• Title/Summary/Keyword: Symbolic Data

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A Study On the Brand Image of Korean Herbal Cosmetics (한방화장품의 브랜드 이미지에 관한 연구)

  • Kim, Hye-Rang
    • Korean Journal of Korean Medical Institute of Dermatology and Aesthetics
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    • v.1 no.1
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    • pp.98-113
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    • 2005
  • This paper provides comparison and analysis between brand images of Korean herbal cosmetics and general, imported cosmetic brands, focusing on product's symbolic and functional images. The objective is to evaluate brand images of Korean herbal cosmetics to suggest a powerful brand image strategy that will be different and competitive. Data collection was performed on 300 adult women who were over 20 years of age and lived in Seoul or KyongKi area. Analysis was carried out using SPSS version 11.5 and frequency analysis, T-Test and $X^2$ verification was also performed. Analysis results for brand images of Korean herbal cosmetics are as follows. First, satisfaction scale as a purchase feature for users of Korean herbal cosmetics were 'Normal' 51.5%, 'Satisfactory' 35.1%, 'Very Satisfactory' 8.2% and 'Unsatisfactory' 5.2%. Regarding improvements, 'Efficacy, Effect' was the highest with 46%. Second, 'SEOLHWASOO' and 'BAEKOKSENG' among Korean herbal cosmetic brands, 'IOPE' and 'ISA KNOX' among general cosmetic brands and 'LANCOME' and 'CHANEL' among imported cosmetic brands displayed high recognition. Third, the symbolic and functional images of Korean herbal cosmetic brands were seen to be better compared to their general and imported counterparts. Especially, product related features of Korean herbal cosmetic brands received a more positive response compared to imported brands, which suggests that with research and improvement regarding non-product related features, functional images of herbal brands may be appraised ahead of imported brands. Fourth, there is a significant difference in brand preference according to the satisfaction of groups who actually use herbal cosmetics and the purchasing attitudes of groups who do not. Therefore, an active relationship marketing strategy is required to maximize satisfaction and to elicit favorable attitudes. By developing functional native ingredients, constructing data that can prove its efficacy and effects, and appealing its unique, differentiated symbolic value together with Orientalism, herbal medicines will be able to take off to be acknowledged worldwide.

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The Valuation of Art in the Online Art Market: Based on the Experience of the Selected Korean Artists on Saatchi Art (온라인 미술시장에서 신진 미술가 작품의 가치화과정에 관한 연구 - 사치아트(Saatchi Art) 선정 국내작가 경험을 중심으로 -)

  • Lee, Jin Woo
    • Korean Association of Arts Management
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    • no.56
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    • pp.189-215
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    • 2020
  • This study aims to understand the process of valuing contemporary artworks by young and emerging artists via online art platforms. This paper conceptualizes Bourdieu's theory of cultural capital, which theoretically guides us for conducting a case study of Saatchi Art. This article mainly collected data by interviewing seven Korean artists who were selected by our case with the supplement information carried out direct observation and document reviews. By analyzing the gathered data, the key finding of this research is that the selection of artists in Saatchi Art's curatorial program implicitly admits and guarantees the value of their artworks. By doing so, it contributes to building symbolic capital for the selected artists. This article also contends that such construction of the artists' symbolic capital results from the accumulated symbolic capitals of the founder and curator of the online platform. The theoretical contribution of this paper is to expand previous research on valuing artworks in the offline art world into the online one.

On principal component analysis for interval-valued data (구간형 자료의 주성분 분석에 관한 연구)

  • Choi, Soojin;Kang, Kee-Hoon
    • The Korean Journal of Applied Statistics
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    • v.33 no.1
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    • pp.61-74
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    • 2020
  • Interval-valued data, one type of symbolic data, are observed in the form of intervals rather than single values. Each interval-valued observation has an internal variation. Principal component analysis reduces the dimension of data by maximizing the variance of data. Therefore, the principal component analysis of the interval-valued data should account for the variance between observations as well as the variation within the observed intervals. In this paper, three principal component analysis methods for interval-valued data are summarized. In addition, a new method using a truncated normal distribution has been proposed instead of a uniform distribution in the conventional quantile method, because we believe think there is more information near the center point of the interval. Each method is compared using simulations and the relevant data set from the OECD. In the case of the quantile method, we draw a scatter plot of the principal component, and then identify the position and distribution of the quantiles by the arrow line representation method.

