• Journal of the Korean Society of Costume
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• v.50 no.6
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• pp.21-31
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• 2000

The purpose of this study was to characterize the attitudes of Net generation customers toward purchasing fashion products or apparels through Cyber communication media. This study targeted 333 individuals aged from 14 to 24 purchasing fashion apparels through the Interned or PC communication. The data were analyzed by using frequency analysis, factor analysis, t-test, ANOVA by SASS package. The results of this study are as follows : 1. Fashion life-style of Net generation is classified into four groups - Fashion attached type, Web entertainment type, Web information type, Web media purchasing type. Net-Generation shows a little preference for brand. 2. As a result of the statistical analysis of each group's demographic variables, price is not so important when purchasing and according to the analysis of age, it proves that twenties are trendier than teenagers. 3. The most significant factor of information search is watching others' clothes and the most popular place for purchase is wholesale mall. Net-Generation has a little intention to purchase through Cyber communication media.

• Korean Journal of Human Ecology
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• v.14 no.6
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• pp.1017-1025
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• 2005

The purpose of this paper was to investigate the relationship between customer orientation and sales training. Data were obtained from 297 apparel salespeople working at six department stores in Daegu. Statistics used for data analysis were frequency, factor analysis, correlation, and t-test. The respondents were classified into 3 groups; high, medium, and low customer-oriented groups based on the mean score of customer orientation, and the high and the low were compared in training contents and educational methods. Based on factor analysis, four factors were extracted from 27 items of training content. Two of four factors were significantly correlated with customer orientation. The regression analysis showed that customer service and duration of work had significant effects on customer orientation. Also, the results were found that there were significant differences between the high and the low customer-oriented group in training contents which salespeople want to have in the future. However, there were not significant differences between the two groups in educational methods.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.5
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• pp.808-818
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• 2010

This study compares the consumption values and clothing benefits between married and unmarried women. The data were collected from a questionnaire with 548 working women in their 20's and 30's. Data were analyzed by factor analysis, reliability analysis, t-test, and one way ANOVA. The factor analysis on consumption values resulted in five dimensional structures: pro-environmental, conspicuous, enjoyable, aesthetic, and economic values. Five dimensions of clothing benefits were identified by factor analysis: individuality, social recognition, well-known brands, practicality, and low price pursuit. The respondents were classified into four groups by marital status and age, as well as two groups only by marital status. There were significant differences among the groups in demographic characteristics, consumption values, and clothing benefits. The results provide insight into marketing strategies of apparel makers or retailers targeting single women.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.1
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• pp.29-39
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• 2003

The purpose of this study was to investigate the effects of service quality of apparel stores, evaluative criteria and clothing involvement on the consumer satisfaction. Data were collected from 481 women consumers living in Busan and analysed by frequency analysis, factor analysis, Cronbach's , cluster analysis, t-test and discriminant analysis. The results showed that consumers who highly involved symbolism of apparel were more influenced by salesperson service and store atmosphere, and were more effected by prestige/brand royalty of apparel than those who highly involved pleasure of apparel. Those who had high scores in symbolism involvement were more satisfied with consumer satisfaction in apparel buying behaviors than those who highly involved pleasure of apparel. The service quality was the influenced variable on consumer satisfaction related to apparel products than the others. Especially, salesperson service and store atmosphere in service quality were important to the satisfaction perceived by consumers in apparel buying process.

• Culinary science and hospitality research
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• v.11 no.1
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• pp.87-104
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• 2005

A lifestyle changes according to environment. It appears more in the dietary life connected with the necessities in life. This study is executed empirically through the questionnaire that consists of selection attribute and variables connected with "well-being" that is examined in empirical analysis. It was carried out for 20 days from July 15 to August 5, 2003 with the customers who live in Seoul and the suburbs. With collected data, there were frequency analysis and factor analysis, reliability analysis using SPSS 10.0 packages, and T-test and ANOVA were enforced for the verification of differences between demographic elements with each factor. The result indicates that the inclinations of customers changed from the "well-being" trend have four factors: health consideration factor, food materials factor, cooking factor, and habit factor. And the housewife group shows the great changes in habit factor. In case of the changes according to incomes, the larger income earners tend to consider health more. In conclusion, people came to prefer the healthy Korean style food from the well-being trend.

