• 디지털산업정보학회논문지
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• 제18권3호
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• pp.97-110
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• 2022

The case study looks into the case of the "extreme" market segmentation strategy of company L with its top luxury windows and door brand "Lonchel". Company L has long enjoyed a leading position in the Korean windows and doors mass market. However, it went against their already well-established flagship brand and created a completely new one called "Lonchel", pursuing an extreme market segmentation strategy focusing on the small niche market of highest-income customers exclusively. The strategy has turned out to be successful and the company has gained long-lasting competitive advantages. In this vein this study analyzes the market environment in which the top-tier brand "Lonchel" appeared, the concept of the extreme positioning and the smallest viable market, the characteristics of target customers, the company's analysis of and response to them, and the analysis of products to meet their needs. The brand operation plan and promotion will be also reviewed. Through this, we intend to draw implications related to the extreme positioning strategy that a company may pursue in a target market of small groups of people.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제17권12호
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• pp.3364-3382
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• 2023

Remote sensing image segmentation plays an important role in realizing intelligent city construction. The current mainstream segmentation networks effectively improve the segmentation effect of remote sensing images by deeply mining the rich texture and semantic features of images. But there are still some problems such as rough results of small target region segmentation and poor edge contour segmentation. To overcome these three challenges, we propose an improved semantic segmentation model, referred to as MRU-Net, which adopts the U-Net architecture as its backbone. Firstly, the convolutional layer is replaced by BasicBlock structure in U-Net network to extract features, then the activation function is replaced to reduce the computational load of model in the network. Secondly, a hybrid multi-scale recognition module is added in the encoder to improve the accuracy of image segmentation of small targets and edge parts. Finally, test on Massachusetts Buildings Dataset and WHU Dataset the experimental results show that compared with the original network the ACC, mIoU and F1 value are improved, and the imposed network shows good robustness and portability in different datasets.

• 한국멀티미디어학회논문지
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• 제15권3호
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• pp.291-298
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• 2012

일반적인 ATR시스템에서는 대부분 FLIR센서에 의존하여 영상을 획득하나, 표적의 경계가 모호한 경우 견실한 표적 분할을 보장할 수 없는 한계점이 있다. 이에 본 논문은 FLIR과 CCD센서를 통해 획득된 영상에 대한 적응적 가중치 기반의 융합 방법을 제안함으로써 보다 정확한 표적 분할 성능을 재현한다. 융합을 위한 FLIR영상의 가중치는 모호한 경계를 구분하기 위한 bi-modality 척도와 표적 경계와의 거리를 통해 결정되고, CCD영상의 가중치는 표적과 배경의 질감차이를 나타내는 질감 척도와 거리 척도를 통해 도출된다. 제안 방법의 타당성 검증을 위하여 다양한 환경에서 획득된 표적 영상에 대한 제안 방법과 단일 센서 기반의 표적 분할의 성능 비교를 수행하였다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제18권4호
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• pp.938-958
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• 2024

Unsupervised Video Object Segmentation (UVOS) is a highly challenging problem in computer vision as the annotation of the target object in the testing video is unknown at all. The main difficulty is to effectively handle the complicated and changeable motion state of the target object and the confusion of similar background objects in video sequence. In this paper, we propose a novel deep Dual-stream Co-enhanced Network (DC-Net) for UVOS via bidirectional motion cues refinement and multi-level feature aggregation, which can fully take advantage of motion cues and effectively integrate different level features to produce high-quality segmentation mask. DC-Net is a dual-stream architecture where the two streams are co-enhanced by each other. One is a motion stream with a Motion-cues Refine Module (MRM), which learns from bidirectional optical flow images and produces fine-grained and complete distinctive motion saliency map, and the other is an appearance stream with a Multi-level Feature Aggregation Module (MFAM) and a Context Attention Module (CAM) which are designed to integrate the different level features effectively. Specifically, the motion saliency map obtained by the motion stream is fused with each stage of the decoder in the appearance stream to improve the segmentation, and in turn the segmentation loss in the appearance stream feeds back into the motion stream to enhance the motion refinement. Experimental results on three datasets (Davis2016, VideoSD, SegTrack-v2) demonstrate that DC-Net has achieved comparable results with some state-of-the-art methods.

• 산업경영시스템학회지
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• 제19권40호
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• pp.187-201
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• 1996

Market segmentation is the act of dividing a market into distinct groups of buyers who might require separate products and/or marketing mixes. For the selection of target markets which is the first stage for the development of international market, international market segmentation should be preceded and objective criteria(variables) for the markets segmentation are necessory. Criteria of international market segmentation for passenger car are constituted with consumer characteristics, characteristics of consumer response, manufacturer characteristics and environment. Criteria of consumer characteristics include geographic variables(nation), G.N.P per capita and so on, criteria of characteristics of consumer response contain the number of possessed car, the number of registered car, the number of imported car and the number of possessed car per 1,000 persons.

