• 한국의류학회지
• /
• 제44권3호
• /
• pp.499-515
• /
• 2020

This study develops and empirically tests a comprehensive model of consumers' brand page experiences that illuminates dynamics among perceived values (practical value, stimulation, enjoyment, and social identification), brand page engagement dimensions (cognitive engagement, affective engagement, and behavioral engagement) and brand loyalty. An online survey was employed for data collection. We collected 358 usable responses for data analysis. Structural equation modeling results show that three dimensions of perceived values (practical value, perceived enjoyment, and social identification) positively affect brand engagement dimensions, while perceived stimulation affects affective engagement only. As for the roles of brand page engagement, affective and behavioral engagement positively influence brand loyalty. This study demonstrates how consumers' perceived values of brand page experience influence each dimension of brand page engagement and how each dimension has a different impact on brand loyalty. The results of this study provide substantive contributions to the consumers' brand page experience and engagement literature and brand page management on social media for developing brand loyalty.

• 한국초등과학교육학회지:초등과학교육
• /
• 제39권1호
• /
• pp.145-153
• /
• 2020

Students' engagement is very important for effect science learning. Multidimensional approaches on students' engagement defines engagement in three ways which includes cognitive, behavioral, and cognitive engagement. Based on the multidimensional approaches on students' engagement, this study identified latent groups of elementary students characterized by patterns of cognitive, behavioral, and emotional engagement in science classes. This study also compared students' perceptions of their engagement in general science classes and small-group activities by the latent groups. 377 elementary students were involved in this study. 5-scale Likert survey were used in order to investigate students' engagement in science classes. Latent class analysis using Mplus program identified 3 latent groups of students engagement in science classes: Highly engaged, moderately engaged, and minimally engaged in three ways of engagement. The mean scores of cognitive, behavioral, and emotional engagement were significantly different by three latent groups. In addition, there were significant difference in students perceptions on participating experiments activities and carefully listening of teacher among latent groups. However, there was no significant difference in students' perceptions on their actions during small-group activities. Educational implications were discussed.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권4호
• /
• pp.983-992
• /
• 2021

This study aims to examine the impact of customer experience and customer engagement on customer satisfaction and customer loyalty in e-retailing in Indonesia. This study uses data from 512 respondents in six e-retailing namely; Bukalapak, Tokopedia, Lazada, Blibli, Shopee and Zalora which are often used by students at the Department of Management, Faculty of Economics and Business, Halu Oleo University of Indonesia. The structural model developed in this study was tested using Partial Least Squared (PLS). The results of the study found that there was a reciprocal relationship between customer experience and customer engagement. The results also found that customer experience and customer engagement have a positive and significant effect on customer satisfaction and customer loyalty. Customer satisfaction have a positive and significant effect on customer loyalty. In this study it was also found that customer experience has an indirect effect on customer satisfaction and customer loyalty through customer engagement, and customer engagement also has an indirect effect on customer satisfaction and customer loyalty through customer engagement. This study was focused on relationship between customer experience, customer engagement, satisfaction and loyalty. Therefore, future research is expected to be able to test the determinant factors of customer experience and customer engagement.

• 산경연구논집
• /
• 제15권2호
• /
• pp.19-30
• /
• 2024

Purpose: This paper provides both quantitative and qualitative literature review on employee engagement in State Owned Enterprises (SOEs) as portrayed in literature and offers more insight into the concept on how it can be optimised. Research design, data and methodology: The study adopted a desktop research methodology. A review and analysis of both theoretical and empirical research and articles which are relevant to employee engagement in SOEs was conducted. Only secondary information gathered through those articles and research was used to analyse and build literature review on employee engagement in SOEs. Results: A literature review of both qualitative and quantitative research on employee engagement in organisations generally and in SOEs particularly was done, and it indicated the positive relationship between employee engagement and organisational performance. From the study, it is evident that employee engagement is not optimal around the world, therefore it is an area which needs more attention. Hence, this study proffered strategies for enhancing employee engagement in SOEs. Conclusions: This study proffers strategies for optimising employee engagement in SOEs. These are brand image, work environment, management and leadership characteristics, training and development opportunities, performance management, work life balance, effective communication and Kahn's three factors of meaningfulness, safety and availability. These strategies are essential in optimising employee engagement as portrayed in the reviewed literature.

• Child Studies in Asia-Pacific Contexts
• /
• 제5권1호
• /
• pp.51-62
• /
• 2015

This study examined the role of ethnicity and extended family relationship in the longitudinal patterns of unmarried resident fathers' engagement with young children in the U.S. Using three waves of panel data from the Fragile Families and Child Wellbeing Study (FFCWS), data obtained from 292 respondents were analyzed by the Linear Mixed Effects Regression (LMER) method. Findings suggested that Black unmarried resident fathers exhibited more engagement with their infants at age one than their White counterparts did, but the initial difference reversed by age five as a result of decreasing engagement among Black fathers over time and comparatively increasing engagement among Whites. Results also suggested that Black unmarried resident fathers with a high relationship level with their extended family members exhibited less engagement with their infants than Black fathers with a low relationship level, but the initial difference reversed by age five as a result of decreasing engagement among Black fathers with a low relationship level over time and comparatively increasing engagement among Black fathers with a high relationship level.

