• Title/Summary/Keyword: T-test analysis

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The Effect of Counterfactual Thinking on Post-purchase Behavior of Retail Management

  • Kim, Young-Ei;Yang, Hoe-Chang
    • Journal of Distribution Science
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    • v.16 no.2
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    • pp.25-33
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    • 2018
  • Purpose - This study focused on the effect of counter-factual thinking on post-purchase behavior producing consumer regret at HMR selection and purchase. We have analyzed the factors that HMR production and distribution businesses should consider because distribution and marketing strategy reflecting consumers' demand. Research design, data, and methodology - For the purpose of carrying out this research, we conducted a direst structured questionnaire to students at 'J' college. A total of 237 valid questionnaires were collected for students and their parents at 'J' university. For the hypothesis test, exploratory factor analysis, t-test, regression and structure equation path analysis were performed. Results - The consumers who often resented HMR purchase did counter-factual thinking on post-purchase behavior were likely to do switching purchases. Counter-factual thinking on post-purchase behavior had a negative influence upon consumer's satisfaction with HMR safety and marketing characteristics. Conclusions - Consumers who had been satisfied to a certain degree might have cognitive dissonance of minor mistakes of HMR product were likely to have downward counter-factual thinking through contrast effects. Therefore, HMR producer and distribution businesses that had production, distribution and marketing strategy to satisfy consumers by raw material, freshness and safety were likely to switch to another product at one time mistake of selection, purchase and use.

University Students' Preference and Sensibility to Fetish Fabrics (대학생의 페티시 패션소재에 대한 선호도와 감성)

  • Kim, Yeo-Won;Lee, Su-Youn;Choi, Jong-Myoung
    • Korean Journal of Human Ecology
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    • v.18 no.3
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    • pp.741-748
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    • 2009
  • The purpose of this study is to investigate the students' preference and the sensibility to fetish fabrics such as leather, fur, velvet, suade, and corduroy, and to analyze differences according to gender of the university students. A questionnaire survey was conducted on 324 university students (male students 52.8%, female students 47.2%) in the Cheongju area, Korea. Frequency, t-test, F-test and factor analysis were used for data analysis. The results were as follows: 1) the subjects preferred velvet, leather and suede fabrics, while they did not prefer corduroy and fur fabrics. 2) Their feelings to fetish fabrics were respectively different depending on the kind of fabrics. 3) There were partially significant differences between the gender in the preference and the sensibility to fetish fabrics. 4) They evaluated that velvet fabrics could express a variety of sensibilities. 5) They considered that fabrics as velvet, leather, and fur have more noble and fanciful images than corduroy.

Fashion Jewerly Consumers' Purchasing Behavior: Store Retailing and Non-Store Retailing (패션 주얼리 소비자들의 구매행동에 관한 연구: 점포와 무점포를 중심으로)

  • Lee, Seung-Hee;Boo, Jung-Wha
    • The Research Journal of the Costume Culture
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    • v.13 no.1
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    • pp.121-132
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    • 2005
  • The purposes of this study were to examine fashion jewelry consumers' purchasing behavior, and to compare store retailing consumers and non-store retailing consumers. Subjects were 614 women in age from 20 to 55 years old in Seoul for this study. For data analysis, descriptive statistics, factor analysis, 2-test, and t-test were used. As the results, 52.9% of respondents had purchased fashion jewelry products via store retailing such as department store, road shop, discount store, while 47.1% of respondents had purchased them through non-store retailing such as internet shopping mall, TV home shopping, and catalog shopping. It revealed that conspicuous consumption had 2 factors: public-self consciousness and luxury product preference. Fashion leader consisted of 3 factors: fashion innovation, fashion interest, and fashion opinion leader. Brand royalty encompassed brand recognition, brand preference, and brand trust. Generally, store retailing consumers had more conspicuous consumption, higher fashion leadership, and stronger brand royalty than non-store retailing consumers. Based on these results, marketing strategies would be suggested for fashion jewelry markets.

