• Fashion & Textile Research Journal
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• v.10 no.4
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• pp.499-505
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• 2008

The Purpose of this study is to research the relations between brand attachment and brand loyalty depending on symbolic consumption propensity toward fashion goods. Subjects were 391 women in their twenties to fifties who live in Gyungsang Province and have purchased the fashion goods. Frequency analysis, reliability analysis, factor analysis, multiple regression analysis, and one-way layout variance analysis were conducted using SPSS 13.0 as data analysis. The findings from the analysis are described in the following: Uniqueness and materialism out of the symbolic consumption propensity toward fashion goods had positive effects on the elements of brand attachment such as love, care, and knowledge. Brand loyalty was influenced positively by social face sensitivity and materialism among symbolic consumption toward fashion goods.

• Management & Information Systems Review
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• v.34 no.2
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• pp.79-95
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• 2015

The purpose of this paper is to evaluate the effects of perceived risk and brand attitude on licensing brands comparing with non-licensed brands(virtual brand). Data was collected through a self-administered questionnaire in quasi-experimental design setting. I designed the experimental setting that there were two virtual companies to sell the luxury bags(symbolic goods) or cruise tour(experiential goods) and to launch their goods with own brand or licensed brand. The experimental groups were composed of women consumers who were familiar with consuming experiential goods and symbolic goods. Results from the experiment suggest that consumer's perceived risk on brands gives a negative impact on brand attitude. And congruence in goods types and licensed brand values leads to difference in the level of perceived risk. In experiential goods, brand licensing from famous and experiential brands can reduce perceived risk. But in symbolic goods, brand licensing effect which reduces the perceived risk is less effective than in experiential goods. This findings suggest that brand licensing may lower the level of consumer's perceived risk, but incongruity in goods type and brand value may result in strategic failure.

• Fashion & Textile Research Journal
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• v.8 no.6
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• pp.672-678
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• 2006

This study examines the implications of fashion in self-expression or image management among college students in Korea. Socio-demographic factors are considered in addressing following research questions: why Korean college students seek luxury goods; how they recognize the effects of using luxury goods on their image management; whether or not they have purchased counterfeit luxury goods; and why they buy counterfeit goods. In order to explain the relationship between fashion and social class, the study examines various sociological theories including Erving Goffman's dramaturgical approach. The data were drawn from 1419 students from 10 universities nationwide in 2005. Chi-square analyses yields outcomes as follows: Using luxury goods works as a class symbol that gives the users the image of higher socio-economic background; use of counterfeit luxury goods and its symbolic effects in image management do not have significant relationship with socio-economic background.

• Journal of Korea Society of Digital Industry and Information Management
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• v.19 no.3
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• pp.117-128
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• 2023

For Korea which has long been highly dependent on international trade for economic growth, the importance of the Brazilian market is likely to increase in the future considering its huge size of 216 million people. Therefore, it would be imperative to analyze and understand Brazilian consumer behavior correctly. This study examines differences in consumer behavior between Brazil and Korea in purchasing luxury goods. According to previous cultural studies, Brazilian consumers are expected to focus on the intrinsic value of products and show a strong compensatory consumption tendency, while Korean consumers focus on symbolic benefits and show a weak compensatory consumption tendency. After conducting and analyzing a survey of young people in their 20s in Korea and in Brazil, all of the hypotheses above were supported. The results suggests that when designing marketing communication strategy in Brazil, it will be more effective when communication is focused on the pleasure of purchasing luxury goods rather than social or symbolic benefits. This study is of greatest significance in that it is one of the few studies comparing the characteristics of Brazilian and Korean consumers.

• International journal of advanced smart convergence
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• v.10 no.4
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• pp.38-44
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• 2021

The purpose of this study is to investigate the structural relationship among brand dependence, brand attitude, brand satisfaction and repurchase intention of online golf goods consumers. To achieve the purpose of this study, a survey was conducted on consumers who had experience in purchasing golf goods online by visiting golf driving ranges in Seoul and Kyeonggi area. A total of 200 people were surveyed and 197 data were used for the final data processing. SPSS 23 and AMOS 23 were used for data processing. We obtained the following results. First, brand dependence had a positive effect on brand attitude, but it did not have a significant effect on repurchase intention.Second, brand attitude had a positive effect on brand satisfaction and repurchase intention; third, brand satisfaction had a positive effect on repurchase intentionFirst, face has been shown to have a significant impact on symbolic consumption propensity. Second, symbolic consumption tendencies have a significant impact on product satisfaction and intention to purchase new products. Third, product satisfaction has been shown to have a negative impact on the intention of purchasing new products.

