• Journal of the Korea Fashion and Costume Design Association
• /
• v.16 no.2
• /
• pp.127-137
• /
• 2014

The following are summary and result of this study. The purpose of this study was to research into TV makeup types focusing on Korean aesthetics with recognizing importance of Korean thought amid what the global interest pays attention to South Korea thanks to the recent influence of Hanryu(Korean wave). The humorous beauty reflects Korean people's optimistic attitude dubbed the realization of joy, anger, sorrow, and pleasure through opposition and convergence in ambivalent emotion with the superb attitude available for escaping from a stoic life. This is being indicated in the shocking form of embracing the avant-garde experiment through transforming and distorting by positively accepting humor and ugliness, which are the form of distortion and exaggeration, which strive for departing from sorrow through TV entertainment programs. This trend is being shown similarly to the tendency of giving mental satisfaction to human being with amusement while accepting ugliness as new beauty with the de-centralized recognition in the late 20th century. Accordingly, as the makeup of focusing on presenting character begins to be noted even in makeup, the similarity was being shown to the recent trend. This study is expected to contribute to continuous development in our country's makeup and TV broadcasting art field by being expanded the atmosphere of more systematic and in-depth research.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.17 no.3
• /
• pp.135-148
• /
• 2015

The purpose of this study was to research into TV makeup types focusing on Korean aesthetics with recognizing importance of Korean thought amid what the global interest pays attention to South Korea thanks to the recent influence of Hanryu(Korean wave). The following are summary and result of this study. The non-dual beauty is an integrative concept of including ambivalence on the categorical difference in sex, culture and class by transcending the extreme binary division. As this is what reflected the open thought of pursuing balance of yin and yang in Korean people, it is being shown in the form of transcendence and far-outness through TV entertainment programs. Transcendence coexisted with maintaining relative relationship beyond separation in sex. Far-outness was pursuing free sensitivity immanent in the non-separated thought of transcending the past, the present and future. This trend is being indicated similarly to a change in its paradigm from separation to convergence these days. Accordingly, even makeup was showing similarity to the recent trend with being paid attention to the makeup of focusing on identity in sex and to the makeup of being coexisted the past, the present and future with the aspect of being mixed space time. The Korean aesthetics has been feeble in its influence compared to the Oriental image of focusing on China and Japan in the meantime. Hence, this study can be said to have significance in a sense of being the first consideration that compared TV makeup types of focusing on Korean aesthetics and suggested its developmental direction.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.38 no.4
• /
• pp.482-494
• /
• 2014

This study researched TV makeup types with a focus on Korean aesthetics. First, natural beauty is expressed with a random form that excluded artificial techniques or decorations often shown in the form of incompletion and space through TV entertainment programs. Incompletion is what excludes artificial technique and denies the whole completion in expressing a face, it shows the intentional incompletion that leaves it as a bare face that has no type, no color, and no decoration. A pursuit for purity, as nature leads to realizing the internal world of concentrating on the essence of object. Space is what makes it empty without filling, it offers a mental space in the inner side so that diverse images can be imagined beyond external form. This trend is indicated similarly to the tendency that the recent global interest in naturalism yearns for purity in nature and wellbeing. The presentation of skin (preferably healthy looking skin) is given attention; consequently, the similarity was being shown between the TV makeup that focuses on expressing skin and recent trends.

• Journal of Fashion Business
• /
• v.20 no.4
• /
• pp.96-109
• /
• 2016

This objectives of this research was to look into the actual state of fashion wearing purchase and makeup purchase to recognize the interrelationship between fashion and makeup styles by selecting words used for fashion image and cosmetic style. Such study can offer basic materials for choice of makeup style by each fashion style. Most information on fashion and cosmetics were obtained through the internet. However, a lot of information on cosmetics were also obtained through TV. Therefore, if fashion companies use both internet and TV for advertising, more effect on purchasing might be obtained. The design and color are important standards for selecting clothes. However, the quality and price of clothes are essential standards for purchasing cosmetics. Therefore, for fashion companies, they need to pay more attention to design and color. However, for cosmetic companies, they need to take notice of quality and price. When image words were extracted, fashion images showed the following words: natural, romantic, elegance, casual, and avant-garde, while makeup images showed romantic-casual, elegance, avant-garde, and natural. Regarding the interrelationship between fashion style and makeup style, natural and casual fashion style were harmonized with natural makeup while romantic fashion style was associated with romantic makeup. The fashion style of elegance and avant- garde was associated with elegance makeup. Therefore, similar images were found between fashion and makeup styles.

