• Title/Summary/Keyword: Subjective valuation

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A Study on the Product-Service Valuation of Handset Manufacturer using Fuzzy Integral (퍼지적분을 이용한 휴대폰 제조업체의 제품-서비스 가치 평가에 관한 연구)

  • Yang, Hyo-Seok;Hwang, Eui-Yeong;Yoo, Choon-Burn
    • Journal of Korean Society for Quality Management
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    • v.38 no.1
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    • pp.85-95
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    • 2010
  • In this paper we propose a product-service valuation model which is usable as a decision-making tool in order to attain a competitive advantage in service in the manufacturing industry. With this purpose, service quality, product quality and costs as valuation criteria are selected. Also, the paper utilizes an AHP model in order to differentiate a fuzzy theory and valuation factors to ensure objectivity in the evaluated results while excluding subjective factors in conducting the product-service valuation. Accordingly, the product-service valuation model and valuated results proposed in this paper are expected to be useful as a basic data for decision-making in order to draw competitive advantage strategies of service in the manufacturing industry.

A Research on Vocabulary Materialization for Evaluation of Architecture Plumbing Noise (건축설비소음 평가를 위한 어휘의 유형화에 관한 연구)

  • You, Hee-Jong;Jung, Eun-Jung;Kim, Jae-Soo
    • Korean Journal of Air-Conditioning and Refrigeration Engineering
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    • v.19 no.4
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    • pp.346-354
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    • 2007
  • Recently, in accordance with the buildings are rapidly becoming to high-stories, large-sizes, and since the case that noise of equipment machinery, tool itself infringes the life environment is on increasing, this is becoming to the object of civil appeal. Accordingly, in order to set up a countermeasure against such equipment machinery noise, even a systemic evaluating method is required, up to now while the appraisal that considering on the physical characteristic only had been done, but the characteristic about subjective valuation was not reflected as yet. Therefore, in this research, through the 1st, 2nd Psycho-Acoustics Experiments, the 30 vocabularies were extracted for evaluation of the construction equipment noise. As the result of Element Analysis, the 3 Elements were extracted from these vocabularies, and it could be understood that these Elements have been trustfully selected. It is now considering that the extracted vocabularies as per the above result would be used to Psycho-Acoustic Evaluation on Equipment Noise, and Psycho-Acoustics Experiment.

An Empirical Analysis on Determinant Factors of Patent Valuation and Technology Transaction Prices (특허가치 결정요인과 기술거래금액에 관한 실증 분석)

  • Sung, Tae-Eung;Kim, Da Seul;Jang, Jong-Moon;Park, Hyun-Woo
    • Journal of Korea Technology Innovation Society
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    • v.19 no.2
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    • pp.254-279
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    • 2016
  • Recently, with the conversion towards knowledge-based economy era, the importance of the evaluation for patent valuation has been growing rapidly because technology transactions are increasing with the purpose of practically utilizing R&D outcomes such as technology commercialization and technology transfer. Nevertheless, there is a lack of research on determinants of patent valuation by analyzing technology transactions due to the difficulty of collecting data in practice. Hence, to suggest quantitative determinants for the patent valuation which could be applied to scoring methods, 15 patent valuation models domestically and overseas are analysed in order to assure the objectiveness for subjective results from qualitative methods such as expert surveys, comparison assessment, etc. Through this analysis, the important 6 common determinants are drawn and patent information is matched which can be used as proxy variables of individual determinant factors by advanced researches. In addition, to validate whether the model proposed has a statistically meaningful effect, total 517 technology transactions are collected from both public and private technology transaction offices and analysed by multiple regression analysis, which led to significant patent determinant factors in deciding its value. As a result, it is herein presented that patent connectivity(number of literature cited) and commercialization stage in market influence significantly on patent valuation. The meaning of this study is in that it suggests the significant quantitative determinants of patent valuation based on the technology transactions data in practice, and if research results by industry are systematically verified through seamless collection of transaction data and their monitoring, we would propose the customized patent valuation model by industry which is applicable for both strategic planning of patent registration and achievement assessment of research projects (with representative patents).