• The Research Journal of the Costume Culture
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• v.17 no.6
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• pp.972-980
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• 2009

This study was aimed to develop ume flower image into a competitive fashion culture product image by reinterpreting the image in modern terms, manufacturing patterns and applying them to various items. In terms of method, ume flower petal was used as a motive and developed into a pattern, using Adobe Illustrator 10, a computer design program. Based on the symbolic image and realist form of ume flower, three new basic motives of new figurative image were set using form omission, simplification, overlapping, repetition and graphic elements. Each motive developed transformed patterns through the change, transformation, combination of colors. The repetitive unit of each motive set expressed geometrical patterns and combination of flower patterns using pattern repetition and $45^{\circ}$ repetition technique in combination with the check arrangement using quadrangle, and set the direction of design that would fit for each item of fashion culture products. Also, consistency and practicality were sought in the goods planning composition of each item by applying motive pattern results to the fashion culture goods, such as neckties, scarves, T-shirts that can be consumed in everyday life. It seems that more creative culture goods including ume flowers will be developed by seeing our own cultural elements as well as flower patterns like ume flower with modern trends.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.8
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• pp.1209-1219
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• 2000

The importance of souvenirs are increasing immensely these days owing to the increase of foreign visitors to our country, which forces us to turn our eyes to this field. Upon these reflections, this study aims at aims at developing cap designs that satisfy the foreign tourists needs and let them recognize the outstanding beauty of Korean traditional patterns by applying traditional motifs. The Korean traditional patterns and their symbolic meanings were researched as well as the previous studies on the designing of goods for foreign visitors which had traditional patterns applied. Furthermore, the overall tendencies of the purchase of souvenirs and goods by foreign tourists in Korea as well as in foreign countries were investigated. Next, the present state of apparel goods and caps for sightseers in Korea was analyzed according to their shapes, colors, and patterns. Finally, by using CAD system, new cap designs were developed applying traditional bat motifs in order to capture the traditional images for a modern sense of beauty.

• The Journal of the Korea Contents Association
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• v.16 no.8
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• pp.601-610
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• 2016

The 21st century is as an age of culture, and cultural goods presenting the cultural spirit of one nation should reflect the tradition, culture, and techniques of that nation. The twelve horary signs of the gods are the creatures of our nation's native religion and thought have existed from the unified Silla period to today. Therefore, many things belong to the category of cultural goods, but in this study the guidelines for the design of cultural goods are limited to the characters of the twelve horary signs. For this study concept and classification of cultural goods, Korean traditional formative special qualities, concepts and composite elements, symbolic meanings and special qualities, personifications, and unique images of twelve horary signs of are researched. According to the results of the research guidelines for the design of cultural goods, images of cultural goods, classifications applying to each subject, the formative special qualities of Korean traditions, personifications, and concepts on the development of cultural goods are presented..

• Journal of the Korean Society of Costume
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• v.50
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• pp.119-128
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• 2000

this study was designed to discuss the pattern of Confucian funeral ceremony and its costumes in Chosun dynasty thereby exploring the ideas and symbolic meanings expressed on them. 1. Male's official mourning dresses were composed of Choieui symbolizing sadness Choisang(최상), Dukun Sangkwan Sujil Yojil Kyodai and mourning stick Female's official mourning dresses consisted of Daersoojangkon and Kaedoo which were of simple kinds as compared to those of males. Duration of wearing mourning dreses was the longest to the death of father husband and eldest son The forms of mouring dresses were one and the same irrespective of the noble and the mean which expressed the sameness of the sorrow full of losting blood relative. Symbol expressed on funeral ceremony costumes were something like "eldestson-oriented" "male-centered" "distinction of the sexes" and "principle of yin and yang" to reinforce vitality to the costumes. 2. In the other funeral ceremony costumes in a royal fami8ly were those Euijangsu in red and blue colors Yeosakon in purple and white colors. Bandsman in Danryung and Guards in Kukonbok Changeui and Hoeui with five colors while the generally of people woere white dress in the ceremony Hoeui with five colors symbolized the principle of Yin and Yang costumes of military uniforms the dignity of the royal family: white dresses grife symbolizing the dignity of a royal family and Confucian sorrow as well 3. Unlike the mouring dresses there were great differences relative to socio-ecpmpomic status in funeral goods for dercoration Soyeo and daeyeo Among the goods the instrument to drive out evil spirites symbolized shamanism the distinction of Soyeo and Daeyeo separation of body and soul; the sculpture of the Lord of Hades and messenger philosophy of buddhistic netherworld: the engraving of blue and yellow dragons in bier and Juksanma the principles of Yin and Yang : elaborate burial accesaries realistic viewpoint of the hereafter.

• International Commerce and Information Review
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• v.15 no.3
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• pp.65-86
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• 2013

The purpose of this study compare the difference between purchaser of counterfeit goods and non-purchaser about how self-esteem and conformity influence upon purchase intention of luxury counterfeits goods. Until existing research on purchase intention of luxury counterfeit goods have focused on the consumers' sense of superiority such as conspicuous consumption, hedonic consumption and symbolic consumption. This thesis, however, has focused on individual's psychological variables such as self-esteem and influence of reference group. The results are as follows. The purchaser of counterfeit goods tend to depend on others heavily and show a high purchase intention. On the other hand, the non-purchaser with high self-esteem are less inclined to buy counterfeit goods, and purchase intention level will also be lowed down. This thesis tries to support the assumption that personal psychological difference exist between purchaser and non-purchaser, and this result seems to correspond with the preceding studies.