• Journal of the Korean Operations Research and Management Science Society
• /
• v.35 no.1
• /
• pp.19-45
• /
• 2010

Virtual Communities, which are formed on the Internet, are expected to serve the needs of members for e-collaboration, e-communication, information and knowledge sharing. The executives of organizations should consider virtual community as a new innovation or knowledge pool since members share knowledge. However, many virtual community have failed due to members' low willingness to engage and furthermore to share knowledge with other members. Thus, there is a need to understand and foster the determinants of members' sense of belonging behavior in virtual community. This study develops an integrated model designed to investigate and explain the relationships between contextual factors, personal perceptions of virtual community, usability, trust and sense of belonging in using a certain virtual community. Empirical data was collected from 201 and tested using structural equation modeling (SEM) to verify the fit of the hypothetical model. The results show that the perceived usability and community trust of members significantly influences sense of belonging in using the virtual community, and information quality, system quality, familiarity on the virtual community are significantly influence the usability but not reputation. And I confirmed that perceived shared vision and responsiveness play the role of determinants in making the member's trust, perceived risk influence the making community trust in directly. The results of the study can be used to identify the motivation underlying members' sense of belonging in a certain virtual community by investigating the impacts of contextual factors and personal perceptions on virtual community, the integrated model better explains behavior than other proposed models. This study might help executives of virtual communities and organizations to manage and promote these determinants of sense of belonging to stimulate members' willingness to engage the community and futhermore enhance their virtual community loyalty.

• The Journal of the Korea Contents Association
• /
• v.13 no.12
• /
• pp.389-401
• /
• 2013

The objective of this study is to devise and empirically validate a model in which information characteristics influence the success of SCM system as assessed by the Information Capabilities method. The four factors examined in this study include Information Quality, Operational Information Sharing, Strategic Information Sharing, Information Capabilities. The research model was analyzed by the structural equation modeling(SEM) technique, supported by SPSS 21 and SMART-PLS 2.0. The results of this study can be summarized as follows. The study confirmed the presence of positive influence of information quality on operational information sharing, strategic information sharing and IO. And, information sharing, as expected, had a significant impact on SCM performance as assessed by the IO method. A major contribution of the study is that it provides empirical evidence of the relationships that have been presumed to exist between information characteristics and information performance of SCM system. Also, the study provides both researchers and practitioners a solid foundation for future studies and practice for more successful implementation of SCM system.

• The Journal of the Korea Contents Association
• /
• v.16 no.6
• /
• pp.726-738
• /
• 2016

This paper aims to examine structural relationship between the influence factors of customer loyalty, hypothesizing that m-CRM characteristics, market orientations, relationship quality and relationship length plays a crucial role in achieving customer loyalty in insurance companies. Total of 255 valid sample data were used to test study hypotheses. By using Structure Equation Modeling(SEM) method, the results show that m-CRM characteristics and customer orientation significantly influence to relationship quality except competitor orientation and all relationship quality are very significantly influence to customer loyalty being consisted of customer retention and word of mouth effect. In addition, the modulation effect of relationship length is confirmed about relationship between relationship quality and customer loyalty. A real situation we conducted our research may enable academics and practitioners to understand the antecedents and outcomes of m-CRM implementation in terms of market orientation.

• The Journal of the Korea Contents Association
• /
• v.14 no.7
• /
• pp.468-479
• /
• 2014

This paper aims to examine structural relationship between the influence factors of company performance, hypothesizing that strategic orientations and entrepreneurship plays a crucial role in achieving organizational performance in small-medium sized and ventures manufacturing firms. For this research, data were collected from 205 firms. By using Structure Equation Modeling(SEM) method, it was found that competitor orientation, technology orientation directly affect company performance but, customer orientation were not affected company performance. Furthermore, it was also found that the relationship between strategy orientation and company performance is differentiated by entrepreneurship. Especially, this finding confirms that the entrepreneurship moderately affects the relationship between competitor orientation, technology orientation and company performance on the small-medium sized and ventures manufacturing firms.

• The Journal of the Korea Contents Association
• /
• v.15 no.4
• /
• pp.545-555
• /
• 2015

We investigated the influence of negative emotion such as state-trait anxiety and depression and working memory (WM) on Foreign Language Vocabulary Learning (FLVL) of South Korean university students. Also, its implications for developing contents for FLVL were discerned. To do so, state-trait anxiety and depression inventories as well as four kinds of WM test were performed for 132 undergraduate students. Participants also had two semantic learning sessions for Swahili words. The mean scores of negative emotions were normal level. The results of structural equation modeling (SEM) showed that there was no effect of negative emotion on FLVL, while direct effects of the negative emotion on WM and the WM on FLVL were significant. Such results suggested that FLVL would be weakened, with the result that WM had been impaired by negative emotions. These outcomes suggested that when developing FLVL content for university students, it is necessary to consider the negative emotions of foreign language learners and to develop the contents for FLVL in the light of WM load.