• International Journal of Internet, Broadcasting and Communication
• /
• 제14권3호
• /
• pp.213-221
• /
• 2022

The purpose of this study is to investigate the structural relationship between media engagement, viewing immersion, viewing satisfaction, and loyalty of e-sports viewers. In order to achieve the purpose of this study, a survey was conducted on 300 college students with experience in watching e-sports in Seoul, Gyeonggi-do, and Chungnam. Data processing was done with SPSS 26 for frequency analysis, Cronbach's α analysis. Also, AMOS 13 was used for confirmatory factor analysis and structural equation model analysis. We have the following results. first, among the sub-factors of media engagement, functional engagement and communal engagement had a significant effect on viewing commitment. Second, among the sub-factors of media engagement, emotional engagement had a significant effect on viewing satisfaction. Third, it was found that viewing commitment and viewing satisfaction had a significant effect on loyalty. From the results of this study, it can be seen that the media engagement of e-sports viewers affects loyalty through viewing commitment and viewing satisfaction.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권2호
• /
• pp.1147-1156
• /
• 2021

This study aims to examine the role of resilience in academic engagement and also to evaluate the theoretical model of the relationships between resilience and engagement. A survey of faculty members in 20 study programs from 12 universities in Jakarta was conducted, Where 247 questionnaires were returned from the 495 distributed. Furthermore, 240 valid data were available for evaluation in order to test the model, and a confirmatory Structural Equation Modelling was conducted, using AMOS 20. Criteria of goodness-fit demonstrated the relatively adequate model, and the coefficient of structural path describes the potential of the links. Three out of four paths available significantly showed the role of developmental persistency and positive emotions on work engagement. The participants of the study include only constituted academics of private universities in Indonesia. Thus there is a need for better care in interpreting the level of resilience and engagement, as engagement may vary when used in a different context. The study suggests interventions for practitioners, not only for academia in the higher education context but also for other professionals in managing engagement at the individual or team level. Therefore, combining resilience and engagement programs may contribute to an enhancement in the productivity of employees.

• International Journal of Contents
• /
• 제12권3호
• /
• pp.59-68
• /
• 2016

This study investigates perceived social presence, perceived interactivity, perceived enjoyment, and perceived trust as antecedents of consumer engagement. We measured the attitudinal and behavioral brand loyalty as consequences of consumer engagement in social media. Our findings suggest that perceptions of social presence, enjoyment, and trust are significantly related to consumer engagement. Conversely, perceived interactivity has no positive influence on consumer engagement. In addition, consumer engagement is found to have a significant impact on both attitudinal and behavioral brand loyalty. The study revealed that, in the modified model, covariance paths among the proposed antecedents of consumer engagement (namely the perceived social presence, interactivity, enjoyment, and trust) are statistically significant. In this paper, we also discuss limitations of the study and future research.

• International Journal of Contents
• /
• 제16권4호
• /
• pp.39-49
• /
• 2020

The goal of this research was to understand the patterns of multidimensional engagement in MOOCs. An email with an online survey link was sent to enrollees in an MOOC course. The survey included 35 questions asking about engagement, teaching presence, and learning persistence. The items were validated in the literature, revised for the MOOC setting, reviewed by four professionals in the field of educational technology, and used in the study. A heterogeneous group of 170 individuals gathered through convenience sampling participated in the study. With cluster analysis of the engagement data, three groups were identified: Cluster1, 2, and 3. Cluster 1 scored high on behavioral, emotional, and cognitive engagement. Cluster 2 scored high on behavioral aspects but low on emotional and cognitive engagement. Cluster 3 scored low on behavioral and cognitive engagement but high on emotional aspects. The study addressed cluster-specific learner characteristics and differences in perceived teaching presence and learning persistence. Design strategies pertaining to each cluster were further discussed. These strategies may guide instructors and practitioners in the design and management of MOOCs and should be further validated through future studies.

• 벤처창업연구
• /
• 제16권6호
• /
• pp.229-239
• /
• 2021

본 연구는 종업원의 직무만족에 대한 윤리적 리더십의 영향과 이 두 변수 간의 관계에 대한 종업원 참여(직무참여, 조직참여)의 매개역할에 대해 분석하였다. 분석자료는 한국 기업에서 일하는 218명의 종업원으로부터 수집되었다. 본 연구의 결과는 다음과 같다. 첫째, 윤리적 리더십은 직무참여와 조직참여 둘 다에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 윤리적 리더십은 또한 직무만족에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 직무참여와 조직참여는 윤리적인 리더십과 직무만족 간의 관계를 부분적으로 매개하는 것으로 밝혀졌다. 본 연구는 윤리적 리더십과 직무만족 간의 관계에 관한 기존의 연구를 확장하였다는 점에서 이론적 기여를 한다. 본 연구는 윤리적 리더십과 조직만족 간의 관계에 있어서 윤리적 리더십이 직무만족에 직접적인 영향을 미치지만, 종업원 참여의 하위 차원인 직무참여와 조직참여 각각을 통해 간접적으로 긍정적인 영향을 미친다는 메커니즘을 밝혀냈다는 점에서 이론적 시사점이 있다. 또한, 본 연구결과는 CEO들이 조직의 관리자들이 윤리적 리더십을 발휘할 수 있도록 힘써야 한다는 실무적 시사점을 제시한다. 한편으로, 본 연구결과는 경영자 및 인적자원개발 전문가들은 조직 내 종업원들의 참여 수준을 높이는 방안을 모색할 필요가 있다는 실무적 시사점을 제시한다. 마지막으로, 본 연구는 향후 연구에서 수정 및 보완되어야 할 한계점과 향후 연구방향을 제시하였다.