• The Research Journal of the Costume Culture
• /
• v.18 no.6
• /
• pp.1194-1210
• /
• 2010

The influence of digital media according to environmental change of multi-media came to have significance more than what we imagine. In accordance with high resolution of HDTV in digital media era, the cautious awareness is required for skin color by the immediate color such as replica of TV color, lighting and clothing. As for the broadcasting makeup expression technique caused by a change in broadcasting environment in the digital media era, the first, There is necessity for natural makeup technique, and for expressing the whole makeup evenly and very delicately. The makeup work gets much more delicate. For the delicate expression, more time is being required than the existing makeup time. Second, Lots of time and manpower are required for elaborate real-object processing on all the production fields such as background set, stage properties, and makeup. Third, Realistic expression is available on the screen. Importance of basic makeup is highlighted. Thus, even the skin care shop came to be prevalent. Development in only HD cosmetics is needed for foundation with fine particle in new material and with diverse colors hereafter. The video-media field is a method that is ignored a sense of distance through vehicles such as camera, picture tube, and several kinds of broadcasting machinery and equipment and that is delivered vividly to viewers through screen, unlike the stage makeup, thereby being needed the makeup technology proper for HDTV according to the changing broadcasting environment and media. The video machinery and equipment are proceeding with being gradually high-tech and precise. Thus, an expert in makeup needs to know common sense on the video machinery and equipment before makeup, and needs to make an effort according to it. And, a follow-up research can be said to be necessary on the advance in makeup method and on more diverse dedicated cosmetics along with a research on color tone proper for HDTV.

• Journal of Fashion Business
• /
• v.19 no.5
• /
• pp.48-62
• /
• 2015

The purpose of the study was to investigate how the Classification of the Joseon Dynasty's Beauty characteristics were expressed in a TV documentary focusing ona Re-mediation theory. The methods of study comprised of library research, Internet search, and using TV documentary program case studies. The work this Researcher makeup in the manufacture from the documentary in which the methods the Joseon. Dynasty expressed were selected. The literature, and preceding research, were referred to as a way to help organize the Joseon Dynasty's 'gi-saeng Hwang Jin-Hee', 'woman of royal family', and way of make-up of 'sadae-bu lady'. The TV documentary programs selected were 'MBC special' and '2 parts of channel A documentary special'. First, the improvisation of nature and simultaneity expressed in the Joseon Dynasty's usage of make-up is shown through the interview form reflecting the make-up tools and age direction of the scenes or expert. Second, the interactivity and reality are well seen through the row equivalent in which the model seems to directly use the dressing demonstration of the expert and cosmetics material. Third, the cultural expandability and unexpectedness show through the production of situations which are viewed from the explanation of the narration and letter subtitles and drama.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.30 no.11 s.158
• /
• pp.1636-1647
• /
• 2006

The purpose of this study was to provide data that can be used to suggest idealistic anchor's image to capture ratings for the news program and to suggest guide for casting and training anchors for the broadcasting stations by examining the idealistic looks and images of TV news anchors by asking the general viewers who watch TV, The research methods was questionnaire survey. The subjects were 839 male and female audiences in theire 20's and 40's who residing in Seoul and Gyeonggi area. The study results are as follows: 1) The factors that decide impression of a female anchor The factors that decide female anchor's impression were 'specialty factor, friendliness factor, elegance factor, dynamic factor, and attractiveness factor'. 2) The difference in formation of impression according to makeup and hair style of a female anchor In case of specialty and friendliness factors scored high when putting on natural makeup, dynamic factors scored high when putting on elegant makeup, and attractiveness factor when putting on natural and romantic makeup. All factor were high when a female anchor had short-cut style and straight hair 3) Formation of anchor's impression from makeup and hair style according to the perceiver's variables (gender and age) Male and female audiences both gave hish score for a female anchor's specialty such as 'confident and reliable' and friendliness such as 'warm and comfortable' when a female anchor puts on natural makeup. They gave high score for attractiveness factor such as' good impression and refined' when putting on romantic makeup and high score for dynamic factor such as 'positive and confident' when putting on elegant makeup. Both male and female audiences gave high score fur all except friendliness factor when a female anchor had short-cut style compared to bobbed hair and high score far specialty factor when a female anchor had straight hair. The audiences both in their 20's and 40's gave high score for specialty and friendliness when a female anchor put on natural makeup while the perceivers at their 20's gave high score for elegance and dynamic factor when a female anchor put on elegant makeup. The audiences both in their 20's and 40's gave high score for all factors when female anchor had short-cut hair.

