• 한국산학기술학회논문지
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• 제16권12호
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• pp.8472-8478
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• 2015

알코올 중독의 패러다임이 최근에는 단주에서 회복으로 옮겨지고 있다. 본 연구는 알코올 중독자의 단주의지, 적응유연성, 회복간의 관계에 대한 모형을 가정하고 검증하기 위한 연구로, 205명의 조사 자료를 분석하였다. 단주의지를 독립변수, 적응유연성을 매개변수, 회복을 종속변수로 하여 모형을 구성하였으며, 가설분석을 위해 AMOS 7.0을 활용하였다. 분석 결과 첫째, 단주의지와 회복사이에 적응유연성의 매개효과에 대해 독립변수의 직접경로가 포함된 부분매개모형의 적합도가 높은 것으로 나타났다. 둘째, 단주의지와 적응유연성의 회복에 대한 직접 효과가 검증되었다. 본 연구 결과는 향후 알코올 중독자의 회복을 위한 프로그램 구성에 적응유연성을 강조하는 근거로 활용될 것으로 기대된다.

• 통상정보연구
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• 제17권3호
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• pp.29-57
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• 2015

본 연구는 SNG 사용자의 지속적인 게임몰입으로 인한 중독에 영향을 미치는 동기요인들이 무엇인지 살펴보고자 한다. 본 연구는 SNG의 특성에 접근성, 재미성, 보상을, 사용자의 특성에 자기효능감, 자기통제력, 도전감을, 환경적 특성에는 사회적 상호작용, 주관적 규범, 커뮤니티를 제안하고 지속적 게임몰입에 미치는 영향과 나아가 SNG 중독에 미치는 영향을 연구하고자 한다. SNG 사용자 대상으로 374명으로부터 데이터 수집하여 구조방정식 접근방법을 통해 제안된 연구모형을 분석하였다. 연구결과에 따르면 자기효능감과 도전감, 그리고 커뮤니티를 제외한 나머지 변수들은 모두 지속적 게임몰입에 영향을 주며, 중독까지 영향을 미치는 것으로 나타났다. 본 연구내용은 SNG 중독에 새로운 이론적 프레임워크를 제안하고 실무적으로도 중요한 해결책을 제시할 수 있다.

• 한국정보시스템학회지:정보시스템연구
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• 제21권3호
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• pp.71-97
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• 2012

There has been an upward trend in smartphone sales in Korea as well as the rest of the world. Even though smartphones are now at the peak of their popularity, the fact that they are somewhat limited in terms of their usages for certain purposes is unexpected. Precisely, compared to PC, smartphones typically have smaller display screens with a lower resolution, which make them difficult to use in general. For instance, when customers search the information about products in mobile shopping malls, due to the smaller screen with a low resolution smartphone users may realize that it is not easy and convenient not only to search the information, but also to read the information they found in the shopping malls. This restriction could become one of reasons that lowers the perceived quality of information in the shopping malls, which in turn leads to the reluctance to use the shopping malls. A comprehensive information systems (IS) literature review found that there has been little empirical evidence on perceived information quality that affects smartphone users' intention to use mobile shopping malls. The purposes of this study is to examine 1) the effects of perceived information quality on smartphone users' intention to use mobile shopping malls and 2) the relationships among behavioral beliefs in the middle of independent and dependent variables, such as information satisfaction, perceived usefulness, and customers' attitude toward mobile shopping. A survey was conducted in March 2012. College students and practitioners took participated in the survey. Structural Equation Modeling(SEM) was used for all data analysis. The results found that there is a strong relationship between perceived information quality and smartphone users' intention to use mobile shopping malls. In addition, this study also showed that there are strong relationships among behavioral beliefs. Further research is expected to validate the findings of this study and apply them in specific contexts.

