers with high team identification compared to those with low team identification perceived higher value of entertainment. On the other hand, consumers with low team identification perceived more irritation than those with high team identification. This study contributes to the understanding of sports star influencer advertising in social networking sites. Theoretical and practical implications as well as suggestions for future research in this area are provided.

• Journal of Global Scholars of Marketing Science
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• v.15 no.2
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• pp.99-122
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• 2005

This study intends to divide consumer's psychological attachment of pro-sport into the identification of attitudinal dimension and the identification of behavioral dimension. And then intends to examine the relationship effect between motivation variables associated with pro-sport team(concern with the team's ranking, ability of players, attraction of players) and inspection intention, sponsorship effect(sponsor brand attitude). Almost all previous studies measured such relationship at the fragmented level, then there were no previous studies on the complicated relationship between sport team and sponsorship. Because of mentioned facts, this study used structure equation model to verify such relationship. Briefly, verifying hypothesis is as follows. First, almost all motivations related to the team are connected behavioral identification through attitudinal identification. Second, when examining the relationship between psychological attachment and inspection intention, sponsorship brand attitude, psychological attachment had positive effect on inspection intention and sponsor brand attitude in the case of attitudinal identification, but it had positive effect on only inspection intention in the case of behavioral identification. Findings and corresponding implications are discussed & future research directions.

• Proceedings of the Korea Information Processing Society Conference
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• 2012.11a
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• pp.907-909
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• 2012

주민등록번호는 주민생활의 편익 증진과 행정사무의 적정한 처리를 목적으로 도입되었으나 인터넷의 발달과 함께 관행적이고 무분별하게 사용되어 왔다. 수집된 주민등록번호가 해킹 등의 유출사고로 명의도용 등 범죄에 악용될 우려가 커지자 이를 근본적으로 해결하기 위하여 2011년 방송통신위원회는 인터넷상 주민등록번호 수집 이용을 제한하는 법 제도적 정책을 추진하였다. 정보통신망법이 개정되어 주민등록번호의 사용이 제한되면서 사업자에게 본인확인, 연령확인 등 법률의무의 이행이나 고객의 분쟁조정 등 목적을 위해 주민등록번호를 대체할 본인확인수단이 필요하게 되었다. 본 논문에서는 주민등록번호를 이용자가 입력하지 않으며 보편적으로 사용하고 있는 인프라를 이용하고 단순한 입력정보의 변경을 통해 본인확인을 할 수 있는 방안을 제안한다.

• International journal of advanced smart convergence
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• v.9 no.3
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• pp.153-160
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• 2020

This research aims to provide empirical basic data for the development of local communities through the establishment of efficient strategies for the formation of positive relations between the club and the region through the Creation of Shared Value (CSV) activities. We come up with the results of this study to show that CSV, social problem orientation, and core competency utilization affect the team trust of local community, and that CSV, long-term orientation, social problem orientation and core competency utilization affect community identification. The research should enhance the value of professional sports teams that promote their own path to self-sustaining as a single independent business area, and identify their trust through CSV activities for co-prosperity with their local communities, and thus their relationship with the community. Therefore, various strategies and efforts will ultimately increase the team trust and community identity of local residents in professional volleyball teams, while at the same time gaining positive effects on professional volleyball teams.

• The Journal of the Korea Contents Association
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• v.11 no.4
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• pp.404-413
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• 2011

The research for the regional identity including relationships with professional sport team was caused by local autonomy system and localism. This study was to verify structural relationships among regional identity, team identification and re-attend intention of professional soccer spectators. Data were collected from spectators of professional soccer game in 'D' metropolitan city. Using purposive sampling method, a total of 397 samples were used for analysis. The statistical techniques for data analysis were descriptive analysis, frequency analysis, reliability analysis, correlation analysis, confirmatory factor analysis, and structural equation modeling by SPSS 15.0 and AMOS 7 programs. The results of this study were that regional identity have a positive effects on team identification. Also, team identification have a positive effects on re-attend intention. Theoretical and practical implications and future research directions were provided.

• Journal of the Korea Society of Computer and Information
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• v.23 no.8
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• pp.107-114
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• 2018

This study was conducted for the purpose of examining the effects of team trust element of rugby players on self-determination motive and team performance. As for the study subjects, rugby players participated in the 97th national athletic meet in 2016 were selected. As for data collection, in the total of 221 copies of samples were collected through convenience sampling method and 182 copies were used for the final analysis. Using SPSS 18.0, the collected data were analyzed through frequency analysis, exploratory factor analysis, Cronbach's ${\alpha}$ test, correlation analysis and multiple regression analysis and the following conclusions have been obtained. First, as for the effects of rugby players' team trust element on self-determination motive, it was found that team trust influenced external moderation, internal moderation, integrated moderation and identification moderation, and teammate trust influenced internal moderation, integrated moderation and identification moderation. Second, as for the effects of rugby players' team trust element on team performance, it was found that team trust and teammate trust influenced team performance. Third, as for the effects of rugby players' self-determination motive on team performance, it was found that integrated moderation and internal moderation influenced team performance.

• Proceedings of the National Institute of Ecology of the Republic of Korea
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• v.3 no.4
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• pp.212-220
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• 2022

DNA markers have been studied and used intensively to identify plant species based on molecular approaches. The genus Medicago belongs to the family Fabaceae and contains 87 species distributed from the Mediterranean to central Asia. Five species of Medicago are known to be distributed in South Korea; however, their morphological characteristics alone cannot distinguish the species. In this study, we analyzed the phylogenetic relationships using collected five species of Medicago from South Korea and 44 taxa nucleotide information from NCBI. The constructed phylogenetic tree using gibberellin 3-oxidase 1 and tRNA^Lys (UUU) to maturase K gene sequences showed the monophyly of the genus Medicago, with five species each forming a single clade. These results suggest that there are five species of Medicago distributed in South Korea. In addition, we designed polymerase chain reaction primers for species-specific detection of Medicago by comparing the plastid sequences. The accuracy of the designed primer pairs was confirmed for each Medicago species. The findings of this study provide efficient and novel species identification methods for Medicago, which will assist in the identification of wild plants for the management of alien species and living modified organisms.

• Proceedings of the Korean Society of Crop Science Conference
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• 2007.11a
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• pp.226.2-226.2
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• 2007

• Journal of Information Processing Systems
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• v.14 no.3
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• pp.740-750
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• 2018

There are a great number of Internet-connected devices and their information can be acquired through an Internet-wide scanning tool. By associating device information with publicly known security vulnerabilities, security experts are able to determine whether a particular device is vulnerable. Currently, the identification of the device information and its related vulnerabilities is manually carried out. It is necessary to automate the process to identify a huge number of Internet-connected devices in order to analyze more than one hundred thousand security vulnerabilities. In this paper, we propose a method of automatically generating device information in the Common Platform Enumeration (CPE) format from banner text to discover potentially weak devices having the Common Vulnerabilities Exposures (CVE) vulnerability. We demonstrated that our proposed method can distinguish as much adequate CPE information as possible in the service banner.