• 한국IT서비스학회지
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• 제17권4호
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• pp.1-19
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• 2018

Effective internal communication is known to have a positive impact on business performance, but there is a lack of research on the effects of online channels for workplace communication. This study using regression analysis examines how task-technology fit, information richness, self-efficacy, perceived ease of use, and perceived usefulness related to online communication channels affect not only the satisfaction with the tools but also the effectiveness of them. Additionally, we verify how the organizational culture of online and offline communication shows the control effect. As a result, all five variables were positively correlated with internal communication channels satisfaction, and we found that the organizational culture of online and offline communication controls the relationship between online communication channels satisfaction and effectiveness.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제12권8호
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• pp.3992-4005
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• 2018

In our current information-based society in which knowledge is a fundamental asset to production, the capability to utilize information and produce knowledge with the use of information technology (IT) has become essential to learning. Massive Open Online Courses (MOOCs) have recently been introduced in light of such changes and are recognized as an alternative to open education. MOOCs' capabilities are being acknowledged in lifelong education in terms of reeducation and knowledge sharing, and also in terms of improving teaching quality, and improving university students' levels of creativity and integrated thinking by supporting high-level content and teaching. Therefore, this study presents an extended research model that combines information system (IS) continuance and task-technology fit models. Our study researches previous literature, revealing factors of continuous use after accepting MOOCs from the learner's perspective, and analyzes the model empirically. The ideal environment for MOOCs learners is evaluated, and a strategic approach to the successful settlement and diffusion of MOOCs is presented based on this study's findings.

• 한국전자거래학회지
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• 제26권3호
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• pp.133-153
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• 2021

최근, 조직 내 중앙집중식 콘텐츠관리 체계 구축을 위한 기술적 투자가 많아지고 있다. 하지만, 높은 품질의 기술 도입은 역으로 구성원들의 기술 스트레스를 발생시켜 부정적 행동을 발생시킬 가능성이 있다. 본 연구의 목적은 기업콘텐츠관리시스템 관련 기술 스트레스의 지속적 이용 의도에 미치는 부정적 영향을 제시하고, 기술 스트레스 완화 방향을 제시하는 것이다. 본 연구는 콘텐츠관리 기술을 도입한 조직의 구성원에게 설문하였으며, 구조방정식모델링을 적용하여 가설 검증을 하였다. 분석 결과 기업콘텐츠관리시스템 관련 기술 과부하와 복잡성이 지속적 이용 의도를 감소시켰지만, 조직 내 사내 커뮤니케이션 활동이 기술 스트레스를 완화시켰으며, 개인의 업무-기술 적합성이 기술 스트레스와 지속적 이용 의도에 대한 조절 효과를 가지는 것을 확인하였다. 연구는 콘텐츠관리시스템의 이용에 있어 부정적 영향을 미치는 측면을 최소화하기 위한 조직 차원의 노력 요인을 제시한 측면에서 시사점을 가진다.

• 벤처창업연구
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• 제11권6호
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• pp.61-69
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• 2016

본 연구는 사회적 기업의 과업-기술 적합성(TTF)이 소셜네트워크서비스(SNS) 이용의도에 미치는 영향에 대해 검증하는 것이 목적이다. 사회적 기업, 소셜네트워크서비스, 과업-기술 적합성, 기술수용모형(TAM)에 관한 이론적 배경을 바탕으로 연구모형과 연구가설을 설정하였다. 본 연구에서는 인증 사회적 기업 86개를 대상으로 Smart PLS 2.0을 이용하여 구조방정식 모형을 분석하였다. 본 연구의 분석결과를 요약하면 다음과 같다. 첫째, 과업-기술 적합성이 지각된 유용성, 지각된 이용용이성, SNS 이용의도에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 지각된 유용성은 SNS 이용의도에 정(+)의 영향을 미치는 것으로 나타났지만, 지각된 이용용이성은 SNS 이용의도에 유의한 영향을 미치지 않는 것으로 나타났다. 본 연구의 결과는 과업-기술 적합성 측면에서 SNS가 사회적 기업의 업무에 적합한지에 대해 분석하여 다른 정보기술 분야의 이용의도에 적용할 수 있는 이론적 시사점과 사회적 기업에게 실무적인 시사점을 제공할 것이다.