Economic Valuation of Urban Riverine Restoration and A Test of Social Desirability Bias (도심하천복원 경제가치 추정에서 사회규범편의 검정)

  • Choi, Andy S.;Sung, Chan Yong;Baek, Hyojin
    • Environmental and Resource Economics Review
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    • v.28 no.4
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    • pp.645-673
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    • 2019
  • The hypothetical nature of stated preferences can lead to a hypothetical bias that might work as a normative pressure, influencing survey responses. This paper aims to test the impact of social desirability bias by comparing economic estimates based on both subjective and objective valuation questions. The case study is about an urban riverine restoration project in Deajeon, South Korea. As valuation methods both contingent valuation and choice experiments were comparatively applied. Based on a nationally representative sample of 1,000 respondents, the test results offered contrasting conclusions between two test approaches. Accroding to the estimation results based on the conventional valuation, the marginal willingness to pay estimates are 10,500 KRW from CV; and 18,600 KRW for improving water quality, 2,200 KRW for the inside view, 8,900 KRW for the outside view, and 5,800 KRW for biodiversity from CE. A segmentation-based approach is a conventionally used method, which showed a limited impact of social desirability on willingness to pay estimates. The alternative parameterization-based approach measures a model-wide impact of social desirability, proving a significant bias. Although the study positioned a cheap-talk statement before the valuation section of the survey questionnaires, which might have pre-screened the bias, the overall implications of the results suggest a caution in reducing and observing hypothetical bias. There might remain a significant and substantial hypothetical bias even after cheap-talk, particularly in situations with strong social desirability, so that the potential role of objective valuation questions is guaranteed.

Study of Efficiency Test and Subjective Responses about Pendent Task Lighting System Using Phosphor Luminescent Film LED (광기여 필름 LED 팬던트 작업조명시스템 주관평가와 성능검증)

  • Cha, Kwang-Seok;Kim, Hway-Suh
    • Korean Journal of Air-Conditioning and Refrigeration Engineering
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    • v.23 no.3
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    • pp.188-193
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    • 2011
  • For a long time work or study, pendent task lighting system prepared with phosphor luminescent film LED was developed for eye protection and working efficiency improvement. Developed lighting system was used together with pendent and ambient lighting. Such as, we made comfortable lighting environment system. Evaluation for developed lighting system, that had proceeded to Mock-up test and subjective evaluation. Also It had proceeded that lighting environment analyzed and compatibility valuation of installation. In subjective evaluation, the students have expressed themselves satisfied to phosphor luminescent film LED lighting system. In Mock-up test, It is not problem to intensity of illumination, luminance and color temperature. Therefore, developed LED lighting system was installed at the Daegu apartment. It is having a P.O.E study progress to phosphor luminescent film LED lighting system.

Applicability of the Real Option Valuation Method to the Economic Analysis of Water Resources Supply Projects (수자원 공급 사업의 경제성 평가: 실물옵션가치평가기법의 적용성 검토)

  • Yu, Soon-Young;Unger, Andre J.A.;Kim, Tae-Hee
    • Economic and Environmental Geology
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    • v.41 no.5
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    • pp.551-562
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    • 2008
  • Option pricing model in finance has been applied to price non-financial options, called real options. The real option valuation method is ideally suited to irreversible decision making under uncertainty, including the need to determine the optimal time to act and even change between alternative courses of action as information is collected. Therefore, the real option valuation method is expected to provide a superior and less subjective approach to determining optimal strategies for water resources supply projects, which have been reported to have huge risks due to uncertainties, and investors and policy makers need to build an optimal strategy - when and if to invest - with uncertainties and managerial flexibilities considered.

Consumers' Subjective Risk Perceptions of Tab Water and Stated Preferences for Safe Drinking Water (소비자들의 수돗물에 대한 주관적 위험인지와 안전한 음용수에 대한 진술선호 분석)

  • Eom, Young Sook
    • Environmental and Resource Economics Review
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    • v.15 no.2
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    • pp.147-175
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    • 2006
  • This paper attempts to incorporate three important factors-perceptions, behavior and valuation-in analysing consumers' responses to health risks from environmental pollutants. Using a survey sample of 500 consumers in the Chonbuk province area, this paper empirically investigated determinants of risk perceptions from using tap water as drinking water. Most consumers were considerably concerned about health risks from drinking tap water. Moreover, those subjective concerns were not random, but were systematically related to individuals' demographic variables such as age, gender, and family size. Those subjective beliefs also influenced respondents' purchase intentions on safer water bottles, in response to a contingent behavior question of presenting two types of water bottles. The technical risk information provided in the survey had significant effects on purchase intentions only when it was interacted with respondents' actual averting practice. In addition, the sample selection effects were present by eliminating respondents who decided not to purchase either of two types of water bottles. The potential selection bias had impacts on the coefficients of the price difference variable, and subsequently the estimates of the price increments for health risk reductions.