Psychosocial Aspects of Menopause Syndrome (폐경기 증후군의 사회심리적 측면)

  • Kim, Hyun-Woo
    • Korean Journal of Psychosomatic Medicine
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    • v.4 no.1
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    • pp.120-123
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    • 1996
  • Regarding menopause as a turning point in woman's lift, the author reviewed the psychosocial aspects of menopause. Seeing menstruation as the symbolic meaning of female sexuality, psychoanalysts argue that menopause, the loss of symbolic meaning of female sexuality, may bring a mourning reaction to woman. It is reported that the high ratio of depression does not have a serious relationship with the menopause syndrome, and that depression cannot be viewed as a different symptoms. It is also proved that most women successfully recover themselves from temporary menopause symptom. Research data shows that some women have a negative thought on the meaning of menopause. Others, however, have a positive concept on the meaning of menopause because of the feeling of release and freedom. In sum, the author suggests that psychosocial consideration is very important as much as bilogical consideration in considering the meaning of menopausal syndrome.

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Hybrid Multi-layer Perceptron with Fuzzy Set-based PNs with the Aid of Symbolic Coding Genetic Algorithms

  • Roh, Seok-Beom;Oh, Sung-Kwun;Ahn, Tae-Chon
    • Proceedings of the KIEE Conference
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    • 2005.10b
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    • pp.155-157
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    • 2005
  • We propose a new category of hybrid multi-layer neural networks with hetero nodes such as Fuzzy Set based Polynomial Neurons (FSPNs) and Polynomial Neurons (PNs). These networks are based on a genetically optimized multi-layer perceptron. We develop a comprehensive design methodology involving mechanisms of genetic optimization and genetic algorithms, in particular. The augmented genetically optimized HFPNN (namely gHFPNN) results in a structurally optimized structure and comes with a higher level of flexibility in comparison to the one we encounter in the conventional HFPNN. The GA-based design procedure being applied at each layer of HFPNN leads to the selection of preferred nodes (FPNs or PNs) available within the HFPNN. In the sequel, two general optimization mechanisms are explored. First, the structural optimization is realized via GAs whereas the ensuing detailed parametric optimization is carried out in the setting of a standard least square method-based learning. The performance of the gHFPNNs quantified through experimentation where we use a number of modeling benchmarks-synthetic and experimental data already experimented with in fuzzy or neurofuzzy modeling.

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A Study on Gyubang Crafts for Korean Traditional Wedding Ceremony (혼례용 규방공예에 관한 문헌 연구)

  • Lee, Youn-Soon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.14 no.2
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    • pp.23-32
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    • 2012
  • Korean traditional wedding ceremony was conducted with some regular procedure and there were used some Gyubang crafts for wedding ceremony. But perhaps there has not been systematic information about them. Nowadays there is common the western style wedding ceremony instead of traditional style in Korea. So the decrease in the use of them have being appeared. Purposes of this study are to organize the resources about them systematically data of Gyubang crafts used traditional wedding ceremony, and to investigate characteristics of them for propose some idea of application them in the life of today. The results are as follows : Gyubang crafts used traditional wedding ceremony can be separated roughly into four types in use : wrapping clothes, cloth bags, ornaments and items related to sewing. They were apt to be traditionality, symbolic meaning and shamanism, and were superior in aesthetic sense, the effect of decoration and technical skill than other Gyubang crafts. There'll be some follow-up studies on ideas for preserving and appling in modern life.

