• Title/Summary/Keyword: Target Culture

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A Technique to Enhance Insecticidal Efficacy Using Bt Cry Toxin Mixture and Eicosanoid Biosynthesis Inhibitor (혼합 비티 독소단백질과 아이코사노이드 생합성 억제자를 이용한 약효 증진 기술)

  • Eom, Seonghyeon;Park, Youngjin;Kim, Yonggyun
    • The Korean Journal of Pesticide Science
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    • v.19 no.3
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    • pp.301-311
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    • 2015
  • To enhance Bacillus thuringiensis (Bt) efficacy, four Cry toxins were purified from four different Bt strains and assessed in their combined efficacy. The Cry mixtures significantly expanded their target insect spectra. Bacterial culture broth of Xenorhabdus nematophila (Xn) significantly suppressed insect cellular immune response and increased Cry toxicity. The addition of Xn culture broth to Cry mixture significantly enhanced Bt efficacy in target insect spectrum and insecticidal activity.

Effects of internet fashion advertisement formats according to university students' online lifestyle (대학생들의 온라인 라이프스타일에 따른 인터넷 패션 광고의 유형별 효과)

  • Mun, Mi-Ra;Kim, Yong-Sook
    • The Research Journal of the Costume Culture
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    • v.22 no.1
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    • pp.112-125
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    • 2014
  • The purpose of this study was to compare the effects of internet fashion advertisement (Ad) formats according to university students' online lifestyle. Static banner, rich media, floating, shopping, and target advertisement were selected as stimuli and a self-administered questionnaire was used for data collection. SPSS PC (Ver. 16.0) was used for factor analysis, ANOVA, and Chi-square test. Factors of online lifestyle were economy, early adaption, cyberspace activity, sociability, innovation, and entertainment, and subjects were segmented into online activity (OA) retard group, OA mania group, hedonic early adapter group, and OA intermediate group. OA retard group was positive to a static banner Ad with intimacy, and OA mania group and OA intermediate group were positive to a static banner Ad with confidence, attention, and intimacy and rich media Ad and floating Ad with confidence and attention. Hedonic early adapter group was positive to a target Ad with attention and intimacy. Internet shopping mall managers should select internet Ad format after segmenting their customers according to OA lifestyle.

Effect of Eating Environments on the Liking of Sodium or Sugar Reduced Foods (섭취 환경 조건이 나트륨 및 당 저감식품 기호도에 끼치는 영향)

  • Kim, So Hyun;Kim, Eui-Su;Chung, Seo-Jin
    • Journal of the Korean Society of Food Culture
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    • v.35 no.4
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    • pp.351-362
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    • 2020
  • This study investigated the possibility of reducing sodium and sugar intake in the Bulgogi bowl and yogurt, respectively, by utilizing food and non-food factors. Sodium and sugar replacers were the target food factors, and eating environment was the target non-food factor. The sodium content of Bulgogi bowls was reduced by 40%, and a flavor enhancer was applied to compensate for the reduced saltiness. Low calorie sweeteners, such as sucralose and stevia, were used to lower the sugar content of yogurt by 30%. Consumers were asked to evaluate the samples in one of the three eating environments: private booth evaluation, BOOTH; watching video clips during evaluation, VIDEO; conversation with friends during evaluation, FRIEND. The results showed that applying sodium or sugar replacers were effective in lowering sodium or sugar intake, respectively, without compromising the acceptance level of samples. Significant influences of the eating environment were observed on liking and perception of samples, but the influence patterns were not consistent between Bulgogi bowl and yogurt.

Enhanced reutilization value of shrimp-shell waste via fed-batch biodegradation with higher production of reducing sugar, antioxidant, and DNA protective compounds

  • Rashid, Harun Ar;Jung, Hyun Yi;Kim, Joong Kyun
    • Fisheries and Aquatic Sciences
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    • v.21 no.10
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    • pp.33.1-33.11
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    • 2018
  • As a process for commercial application, production of reducing sugar, antioxidant, and DNA protective compounds from shrimp-shell powder was investigated in a fed-batch biodegradation using Bacillus cereus EW5. The fed-batch biodegradation was operated in a 5-L bioreactor for 96 h according to three times pulse-feeding strategy. On the basis of the equal working volume (3 L), the fed-batch biodegradation showed a better production of the target compounds than the batch biodegradation, with higher cell density and shortened biodegradation period. The maximum values of the target compounds were 0.297 mg/mL of reducing sugar, 92.35% DPPH radical scavenging activity, 98.16% ABTS radical scavenging activity, and 1.55 reducing power at $A_{700}$, which were approximately 12.1, 3.4, 5.2, and 8.4% enhanced, respectively, compared with those obtained from the batch biodegradation. The fed-batch culture supernatant also showed the enhanced DNA damage inhibition activity than the batch culture supernatant. As a result, the fed-batch biodegradation accompanied by high cell density could produce more useful compounds, enabling an increase in the reutilization value of shrimp-shell waste.

Activation of Culture and Content Industry and Necessity of Security Industry & Concert Hall Safety (문화콘텐츠 산업의 활성화와 공연장 안전 및 보안 산업의 필요성)

  • Choi, Jeong-Il;Jang, Ye-Jin
    • Convergence Security Journal
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    • v.16 no.3_2
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    • pp.55-63
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    • 2016
  • The purpose of this study is that there viewing at the future development direction and awareness of the cultural contents industry targeting college students for the activation of the domestic cultural content industry. And we want to find the need of the security industry & Concert Hall Safety. Recent worldwide it has occurred 'Soft target' terror targeting unspecified civilian in the cultural space of theater and music venues, stadiums etc. But security and safety systems against terror in Korea are very deficient situation. US security market has increased sales significantly interest in increasing against crime and terrorism prevention and depending on the price cut and technology development. It is expected to require a security industry in a variety of applications to the cultural contents industry development about Korean pop music and theatrical performances, and internet and mobile games stc.

