• Title/Summary/Keyword: Success Factor and Failure Factor

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The Effect of Customer Experience on Export Performance in Overseas Marketing of SMEs: Moderating Effects of the Personal Contacts and Agility (중소기업의 해외마케팅에서 고객경험이 수출성과에 미치는 영향: 인적접촉과 민첩성의 조절효과)

  • Se-Hwa Ahn
    • Korea Trade Review
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    • v.47 no.5
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    • pp.253-272
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    • 2022
  • As the digital era accelerates, traditional perspectives have limitations in explaining the success or failure of export performance. The purpose of this study is to analyze new factors affecting export performance from the perspective of customer experience, which has emerged as an important factor in securing a competitive advantage and generating organizational performance. After deriving hypotheses based on literature review and discussion, a research model is designed in which three factors of customer experience such as understanding customer's objectives, customer value creation capability, and customer journey management are the antecedents, and export performance is the dependent variable. This model also includes organizational agility and personal contact as the moderating variables. To verify the hypotheses, multiple regression analysis was conducted on the collected data drawn from 198 SME exporters. According to the analysis results, it was found that all three antecedents positively affected export performance. In particular, the organizational agility and personal contact were confirmed to have a moderating effect that creates better export performance by interacting with customer value creation capability. The theoretical significance of this study is to find that effective customer experience management can be a key factor in creating export performance. The results suggest that checking the overall customer journey, exporters should select and intervene to intensively manage key touch points that can have a decisive impact on the quality of customer experience. At the end of the paper, practical implications to be considered in creating export performance through effective customer experience management are presented.

ASEAN Sculpture Garden and Typology of Space: An Evaluative Study of The Park's Failure

  • Ibrahim, Yuhanis;Yoon, Jiyoung
    • Architectural research
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    • v.16 no.2
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    • pp.37-44
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    • 2014
  • Utilizing spaces for awareness could be superficially noble. However, the typology of spaces played an important role in addressing the awareness of translating the messages through tangible forms, which in this context are sculptures. Assuring the efficacy of the typology of the spaces that is compatible with the content is important to ensure its timelessness to the dynamic demographical change of viewers. Therefore, the study proposes an investigation of the efficacy of typology of public urban space; garden that accommodates memorial sculptures. The study intends to analyze the features and flaws of ASEAN Sculpture Garden, as a mediatory role of ASEAN in instilling awareness of unity between ASEAN members to the public. The objective of the study is to analyze the efficacy of the garden to accommodate the rich memorial sculptures. The body of the research is formed by theoretical and case study research. It is projected by three methods; archival research, semi structured interviews and site documentation; direct observations and site visit. The qualitative data then will be analysed using Actor Network theory, keyword coding and site findings. Findings showed that as the main objective of the garden is to exhibit the sculptures, it could be summed up that it has failed to meet the apparent intention based on the site analysis conducted by the researcher. The typology of the space should be able to communicate the project's aims continuously rather than serving the function temporarily. The variables, which are space and time factors are debatable, as the neighboring tourist spot, National Monument residing the wide square managed to attract public attention due to its great efficacy of typological space regardless the time factor. As a conclusion, the typology of space is a huge factor to ensure the park's success.

A Preliminary Study on the Analysis of Constructability Issues in High-Rise Office Buildings (고층사무소 프로젝트의 시공성 항목 분석에 관한 기초연구)

  • Kwon Dong-Hyuk;Kim Han-Soo
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • autumn
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    • pp.235-238
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    • 2002
  • The successful completion of a construction project requires a thorough understanding of all stages and phases of the project, and enhanced through integration of design and construction during the pre-construction stage. Constructability is a major factor in measuring the success or failure of construction project. During the pre-construction stage, lack of construction knowledge integration in the planning and design process is a major factor that leads to constructability problems during the construction stage. this study is to find out such problems based on interview and questionnaire in the structure's work of High-Rise Office Buildings. The objective of this study is to Identify Impact aspect of the structure's work of High-Rise Office Buildings.