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A Study on Relationships between Lifestyle and Clothing Shopping Orientation - Focused on Korean University Students - (라이프 스타일과 의복 쇼핑 성향과의 관계 연구 - 남녀 대학생을 중심으로 -)

  • Jeon, Kyoung-Ran;Lee, Mi-Sook
    • The Research Journal of the Costume Culture
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    • v.14 no.4
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    • pp.567-580
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    • 2006
  • The purposes of this study are to investigate dimensions of lifestyle and clothing shopping orientation of university students as consumers in Korea and to analyze the relationships between lifestyle and clothing shopping orientation. The research method for this study is survey and subjects were 473 male and female university students. The questionnaire is consisted of measurement items for lifestyle, clothing shopping orientation, and demographic attributions. The data were analyzed by factor analysis, T-test, Pearson's correlation analysis, ANOVA and Duncan's multiple range test, using SPSS program. The results are as follows. First, 4 factors were emerged on lifestyle (achievement-oriented, economics-oriented, appearance-oriented and freedom/culture-oriented) and clothing shopping orientation had 4 factors (reasonable shopping, informational shopping, conspicuous shopping, and convenient shopping). Second, there were significant relationships between lifestyle and clothing shopping orientation. Especially, there were high positive relationship between economics-oriented lifestyle and reasonable shopping orientation, and appearance-oriented lifestyle and informational shopping orientation. Third, lifestyle and clothing shopping orientation had much differences by subjects' demographics attributions.

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A Study on High School Students' Awareness of Gender Equality and Clothing Attitude (고등학생의 양성평등의식과 의복태도와의 관련 연구)

  • Lee, Eun-Hee
    • Korean Journal of Human Ecology
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    • v.14 no.6
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    • pp.1007-1015
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    • 2005
  • The purpose of this study was to investigate the relationship between the awareness of gender equality and clothing attitude of high school students. The survey was conducted on 600(male 297, female 303) high school students located in Choongnam and Jeollabukdo province. The statistical analysis was done with SPSS 11.0 for Windows Program to calculate percentile, mean and standard deviation. Also, the significance of the data was verified by Factor analysis, t-test, one-way ANOVA, Duncan' multiple range test. The results of this research were as follows: The results of analysing the factors to the response attitude toward appearance emerged four factors (sexual attractiveness, fashion pursuit, self-expression, aesthetic, and modesty). Gender had significant effects on the awareness of gender equality and clothing attitude of high school students. Gender equality awareness of high school students had an effects on clothing attitude. A group with high awareness score of gender equality showed high score in clothing attitude, fashion pursuit, self-expression, and aesthetic. A group with low awareness of gender equality, however, showed high in clothing attitude, sexual attractiveness and modesty.

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Analysis of the electrostatic induction effects on Parallel Circuit in 765kV test Line Analysis of electrostatic effects at 765kV test Line (수직 2회선 765kV 송전선로의 1회선 휴전작업 안전성검토)

  • Lee, S.D.;Lee, D.I.;Kwak, J.S.;Jeon, M.R.;Kweon, T.W.;Kim, W.K.
    • Proceedings of the KIEE Conference
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    • 2002.11b
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    • pp.358-360
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    • 2002
  • 한국전력은 당진화력발전소로부터 신안성 변전소까지의 세계 최초로 수직배열 2회선의 765kV 송전선로를 건설하여 2002년 4월부터 1회선을 765kV로 가압하고 1회선은 345kV로 상업운전을 시작하였으며 2003년 이후 2회선을 모두 765kV 전압으로 가압 예정이다. 이러한 765kV 송전선로는 계통운영 측면에서 2회선 동시 휴전이 어려워 1회선 휴전 작업 및 향후 활선작업이 요구되는 중요선로이다. 765kV 1회선 휴전작업을 위해서는 765kV로 가압된 선로로부터 휴전선로의 작업자에게 발생될 수 있는 전기적 유도량에 대해 사전 검토하여 안전성을 확보하는 것이 필수적이다. 한국전력공사와 전력연구원은 1회선 휴전작업에 대한 안정성 검토를 위해 고창 실증시험선로를 이용하여 전기적 유도현상에 대한 시험을 실시하였다. 이 논문에서는 실증시험 선로를 모델로한 정전유도의 계산 결과와 실측치를 각각 비교, 검토하였다.

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Elementary School Students' Multiple Intelligence, Prosocial Behavior, and School Adjustment (초등학교 아동의 다중지능과 친사회적 행동, 학교생활적응에 관한 연구)

  • Jang, Young Ae
    • The Korean Journal of Community Living Science
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    • v.25 no.1
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    • pp.75-87
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    • 2014
  • This study examines the relationships between elementary school students' multiple intelligences, prosocial behaviors, and school adjustments. The sample included 367 students from two elementary schools, and data were collected using the multiple-intelligence index, the prosocial behavior inventory, and the school adjustment index. A statistical analysis was conducted using t-test, a one-way ANOVA (Duncan's test), and a multiple regression analysis. According to the results, there were significant differences in the students' prosocial behaviors according to their multiple intelligences in terms of their sharing, kindness, cooperation, help, sympathy, and protection. In addition, there were significant differences in their school adjustments according to their multiple intelligence in terms of their adjustments to their teachers, friends, studies, and rules and events. The students' multiple intelligence was a significant predictors of their prosocial behaviors and school adjustments. In particular, their interpersonal intelligences, intrapersonal intelligences, and linguistic intelligences were significant predictors of their prosocial behaviors and school adjustments. These results suggest that elementary school students should be encouraged to develop their multiple intelligence to facilitate their prosocial behaviors and school adjustments.

