• Title/Summary/Keyword: Swot Analysis

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Preliminary Analysis on Strategic Planning to Enter Chinese health Care Market: Focusing on SWOT-AHP Analysis (중국 의료시장 진출 전략 기획을 위한 기초 분석 연구: SWOT과 AHP 분석기법을 중심으로)

  • Lee, Ye-Seol;Kim, Tae-Hyun
    • The Korean Journal of Health Service Management
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    • v.12 no.4
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    • pp.127-138
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    • 2018
  • Objectives: The purpose of this study was to identify the intrinsic strengths and weaknesses, as well as opportunities for success and threats of Korean health care industry when planning strategies to enter Chinese health care market. Methods: To suggest directions for planning the strategies, a SWOT(Strengths, Weaknesses, Opportunities, Threats) analysis was used in combination with an AHP(Analytic Hierarchy Process) in this study. A total of twenty SWOT factors and the relative weight of SWOT groups were examined through a survey on the respondents who have work experiences in the area of entering Chinese market. Results: "Geographical proximity between Korea and China" was recognized as a key strength. "Absence of success case in medical service industry" was selected as a critical weakness. "Increase in demand for advanced medical services in China" was identified as an important opportunity. "Difficulty in establishing Korea-China partnership" was considered as a major threat. The respondents prioritized weaknesses, followed by threats, opportunities, and strengths when conducting strategic planning to enter Chinese health care market. Conclusions: Improving local hospital management plan as well as specializing in certain health care services may be necessary.

A Study on Development Strategies of the Construction Machinery Industry in Korea (한국 건설기계산업의 발전전략에 관한 연구)

  • Youn, Jae-Woung
    • Korean Journal of Construction Engineering and Management
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    • v.7 no.2 s.30
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    • pp.148-161
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    • 2006
  • This study aims at surveying the current competitive position of our construction machinery industry in the international market. We will then reveal the critical issues by applying a SWOT analysis and a Delphi research from the viewpoint of strategic planning. At the same time, policy alternatives are also sought after as contributory tools to resolve the strategic issues demonstrated in this analysis and research.

A Study on the Strategy of the Use of Big Data for Cost Estimating in Construction Management Firms based on the SWOT Analysis (SWOT분석을 통한 CM사 견적업무 빅데이터 활용전략에 관한 연구)

  • Kim, Hyeon Jin;Kim, Han Soo
    • Korean Journal of Construction Engineering and Management
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    • v.23 no.2
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    • pp.54-64
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    • 2022
  • Since the interest in big data is growing exponentially, various types of research and development in the field of big data have been conducted in the construction industry. Among various application areas, cost estimating can be a topic where the use of big data provides positive benefits. In order for firms to make efficient use of big data for estimating tasks, they need to establish a strategy based on the multifaceted analysis of internal and external environments. The objective of the study is to develop and propose a strategy of the use of big data for construction management(CM) firms' cost estimating tasks based on the SWOT analysis. Through the combined efforts of literature review, questionnaire survey, interviews and the SWOT analysis, the study suggests that CM firms need to maintain the current level of the receptive culture for the use of big data and expand incrementally information resources. It also proposes that they need to reinforce the weak areas including big data experts and practice infrastructure for improving the big data-based cost estimating.

Competitiveness Evaluation Factors and Strategic Development for the Port of Busan using the SWOT·AHP Method (SWOT·AHP를 이용한 부산항 경쟁력 평가요인과 발전방향에 관한 연구)

  • Chae, Gi-Young;Lee, Chul-Yong
    • Journal of Korea Port Economic Association
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    • v.36 no.1
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    • pp.105-128
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    • 2020
  • This study suggests a strategic direction for developing the Port of Busan based on evaluating and prioritizing the relative importance of competitiveness factors for ports using SWOT analysis and the analytic hierarchy process (AHP) method. The Port of Busan is the world's sixth largest container port and the largest port in South Korea. The Port of Busan constitutes a key industrial infrastructure for an exporting country. Despite the economic and industrial importance of the Port of Busan, little research has examined its strategic development. This study derives a SWOT matrix for evaluating the competitiveness of factors from previous studies and expert reviews, and it constructs a hierarchical analysis structure model based on the SWOT matrix. To deduce a strategic direction for developing the Port of Busan, a questionnaire based on SWOT·AHP was distributed to industrial and academic associations to prioritize competitive factors. This study presents four strategic tactics based on strengths (S), weaknesses (W), opportunities (O), and threats (T) (S/O, S/T, W/O, and W/T) as strategic directions for developing the Port of Busan. This study will contribute objectively to the overall effort by the government to improve the operation of the Port of Busan and establish development strategies.