• 한국전자거래학회지
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• 제17권1호
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• pp.189-214
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• 2012

최근 급격하게 변화하는 기업외부의 환경에 따라 기업의 민첩성(Agility)의 중요성이 대두되면서, 국내 외 기업들은 체계적인 비즈니스 프로세스 관리(Business Process Management) 중심의 경영을 통한 최적의 운영효율성을 확보하고자 한다. 그러나, BPM 도입 후 IT솔루션이라는 한정적 개념으로 인식하고 실패하는 사례들도 적지 않게 나타나고 있으며, 이에 대한 학술적 관점의 체계적인 BPM 연구가 부족한 실정이다. 따라서, 본 연구에서는 Dynamic Capability(동적역량)와 Task-Technology Fit(과업-기술적합도) 이론에 근거한 프레임워크를 제시하여 효과적인 BPM 도입 및 활용을 위한 핵심성공요인(CSF)을 도출하였다. 본 연구에서는 또한 이론을 바탕으로 도출된 CSF들을 실증적을 분석하기 위해 BPM을 도입한 세 개의 국내 기업에 대해 사례분석을 수행하여, 향후 BPM을 도입한 국내기업들에게 제시한 CSF들을 성과지표로 참조하고 활용하는데 기여하고자 한다.

• 유통과학연구
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• 제18권1호
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• pp.107-121
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• 2020

Purpose: Shared mobility services are the most notable in the shared economy; however, they have yet to be activated in Korea due to various regulations and conflicts amongst stakeholders. Nevertheless, shared mobility has become an irresistible trend of the times, as it can cause a great deal of economic and environmental benefits. In this vein, the purpose of this study is to contribute to the revitalization of shared mobility services in Korea and to provide service providers with implications for developing consumer-oriented marketing strategies. Research design, data and methodology: Based on the reasons that the users do not use shared mobility service, the factors influencing the behaviors of shared mobility users are structured and analyzed in a reliable, technical and procedural manner. To this end, the theory of reasoned action (TRA) of Ajzen and Fisbbein, the initial trust model (ITM), task technology fit (TTF) and switching cost (SC) are adopted. A total of 202 questionnaires were collected from the respondents who were aware of shared mobility. Then statistical processing of the collected data used SmartPLS(v.3.2.8), a PLS-SEM (Partial Least Squares Structural Equation Modeling) analysis program. The steps of the analysis are as follows. First, a PLS-Algorithm analysis was performed to evaluate the measurement model, and a Bootstraping and Blindfolding analysis was performed to evaluate the structural model and verify the hypotheses. Second, a multi-group analysis (PLS-MGA) was conducted to further analyze the differences depending on whether or not users experienced shared mobility service. Results: The results showed that initial trusts model (ITM) and task technology fit (TTF) have positive effects on users' behaviors through the mediation of the intention to use. As opposed to the assumption, switching costs did not have negative moderating effects in relation to the intention to use and users' behaviors. The influence of IT self-efficacy was significant, depending on the prior experience to use shared mobility services. Conclusions: This study will contribute to the revitalization of domestic shared mobility services and the formulation of service providers' marketing strategies. In future studies, there is a need to explore, reconstruct, and validate factors other than the impact factors of the shared mobility services used in this research model.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.1025-1032
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• 2021

