• Title/Summary/Keyword: TOWS Analysis

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Crisis Management Strategy for the Korean MICE Industry Using SWOT-AHP-TOWS Analysis

  • Kim, Yongsuk
    • Journal of Korea Trade
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    • v.25 no.6
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    • pp.34-56
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    • 2021
  • Purpose - This study presents strategies to overcome the COVID-19-induced crisis in Korea's meetings, incentives, conferences, and exhibitions (MICE) industry. It aims to quantitatively identify the environmental factors affecting the industry and their degree of influence, and derive optimal countermeasures. Design/methodology - The study applied the SWOT-AHP-TOWS framework. An AHP analysis was first performed within the SWOT frame, and then a TOWS analysis was conducted using the results of the SWOT-AHP analysis. In the AHP analysis, the number of pairwise comparison questions was limited to four for each SWOT factor to increase the consistency of responses by reducing the burden on respondents. Findings - The plunge in demand (threats factor) has had an overwhelming impact on the MICE industry, more than any other environmental factor. To overcome the crisis, the ST alternative that takes advantage of dynamic pop culture to minimize the business damage caused by the plunge in demand was the top priority measure. Based on the results, this study presents suggestions for overcoming the crisis in the MICE industry. First, the industry should develop profitable business models to supplement scarce financial resources by exploiting Korea's success with quarantine management. Second, the government must provide emergency relief funds or bailout support to protect MICE facilities and employees. Originality/value - Unlike previous work on the MICE industry, this study utilized the SWOT-AHPTOWS framework to derive quick research results in an abnormal situation. This approach can be expanded to other countries with different industrial environments and situations. Additionally, when applying this method to MICE sub-sectors, countermeasures should be tailored to each field.

Analysis of Genie Music's Strategy for Strengthening Customer Interactive : Focus on SWOT and TOWS Analysis (고객 인터렉티브 강화를 위한 지니뮤직의 전략 도입과 현황분석 : SWOT과 TOWS 분석을 중심으로)

  • Kwon, Boa;Park, Sang-hyeon
    • Journal of Venture Innovation
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    • v.4 no.1
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    • pp.87-99
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    • 2021
  • The importance of "personalization technology" has recently been highlighted due to the Covid-19 and the development of IT technology such as AI and big data, which is soon coming beyond personalization into the "super-personalization era." Therefore, in terms of the music streaming service market, it has formed a service supply trend in which individual tastes are respected and companies are seeking to establish a realistic analysis and development direction considering the external market environment. From this perspective, this paper sought to analyze the strengths and weaknesses of the Genie Music's and provide a direction for development based on Genie Music's customer interactive strategy. In particular, it was intended to analyze the advantages and disadvantages of customer interactive strategies with the 'live music service platform' that moves with customers and to provide directions for future corporate development. As an analysis method, we looked at strengths and weaknesses, opportunities and threat requirements based on SWOT analysis. Afterwards, the company attempted to present specific corporate development strategies through TOWS analysis.

Metaverse Company Zepeto's Growth Competitiveness Analysis and Development Strategy: SWOT Focuses on TOWS Development Model (메타버스 기업 제페토의 성장경쟁력 분석과 발전전략: SWOT, TOWS 발전모델을 중심으로)

  • Park, Sang-Hyeon;Kim, Chang-Tae;Hong, Guan-Woo
    • Journal of Industrial Convergence
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    • v.20 no.6
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    • pp.7-15
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    • 2022
  • Recently, due to the development of AI and big data technologies following the advent of the era of the 4th Industrial Revolution, the emerging metaverse industry is emerging as a new business, and in particular, from this point of view, this paper analyzes the history of metaverse and the pros and cons of "Geppetto", which is the most popular in the Korean metaverse market, and aims to give an appropriate direction for future development based on this. In order to carry out this study, we first used SWOT analysis techniques as an initial enterprise analysis method to examine the strengths and weaknesses, opportunities and threat requirements, and derive the status of each factor. Based on the factors in each of the subsequent derivatives, we wanted to explore the TOWS development strategy and present significant implications based on this.

Prediction of Equivalent Elastic Modulus for Flexible Textile Composites according to Waviness Ratio of Fiber Tows (섬유다발의 굴곡도에 따른 유연직물복합재료의 등가탄성계수 예측)

  • Suh, Young-W.;Kim, Sung-Joon;Ahn, Seok-Min
    • Aerospace Engineering and Technology
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    • v.9 no.2
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    • pp.73-79
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    • 2010
  • In this study, the equivalent elastic modulus of flexible textile composites was predicted by nonlinear finite element analysis. The analysis was carried out considering the material nonlinearity of fiber tows and the geometrical nonlinearity during large deformation using commercial analysis software, ABAQUS. To account for the geometrical nonlinearity due to the large shear deformation of fiber tows, a user defined material algorithm was developed and inserted in ABAQUS. In results, nonlinear stress-strain curve for the flexible textile composites under uni-axial tension was predicted from which effective elastic modulus was obtained and compared to the test result. The effective elastic moduli were calculated for the various finite element models with different waviness ratio of fiber tow.

