• Journal of the Korean Institute of Telematics and Electronics
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• v.11 no.4
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• pp.9-16
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• 1974

The low channels with frequency range of 54~88MHz and the high channels with frequency range if 174~216 MHz are in use for TV broadcasting in Korea. Since the ratio of the highest frequency to the lowest frequency is 4 to 1, only a logarithmic periodic antenna cou1d cover such an wide frequency range. But, this log-periodic antenna should be big in size. Studies have been done on an antenna of small size with reasonable gain which combines through a channel filter a LPD antenna if low channel with boom length of 2m and a LPD antenna of high channel with boom length of 1.8m. The whole antenna is connected to feeder line through a talun. Experiment shows that the gain of low and high channels is 7 dB and 9 dB respectively, which are lower than theoretical values br nomore than ldB. The difference seemed to come from slight impedance mismatches between antennas and feeder lines, loss in the filter and measurement errors.

• Journal of the Institute of Electronics Engineers of Korea SC
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• v.43 no.2 s.308
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• pp.28-32
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• 2006

In this paper, NTSC TV Transmitter Modulo will be designed and produced which make possible playing the motion picture not only on TV but also on portable TV. NTSC TV Transmitter Module modulates signals that received Video and Audio signals from a mobile on NTSC TV CH4 mechanism. so it has an advantage of convenience that watching the motion picture of mobile on TV without any other cable through transmitting signals by wireless. But it has some demerits of long size antenna and noise sensitiveness. In the future, if some problems like a size of antenna distortion of signal and noise can be solved through continuous researching about Radio Frequency part, it is possible to play mobile motion pictures on the more media like a camcorder, DVD player and so on.

• Journal of Families and Better Life
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• v.9 no.1 s.17
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• pp.187-202
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• 1991

The purpose of this study is to analyze what attitude housewives hove to the TV advertisement and how their purchasing behavior is proceeding by information acquisition. Questionaire survey method was used in this research. The sample was taken from 437 housewives living is Seoul, form 4th of Feb. to 13th of Feb, in 1991. Used statistical methods were Frequency, Percentage, Crosstabs, One-way Anova, Duncan-test, and Regression Analysis. The major findings are summarized as follows : 1) The attitude to the TV advertisement according to the socio-demographic variables : TV advertisement seeing and hearing, the necessity of TV advertisement, and the attitude to the new advertisement are all found significant difference by age and education. The feeling to the false of TV advertisement is found significant difference by age, education, and income. 2) The purchasing behavior with TV advertisement information is most influenced by utilization of TV advertisement for all four goods(home medicine, milk product, detergent, durable goods). 3) The interest to the TV advertisement according to the TV advertisement information acquired: The degree to the utilization of TV advertisement and the necessity of TV advertisement when they buy goods were most influenced by conversation about the TV advertisement. 4) The purchasing behavior to the TV advertisement information acquired : The degree of influence was more affected by conversation about the TV advertisement for four goods, The degree of confidence was influenced by conversation about the TV advertisement for four goods. The degree of confidence was influenced by conversation about the TV advertisement for house medicine and detergent. The degree of satisfaction was not significant for all four goods, and the comparative appraisement was influenced by conversation about the TV advertisement for detergent and durable goods.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.6
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• pp.1143-1154
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• 2001

This research aimed to examine consumer's expectancy disconformation related to purchase satisfaction/dissatisfaction and post-purchase behavior in cable TV home shopping. A total of 700 questionnaires were randomly sent to cable TV home shoppers and 172 copies were used in final analysis. Frequency analysis. correlation analysis, analysis of variance, regression analysis, path analysis, and multinominal logit were used. The expectancy discoformation on \"fitting\" and \"how well the clothes suits oneself\" were significantly related to the complaint behavior of return and refund. TV home shoppers tended to express their complaints by requesting the home shopping company or the manufacture company for a compensation rather than express privately such as warning friends, stop buying and boycotting the item. The significant variables that would influence consumers to seek refund rather than exchange were purchase satisfaction, request of compensation to the company, overall expectancy disconformation and expectancy disconformation on decoration and details and suiting oneself.

• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.136-147
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• 2015

In this study, we research for characteristics of exportation of Korean TV dramas during 10 years. During this decade, media environment has been changed significantly : platforms have been increased and viewing attitude have been also changed. We will find out these changes in TV exportation : types of TV rights, price per countries, frequency of trade per countries, etc. For this, export records of 2 Korean TV stations from 2005 to 2014 have been obtained. As a result, export countries have been diversed, price have been increased and types of TV rights also have been various.