• 한국조리학회지
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• 제18권2호
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• pp.82-90
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• 2012

외식산업에서 테이크아웃 음식이 대중화 되고 있으며 이에 대한 다양한 전략이 꾸준히 수립되어야 하며 이에 대한 고객의 인식을 살펴보는 연구가 필요하다. 따라서 본 연구는 테이크아웃 음식의 위생에 대한 고객의 인식도를 측정하기 위한 척도의 타당도와 신뢰도를 평가하고자 수행되었다. 온라인 서베이를 통해 324개의 응답을 확보하였고 이중 불성실하게 기입된 응답을 제외하고 299개의 데이터를 분석에 사용하였다. 데이터는 랜덤하게 2개의 세트 ($n_1$=150, $n_2$=149)로 분할되었고, 1차 데이터는 탐색적 요인분석에 2차 데이터는 확인적요인 분석에 사용되었다. 탐색적 요인분석을 실시한 결과 세 개의 요인이 추출되었으며, 이를 "Consumer food safety perception," "Take-out food handling," and "Elements impacting on purchase decisions." 라고 명명하였다. 이어 실시된 확인적 요인분석의 결과는 본 연구에서 제시된 척도가 신뢰도와 타당도가 높으며 고객의 위생에 대한 인식을 측정하는 적절한 도구임을 보여주었다.

• 보건교육건강증진학회지
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• 제23권2호
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• pp.91-107
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• 2006

Objectives: The school adjustment problems of the adolescence groups become more aggravated and are on the increase. The objective of this study is to identify the causal relationship of intra-family conflicts, self-concept and school adjustment as health protection behavior. Methods: The study setting is the adolescence groups. Data were collected by self-administered questionnaires from the middle and high school students in Seoul. The study sample consisted of 268 students. Structural Equation Modeling(SEM) analysis was conducted to find the causal relationship of intra-family conflicts, self-concept and school adjustment. Results: This study shows that firstly, the total effects of intra-family conflicts have a negative effect on self-concept(path coefficients=-0.080) and school adjustment(path coefficients=-0.107). And the self-concept factor as an intervening variable are affecting positively on school adjustment(path coefficients=0.411). Secondly, the economic conflicts, personaliy conflicts and social activity conflicts of father and mother among various family conflicts are more highly affecting on self-concept and school adjustment(p<0.01) Conclusions: These results imply that first, communication between parents and students is essential to solve the problems of school adjustment. Especially economic conflicts should be solved to improve the self-concept and school adjustment. second, a variety of programs are available for schools to employ in an effort to provide interventions for students who demonstrate school adjustment. Finally, it is necessary for family, school and all the society members to comprehensively cooperate to solve family conflicts and school adjustment.

• 한국병원경영학회지
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• 제14권4호
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• pp.124-148
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• 2009

Objectives : The purpose of this study was to investigate influencing factors on physician's intention to use cyber salesperson(cSP) to promote ethical drugs of pharmaceutical company. We considered influencing factors based on technology acceptance model(TAM) such as usefulness, easy of use, and attitude about cSP, and included trust and joyfulness of cSP. Methods : Measure items were developed from the previous studies. Data were collected from 1,012 physicians by using web-based self-administered structured questionnaire. Results : The major findings were as follows; First, attitude and intention to use cSP were not significantly varied by socio-demographic variables, such as sex, age, location, and Internet surfing time per day. Also, physician's characteristics such as training and professional level and type of employment were not significant to the variation of attitude and intention to use cSP. Second, structural equation modeling(SEM) analysis shows that usefulness and joyfulness were influencing factors of intention to use. Attitude was revealed as significant mediating factor to intention to use. Usefulness has indirect effect on intention to use via attitude. However, trust has not significant effect on intention to use, due to suppression effect. Conclusions : This results implies that cSP will be a useful agent to promote the ethical drugs to physician. Usefulness and joyfulness should be considered as important factors in designing and operating cSP in the Internet.

• 한국의류산업학회지
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• 제22권5호
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• pp.570-583
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• 2020

The fashion industry is accountable for labor and environment-related issues. With such issues raised, consumers' social responsibility for environmental and labor issues has become an important factor that shapes the perception of companies. This study investigates the relationship between consumer values, concerns regarding social issues, and willingness to pay a premium for ethical fashion products. This study included two exogenous variables of altruistic value and egocentric value. In the conceptual model, consumers' social responsibility was conceptualized as two constructs of environmental consciousness and labor-issue consciousness. It was then analyzed as mediating variables. Willingness to pay a premium for ethical fashion products was the endogenous variable. Data was collected and analyzed with PLS-SEM from 600 consumers. The assessment of discriminant validity and construct validity using CFA were conducted before analyzing the model. Structural equation modeling results revealed that altruistic value directly influenced environmental consciousness and labor-issue consciousness. However, egocentric value was directly and significantly influenced only by labor-issue consciousness. Both environmental and labor issue consciousness directly influenced customers' willingness to pay a premium, but did not significantly change their willingness to pay a premium. Two-stage serial mediation analysis results indicated that the constructs did not have a significant mediation effect on the exogenous variables (altruistic value and egocentric value) and the endogenous variable (willingness to pay a premium) for ethical fashion products. This study found the influence of consumer's personal values on their willingness to pay a higher price for ethical fashion products.