Developing Product Liability Response Strategies of SMEs using PEST-SWOT-AHP analysis (PEST-SWOT-AHP 분석을 이용한 중소제조기업의 제조물책임 대응전략 수립)

  • Seo, JunHyeok;Bae, SungMin
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.39 no.2
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    • pp.11-18
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    • 2016
  • Product liability (PL), which began enforcement in 2002, refers to the legal responsibility of the manufacturers or sellers (wholesales or retailers) for the property damage or bodily harm caused by their product. With a strong enforcement of the Product Liability (PL) Act, companies are required to structure and operate a response system to defend or prevent product accidents efficiently, but small and medium enterprises (SMEs) are unable to respond more aggressively due to limitation of management resources. In this manner, it is important to develop response strategies for SMEs to efficiently cope with the PL Act. In this paper, the PEST (Political, Economic, Social, and Technological) analysis is performed to reveal the impact of the PL Act on SMEs in macro-economic point of view. To formulate SME's PL response strategy, SWOT analysis is performed to categorize each factors from PEST analysis and AHP is applied to identify the intensities of SWOT factors. The prioritized SWOT factor, results of PEST-SWOT-AHP analysis, are used to formulate SME's PL response strategies. The study results are briefly summarized as follows. To reduce product defects, it is necessary for SMEs to formulate PL response strategies for each phase of the product life cycle by continuously collecting and analyzing PL cases in the same industry or for similar products. In addition, SMEs should invest more technological effort to ensure product safety. Further, SMEs should spread PL awareness to all staff members by training internal PL experts. Moreover, a SME should enroll in PL insurance and spread this information to its customers so that they become aware that the company is proactively conforming to the PL law.

A Study on the Development Factors and Development Strategies of National Crisis Management Based on Artificial Intelligence by SPRO-PEST-SWOT Analysis (SPRO-PEST-SWOT 분석에 의한 인공지능 기반의 국가위기관리정책 발전요인과 발전전략에 관한 연구)

  • Choi, Won-sang;Shin, Jin
    • Convergence Security Journal
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    • v.21 no.1
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    • pp.169-175
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    • 2021
  • In the era of the Fourth Industrial Revolution, where the concept of comprehensive security is applied, the most remarkable ICT is believed to be artificial intelligence (AI). Therefore, The purpose of this study is to explore the factors and to establish a development strategy for the development of national crisis management policies based on artificial intelligence (AI). To this end, Analyze the internal capabilities of the Korean government through SPRO analysis to derive strengths and weaknesses. And the external environment through PEST analysis to derive opportunities and threats. The various factors that have been derived through SWOT analysis to derive SWOT factors with consultation from experts who studied and worked for long-term information and communication technology (ICT), security and disaster areas. Focusing on these factors, the Korean government's development of national crisis management policies in the era of the Fourth Industrial Revolution. Focusing on these factors, the Korean government established strategies for the development of national crisis management policies and made policy suggestions during the Fourth Industrial Revolution.