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Marital Impact on Appearance Management Behaviors and Clothing Selections among Married Couples

  • Yoo, Jeong-Ju
    • International Journal of Costume and Fashion
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    • v.10 no.2
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    • pp.1-13
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    • 2010
  • The purpose of this study is to investigate the behavioral complexities frequently arising in married couples with respect to clothing choices. Symbolic interaction theory was used to understand how spousal influence affects clothing selection after marriage. A convenient sample of nine married couples was interviewed for the data collection. A content analysis revealed how marriage affected their clothing choices, types of communication conveyed with their spouses about clothes and shopping patterns. The primary result indicated that individuals take their spouses' clothing preferences into consideration. Couples exhibited varying frequencies of communication about clothing choices and developed a variety of shopping patterns. As a result of the findings from this study, future research directions are suggested.

A Didactic Analysis of Prospective Elementary Teachers' Representation of Trapezoid Area (예비초등교사의 사다리꼴 넓이 표상에 대한 교수학적 분석)

  • Lee Jonge-Uk
    • The Mathematical Education
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    • v.45 no.2 s.113
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    • pp.177-189
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    • 2006
  • This study focuses on the analysis of prospective elementary teachers' representation of trapezoid area and teacher educator's reflecting in the context of a mathematics course. In this study, I use my own teaching and classroom of prospective elementary teachers as the site for investigation. 1 examine the ways in which my own pedagogical content knowledge as a teacher educator influence and influenced by my work with students. Data for the study is provided by audiotape of class proceeding. Episode describes the ways in which the mathematics was presented with respect to the development and use of representation, and centers around trapezoid area. The episode deals with my gaining a deeper understanding of different types of representations-symbolic, visual, and language. In conclusion, I present two major finding of this study. First, Each representation influences mutually. Prospective elementary teachers reasoned visual representation from symbolic and language. And converse is true. Second, Teacher educator should be prepared proper mathematical language through teaching and learning with his students.

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The Multi-Faceted Influence of Price on Consumers' Purchasing Process of Apparel Products - Relationships with Attitudinal and Behavioral Variables - (다면적인 가격지각이 의복구매과정에 미치는 영향 - 구매태도 및 행동과의 관계를 중심으로 -)

  • 이규혜;이은영
    • Journal of the Korean Home Economics Association
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    • v.40 no.9
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    • pp.1-15
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    • 2002
  • The multi-faceted influence of price on consumers' purchasing process of apparel products: Relationships with attitudinal and behavioral variables Price has a significant relationship to clothing products not only because of its practical, emotional and symbolic attributes but also because of its wide range and frequent changes. The purpose of this study was to identify the multi-faceted influence of price on consumers' purchasing process of clothing products. Six types of price-perceptions were related to various attitudinal and behavioral variables in a clothing purchase. A questionnaire was developed and data were collected from 720 adult women living in Seoul. Factor analysis, multiple regression, t-test and canconical correlation were employed to analyze the data. Low price consciousness was negatively related to product-oriented aspects of clothing and effected the one-price sale, visiting public markets and using interpersonal sources of price information. Value for money consciousness was positively related to product-oriented aspects of clothing and consumers' age or marriage and effected price considerations at the on-purchase and post-purchase stage. Price-quality inference was related to product-oriented and market-oriented aspects of clothing while price-prestige inference was related to visual and symbolic aspects of clothing and effected normal-price purchasing. Sale proneness was related to market-oriented aspects of clothing and effected seasonal sale price purchasing and price mavenism was related to market-oriented and visual aspects of clothing and effected price considerations at the pre-purchase stage.

An expert system approach to the type selection of part feeders (부품공급장치 선정을 위한 전문가 시스템)

  • 조덕영;조형석
    • 제어로봇시스템학회:학술대회논문집
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    • 1989.10a
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    • pp.296-301
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    • 1989
  • As a cornerstone of assembly automation, the automatic part feeders are used to feed the various kind of the parts to the assembly workstation in the desired order and fashion. In this paper, EXPERT SYSTEM consisting of the data base for the feeding functions and part properties plus the rule base for the selection of feeder types is developed. The symbolic data of the part properties are used as basic factors in the selection rule of the suitable feeder types.

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