• 한국경영과학회지
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• 제36권4호
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• pp.161-184
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• 2011

As movie demands become more and more diversified, it is necessary for movie related firms to segment a whole heterogeneous market into a number of small homogeneous markets in order to identify the specific needs of consumer groups. Relevant market segmentation helps them to develop valuable offer to target segments through effective marketing planning. In this article, we introduce various segmentation methods and compare their advantages and disadvantages. In particular, we analyze "2009~2010 consumer survey data of Korean Film Industry" by using Latent Class Analysis(LCA), a statistical segmentation method which identifies exclusive set of latent classes based on consumers' responses to an observed categorical and numerical variables. It is applied PROC LCA, a new SAS procedure for conducting LCA and finally get the result of 11 distinctive clusters showing unique characteristics on their buying behaviors.

• 한국측량학회:학술대회논문집
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• 한국측량학회 2010년 춘계학술발표회 논문집
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• pp.5-6
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• 2010

Needs for the methodology of segmentation of linear feature according to the shape characteristics of line feature are increasing in cartographic linear generalization. In this study, the line segmentation method using expansible moving window is presented. This method analyzes the generalization effect of line simplification algorithms depend on the line characters of linear feature and extracts the sections which show exclusively low positional error due to a specific algorithm. The description measurements of these segments are calculated and the target line data are segmented based on the measurements. For segmenting the linear feature to a homogeneous section, expansible moving window is applied. This segmentation method is expected to be used in the cartographic map generalization considering the shape characteristics of linear feature.

• 디지털산업정보학회논문지
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• 제19권4호
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• pp.1-11
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• 2023

Clustering analysis is used in various fields including customer segmentation and clustering methods such as k-means are actively applied in the credit card customer segmentation. In this paper, we summarized the input features selection method of k-means clustering for the case of the credit card customer segmentation problem, and evaluated its feasibility through the analysis results. By using the label values of k-means clustering results as target features of a decision tree classification, we composed a method for prioritizing input features using the information gain of the branch. It is not easy to determine effectiveness with the clustering effectiveness index, but in the case of the CH index, cluster effectiveness is improved evidently in the method presented in this paper compared to the case of randomly determining priorities. The suggested method can be used for effectiveness of actively used clustering analysis including k-means method.

• Investigative Magnetic Resonance Imaging
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• 제24권3호
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• pp.123-131
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• 2020

Purpose: Joint label fusion (JLF) is a popular multi-atlas-based segmentation algorithm, which compensates for dependent errors that may exist between atlases. However, in order to get good segmentation results, it is very important to set the several free parameters of the algorithm to optimal values. In this study, we first investigate the feasibility of a JLF algorithm for prostate segmentation in MR images, and then suggest the optimal set of parameters for the automatic prostate segmentation by validating the results of each parameter combination. Materials and Methods: We acquired T2-weighted prostate MR images from 20 normal heathy volunteers and did a series of cross validations for every set of parameters of JLF. In each case, the atlases were rigidly registered for the target image. Then, we calculated their voting weights for label fusion from each combination of JLF's parameters (r_pxy, r_pz, r_sxy, r_sz, β). We evaluated the segmentation performances by five validation metrics of the Prostate MR Image Segmentation challenge. Results: As the number of voxels participating in the voting weight calculation and the number of referenced atlases is increased, the overall segmentation performance is gradually improved. The JLF algorithm showed the best results for dice similarity coefficient, 0.8495 ± 0.0392; relative volume difference, 15.2353 ± 17.2350; absolute relative volume difference, 18.8710 ± 13.1546; 95% Hausdorff distance, 7.2366 ± 1.8502; and average boundary distance, 2.2107 ± 0.4972; in parameters of r_pxy = 10, r_pz = 1, r_sxy = 3, r_sz = 1, and β = 3. Conclusion: The evaluated results showed the feasibility of the JLF algorithm for automatic segmentation of prostate MRI. This empirical analysis of segmentation results by label fusion allows for the appropriate setting of parameters.

• 한국병원경영학회지
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• 제17권2호
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• pp.21-33
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• 2012

Purpose : This study aims to suggest application of patients DB to hospital marketing by performing market segmentation and selecting target market. Consequently help to establish suited strategy of marketing. Method : 14,072 patients hospitalized in a University Medical Center were recruited into this study. In order to classify the customer groups, cluster analysis was used with RFM(Recency, Frequency, Monetary) model, and 1-way ANOVA verified the differences among groups. And then, sociodemographical status, healthcare utilization and diagnosis(ICD-10) of each group were compared to draw a marketing strategy. Results : Four groups were classified through clustering analysis, and'high use and high profit' and'low use and high profit' groups were selected as a target market. The features of target market were as follows, the female proportion was high; used a private room; hospitalized through the emergency room; had operation; length of stay was long; had many comorbidity and cooperative treatment. There was difference in each feature of target market: as for the'high use and high profit' group, many patients were diagnosed with 'certain infectious and parasitic diseases'; and as for the'low use and high profit'group, the proportion of patients who purchased'industrial accident compensation insurance'and'auto insurance'was relatively high; many patients were diagnosed with'Injury, poisoning and certain other consequences of external causes'. Conclusion : It is needed to establish'positioning' strategy by monitoring and communicating with'high use and high profit' group. And for the case of'low use and high profit' group, it is necessary to make a follow-up management and lead them to have a medical check-up.