• Korean Journal of Air-Conditioning and Refrigeration Engineering
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• v.11 no.1
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• pp.81-90
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• 1999

The performance evaluation technique of a heat exchanger is described by using a transient response analysis for the determination of an average heat transfer coefficient. The model using a finite difference method can accommodate arbitrary inlet fluid temperature as well as longitudinal conduction. Temperature histories are obtained from the experiments at the inlet and outlet of test core. Heat transfer coefficient and friction factor of the plate array are obtained in short times using the data reduction program of transient response analysis in the single-blow method. The results agree very well with theoretical results. It is shown that the rms deviations are very small and the performance evaluation technique gives rapid and accurate results.

• Proceedings of the Korean Society for Technology of Plasticity Conference
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• 2007.10a
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• pp.27-30
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• 2007

In order to measure the friction coefficient used in sheet metal forming analysis, a friction tester was manufactured and friction tests were performed in various forming conditions. Based on the friction coefficients measured, a mathematical friction model was constructed in terms of lubricant viscosity, blank holding force, punch velocity and sheet roughness. In addition, the effect of the number of forming parameters in the calculation of friction coefficient on the accuracy of sheet metal forming analysis was investigated by comparing the punch loads obtained from the FEM simulation, in which the friction coefficients were determined by a few parameters with the experimental measurement.

• Korean Journal of Human Ecology
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• v.12 no.2
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• pp.237-251
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• 2003

The purpose of this study was to investigate the relationship between psychological characteristics(needs, self-consciousness, self-esteem), attitude toward appearance and clothing attitude of high school students. Method of posing a questionnaire was adopted to obtain stochastic data required for pertinent analysis. This is the investigation of which 489(male 236, female 253) high school students located in Chungnam and Jeollabukdo province. In this statistical analysis, SPSS 10.0 for Windows Program was utilized to calculate percentage, mean and standard deviation Also, these materials were verified by factor analysis, t-test, multiple regression analysis. The results of this research were as follows: The results of analysing the factors to the response attitude toward appearance emerged three factors(conformity value needs toward appearance). Gender had the significant effects on the psychological characteristics, attitude toward appearance and clothing attitude of high school students. Psychological characteristics, attitude toward appearance of high school students had an effects on clothing attitude, i.e. gender attractiveness, fashion pursuit, self-expression aesthetic, and modesty.

• The Research Journal of the Costume Culture
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• v.15 no.4
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• pp.620-633
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• 2007

The purpose of this study was to empirically examine the effect of job satisfaction and organizational citizenship behavior on customer orientation to investigate the causal relationships among these variables. The questionnaires was administered to 121 fashion product employees of department stores in Gwang-ju city during February $10{\sim}15$, 2006. For analysis of data, frequency, factor analysis, t-test, ANOVA, regression analysis, and path analysis were applied. The results indicated that job satisfaction of employees significantly influenced customer orientation(p<0.001) and organizational citizenship behavior(p<0.001). The organizational citizenship behavior of employees significantly influenced customer orientation(p<0.001). The job satisfaction had both direct and indirect effects on customer orientation mediated by organizational citizenship behavior.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.4 s.163
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• pp.574-583
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• 2007

This study aimed to look into the features of the hair beauty service components and the effects of these elements on customer satisfaction and word-of-mouth intention. Subjects were 20's-40's women and survey methods such as frequency analysis, t-test, ANOVA, factor analysis, reliability analysis, and regression analysis were used. Results were as follows: First, hair beauty service were composed of eight factors such as facilities of hair beauty salon, employee's kindness, amusement facilities, light refreshments, guidance to a process of hair style, keeping service for personal belongings, reservation service, and customer management. Second, the effects on customer satisfaction was significantly affected by facilities of hair beauty salon, employee's kindness, guidance to a process of hair style, customer management, keeping service for personal belongings, light refreshments. Third, customer satisfaction with hair beauty service affected the word-of-mouth intention.