• The Journal of Korean Institute of Communications and Information Sciences
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• v.32 no.8B
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• pp.553-562
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• 2007

Consumer needs becomes various in a mature mobile telecommunication market, while service differentiation is hard to achieve. Because of the introduction of number portability, switching barrier becomes lower and the competition among telecommunication service providers is getting fierce in order to maintain and obtain customers. Moreover, HSDPA, which is a new telecommunication service, caused the intense marketing activity for the move to the next generation customers. Under these circumstances, brand equity can be a key to a long-term competitive edge for mobile phone service providers. However, there were few researches reporting the mobile telecommunication brand equity, and none of them analyzed if customer equity which particularly is developed at the CDMA market has an effect on HSDPA service. In this study, we identified the determinants of mobile telecommunication brand equity, which is focused on brand image, customer benefit, price, service quality, and marketing activity, and its influence on the HSDPA service subscription behavior. Finally, we suggested the strategic implication of brand management strategies for mobile phone service providers.

• International Journal of Computer Science & Network Security
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• v.22 no.8
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• pp.35-44
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• 2022

The Internet is extremely important to accomplish numerous items, from education to businesses and entertainment. Therefore, the quality of its performance must be efficient. Nowadays, there is a lack of information available for users to choose a suitable Internet service. What information is available might be insufficient, inaccurate, or regularly updated. Accordingly, there is a need to develop an electronic system that enables users to evaluate their current Internet service subscription. Several factors are used as evaluation criteria in the system that affect users' decisions. In this paper, a prototype of a design science research project is proposed to address a few objectives. First, it can help Internet service users in Saudi Arabia to make the best decision for themselves regarding Internet services subscriptions. Second, it can assist the Saudi government to seek one of the 2030 vision goals: the digital transformation that depends on having a good Internet connection. The proposed solution is a promising one that would help Internet service users to make the best decision for themselves and choose the best Internet service that fits their needs. A qualitative method has been used to evaluate the efficiency and the utility of the proposed system prototype. The results showed the extent of participants' acceptance of the Internet Service Evaluation System.

• The Journal of Information Systems
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• v.13 no.1
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• pp.121-134
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• 2004

As Internet usage widely grows, online content services such as newspaper, magazine, music, game and movie are provided with a fee-based subscription. Many content services providers consider charging a usage fee into its service provisions as one of the Internet business models for increasing revenue. There are customer resistances to adopting the fee-based service provision on the Web. Previous research in information systems (IS)has focused on the analysis of adoption of information technology or systems in the individual ororganization level. No principle research has been carried out on the user adoption behavior of online content services provisions. As users actively access content services on the Web, it needs to explore user adoption behavior in different settings. Many IS researcher have employedquantitative approaches, even though they deal with the process of user behavior regarding the information technology or system. In this study, we attempt to discover how customers adopt the fee-based provision of online content services by employing grounded theory, one of the principal qualitative research methods.

• Journal of Korean Library and Information Science Society
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• v.29
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• pp.27-63
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• 1998

The purpose of this study is to analyze the document delivery service(DDS) of the academic libraries and suggest its improvement model in Korea. DDS means providing copies of information requests in any format and from any source. And DDS is gaining in importance as libraries turn to 'just-in-time' access rather than 'just-in-case' collection to meet user information needs. By good fortune, rising journal subscription prices, declining financial resources, canceling some of journal subscriptions, electronic transmission technologies, and the rise of commercial document delivery services have allowed libraries to begin to deliver articles to users in a much more rapid and acceptable time frame. Therefore, the library paradigm for the 2000s must be the creation of new document delivery structures which capitalize on the access tolls and structures created by librarians during the past generations. First of all, library-based document service requires a close review of existing library-to-library delivery mechanisms, application of technology to transfer of facsimiles of materials and facilitated use of existing fee-based document sources. The ideal document delivery system would feature a transparent, seamless electronic service incorporating searching and browsing identification and marking of desired items, and transmission and fulfillment of requests. And requested items would be supplied from library collection, commercial suppliers, or other sources. But the future of DDS will succeed when physical resources, policies, personnel, and practices are organized to provide timely information delivery to users.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2018.10a
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• pp.116-118
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• 2018

This paper introduces oneM2M global IoT standard middleware platform based smart city service data model support and FIWARENGSI interworking for Orion Broker. Also, service data models implementation using flexContainer resource types and FIWARENGSI interworking using the Interworking Framework (TS-0033) from oneM2M Release 3 are also illustrated. In this system, data model element level access (e.g. for subscription/notification feature) is enabled, which is enhancement compared to contentInstance resource type before, and service agnostic FIWARE NGSI interworking is provided over the Interworking Framework for smart city platform data interworking.

