• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.2
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• pp.7-14
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• 2023

As the consumption paradigm shifts from 'possession' to 'subscription', the subscription economy market is growing rapidly. The subscription economy is characterized by the fact that consumers can pay for and purchase products and services and use them limitedly for a limited time. Therefore, this study examined the effect of subjective perception of the time (duration) of consumers' subscription service use on subscription intention according to the time presentation method (duration/date) of subscription service use. In addition, the effect of differences in time presentation methods according to the type of subscription service (utility/hedonic) on subscription intention was examined. As a result of the study, the willingness to subscribe was higher when offering by date than when offering by date. In addition, for subscription services consumed for practical purposes, there was no difference in the effect on subscription intention according to the time presentation method. appeared to be Based on these results, the theoretical significance and practical implications of this study were presented.

• Journal of Industrial Convergence
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• v.20 no.11
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• pp.165-175
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• 2022

The purpose of this study is to understand the effect of membership type for subscription service (individual subscription vs. group subscription) on continuous intention, and to verify the mediating effect of ease of justification and the moderated mediating effect of uncertainty. An experiment was conducted on 78 university students. As a result, consumers who use subscription services in group subscription showed higher intention to continue using the subscription service than consumers who use the subscription service in individual subscription. Also, the ease of justification mediates the effect on the intention to continue using. In addition, uncertainty was found to moderating effect of ease of justification on continuous use intention according to the type of subscription. This study understands the psychological mechanism of consumers according to the type of subscription service subscription and provides useful implications for companies that provide subscription services.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.16 no.2
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• pp.445-466
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• 2022

As everything linking to the internet, people can subscribe to various services from a service provider to facilitate their lives through the Internet of Things (IoT). An obligatory thing for the service provider is that they should push the service data safely and timely to multiple IoT terminal devices regularly after the IoT devices accomplishing the service subscription. In order to control the service message received by the legal devices as while as keep the confidentiality of the data, the public key encryption algorithm is utilized. While the existing public encryption algorithms for push service are too complicated for IoT devices, and almost of the current subscription schemes based on push mode are relying on centralized organization which may suffer from centralized entity corruption or single point of failure. To address these issues, we design a secure subscription-push service scheme based on blockchain and edge computing in this article, which is decentralized with secure architecture for the subscription and push of service. Furthermore, inspired by broadcast encryption and multicast encryption, a new encryption algorithm is designed to manage the permissions of IoT devices together with smart contract, and to protect the confidentiality of push messages, which is suitable for IoT devices. The edge computing nodes, in the new system architecture, maintain the blockchain to ensure the impartiality and traceability of service subscriptions and push messages, meanwhile undertake some calculations for IoT devices with limited computing power. The legalities of subscription services are guaranteed by verifying subscription tags on the smart contract. Lastly, the analysis indicates that the scheme is reliable, and the proposed encryption algorithm is safe and efficient.

• Asia pacific journal of information systems
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• v.33 no.2
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• pp.318-341
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• 2023

Mobile TV refers to the service that provides live broadcasting and video-on-demand content through a mobile device. In addition to the advertisement as the early-stage revenue model, the paid subscription model has emerged as a more sustainable revenue source for mobile TV services. In this study, with the surveys of 450 free mobile TV users, we examine the motivational factors influencing their intention to adopt a paid subscription model. Results show that three extrinsic motivations, price fairness, subjective norm, and mobile TV utilization, are positively associated with free users' paid subscription intention. In contrast, intrinsic motivations, such as hedonic need, spatiotemporal convenience, and self-efficacy, have no significant influence on the intention. We also found that the expected value is positively associated with attitude toward mobile TV service, also positively influencing the paid subscription intention.

• Journal of Digital Convergence
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• v.18 no.9
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• pp.71-79
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• 2020

In recent years, Korean consumption trends have undergone rapid changes. Also, subscription economy has emerged and is growing as a new shopping method. The purpose of this study was to verify the relationship between consumer attitude and intention to continue to use of the consumption value of subscription service based on subscription economy. To this end, we analyzed the structural equation modeling for 300 consumers who used HMR products through subscription services. The analysis results are as follows. First, consumption value (functional, emotional, social and monetary) of HMR products perceived by subscribers had a significantly positive effect on consumer attitude except for monetary value. Second, consumer attitude was found to have a positive effect on consumers' intention to continue to use. This study contributes to the development of academic theories related to the subscription service in the early stages and provides managerial implications for HMR-related companies that want to utilize subscription service.