• 한국IT서비스학회지
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• 제10권4호
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• pp.1-19
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• 2011

Following the growth of e-Business, there has been a recent increase of interest in promoting Social Business (s-Business) based on Social Network Service(SNS). As the introduction of the Internet brought about the increasing number of its users followed by the growing market of e-Commerce, online games, and e-Learning, the increasing number of SNS users has opened the new markets combining the existing industrial fields with SNS, and it developed into a revenue model beyond the mere sharing of information. Despite such industrial and social environments, understanding of new social business technology from the aspect of business has been insufficient, and the empirical study on participation in the social business has been scant as well. Thus, the main purpose of this study is to investigate the s-Business in detail and to study the factors giving influence to the users' participation in s-Business. This study proposes six variables(Self-Empowerment, Job Relevance, Formation of Social Capital, Relative Advantage, Shared Value, Relationship Specified Investment) and the moderating effects of Psychological Contract as influential factors closely related with s-Business. A total of 362 data from a survey were analyzed by using Structural Equation Modeling(SEM). Result showed that all factors with the exception of Job Relevance have meaningful influence on the intention to participate in s-Business. The implication of the findings suggests to compliment limitations of the existing researches, and to prepare the theoretical foundation for promoting s-Business participation in addition to further suggesting directionality from the view point of the users of the social business-relevant studies.

• 한국콘텐츠학회논문지
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• 제11권7호
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• pp.374-386
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• 2011

본 연구에서는 리더의 코칭이 조직구성원들의 직무만족과 직무몰입에 미치는 영향에 대하여 주된 연구 초점을 두었으며 자기효능감을 중요한 매개변수로서 설정을 하였다. 이를 위하여 우선적으로 리더의 코칭, 자기효능감, 직무만족, 직무몰입에 대한 이론적 논의들을 기초로 하여 연구모형과 가설들을 설정하였으며 총 20개 기업으로부터 얻어진 296명의 데이터를 실증분석에 활용하였다. 탐색적 요인분석과 확인적 요인분석을 통해 타당성 검증이 이루어졌으며 구조방정식모형 결과를 바탕으로 가설들을 검증하였다. 연구결과를 살펴보면 리더의 코칭은 조직구성원들의 자기효능감에 유의한 정(+)의 영향을 미치는 것으로 나타났으며 직무만족과 직무몰입에 대하여서도 유의한 정(+)의 영향을 미치는 것으로 나타났다. 또한 자기효능감은 리더의 코칭과 직무만족간의 관계 그리고 리더의 코칭과 직무만족간의 관계에서 유의한 매개변수로서의 역할을 하는 것으로 나타났다.

• 품질경영학회지
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• 제41권4호
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• pp.567-580
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• 2013

Purpose: This study aims to develop measuring tools for 'Consumer Issues' of ISO 26000, the international standards for corporate social responsibility(CSR), and propose strategic suggestions on the CSR implemention by analyzing the differences among various industries. Methods: In order to test the research models, structured questionnaires were used and nationwide surveys were conducted targeting at customers who have had experiences in using the products and services from the companies which published CSR reports. In addition, for the empirical analysis of data, the models were verified with AMOS confirmatory factor analysis(CFA). Results: From the result of the analysis of differences among industries, it was shown that level of CSR activities was high in public sectors, followed by service industries and manufacturing. It was also shown high in air transport and the electrical and electronic industries, while it was confirmed low in energy and environment related industries such as energy, automobile and chemical industries. As a result, strategic approaches are suggested, considering the different characteristics of each industry in implementing CSR. Conclusion: This study has developed measuring tools for 'Consumer Issues' to research the core subjects and issues of ISO 26000, the international standards for CSR. It has confirmed the characteristics and differences regarding 'Consumer Issues' among industries and proved that industries can provide guidelines for the implementation of CSR activities through approaching and researching various issues from interested parties. This study has also suggested the importance of customer awareness of CSR activities and active communications by industries.