• Archives of design research
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• v.14 no.1
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• pp.93-101
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• 2001

This study suggested how to apply it decision-making of product development rapidly by design evaluation process to objectify and the result to quantify with viewpoint of design evaluation sets to marketability. Coverage of this method limited to the evaluation stage of design concept. The procedure of study, first of all, referred to some type of design evaluation method and their feature. And next, referred to some kinds of demand forecasting for marketing. Above an, this study focused on the method of demand forecasting by buying intentions surveys proper to the marketability evaluation of new product design. On a case study, I had investigated preference survey and buying intentions surveys about the design proposal of "language master audio". I selected the best design proposal through the conjoint analysis and also investigated demand forecasting. First, on the basis of buying intentions surveys, choose population and had produced buying demand, awareness demand, potential demand. I could estimate some profit to take out expense and cost from the buying demand. This estimated profit is marketability judgement data of product design at the design concept stage and can be utilized to measurable data for decision-making of product development. Through the case study, this method could forecast a target demand, and even if it is some difference between real sales volume, but the case study could verified that this method is effective to the evaluation of marketability in case of completely new product got on the typical category and the product category could be set up the population clearly.

• Korea Journal of Hospital Management
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• v.10 no.1
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• pp.71-92
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• 2005

The purpose of this study is to analyze the efficiency in management of general hospitals and investigate the major factors on efficiency. Specifically, the management of each general hospital is evaluated by using Data Envelopment Analysis(DEA) technique which is a nonparametric statistical method for measurement of efficiency. Then, the influencing factors are investigated through analyses of Decision-Tree Model and Tobit Regression. The target hospitals were general hospitals in which bed sizes are between 200 and 500 among a total of 276 general hospitals. The main data of financial indicators were collected from 48 hospitals, and it was analyzed by using two statistical models. For Model I, three input and two output variables were used for efficiency evaluation. In particular, three input variables were the number of medical doctors, the number of paramedical personnel, and the bed size. And, two output variables were the numbers of inpatients and outpatients per year, adjusted by bed-size. The results of DEA analysis showed that only seven out of 48 hospitals(15%) turned out to be efficient. The decision-tree analysis also showed that there were six significant influencing factors for Model I. Six factors for Model I were Bed Occupancy Rate, Cost per Adjusted Inpatient, New Visit Ratio of Outpatients, Retired Ratio, Net Profit to Gross Revenues, Net Profit to Total Assets. In addition, the management efficiency of hospital is proved to increase as profit and patient-induced indicators increase and cost-related indicators decrease, by the Tobit regression model of independent variables derived from the decision-tree analysis. This study may be contributable to the development of analytic methodology regarding the efficiency of hospital management in that it suggests the synthetic measures by utilizing DEA model instead of suggesting simple ratio-analyzing results.

• Journal of the Korean housing association
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• v.20 no.5
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• pp.103-112
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• 2009

This New-Town Project has been proposed to improve the environments of deprived residential areas. This paper investigates the distribution levels of the participating parties' monetary surpluses from New-Town Projects through a case study and tentatively suggests political issues and measures. The methodology followed includes a thorough survey of the precedent theories, including a literature review concerning issues and tasks that have been raised since the development was initiated. A general assessment of the complete project is also provided with a broad perspective of the background settings. Secondly, the case study of Gil-Eum will be the focus for identifying the mechanism for the project's profit distribution levels, then for constructing a set of measuring procedures according to the stages of the project and the participating parties. This set of procedures that has been drawn out from recognizing the system, is applied to the target project and measures the amount of profit gained from each stage of the development. This also aids in collating information about the procedural arguments concerning the financial gains of the operations that have been provided. This project falls under the 'Urban and Residential Environment Improvement Act', and based on the results of each stage, the measurement of the profits of the participating parties is analyzed.

• International Journal of Computer Science & Network Security
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• v.22 no.7
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• pp.332-346
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• 2022

Digital transformation represents one of the main obstacles facing several government, private, and non-profit sectors that help stabilize digital transformation in the Arabic region. One of the helpful ways to improve the level of freedom, productivity, and flexibility among employees to accept the BYOD approach is using their own devices to perform their work both in and outside the workplace. This study focuses to present the differences between the main three economic sectors, which represent the most important pillars of the economy in Saudi Arabia within the Kingdom's Vision 2030. BYOD also has great importance to the stakeholders for raising their awareness by expressing the implications, if the concept of BYOD is widely and correctly adopted. The study uses the diffusion of innovation (DOI) framework and quantitative analysis data to determine the main dimensions and important factors that help increase the awareness of the target audience. The number of participants in this study was 830, and the participants are mixing between the government, private, and non-profit sectors. The main findings showed a significant impact of several factors such as the importance of knowledge, ease of use, employee satisfaction, risk awareness, and attention to increase the level of acceptance in three main sectors study for using the BYOD approach widespread and professional use.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• autumn
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• pp.543-548
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• 2002

The brand value of apartment which affects not only sale percent and profit but also the worth of real estate is rising as an important point of apartment competition. But now the apartment brand market is occupied by some large-sized construction companies with strong recognition. So it's difficult for newly joined construction companies to enter the apartment market and the companies that made inroads into the market don't have the brand effects because of consumers' ignorance. Therefore, through the analysis of example from construction and industrial companies, I suggest the marketing strategy which consists of target market, positioning strategy, brand naming strategy, PR strategy and distinct strategy.