Development of Loading Machine of Culture Medium for Oyster Mushroom Production - Performance Test and Economic Analysis of Loading System - (느타리버섯 재배용 배지 입상 장치 개발(2) - 시작기 성능시험 및 경제성 평가 -)

  • Lee, Kyung-Jin;Lim, Hak-Kyu;Kim, Tae-Han
    • Journal of Biosystems Engineering
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    • v.34 no.4
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    • pp.220-227
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    • 2009
  • In the process of oyster mushroom production, loading work of culture medium needs the most intensive labor power. Therefore, development of culture medium machine causes to reduce the manpower and cost. The main objective of this study is to develop the culture medium loading machine and investigate the optimal operation conditions and to evaluate the economic value of the machine. The results are summarized as follows: 1. Optimum transporting velocity of the conveyor was 0.61 m/s 2. Optimum speed of blower was 3183 rpm at the transporting velocity of 0.61 m/s with the loading quantity of 3.41 t/hr 3. Recommendable opening area ratio of pressure controller was 1/2 at the blower speed of 3183 rpm and the transporting velocity of 0.61 m/s 4. The break even point resulted in $240\;m^2$ of cultivating area compared to the method of with portable workbench, and $350\;m^2$ of cultivating area compared to the method of with a tractor and a truck.

Leg Length Discrepancy to Influence on Kinematic Changes of the Pelvis and the Hip during Gait

  • Yong, MinSik;Park, SoHyun
    • The Journal of Korean Physical Therapy
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    • v.31 no.6
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    • pp.368-371
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    • 2019
  • Purpose: The purpose of this study was to investigate the effects of leg length discrepancy on kinematic changes of the pelvis and hip during gait. Methods: A total of ten healthy women with no history of neurological, musculoskeletal surgery or injuries, or pain in the lower limbs were recruited. They were assigned to two groups; the experimental group (LLD) consisting of five subjects leg length discrepancy of 10mm to 18mm and the control group (CON) consisting of five subjects leg length discrepancy of<10 mm. All participants were instructed to perform three walking trials for further analysis by using the Cortex 3.0 software program. Independent T-test and Mann-Whitney test were used to examine the effects of mild LLD on kinematic changes of the pelvis and hip during gait. Results: Angles of hip flexion, hip abduction, pelvic obliquity, and pelvic tilt in the experimental group were not significantly different compared to those of the control group. Conclusion: Mild leg length discrepancy induces kinematic changes in the lower limbs, including decreased hip flexion, increased hip abduction, and increased pelvic obliquity in the shorter limb, and increased hip adduction and increased pelvic obliquity in the longer limb. However, those changes were not significant.

Shift Work and Anxiety Symptoms at an Electronic Manufacture Company: The mediating effect of vitamin D and sleep quality (일개 전자제품 제조업 근로자에서 교대근무와 불안증상: 비타민 D와 수면의 질의 매개효과)

  • Chae, Chang Ho;Park, Young Sook
    • Journal of Korean Society of Occupational and Environmental Hygiene
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    • v.30 no.3
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    • pp.321-330
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    • 2020
  • Objectives: The purpose of this study was to compare vitamin D levels, sleep quality, and anxiety symptoms between shift workers and daytime workers and analyze the mediating effect of vitamin D and sleep quality between shift work and anxiety symptoms. Methods: The subjects of the study were 6744 people who received a medical examination while working for an electronics manufacturing company in 2016. We evaluated their shift work, vitamin D levels, sleep quality, and anxiety symptoms with blood samples and questionnaires. Chi-square test, t-test and path statistical analysis were performed. Results: The shift workers had significantly higher symptoms of anxiety than the day workers, significantly lower levels of vitamin D in the blood, and significantly poorer quality of sleep. The results of the pathway analysis confirmed that blood vitamin D and sleep quality had a mediating effect between shift work and anxiety symptoms. Conclusions: Shift workers should be constantly paying attention to mental health effects such as anxiety symptoms. Shift workers should also be alerted of the risk of vitamin D deficiency, encouraged about sun exposure and vitamin D intake, and required to undergo training and counseling on sleep hygiene.