• The Journal of Information Systems
• /
• v.14 no.2
• /
• pp.293-317
• /
• 2005

Female customers form a major customer group for Internet shopping and their trust on Internet stores seems to be significantly related with their transactions. This paper focuses on female customers' trust on Internet stores, hypothesizing that online service quality has a positive impact on trust and that trust, in turn, together with service quality has a positive effect on loyalty. We investigate trust from three dimensions(benevolence, integrity, and ability) and at the same time, unlike existing research, treat service quality to have five dimensions (intangibles, reliability, responsiveness, assurance, and empathy) as known in SERVQUAL(Parasuraman et al., 1988). Survey data is obtained from the female college student sample. Our research model is justified in terms of construct validity, internal consistency, and goodness of fit. Research hypotheses are tested using SEM(Structural Equation Modeling). The results are as follows: First, assurance and empathy dimensions of service quality have significant impacts on benevolence/integrity dimension of trust. Second, out of the five service quality dimensions, only assurance has a positive effect on ability dimension of trust. Third, assurance dimension of service quality and ability dimension of trust are positively related with customer loyalty. The most important factors for female customers' loyalty are found to be assurance(service quality) and ability(trust). The significance of assurance is in line with findings from existing research. But its relationship with the trust dimensions is uncovered in this research, and the only dimension that impacts on ability is assurance. We find that female customers build trust about internet stores based on their ability rather than on their benevolence/integrity and that the female customers' perception on the internet stores' ability can be improved by higher service quality from the aspect of assurance. Importantly enough, these findings offer practical guidelines to Internet stores to boost female customers' loyalty.

• Korean Journal of Child Studies
• /
• v.36 no.6
• /
• pp.59-83
• /
• 2015

This study examined the effects of maternal parenting behavior, relationships with friends, and relationships with teachers on the subjective well-being of children in late childhood. A total of 299 fifth and sixth grade students at elementary school (141 boys and 158 girls) participated in this study. The subjects completed questionnaires on maternal parenting behavior, relationships with friends, relationships with teachers, and their subjective well-being. The data were analyzed by means of Structural Equation Modeling (SEM). The results are as follows. First, maternal parenting behavior was found to have a direct effect on children's subjective well-being. Second, maternal parenting behavior was seen to have an indirect effect on children's subjective well-being through their relationships with friends. Third, maternal parenting behavior was found to have an indirect effect on children's subjective well-being through their relationships with their teachers. The findings from this study suggest that relationships factors established in both family and school need to be considered together in order to explain children's subjective well-being. In addition, this study emphasizes the relative importance of maternal parenting behavior in improving the subjective well-being of school-aged children, as compared to the relationships with both their friends and their teachers at school.

• Journal of the Korea Convergence Society
• /
• v.9 no.1
• /
• pp.95-102
• /
• 2018

Recently, according to the arrival of the knowledge-based society, the self-directed learning is necessary for the workers. Especially, the person with strong hopes showed strong self-directed learning, and the psychological characteristics and beliefs such as growth mindset and Grit would play a mediating role. The purpose of this study was to investigate the mediating effects of growth mindset and grit in relation to hope and self-directed learning. The subjects of this study were selected from than 32 workplace in cities of Seoul, Daejeon, Chungbuk, Chungnam, and consisted of 368 workers selected by purposive sampling. And data analysis was performed by frequency analysis, correlation analysis, and structural equation modeling. The major results were as follow. First, there were positively significant correlations among hope, growth mindset, grit, self-directed learning. Second, as a result of SEM, hope showed direct impact on self-directed learning. Third, hope had indirect effect through growth mindset and grit. Lastly, the limitations of this study and policy implications to increase self-directed learning of workers through hope, growth mindset and grit.

• Information Systems Review
• /
• v.8 no.3
• /
• pp.81-103
• /
• 2006

Given the increasing of adoption of use of Mobile Wireless Technology(MWT), this study aims at investigating the key influencing determinants of individuals' MWT adoption and use. Based on the Technology Acceptance Model(TAM), the research model proposed new constructs and casual relations, Perceived Safety(PS), Perceived Costs(PC), Company's Willingness to Fund(CWF), and Experience(E) as a moderator. The model was tested using Structural Equation Modeling(SEM) using AMOS 5.0 analysis on the sample collected from 387 MBA and Executive MBA students of several domestic and foreign universities. The results show that not only the variables, except Perceived Usefulness, in the original TAM model, but also new variables in the research model had a significant influence on other variables. The implications of the findings suggest a new theoretical framework for future IS/IT research and offers suggestions that the developers of MWT should consider regarding the technology

• Fashion & Textile Research Journal
• /
• v.11 no.5
• /
• pp.741-752
• /
• 2009

As a major obstacle to active online purchase at the level of consumer in China, distrust is raised in this study. Most of previous studies showed that trust is a major variable to cause a relational unity between company and consumer, on the other hand, this study attempts to show that according to the two dimensional point of view regarding trust each dimension of both trust and distrust distinctly contributes to marketing achievement. Interaction, perceived popularity, information usefulness, perceived security risk and perceived dealing risk were created as preceding variable, trust and distrust were constituted as parameter and relation absorption and purchase intention as consequential variable. These variables were analyzed with structural equation modeling (SEM) in LISREL 8.3 program. The results for this study are as follows. First, relation between exchange actors in marketing is divided into two concepts of trust and distrust differently from the previous studies. On the assumption that trust and distrust might exist simultaneously and they would distinctly have an influence on marketing consequency such as relation absorption and repurchase intention, it is identified that trust and distrust are a different dimension in online context. Second, the formative factor of online trust-distrust is identified and it is shown what relationship between internet shopping mall and relation absorption and foregoing purchase intention resulting from online trust-distrust exists. Third, it is shown that in online context the formative factor of online trust-distrust is distinctly contributed to relation absorption and repurchase intention. It is suggested that trust needs to be managed two-dimensionally separating from trust and distrust. Fourth, it is shown that both trust and distrust factor in terms of relation absorption and repurchase intention of consumer in internet shopping mall are significant variables. Trust is linked with repurchase intention through relation absorption, however, distrust is not directly linked with repurchase intention through relation absorption. Thus, the ripple effect of distrust appears to be much higher than that of trust.