• Title/Summary/Keyword: Swot Analysis

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Competitiveness Benchmarking of Overseas Construction through a SWOT analysis of leading construction firms in Spain and France

  • Han, Jae-Goo;Park, Hwan-Pyo;Jang, Hyoun-Seung
    • International conference on construction engineering and project management
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    • 2015.10a
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    • pp.721-722
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    • 2015
  • The aim of this research is to provide a direction to benchmark advanced construction companies from Spain and France by deriving business strategies through SWOT analysis in order to strengthen overseas expansion and competitiveness of domestic construction companies.

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Analysis of Genie Music's Strategy for Strengthening Customer Interactive : Focus on SWOT and TOWS Analysis (고객 인터렉티브 강화를 위한 지니뮤직의 전략 도입과 현황분석 : SWOT과 TOWS 분석을 중심으로)

  • Kwon, Boa;Park, Sang-hyeon
    • Journal of Venture Innovation
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    • v.4 no.1
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    • pp.87-99
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    • 2021
  • The importance of "personalization technology" has recently been highlighted due to the Covid-19 and the development of IT technology such as AI and big data, which is soon coming beyond personalization into the "super-personalization era." Therefore, in terms of the music streaming service market, it has formed a service supply trend in which individual tastes are respected and companies are seeking to establish a realistic analysis and development direction considering the external market environment. From this perspective, this paper sought to analyze the strengths and weaknesses of the Genie Music's and provide a direction for development based on Genie Music's customer interactive strategy. In particular, it was intended to analyze the advantages and disadvantages of customer interactive strategies with the 'live music service platform' that moves with customers and to provide directions for future corporate development. As an analysis method, we looked at strengths and weaknesses, opportunities and threat requirements based on SWOT analysis. Afterwards, the company attempted to present specific corporate development strategies through TOWS analysis.

A Study on Design of SWOT Analysis System Using Database (데이터베이스를 이용한 SWOT분석 시스템 설계에 관한 연구)

  • Chung-Gil Jeong;Jeong-Mo Yeo
    • Annual Conference of KIPS
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    • 2008.11a
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    • pp.611-614
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    • 2008
  • 기업이 자체적으로 기업환경분석을 하는 방법에는 여러 가지가 있다. 그 중에서 외부요인과 내부요인에 대해 수집된 정보를 통합하고 포괄적으로 분석하는 SWOT분석기법이 많이 사용된다. 그러나 기업이 직접 SWOT분석을 하기가 쉽지 않아 컨설팅 기관을 많이 이용하고 있는 것이 현실이다. 따라서 본 연구에서는 데이터베이스를 활용한 SWOT분석을 통해 기업이 자체적으로 기업환경 분석을 할 수 있도록 돕고자 한다. 현재 SWOT분석에 대한 연구는 많았지만 실제로 데이터베이스를 구축하여 결과를 도출하는 방법의 연구는 많지 않다. 그러므로 본 연구에서는 많은 정보를 수집하여 데이터베이스를 구축하고 넓은 산업분야에 적용시켜 기업의 의사결정에 도움이 될 수 있도록 연구하고자 한다.

Research on Digital Music Industry of Korea through SWOT Analysis (SWOT분석을 통한 한국 디지털 음악산업에 관한 연구)

  • Oh, Han-Seung
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.9 no.6
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    • pp.239-244
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    • 2009
  • Digital Music Industry of Korea has had its dominance over existing Record-based Music Industry since the year 2000 influencing the entire music industry. This implies the perspective for this emerging field by defining various factors based on environmental analysis. SWOT analysis, mostly used for setting up the marketing strategy is very useful analytic tool for this manner. The potentials and possibilities were saught for this emerging Digital Music Industry to have connectivity with other Media and Entertainment Industry, focusing on its strength, weakness, opportunities and threats, four variables of SWOT analysis.

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Strategic Development and SWOT Analysis for IT/ICT Programs in Universities of Mazandaran in Iran Using Digital Indices

  • Mahdavia, Iraj;Abbaspour-Ghomi, Hassanjan;Sahebjamnia, Navid;Eissazadeh-Roshan, Yousof;Fazlollahtabar, Hamed;Mahdavi-Amiri, Nezam;Hamzehpour, Amin
    • Journal of Digital Convergence
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    • v.7 no.1
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    • pp.31-47
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    • 2009
  • The rapid growth of information and communication technologies prompted the need for developing the strategic implementation framework of IT/ICT programs in universities. Here, we propose a strategic framework for the development of the IT/ICT programs in the universities of the province of Mazandaran in Iran. We use the SWOT analysis to assist the formulation of the strategy, where the Analytic Hierarchy Process (AHP) is applied to weigh the SWOT factors and the fuzzy TOPSIS is used to evaluate the strategic plans. Based on Iran and Mazandaran Digital Indices (DI) and considering the SWOT matrix, four strategies are identified. Finally, an analytical concept, namely the strategy shooting, is considered to show the role of SWOT factors and strategic plans on the performance of the system.