• Convergence Security Journal
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• v.6 no.3
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• pp.59-67
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• 2006

Recently the Personal Computer hacking and game hacking for the purpose of gaining an economic profit is increased in Windows system. Malicious code often uses methods which inject dll or code into memory in target process for using covert channel for communicating among them, bypassing secure products like personal firewalls and obtaining sensitive information in system. This paper analyzes the technique for injecting and executing code into memory area in target process. In addition, this analyzes the PE format and IMPORT table for extracting injected dll in running process in affected system and describes a method for extracting and analyzing explicitly loaded dll files related with running process. This technique is useful for finding and analyzing infected processes in affected system.

• Journal of Distribution Science
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• v.11 no.4
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• pp.61-72
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• 2013

Purpose - It is widely accepted that the process of developing marketing strategy is composed of three steps: market segmentation, target market selection and positioning. However, mass marketing strategy based on cost reduction through economies of scale and standardized products, can be also an effective strategic option. Many marketing scholars including Theodore Levitt emphasize the importance of applying the mass production concept to various industries including service industries. Especially, in times of economic downturn, the capability of providing consumers with low-priced, value products can be an important source of competitive advantage, as well as the ability of providing high-priced premium products. Marketers should decide whether they will implement mass marketing strategy or target marketing strategy. The present study theoretically shows that firms should understand the target customers' price elasticity as well as the firm's cost structure in order to make such a strategic decision. Research design, data, and methodology - Instead of implementing an empirical study, this study provides a theoretical(mathematical) investigation on the effect of consumers' price elasticity on a firm's optimal price level, profit, sales volume, revenue, and cost. The results are mostly deduced from derivative calculations and several graphs are utilized to represent the results on the relationships between the variables under study. Results - The analytical results suggest that it is more profitable for a firm to adopt the segment/target marketing strategy (more specifically the differentiation strategy) when the degree of consumers' heterogeneity is high and the proportion of the fixed cost in the total cost is low. On the other hand, if the degree of consumers' heterogeneity is low and the fixed cost is high, it is better to adopt the mass marketing strategy or the cost leadership strategy. The strategy of concentrating on a single target market will be effective when consumers' needs are highly heterogeneous but the fixed cost is high. Any of the three types of generic strategies proposed my Porter(1980, 1985) can be applied when both the consumers' heterogeneity and the fixed cost are low. This study also proposes the contribution-margin-based method for developing the optimal pricing strategy. Conclusions - One of the primary roles of marketers is to find a proper compromise between the two conflicting goals of maximizing customer satisfaction and minimizing cost. In order to do so, he or she should understand the characteristics of the target customers as well as the cost structure of the firm. In addition to the theoretical analyses, this study discusses several business cases and explains how superior companies find the optimal compromise position between these two goals and dominate the market. One of the radical changes recently taking place in business arena is the reduction of production and distribution costs of both physical goods and information due to the advancement and the wide diffusion of information technology. The cost reduction combined with lowered priced elasticity incurred by customized products and services, will enable many firms to adopt the mass customization strategy.

• Journal of Families and Better Life
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• v.20 no.2
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• pp.29-42
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• 2002

In this paper, we investigate the various opportunities of women informatization, which we believe to be major contributors for the high quality of life for women. We first justify various efforts for women informatization, which needs to be based on the analysis of the problems and the status quo. We have also examined the related government policies and programs as well as the programs of non-profit organizations for woman, and identified key problems areas. Integrating the results from this analysis, we have developed the vision and the framework for women informatization. We also give a list of strategic alternatives for improving quality of life through informatization, and promoting full-time housewives to become aggressive information users, information producers and information specialists. We use the expert Delphi method and fish-bone chart analysis to generate the priorities of specific tasks and target-based strategies for successful implementation of women informatization. We conclude this paper with various recommendations for empowering women to enjoy high-quality living through the process of informatization.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.1
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• pp.175-188
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• 2010

This study suggests a new paradigm of fashion merchandising as an environmental change of the fashion industry. The study has the pattern of a literature study and it is analyzed through journals, professional books, fashion magazines, and newspapers. Examined are the environmental changes of the fashion industry, the condition, and problems of the merchandising process that is executed currently, as well as an examination of the concept of fashion merchandising, Concepts and changes for new fashion merchandising strategies are suggested that are helpful for academics and fashion companies. This paper defines the concept of new fashion merchandising as the integrated management activity of planning, development, and selling fashion products to create a profit for the company with the satisfaction of the target customers. This study proposes the pursuance of integrated merchandising, the change of product planning and product development, and the strengthening of store-centered retail merchandising in order to change the direction of fashion merchandising.

• Journal of Korean Society for Quality Management
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• v.31 no.2
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• pp.143-164
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• 2003

In this paper, we use and apply statistical tools to planning marketing strategy in advanced markets. New comers with low brand awareness in advanced markets can not attain high profit easily and need more effective strategic approach. In this paper, an effective and practical procedure is proposed to plan marketing strategies to satisfy the customer and increase the market share in advanced markets. The procedure consists of 5 steps : market survey, determining target brand, evaluation of brand attributes, gap analysis to determine the goal, and correlation analysis for effective improvement method. A case study is studied in the European market for electric appliances, between a Korean company and other companies. Various statistical tools are used to analyze the phenomena and some important conclusions are derived for effective marketing.