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Research of Anti-DDoS SW Efficiency Test (Anti-DDoS SW 성능평가에 관한 연구)

  • Lee, Jae-Guen;Jo, In-June;Shin, Seok-Kyoo;Kim, Sun-Joo
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2009.10a
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    • pp.363-367
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    • 2009
  • From the recent, an big issue of the internet attack is DDoS(Distributed Denial of Service). Some government agencies and companies will buy Anti-DDoS SW for protect their their network system form DDoS attack. But We don't have any objective valuation standard of Anti-DDoS SW. So When you try to buy an Anti-DDoS SW, you can get only subjective Anti-DDoS SW information which from Anti-DDoS SW vender. Anti-DDoS SW market is getting bigger, so market needs objective valuation standard of Anti-DDoS SW for a fair evaluation. In this paper, we describe a part of Anti-DDoS SW performance tests in valuation standard of Anti-DDoS SW.

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A COMPARATIVE STUDY ON ASSESSMENT OF CONDYLAR POSITION BY THE TMJ RADIOGRAPHY (악관절 방사선 촬영법에 따른 과두위 분석에 관한 비교 연구)

  • Lee Jin Hong;Park Chang Seo
    • Journal of Korean Academy of Oral and Maxillofacial Radiology
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    • v.16 no.1
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    • pp.81-91
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    • 1986
  • The author obtained the trans cranial radiographs of right and left side and the individualized lateral tomograms of right and left side after the analysis of submental vertex view from 8 young adults of 25-32 years with normal occlusion. The condylar position from 32 radiographs of normal TMJs were assessed with each measurement methods. All datas from these analyses were recorded and statistically processed with CYBER computer system. The results were obtained as follows. 1. In each measurement methods, the area measurements using the midpoint fossa and the midpoint condyle revealed the hightest concordance rate between the radiographic pairs. 2. In the subjective evaluation, the qualitative concordance existed in 44% and the full concordance existed in 25%, so it was found that concordance rates were relatively low between the radiographic pairs. 3. In each measurement methods, the area measurement using the midpoint fossa revealed the strongest correlation between the radiographic pairs. 4. The correlations between the area measurement using the midpoint fossa and subjective valuation revealed relatively strong value which is 0.926 in the trans cranial radiographic series and the lowest value which is 0.743 in the tomographic series.

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The Effect of Meteorological Information on Business Decision-Making with a Value Score Model (가치스코어 모형을 이용한 기상정보의 기업 의사결정에 미치는 영향 평가)

  • Lee, Ki-Kwang;Lee, Joong-Woo
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.30 no.2
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    • pp.89-98
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    • 2007
  • In this paper the economic value of weather forecasts is valuated for profit-oriented enterprise decision-making situations. Value is estimated in terms of monetary profits (or benefits) resulted from the forecast user's decision under the specific payoff structure, which is represented by a profit/loss ratio model combined with a decision function and a value score (VS). The forecast user determines a business-related decision based on the probabilistic forecast, the user's subjective reliability of the forecasts, and the payoff structure specific to the user's business environment. The VS curve for a meteorological forecast is specified by a function of the various profit/loss ratios, providing the scaled economic value relative to the value of a perfect forecast. The proposed valuation method based on the profit/loss ratio model and the VS is adapted for hypothetical sets of forecasts and verified for site-specific probability of precipitation forecast of 12 hour and 24 hour-lead time, which is generated from Korea meteorological administration (KMA). The application results show that forecast information with shorter lead time can provide the decision-makers with great benefits and there are ranges of profit/loss ratios in which high subjective reliability of the given forecast is preferred.