A Study on Eating-out Behavior by Cluster Analysis according to The Lifestyle of Female Consumers in Seoul (서울시 여성 소비자의 라이프스타일에 따른 군집분석과 외식행동에 대한 연구)

  • Van, Ju-Won
    • Journal of the Korean Society of Food Culture
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    • v.23 no.3
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    • pp.377-387
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    • 2008
  • The objective of this study was to use cluster analysis to determine differences in eating-out behavior among grouped clusters of female consumers after each cluster was divided based on lifestyle patterns. The data were collected by interview survey from a biased sample of 1,300 females, ranging from ages 20 to 59, and living in residential districts of Seoul. Reliability analysis, factor analysis, cluster analysis, cross-tabulation analysis, and analysis of variance (ANOVA) were applied to the data. Four lifestyle factors were extracted by lower-division and classified as follows: health condition, consuming, food, and housing lifestyles. Based on these four factors, the female consumers were grouped as three clusters: the consuming-individuality type, rational-pursuit type, and conservative-stability type. The eating-out behavior of each cluster was significantly different in terms of frequency of eating-out, eating-out expenditures, restaurant selection criteria, food preferences, and the purpose for eating-out. Since this study surveyed females from ages 20 to 59, age and demographics were the differential factors in determining the various lifestyle types. Thus, to target the consumers who form a target market, the food industry should consider market segmentation that combines demographic factors such as age, income, and marital status.

Heritage Language and Culture Maintenance in the U.S.

  • Lee, Eun-Hee
    • English Language & Literature Teaching
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    • v.17 no.1
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    • pp.147-163
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    • 2011
  • In recent years, the relationship of language maintenance to culture and identity has received increased attention in the language acquisition and education fields. Korean immigrants in the U.S. form one of the biggest Asian groups and their language and cultural maintenance has been a major issue for both parents and ESL teachers. The present research is designed to investigate the cultural and social identities as well as the psychological investment factors that contribute to heritage language maintenance. Three Korean immigrant families in a small Midwest university town in the U.S. were surveyed and later interviewed. Issues and strategies concerning their children's Korean education in the U.S., coupled with the competing goal for the children to learn English were documented through parent interviews and interviews with school-aged focal children. Strategies and stances that facilitate or hinder both heritage and target language maintenance goals are presented along with participants' major reasons for heritage language maintenance in their homes and via Saturday schools. This work will assist ESL teachers and sociolinguists in situating both Korean student and parent goals in the context of shifting cultural and linguistic identities in countries where they have immigrated.

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Detection of Coliform and Escherichia coli in Spring Water by Polymerase Chain Reaction (PCR법을 이용한 옹달샘물의 대장균군 및 대장균 검출)

  • 류승희;박석기
    • Journal of Environmental Health Sciences
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    • v.28 no.2
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    • pp.193-202
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    • 2002
  • The polymerase chain reaction(PCR) of target lacZ and uidA genes were used to detect total coliform and Escherichia coli for determining water quality, respectively. Of 109 spring waters, coliform were detected from 38 spring waters by lacZ PCR method but 21 spring waters by culture method accepted by the Ministry of Environment for water quality monitoring. The lacz PCR method gave the results statistically equivalent to those of the culture method(kappa=0.62, McNemar=17.00). The uidA PCR method gave the same results to those of the culture method. The sensitivity and specificity of coliform and E. coli by PCR method were 100% and 80.7%, respectively. Therefore, PCR can be used for the rapid identification of Escherichia coli and coliform in potable water using uidA and lacZ.

Fashion consumer segmentation through socio-lifestyles - Bangkok samples -

  • Cholachatpinyo, Anothai
    • The Research Journal of the Costume Culture
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    • v.21 no.2
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    • pp.301-308
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    • 2013
  • The purpose of this research is to classify fashion consumers based on their attitudes, goals and values of life. It is to understand what drives human behaviors as well as to learn the various directions people live in society using Bangkok people as the samples. Online and on-site questionnaire survey is employed. Questions are designed to focus on 7 aspects of life, ranging from private life, professional life, social life, politics, culture and information interaction, household business and finance, and consumption of products and services in the main market. The research results can be used to classify consumers' lifestyles into 20 major and numerous minor groups of lifestyle. Lifestyles of male and female samples are compared to investigate their different patterns and directions. Fashion trend diagram is used to analyze the overlapped lifestyles of mass consumers. The lifestyle segmentations would benefit to designer and fashion branding team in understanding their target group deeper inside the background of their behaviors.

Socio-Cultural Environment as a Context and Its Effect on Discourse in Translation

  • Khoutyz, Irina
    • Cross-Cultural Studies
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    • v.24
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    • pp.84-98
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    • 2011
  • This paper aims to analyze the influences of the socio-cultural environment on discourse in translation. To illustrate a deep connection between discourses and societies in which they were produced, communicative patterns of high- and low-context cultures are examined. Though the original version of the translated text comes from a different culture, the translation reflects communicative preferences of the target culture. To uncover some of these preferences, a comparative study of two translations from Russian into English and from English into Russian is conducted. This study, together with further investigation of some more recent translations into Russian, revealed a number of choices affected by translators' cultural background (for example, making the translation more emotionally charged) and current ideological preferences in the society (excessive use of anglicisms).