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A study on Establishing Strategic Tasks for Social Economic Organizations through SWOT Analysis: Focusing on Chungnam Region (SWOT분석을 통한 사회적 경제조직의 전략과제 정립에 관한 연구: 충남지역을 중심으로)

  • Kim, Moon-Jun
    • Industry Promotion Research
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    • v.5 no.2
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    • pp.9-17
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    • 2020
  • This study analyzed SWOT based on existing literature data to establish strategic tasks and strategic directions for revitalization of social economic organizations (Chungnam region). First, as a result of SWOT analysis of social economic organizations, a total of 16 factors were derived from the factors for strength (S), weakness (W), opportunity (O), and threat (T), with 4 factors each. Second, for strategic factors for social economic organizations, 16 strategic tasks were derived from SO strategy, ST strategy, WO strategy, and WT strategy through SWOT Matrix Mapping for factors established through SWOT analysis. Strategic direction 1 was established as a strategic direction to improve self-sufficiency by establishing a sustainable management body as a "advancing the support policy base of social economic organizations". Strategic Direction 2 is "Creating a Growth Foundation for Social Economic Organizations", which means a strategic direction for social economic organizations to grow and develop on their own. Strategic direction 3 is "discovering and fostering social economic organizations," which means a strategic direction for sustainable growth by discovering and fostering organizations that meet local characteristics so that social economic organizations can solve various problems in the region. Strategic direction 4 was 'promotion and promotion of social economic organizations', which means strategic directions for promotion of social economic organizations and promotion of education for employees.

A Study on Establishment of AI Development Strategy for Ground Operations innovation Applying PEST - 7S - SWOT (PEST-7S-SWOT 방법론을 적용한 지상작전 혁신을 위한 인공지능(AI) 발전전략에 관한 연구)

  • Bae, Kyungyeol;Cho, Jungkeun;Yoo, Byung Joo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.6
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    • pp.67-74
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    • 2021
  • Ground Operations Command (GOC) has studied various methods using artificial intelligence (AI) in order to accomplish ground missions more effectively and to strongly respond to variable strategic situations with advancements in fourth industrial revolution technology. As the result of various literature reviews, PEST-7S-SWOT is considered the most appropriate methodology for promoting strategies and for task development. These procedures consist of three stages. Phase 1 is analysis of external environmental factors from applying PEST procedures. We analyzed external environmental factors to determine opportunities and risk factors. Phase 2 is the analysis of internal environmental factors from applying 7S strategies. We analyzed the current state of an organization to find strengths and weaknesses. Phase 3 is SWOT analysis. It is based on the opportunities and risk factors from Phase 1 and the strength and weakness factors from Phase 2. We derive promotional strategies and tasks through SWOT analysis. In this study, four strategies and 11 tasks were derived for GOC AI systems. Those are promotion of policies and systems, reinforcing organizations, building an AI base, increasing expertise and capabilities, and validating PEST-7S-SWOT methodologies.

SWOT Analysis on development to User-Oriented Smart Information Management System of defect in Apartment Building (사용자 중심의 스마트 하자정보관리 시스템 개발을 위한 SWOT 분석)

  • Kim, Beop-Su;Park, Jun-Mo;Kim, Ok-Kyue;Seo, Deok-Seok;Choi, Jeong-Hyun
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2011.11a
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    • pp.5-6
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    • 2011
  • Defect dispute has been a continuous claim that concerning a apartment building. However, objective standard of judgment is inadequate to solve defect dispute. Furthermore, it need to scientific evidence that composited standard of judgment. This evidence has a necessary to collect a data for a long time and systematically analyze. Therefore, it need to develop smart information management system, in this study, it review user-oriented condition as swot analysis.

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A Study on the Information Environment and SWOT Analysis of e-Plant Portal System (e-Plant 포털 시스템 정보화 환경 및 SWOT 분석)

  • Ahn, Jang-Won;Jee, Sang-Bok;Jeon, Yong-Bae
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2006.11a
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    • pp.539-542
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    • 2006
  • According as acceptance an order results of plant industry increases, ability of plant project management is required and necessity about information technology is augmented. For required information technology, developing information present conditions that consist of partial or unit system of domestic plant companies by synthetic system, development of systematic plant information system that supply standard direction presentation, tools and know-how about information technology need. This study achieved basic research that set information strategy and target by reflect trend of such plant industry, analyze future IT technology trend, international information environment, policy trend etc. and execute SWOT analysis of plant information system through this and present confrontation ways. It is presented confrontation ways by SWOT analysis through this research; (1) Development of education contents that can come forth competent person of plant industry, (2) Practical use of communication means that can offer by real time about informations connected with plant, (3) Offer of knowledge contents that supply various and useful inside and outside of the country's plant knowledge

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