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A Study of Employee engagement on Hexagon Leadership (핵사곤 리더십이 종업원 인게이지먼트에 미치는 영향)

  • Kim, Jinwook;Chang, Youngchul;Jee, Cheoulgyu
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.4
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    • pp.1699-1708
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    • 2013
  • A Korean Retail Company 'Homeplus' has accomplished great growth in a short period. The main factor behind it, which is Hexagon leadership, is based on the manager's experience and management philosophy. It focuses on leaders and the ability to build basic traits of leaders. The main points are organization managing foundations such as people, work, performance, management, facilitation, training and growth. It also includes specific analysis that are applicable right away on success, failure, efficiency and effectiveness of management. The important factor for hexagon leadership is that it focuses on traits of leaders than the skills. Through training, the members of the organization can internalize the six fundamentals, which create a synergy when performed together. Positive results can be found from 'Viewpoint', which is the evaluation method of the Homeplus.

A Spatial Location Analysis of the First Shops of Foodservice Franchise in Seoul Metropolitan City (서울시지역 외식산업 프랜차이즈 1호점의 공간입지분석)

  • Lee, Young-Hee
    • Journal of the Korean Geographical Society
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    • v.44 no.4
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    • pp.532-543
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    • 2009
  • The foodservice franchise is preferred by the founders who inaugurate a business enterprise, because it is not difficult to convert into money more than other private enterprise. The success or failure of the foodservice franchise depends 80 percent on its location. Therefore, this research aimed to study the location factors of the first shops of foodservice franchise in Seoul through the analyses of nearest neighborhood effect and statistical relationship between variables. According to there results, the location characteristics of the first shops of foodservice franchise are summarized as in the following three items. First, the spatial distribution pattern of the first shops is a clustered type. Second, the first shops relate to the 15 variables which are the number of financial facilities, the number of business service offices, and the number of hotels and restaurants, etc. Third, the main location factor of the first shops is the number of financial facilities. In conclusion, it is estimated that Gangnam-gu and Jung-gu might be good for the location of the first shops of foodservice franchise in Seoul, because these two places have many financial buildings.

A Study on the Improvement of R&D commercialization policy system for Railroad Transportation (철도교통 분야 정책·제도적 R&D 실용화 촉진 방안 연구)

  • Kim, Dong-Hee;Rhu, Jae-Kyun;Yang, Keun-Yul
    • Journal of the Korea Safety Management & Science
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    • v.17 no.3
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    • pp.289-296
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    • 2015
  • Recently, the Korean government has been making efforts to achieve 'creative economy' based on science and technology. As part of these efforts, it has been promoted specific policies for innovation and performance enhancement of national R&D projects. They contains commercialization of research outcomes, technology transfer, technology based startup and support small and medium-sized businesses. The railroad transportation industry is a representative in the field of SOC and has own characteristics different from other industry areas. Especially, industry and market of railroad transportation are directly related to planning and implementation of government SOC policies. So in order to promoting commercialization of railroad transportation projects, it is very important to ensure consistency between government policies and R&D projects. In this paper, we investigate barriers of successful commercialization with typical researchers in the area of railroad transportation, and suggest problems and improvements of policy-based commercialization by giving specific examples.

TEMPERATURE CONTROL AND COMPRESSIVE STRENGTH ASSESSMENT OF IN-PLACE CONCRETE STRUCTURES USING THE WIRELESS TEMPERATURE MEASURING SYSTEM BASED ON THE UBIQUITOUS SENSOR NETWORK

  • Ho Kyoo JO;Hyung Rae KIM;Tae Koo KIM
    • International conference on construction engineering and project management
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    • 2009.05a
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    • pp.794-799
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    • 2009
  • The temperature control of in-place concrete is the most important factor for an early age of curing concrete. Heat stress of mass concrete caused by the heat of hydration can induce the crack of concrete, and a frost damage from cold weather casting concrete results defect on compressive strength and degradation of durability. Therefore, success and failure of concrete work is dependant on the measurement and control of concrete temperature. In addition, the compressive strength assessment of in-place concrete obtained from the maturity calculated from the history of temperature make a reduction of construction cycle time, possible. For that purpose, wireless temperature measuring system was developed to control temperature and assess strength of concrete. And, it was possible to monitor the temperature of concrete over 1km apart from site office and to take a proper measure; mesh-type network was developed for wireless sensor. Furthermore, curing control system that contains the program capable to calculate the maturity of concrete from the history of temperature and to assess the compressive strength of concrete was established. In this study, organization and practical method of developed curing control system are presented; base on in-place application case.