Correction Factors for Quantitative Analysis of Anchovy Eggs and Larval Stages from the Southern Waters of Korea

  • Kim, Jin-Yeong;Lo Nancy C.H.;Kim, Joo-Il
    • Ocean Science Journal
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    • v.40 no.1
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    • pp.11-16
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    • 2005
  • Correction factors based on the catch ratios of egg and larval densities in the southern waters of Korea were estimated for anchovy Engraulis japonica. This was undertaken in order to adjust ichthyoplankton data from different sampling methods, gear types and time. Samples were collected during ichthyop1ankton surveys in Korean waters from 1983 to 1994. The ratios for egg densities obtained in vertical tows with a NORPAC net (ring $\Phi$, 45 cm) compared to those obtained in oblique tows with a KOB net (ring $\Phi$, 80 cm) were 0.86 (CV = 0.65), 1.22 (CV = 0.36), and 0.93 (CV = 0.42) for early, middle, and later developmental stages, respectively. The ratios for larval densities for vertical and oblique tows varied depending on size. For yolk-sac and small larvae (< 4 mm), the ratios were 3.08 (CV = 0.45) and 1.98 (CV = 1.34), while those of 4-6 mm, 6-8 mm, and 8-10 mm larvae were 0.44 (CV = 1.31), 0.45 (CV = 1.70), and 0.56 (CV = 2.50), respectively. Ratios of day/night densities for larvae of 4-10 mm lengths were lower (0.01-0.06) in offshore catches than values obtained in coastal areas (0.440.46) and similar values (0.16-0.04) for vertical and oblique tows. Our results indicated that vertical towing is more efficient for sampling early life stages (from eggs to larvae less than 4 mm long), while oblique towing is more efficient for larvae longer than 4 mm due to depth preferences for each developmental stage (e.g., changes in egg buoyancy and vertical migration oflarvae).

Analysis of Flexible Textile Composites with Large Shear Deformation (전단 대변형을 고려한 유연직물복합재료 해석)

  • Suh, Young-Wook;Woo, Kyeong-Sik;Kang, Wang-Gu
    • Journal of the Korean Society for Aeronautical & Space Sciences
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    • v.36 no.8
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    • pp.734-739
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    • 2008
  • In this study, the nonlinear mechanical behavior of flexible textile composites was predicted by two-step analyses: micromechanics and mesomechanics. The effective material properties for fiber tows of flexible textile composite lamina were calculated in micromechanics, which were then used to calculate the effective tensile stress-strain curve of flexible textile composites in mesomechanics. A user defined material algorithm was developed and inserted in ABAQUS to account for the geometric non-linearity due to the large rotation and shear deformation of fiber tows in mesomechanics. It was found that the stress-strain behavior of flexible textile composites exhibited significant non-linearity. The effective tensile modulus agreed well with the test result.

Unit Cell Analysis of Satin Weave Composites Using Macroelements (수자직 복합재료 단위구조의 마크로요소해석)

  • 우경식
    • Proceedings of the Computational Structural Engineering Institute Conference
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    • 1997.10a
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    • pp.35-41
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    • 1997
  • Unit cell analyses were peformed to study the engineering properties of satin weave textile composites. Two 5-harness satin weave layers with fiber tow shifts were modeled by unit cells and repeating boundary conditions were applied at the outer surface of the unit cells. Multi-field macroelements were employed to consider the microstructure details and to effectively reduce computer memory requirements. Preliminary results indicated that the engineering properties of 5-harness satin weave textile composites can vary significantly according to the manner how the adjacent fiber tows were arranged in stacking.

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Strategic Management Process in Hospitals (병원의 전략경영과정)

  • Lee, Key-Hyo
    • Korea Journal of Hospital Management
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    • v.1 no.1
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    • pp.203-247
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    • 1996
  • This article reviews the art and practice of strategic management process in hospitals today, in order to help hospital administrators for managing strategic management system in their hospitals. The strategic management process model in this article is based on an integrated approach combining traditional environmental model with resource-based model of strategy. The components of the model are consisted of five steps: (1)formulating objectives, strategic assessment by external environmental analysis, internal capability analysis, TOWS analysis and marketing audit, (3)strategy choice considering context and criteria of choice, (4)program implementation through operational planning, resource allocation, and conversion, and (5)control by monitoring and evaluating hospital outputs. This article deals with many aspects of issues inherent in every step on this strategic management process.

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Non-Linear Behavior Analysis for Stratospheric Airship Envelope (성층권 비행선 기낭 막재료에 대한 비선형 거동 연구)

  • Suh Young Wook;Woo Kyeongsik
    • Proceedings of the Korean Society For Composite Materials Conference
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    • 2004.04a
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    • pp.87-90
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    • 2004
  • In this paper, geometrically non-linear finite element analyses were performed to study the mechanical behavior of the material system of the envelope of stratospheric airships. The microstructure of the load­bearing plain weave layer was identified and modeled. The Updated Lagrangian formulation was employed to consider the geometric non-linearity as well as the induced structural non-linearity for the fiber tows. The stress-strain behavior was predicted and the effective elastic modulus was calculated by numerical experiments. It was found the non-linear stress-strain curves were largely different from those by linear analysis with much higher non-linear elastic moduli. The difference was more distinguishable when the tow waviness was smaller.

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Crimp Angle Dependence of Effective Properties for 3-D Weave Composite (굴곡각에 따른 3차원 평직 복합재료의 등가 물성치 예측)

  • Choi, Yun-Sun;Woo, Kyeongsik
    • Composites Research
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    • v.29 no.1
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    • pp.33-39
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    • 2016
  • In this study, geometric modeling and finite element analysis of 3-dimensional plain weave composite unit cell consisting of 3 interlaced fiber tows and resin pocket were performed to predict effective properties. First, tow properties were obtained from micro-mechanics finite element unit cell analysis, which were then used in the meso-mechanics analysis. The effective properties were obtained from a series of unit cell analyses simulating uniaxial tensile and shear tests. Analysis results were compared to the analysis and experimental results in the literature. Various crimp angles were considered and the effect on the effective properties was investigated. Initial failure strengths and failure sequence were also examined.