Development Strategy and Priority Analysis of Korean Fabric Mills in Indonesia Using SWOT/AHP Analysis Theory (SWOT/AHP분석을 통한 인도네시아 진출 한국 섬유원단업체의 발전전략과 우선순위분석)

  • Jo, Myoung Rae;Lee, Min Jung
    • The Journal of the Korea Contents Association
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    • v.19 no.11
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    • pp.288-296
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    • 2019
  • The Korean textile industry faces a crisis, and overseas expansion is increasing. Indonesia, the third trading partner in the Korean textile industry, is the fifth largest country in terms of Korea's direct investment. This study intends to suggest a development strategy for Korean fabric mills to advance into Indonesia. First, the SWOT representative factors of the fabric mills considering the circumstances of Indonesia were derived through literature research and expert meeting. In order to derive the priority among these, AHP analysis was performed to derive the final weight and priority of the SWOT factors. Through this, I would like to suggest a management strategy that can be helpful to companies that have already entered Indonesia and are planning to enter the country in the future.

- A Study on the Bio-Industry Development Plan and Selecting Location in the Northern Kyonggi Province of SWOT Analysis - (SWOT분석을 통한 경기 북부 바이오 산업 육성방안 및 입지선정에 관한 연구)

  • 임총규;박주식;강경식
    • Journal of the Korea Safety Management & Science
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    • v.5 no.2
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    • pp.225-238
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    • 2003
  • This study shows that the SWOT is efficient to select a factor which is valuable as worth consideration when a decision making is necessary. Such processing of information is able to present the policy for the development of bio-industry in northern area of Kyonggi province, and create the pragmatic value and effect in carrying out the policy. The object of this study is to survey present conditions, to analyze the development of bio-industry in northern area of Kyonggi province by the decision making method of the SWOT model, to suggest a plan for the prospect of continued development field and the location of industry, and to extract fundamental data for establishment of annual action and investment plan which can develop bio-industry.

A Study on Development Strategy of South Korea Textile Industry in Indonesia Using SWOT Analysis (SWOT분석을 통한 인도네시아 진출 한국 섬유(원단생산)업체의 발전 전략에 관한 연구)

  • Jo, Myoung Rae;Lee, Min Jung
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2018.07a
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    • pp.530-531
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    • 2018
  • 한국섬유산업은 위기에 직면하고 있으며, 해외진출이 증가하고 있다. 한국 섬유산업이 세 번째로 많이 진출하고 있는 인도네시아는 세계4위 인구라는 거대내수시장과 낮은 임금으로 생산직인력채용이 용이하여 외국인 직접투자가 섬유분야에서 가장 활발히 진행되고 있으며 이중 한국의 직접투자액이 5위이다. 이제는 인도네시아로의 진출과 기존 산업의 지속적인 성장과 발전을 위한 새로운 전략을 수립하여 어려움을 극복해야 할 때이다. 하지만, 인도네시아 진출 한국 섬유(원단생산)업체의 견해를 반영한 개발 전략은 거의 없다. 본 연구에서는 인도네시아 섬유산업의 특징과 구조를 파악하고, 선행연구를 통한 SWOT 분석을 종합 도출하여 현지 업체의 견해를 반영한 발전전략을 제시하고자 한다.

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A Study on the Improvement of the Competitiveness of Small and Medium Enterprises in the Digital Healthcare Industry: Focusing on the SWOT Analysis (디지털헬스케어 산업에서의 국내 중소기업 경쟁력 제고 방안 연구: SWOT 분석을 중심으로)

  • YeonKyeong Lee;Minjung Lee
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2023.01a
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    • pp.425-426
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    • 2023
  • 최근 4차 산업시대 도래, 정보통신기술(ICT)의 발전, 코로나19의 여파로 전 세계적으로 디지털 헬스케어 산업의 중요성과 산업의 전망이 높아지고 있다. 한국에서도 디지털헬스케어관련 정책들이 지속적으로 발표되고 있으나 아직까지 많은 중소기업과 스타트업 기업들이 연구 인력, 인프라, 자금 부족 등으로 새로운 정책을 따라가기 어려운 실정에 놓여 있다. 이에 본 연구에서는 기존 문헌 연구를 통해 디지털 헬스케어 관련 세계 및 국내 변화요인을 파악하고, SWOT분석을 실시하여 국내 중소기업을 위한 경영전략을 도출하고자 하였다. 본 연구는 중소기업이 산업 경쟁력을 제고하기 위한 전략적 대응 및 우선순위 수립 시 기초자료로 활용될 수 있을 것이다.

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