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The Effects of Demographic Factors on Children's wear Brand Preference and Their Reasons, and Brand Evaluation (paper no.3)

  • Koo, In-Sook
    • Journal of Fashion Business
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    • v.15 no.3
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    • pp.32-50
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    • 2011
  • This study is designed to analyze the effects of demographic factors on children's wear brand preference and their reasons, and brand evaluations. A total of 355 usable data was collected from housewives in three metropolitan cities (Seoul, Daejeon, and Sungnam) in Korea. An ANOVA and crossing analysis were used to determine the strength(percentage) among several dependent variables. Also, regression analysis was used to examine the effects of demographic factors on each factor and component related to fashion brand evaluation. Overall, ANOVA and crossing analysis results showed that the visual attributions (variables) of clothing marked significantly higher scores than others (functional attributions). This result is noteworthy because it is opposite of common stereotypes and prejudices that selectors who first recognize visual information (aesthetic attributions) as a clothing buying criteria should be unsatisfied with them after wearing. Therefore, this research suggests that the chief reason in determining the outcome of success or failure in fashion industry depends on their trend productions with fashion image creation by reflecting the exclusive trends based on consumer's taste and wants.

Performance Enhancement of Emergency Rescue System using Surface Correlation Technology

  • Shin, Beomju;Lee, Jung Ho;Shin, Donghyun;Yu, Changsu;Kyung, Hankyeol;Lee, Taikjin
    • Journal of Positioning, Navigation, and Timing
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    • v.9 no.3
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    • pp.183-189
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    • 2020
  • In emergency rescue situations, the localization accuracy of the rescue requestor is a very important factor in determining the success or failure of the rescue. Indoors where Global Navigation Satellite System (GNSS) is not operated, there is no choice but to use Wi-Fi or LTE signals. However, the performance of the current emergency rescue system utilizing those RF signals is exceedingly low. In this study, the effectiveness of the surface correlation technology using the accumulated signal pattern of RF signals was verified in relation to the emergency localization technology. To validate the proposed system, we configured and tested an emergency rescue scenario in multi-floors building. When the emergency rescue was requested, it was confirmed that the initial localization error was large owing to the short length of the accumulated signal pattern. However, the localization error decreased over time, which eventually led to the accurate location information being delivered to the rescuer.

Radiosynovectomy (방사성 활막절제술)

  • Kim, Deog-Yoon
    • Nuclear Medicine and Molecular Imaging
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    • v.40 no.2
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    • pp.127-131
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    • 2006
  • Radiosynovectomy has been used as an effective treatment in patients with resistant synovitis after failure of long-term medication and intraarticular steroid injection. Although $^{90}Y$ silicate/citrate, $^{186}Re$ sulfide, and $^{169}Er$ citrate were approved in Europe for the appropriate radiopharmaceuticals for radiosynovectomy other radionuclides such as $^{32}P$-chromic phosphate, $^{165}Dy$-ferric hydroxide macroaggregate, $^{188}Rh$-microspheres, $^{153}Sm-particulate, and $^{166}Ho$-ferric hydroxide macroaggregate have been used in many countries. Reported success rates range from 40% to 90% for the different joints and underlying disease. In Korea, $^{188}Re$-tin-colloid and $^{166}Ho$-chitosan complex are now using as the major radionuclides in radiosynovectomy with good clinical results. A study on radiation synovectomy using $^{188}Re$-tin-colloid for patients with Korean rheumatoid arthritis shows the treatment resulted in the improvement of arthritis and well tolerated in our study, the radiosynovectomy with $^{166}Ho$-chitosan complex in 53 hemophilic patients markedly decreased intra-articular bleeding frequency and need for coagulation factor. This review inculdes general priciples in the application of radiosynovectomy and the clinical experience in Korea.