• The KIPS Transactions:PartA
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• v.9A no.1
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• pp.19-28
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• 2002

A new class of applications based on event interactions are emerging for the wide-area network such as Internet, which is characterized as loose coupling, heterogeneity. and asynchrony. Content-barred publish/subscribe systems are widely being studied to implement the extent notification service for wide-area networks. In this paper, we analyze some problems of the content-based routing algorithm in SIENA, a recently developed as a representative event notification service architecture, and develop an enhanced routing algorithm.

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.123-135
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• 2020

This study examined how the quality of Netflix service affects user satisfaction and continuance intention. This study classified the quality of Netflix service as content diversity, rate system appropriateness, recommendation system, N-screen service, binge viewing, and service quality, and examined the effect of each dimension on user satisfaction and continuous intention. We conduced an online survey on 202 Netflix users and analyzed the data with the SEM. Results are as follows. First, content diversity, recommendation system, binge-viewing and service quality are positively associated with user satisfaction. Second, the N-Screen service has neither direct nor indirect effects on continuance intention. However, rate system has a direct effect on continuance intention. On the other hand, content diversity, recommendation systems, binge-viewing, and quality of service affect continuance intention positively through user satisfaction. Finally, it is shown that user satisfaction and continuance intention have a significant static correlation as predicted.

• Convergence Security Journal
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• v.17 no.3
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• pp.51-57
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• 2017

VOD service provides an additional revenue for broadcasting companies in addition to the existing subscription fees and advertisement-based revenue. Therefore, each broadcasting company develops its own VOD service and performs frequent improvement work. This leads to the development of new VOD services, so developers are considering ways to effectively handle the frequent development needs. In this background, we conducted an underlying research to apply the feature-oriented analysis model to the development of VOD service. The feature-oriented analysis model used in this study is the Feature-Oriented Domain Analysis (FODA) developed by SEI of Carnegie Mellon University. FODA provides a tool for specifying a feature model of a software domain, based on which developers determine the configuration of a software with customers. This study developed a feature model of the VOD service domain and devised the functionalities and testcases in an integrated manner with the feature model. Additionally, we proposed a VOD service development process utilizing the feature model, function specification, and testcases.

• Journal of Internet Computing and Services
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• v.5 no.5
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• pp.17-26
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• 2004

Mobile multicast schemes are classified into remote subscription and bi-directional tunneling. While the former scheme has much overhead in the maintenances of multicast tree, the latter suffers from inefficient routing. In this paper, we propose dynamic mobile multicast routing (DMMR) scheme, which is operated on the basis of cost functions related with forwarding cost and tree reconstruction cost, Basically DMMR intends to find lower cost between forwarding cost and tree reconstruction cost. Forwarding cost is the cost of tunneling multicast packets from home agent, and tree reconstruction cost is the joining cost of foreign agent to multicast group. In the case that a mobile host moves to the other area, its foreign agent calculates cost functions related with forwarding cost and tree reconstruction cost. If forwarding cost is higher than tree reconstruction cost, foreign agent joins to multicast group and reconstructs the multicast tree. Accordingly, foreign agent can dynamically adapt remote subscription or bi-directional tunneling, Our scheme provides more stable multicast service to the mobile hosts regardless of the movements of mobile host and the number of mobile group members.

• The KIPS Transactions:PartA
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• v.18A no.5
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• pp.181-192
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• 2011

Information superiority is an essential factor in modern warfare and it can be archived by efficient information exchange between systems. Various computing systems are installed on the today's navy vessels. However, it is hard to improve interoperability and efficiency of information exchange since the configurations of installed systems are varying. The military standard and commercial standard are mix-used between systems. In this paper, we propose an information exchange architecture based on Pub/Sub model as a communication middleware to improve interoperability as well as enhancing scalability. We also propose a novel tree matching algorithm to improve a performance of PubSub broker. In the proposed algorithm, each tree nodes have information about predicates of subscription that can reduce event matching time. The performance evaluation results show our proposed algorithm reduces time for matching predicates compare with other algorithms.