The study investigates factors affecting the loyalty of Food Delivery Application (FDA) service in Thailand. This study employs quantitative research methodology with a non-probability sampling method to draw 510 FDA samples from the FDA users in Thailand. The online questionnaires with a Cronbach's alpha coefficient of 0.886 were used as a research tool to collect data from samples. By using the Structural Equation Modeling (SEM) to analyze data, the results show that trustworthiness, social influence, system design, and task-technology fit affect the user's technology acceptance, which also show the significant relationship with the loyalty of FDA users in Thailand. The study checks the harmony with the statistics; χ2 = 258.686, df. =160, χ2/df. = 1.616, p-value = 0.050, CMIN/DF = 1.616, GFI = 0.960, AGFI = 0.969, TLI = 0.953, CFI = 0.965, RMSEA = 0.047, significant level at 0.05, along with testing the weight factor. In conclusion, the research model was harmonious with the empirical data at the significant level 0.05. The finding of this study suggested that the FDA service provider might apply this research finding to develop a greater understanding of the FDA's customer loyalty, as well as determine marketing strategies, identify opportunities, and create a competitive advantage in the future.

• Journal of Information Technology Applications and Management
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• 제22권1호
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• pp.37-60
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• 2015

As the dependence on information systems in enterprises has grown dramatically, the importance of implementing information systems in audit has been increased as well. However, there is a lact of about utilization of information system for audit process. Thus, this study is to investigate the factors that effect auditor's adopting Data Analytics to audit work. Through literature research and focus group interview, we added two factors that affect the behavioral intention to UTAUT model. We have selected performance expectancy, effort expectancy, social influence, facilitating conditions, anxiety, task fit, behavioral intention as variables and verified hypotheses based on survey questionnaires from auditors. As a result, it was found that performance expectations, social influence, task fit influenced the behavior intention. In Addition, we analyzed adding two variables, IT-related work experience and type of auditor as moderate variable. This study has an implication for companies to motivate implementation as well as activation of Data Analytics technique.

• 한국전자거래학회지
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• 제27권2호
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• pp.37-64
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• 2022

인공지능의 사회적수용도가 증가하면서 머신러닝 기법을 기업에 적용하는 사례가 증가하고 있다. 머신러닝 기법의 선정에는 주로 정확성이나 해석 가능성 등 기술적 요인이 주로 기준이 되어왔다. 그러나 머신러닝 채택의 성공은 개발부서, 사용부서, 리더십과 조직문화 등 경영관리 요인도 영향을 주기도 한다. 아쉽게도 기술적 요인과 경영관리적 요인이 함께 고려된 머신러닝 선정의 성공 요인을 이해하는 통합 연구가 거의 존재하지 않는다. 이에 본 논문의 목적은 기업 내 머신러닝 선정을 이해하기 위해 John Rice의 algorithm selection process model과 task-technology fit, 그리고 IS Success Model 이론을 결합한 기술-경영관리 통합 모형을제안하고 실증적 분석을 하는 것이다. 머신러닝을 도입한 국내 기업 240곳을 대상으로 설문 분석을 실시한 결과 알고리즘 품질과 데이터 품질이 높을수록 문제-알고리즘 적합성에 높게 영향을 주는 것으로 나타났으며, 문제-알고리즘 적합성은 조직의 생산성과 혁신성에도 유의한 영향을 미치는 것으로 검증되었다. 또한 외주화와 경영진 지원이 머신러닝 시스템 품질에 긍정적인 영향을 미치고, 데이터 중심 경영 및 동기화와 같은 조직문화 요인은 활용성과에 높은 영향을 미치는 것으로 확인되었다.

• 한국IT서비스학회지
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• 제12권1호
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• pp.15-32
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• 2013

The concrete information technology (IT) has affected ways for supporting agricultural products. However, studies relating IT to agriculture in a broader sense have not been prevalent. The objective of this study is to improve agencies' effectiveness and performance in the use and application of IT through understanding the organizational fit and misfit. This research applied a multi-contingency view to Korean IT supporting agricultural promotion agencies and it evaluated the competitiveness of these agencies with reference to the correspondence of factors (Goal, Strategy, Environment, Knowledge Exchange, Task Design, and Information System) affecting their performance with organizational goals. The results reveal that organizations with good performance show better organizational fit with their organizational goal. This study contributes to the ways of efficient IT management in agricultural organizations in Korea.