• ETRI Journal
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• v.38 no.1
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• pp.112-122
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• 2016

This paper presents a set of candidate regulatory requirements for TV band devices (TVBDs) in the Rep. of Korea. To guarantee the protection of incumbent services, especially digital TV (DTV) and wireless microphones, in TV frequency bands, we suggest minimum separation distances of TVBDs from the noise-limited contour according to incumbent users and TVBD types. This paper also deals with multiple sets of separation distances of a co-channel TVBD network from a DTV protected contour on the basis of the radio propagation characteristics of different geographic areas to make good use of TV white space (TVWS) and safely protect the DTV service. We present a low-power transmission mode of TVBDs and the relevant separation distances for small-cell deployment. The service coverage reduction ratio of a TVBD network is investigated in the presence of DTV interference in four geographic areas. The TVWS field verification results, conducted on the island of Jeju (Rep. of Korea), show that incumbent services operate well without harmful interference from neighboring TVBDs with the proposed separation distances.

• Journal of the Korean Institute of Telematics and Electronics
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• v.13 no.2
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• pp.14-22
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• 1976

This research was started to develop a VHF television antenna which secures good pictures in spite of the disturbance from tile rear side. In a year of research, an antenna which front to banck ratio is gyrator than 30dB and whose side lobe level is smaller than -30dB alas been developed. This new antenna was designed log-periodically for the sake of wide frequency bandwidth which is necessary to cover all tile high channel. And it was found having characteristics of anti-interference against the disturbance wave from tole behind, and anti-ghosts from the reflected waves. Furthermore, the gain of this new antenna is reasonablly high, because of its low side lobe level. After all, the developed antenna is silpposcd to increace the service area considervably and to improve the TV receiving certainly.

• Archives of design research
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• v.18 no.1 s.59
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• pp.245-252
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• 2005

In this paper, I am going to analyze a commercial film narrative focused on a temporal order through the theory of narrative discourse by Gerard Genette. Advertisements has a special quality or feature to be convertible into mythological hyper reality to advertise an product effectively. In this process, narrative in a commercial film has visual variations using a temporal order to show an glamorously advertisements in television. The reason that narrative in a commercial film is subject to variation with a temporal order, duration, frequency is to get some aesthetic effect for making sure people see them. Under the influence of postmodernism, image making like a pop-art became the first consideration in a commercial film with the consequence that representation as a signifier came to be more important than object as a signified. As a commercial film have more sensational image as a result of visual variation, images in a commercial film became vague so that it does not explain or express an advertising concept dearly. However, those aspects have assets that it gives the TV audience a room for interpretation in advertisements by themselves.

• Structural Engineering and Mechanics
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• v.63 no.4
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• pp.509-519
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• 2017

Wind field in mountainous regions demonstrates unique distribution characteristic as compared with the wind field of the flat area, wind load and wind effect are the key considerations in structural design of television towers situated in mountainous regions. The television tower to be constructed is located at the top of Xiushan Mountain in Nanjing, China. In order to investigate the impact of terrain factors of hilltops on wind loads, firstly a wind tunnel test was performed for the mountainous area within 800m from the television tower. Then the tower basal forces such as bending moments and shear strength were obtained based on high frequency force balance (HFFB) test. Based on the experiments, the improved method for determining the load combinations was applied to extract the response distribution patterns of foundation internal force and peak acceleration of the tower top, then the equivalent static wind loads were computed under different wind angles, load conditions and equivalent goals. The impact of terrain factors, damping ratio and equivalent goals on the wind load distribution of a television tower was discussed. Finally the equivalent static wind loads of the television tower under the 5 most adverse wind angles and 5 most adverse load conditions were computed. The experimental method, computations and research findings provide important references for the anti-wind design of high-rise structure built on hilltops.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.16 no.8
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• pp.1587-1592
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• 2012

Analysis on co-use parameters in TV frequency channels is essential to utilize a TV White Space(TVWS) efficiently. A transmission probability of interfering transmitter can be used as some criteria for performance evaluation of the systems that co-use the cochannels. We considered a duty cycle as a parameter for getting the method how heterogeneous systems can use simultaneously a co-channel in TVWS. We analyze the transmission probability of interfering transmitter with an assumption that the probability is the same as the duty cycle, a time that it spends in an active state as a fraction of the total under consideration. In order to make an analysis of relationship between duty cycle and performances of two systems. We take into consideration on the case that WLAN is an victim receiver and WiBro is a interfering transmitter. Analyzed coexistence results may be widely applied into the technique developed to get the coexisting condition for wireless devices using many communication protocols in same frequency.