• Journal of the Korean Society of Costume
• /
• v.61 no.7
• /
• pp.110-124
• /
• 2011

As modern society leads to distinguished, sensuous, and diversity styles, a woman who enjoys putting on Garu makeup appeared on a popular TV talk show in winter 2010, which aroused public interest in the method of Garu makeup. However, as interest in Garu makeup and individuals who put on Garu makeup spread, some began to consider Garu makeup as the imitation of indiscreet Japanese culture or a vulgar culture. Thus the purposes of this study is to understand the characteristics of Garu makeup and its forms of expression by considering its type, origin and style. In turn, this study will provide basic data for the makeup trend and act as an aid to improve the image of Garu makeup through investigating its image and preference. To accomplish this purpose, this study reviewed relevant literatures and web resources, conducted a survey of students who study beauty art at two-year junior colleges in Seoul, and analyzed 195 answers by using SPSS 18.0. The results are as follows: It was proved that in the preliminary inspection of comprehension, 98.3% of college students majoring in beauty art had known Garu makeup, 53% understood somewhat the characteristic and concept of Garu makeup, 36.8% gave preference to Garu makeup. It was proved that in the investigation by the image of Garu makeup, as over 70% of students thought that Ogaru and Yamamba makeup were detestable, but other Garus were lovely and sexy, students perceived as a diversity of images by their own preferences and tastes, and 73% of respondents selected Onegaru as Garu makeup that they gave preference to and wanted to put on. The result of this study represents that mass consumers in the existing culture, who are college students majoring in beauty art and selected as a sample group in this study, reflect the stream of culture and trend, but also demassification, mass customization by their areas of interests and preferences and connective massification of individuals with similar interests.

• Journal of the Korean Society of Costume
• /
• v.64 no.7
• /
• pp.68-81
• /
• 2014

This study was conducted to demonstrate the differences in people's beauty involvement, hair attitude and cognitive in accordance with their interest in celebrities and television. Also, the difference between cognitive age and real age was studied. Research subjects were females aged 20s to 50s living in Seoul and the surrounding metropolitan areas. The SPSS 19.0 was used for data analysis. The results were as follows: First, the involvement in TV entertainers' was categorized into "TV entertainer fashion fan group," "TV entertainer follower group," and "TV program interest group." Second, The involvement of beauty was divided into skin management and expression, body management, makeup and hair attitude. The factors for hair attitude come from the following four actors: "hair creator fan group", "hair homeostasis-oriented," "hair differentiation factor," and "hair personnel-oriented group." Third, the analysis for the differences in the involvement of beauty based on the people's interest in TV appearances of entertainers was that there was a significant difference in skin care and expression, body management, makeup and hair attitude. The interest groups for the entertainers' TV appearances showed the highest in all of the above categories. Fourth, The analysis for the cognitive age for the "TV entertainer interest group" showed little difference in cognitive age, age of sensibility, age of physical appearance, behavior age, and age of interest. Fifth, The result for the difference in the actual age and cognitive age for different age groups showed that there was a little difference in average cognitive age including the age of sensibility, age of physical appearance, behavior age, and age of interest.

• Journal of Convergence for Information Technology
• /
• v.9 no.12
• /
• pp.279-285
• /
• 2019

This study was conducted on adolescent high school girls who were most interested in their appearance to examine the makeup and cosmetics use of high school girls and to present their correct pre-made cosmetics use training materials. This survey was conducted after the modification and supplementation of the questionnaire. Most high school girls in adolescence begin to wear makeup out of curiosity at the age of 16-17, when they are in their third year of middle school and first year of high school. In other words, high school girls in adolescence begin to wear makeup as the effects of puberty lead to rapid physical development and physical change, and the desire to get attention from reason and others rapidly increase. It can be seen that high school girls who are interested in makeup actively manage their personal appearance as they explore the Internet, TV and other media outlets, copy female celebrities of their own age who appear in the media, and make them look strange.