• East Asian Journal of Business Economics (EAJBE)
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• v.10 no.3
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• pp.75-91
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• 2022

Purpose - This study aims to predict the future market and draw policy implications by analyzing the trend of outsourcing housework through the food subscription service. Research design, data, and methodology - Content analysis was conducted on the consumption value emphasized in advertisements by item targeting food subscription service advertisements. Advertisements used as research data were extracted via keyword searches on Google web pages. A total of 30 advertisements selected were used for the final analysis. Result -The consumption values emphasized in the advertisements for staple foods, refreshments, and special foods were analyzed by considering the following factors: price, convenience, health, and pleasure. Convenience and health were emphasized in the staple foods, and price and pleasure were emphasized in the snacks. In the case of special foods, convenience and pleasure appeared together with a focus on health. Conclusion - Based on the trend of food subscription services, the implications for the market and policies for outsourcing housework through home meal replacement can be presented. Considering that the consumption value of a food subscription service is differentiated by item, it is necessary to formulate a plan to develop the market and policies related to outsourcing housework.

• Journal of Digital Convergence
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• v.18 no.9
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• pp.331-336
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• 2020

The purpose of this study is to measure the satisfaction factors of user experience of 'Unlimited subscription service' among subscription services and analyze them based on economic and cultural perspectives. By recruiting the '20-'30s who had experienced using service, they attended a survey which was based on the reconstructed honeycomb model of Peter Morville. As a result of the survey, in terms of economic perspective, cost of service, and the ease of subscription inflow were the main satisfaction factors. From a cultural perspective, the familiarity with service and belief and experience of sharing content with people around them were the main satisfaction factors. Therefore, it can be inferred that the satisfaction of the user experience of the subscription service should be firstly satisfied with economic satisfaction, which leads to cultural satisfaction. This study is expected to be used as research data on user experience and satisfaction factors of unlimited subscription service.

• Journal of Digital Convergence
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• v.19 no.9
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• pp.125-133
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• 2021

This study investigated to explore the broadened concept of the subscription service market and categorize of the subscription market and its consumer behavior. We examined the satisfaction of the service users and the reasons for terminating the subscription. Survey respondents were 443 people in their 20s and 30s, who actively use subscription services. As a result of the survey it was found that users in their 20s were more satisfied with the overall subscription service than those in their 30s, and that user's residential areas were evenly distributed regardless of metropolitan area or non-metropolitan area. As a reason for the cancellation of subscription service: the lower the novelty of subscription, the less personalization tailored to consumer, the lack of feeling self-growth while using the service, and the more termination is made. Our findings have magnified the understanding of consumers behaviors in the age of 20s and 30s of using and terminating subscription service and hopefully be used for future studies of subscription services.

• Journal of Digital Convergence
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• v.19 no.8
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• pp.337-343
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• 2021

This study researched the user experience of the monthly magazine subscription service, focusing on design students and designers. The revenue of magazine industry has been declined since 2012 and some magazines stop publishing or cease to publish. That is why this studied the user experience of magazine subscription services of monthly to increase magazine sales revenue, the largest portion of whole revenue. A survey and in-depth interviews with subscribers and non-subscribers was conducted to suggest improvements for the monthly . Since this study focused on user experience of magazine subscription, it could be a future reference for studying magazine subscription service.

• International Journal of Computer Science & Network Security
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• v.23 no.11
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• pp.53-58
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• 2023

The trend of satisfying consumer needs (payment for mobile communication, music services, cab ordering, banking products, and food delivery) on a unified online platform has shaped a digital ecosystem, an instrument creating a unified space of economic interaction. Representatives of e-commerce are major stakeholders in the development of such tools. In particular, subscription services (multiservice subscriptions) allow users to create their own ecosystems based on their personal preferences. The rate of subscription service use is growing around the world, yet understanding of the peculiarities of development of this e-commerce sphere is limited due to insufficient research.The study aims to determine the motives and barriers to the use of subscription services (multiservice subscriptions) by consumers and their relationship with consumer characteristics.Proceeding from an online survey of 200 users, the study determines the relationship between the gender and income of consumers and their use of subscription services, motives and motivators for using subscription services, and barriers to the choice of a particular subscription service. The obtained results may serve as a basis for managerial decisions in e-commerce and for improving the effectiveness of marketing solutions.