• 디자인학연구
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• 제13권3호
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• pp.245-252
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• 2000

건축물의 파사드는 상업공간인 경우, 매장의 일부이며 가로공간을 구성하고 있는 중요한 요소로서의 역할을 하고 있다. 따라서 그 기능적인 문제와 표현상의 문제를 다루는데 있어서 매장과 가로공간의 양측면을 고려하지 않으면 안된다. 본 연구는 도시의 가로 공간의 구성요소인 파사드와 색채의 상호연관성의 고찰을 통하여 사인물을 비롯한 매장의 디자인 나아가 건축디자인의 색채계획에 있어 형태적 특성에 따른 접근 방법과 방향성을 제시하고자 한다. 이에 개별 건축물의 특성보다는 2차원적인 건축물의 입면이 연속적으로 구성되어 있는 명동을 조사대상지역으로 선정하고 입면 유형에 따른 종횡방향의 연속성과 입면 구성요소의 색채분석을 실시하여 상호 관련성을 규명하였다. 앞으로 도시환경의 색채계획은 결론에서 제시하고 있는 개개의 강조보다는 건축물의 형태적 특성에서 비롯되는 관련성을 고려한 전체 틀 속에서 검토되어야하며, 이는 곧 쾌적한 도시환경을 창조하는 실마리가 될 수 있는 것이다.

• 한국농촌건축학회논문집
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• 제13권4호
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• pp.83-90
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• 2011

The purpose of this study is to grasp the color situation of buildings on Urban Street, through the color image evaluation to research primary factors have an effect on color image preferences. A scope of this study is district of Sang Mu in Gwangju Metropolitan City. A method of study put out evaluation model after BIB test by photography, spot color. And performed Factorial Design, Multiple Regression Analysis through SD questionnaire. The result of this study show that color situation exceedingly used YR predominates, support, stress color, in the second place used predominate, support color is B, stress color is R. Luminosity showed middle luminosity 4.1~7.0, low freshness distribution. Color image was evaluated modern and cold image and appeared affirmative aspect clean, order, neat image and showed negative aspect stiff, flat image. And 'comfortableness', 'unification' had an effect on color image preferences The result of this study showed that color plan need to improve comfortableness, unification bring control into line color at building color image of urban street.

• 대한가정학회지
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• 제37권12호
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• pp.1-11
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• 1999

The purpose of this study is to investigate the color preference of women living in Seoul, to provide materials which is useful for setting up the color plan for a better costume, and to suggest new information in the apparel study. This study is done on the basis of color preference only by age and the range of this study restricted on womens' clothes. The subjects of this research are 1,100 young adult women and 1,244 elderly women photographed in the street. The data are analyzed by frequency and percentage. The results of this study are as follows ; The preference of chromatic color and achromatic color, tint and tone, pattern of textiles are different mainly by age. 1. Elderly women prefer achromatic colors to chromatic colors. The most preferred achromatic color is black, especially elderly women prefer black. 2. Analysis of tint shows that blue, red and yellow red are commonly preferred by women. Especially blue is preferred by young women : red and yellow red are preferred by elderly women. 3. Analysis of tone shows that vivid, pale, dark tones are commonly preferred by women. Especially vivid tone is preferred by elderly women, while pale tone is preferred by young women 4. Analysis of pattern of textiles shows at, pattern textiles are preferred by elderly women rather than by young women. The most preferred pattern for elderly women is a flower pattern, and for young women a stripe pattern.

• 유통과학연구
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• 제11권11호
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• pp.13-18
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• 2013

Purpose - This thesis aims to increase the success of Korean fashion brands in the Chinese consumer market by providing basic items in fashion colors preferred by women in their twenties and thirties, having the highest purchasing power, in Beijing and Seoul, in the summer of 2012. Research Methodology - The street fashion color data were retrieved for the case study by taking pictures and recording videos at the famous fashion streets in Beijing and Seoul. The WINDOWS SPSS 18.0 program was applied, to determine the frequency of street fashion colors. Results - The results might be ascribed to the tendency of Chinese women to favor the symbolism of traditional colors. Conversely, women in Seoul have more attachment to international fashion color trends than to the traditional color symbolism. Conclusions - This study suggests that Korean companies should consider the differences in street fashion color preferences when planning to launch a fashion brand in the Chinese consumer market. To gain the long-term perspective, further research on the local Chinese area might be essential to help Korean fashion companies and brands launch into the Chinese consumer market.

• 패션비즈니스
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• 제15권3호
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• pp.51-66
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• 2011

The purpose of this study is to investigate the effect of the traditional color sentiment on the contemporary clothing color by studying the pictures of street fashion of Dalian in China, in view of the clothing color of women in their 20-30 years of age having highest purchasing power, along with traditional Chinese color. The clothing color is various in frequency depending on the items in street fashion. Due to the seasonal impact of summer, the most frequent item was one-piece dress with the Multi of various color patterns, followed by White, Black, PB, R and B category. In the top color, the White was most prevalent color due to the seasonal factor, followed by Black, Grey, Multi, R, Y, RP category. Achromatic color is more dominant with the ratio of 7:3, comparing with its counterpart, which consists of R and Y category of V, B, P, VP tone. In the bottom color, Dp tone of PB shows most high frequency, followed by Black. This results illustrate that Chinese women prefer blue jeans and to be looked as slimmer by using of the dark colors. In the accessories, colors of bags and shoes show different results. The bag colors show the high frequency of Dk tone, YR category, and the chromatic colors are little bit dominant than achromatic ones with the ratio of 5.3:4.7. On the contrary, the shoes colors show the highest frequency in Black, the achromatic colors are more dominant than chromatic ones with the ratio of 6.6:3.4. These results somewhat diverge from the international color trend. Color trend in Dalian street fashion in which the high frequency of V tone is observed through all the colors of the items followed by P, VP, Lgr tone in sequence. In the light of Chinese traditional color preference, this result denotes that the traditional color preferences of red, yellow are still affecting the contemporary color choices of clothing in Chinese women. The high incidence of PB category in the bottom and one-piece dress does not seem to have its origin form traditional Chinese color sentiment.

• 한국의류산업학회지
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• 제4권2호
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• pp.176-187
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• 2002

The aim of this research is to establish basic materials for fashion merchandising by observing the street fashion of the juveniles and by analyzing their wearing, coordination and fashion trend. We have taken the photograph of the street fashion of 202 male teenagers and 265 female teenagers in Busan, and analyzed in the category of style, item, color, pattern, materials, hair style, shoes and accessories. We have concluded that the most frequent items were shirts (male), turtle neck (female) and jeans. The main style was casual just as jumper-look, sweater-look, gardigan-look. The typical female fashions that were hip-hop-look, twin neat-look, trench coat-look, were more various than male. For the color coordination, contrast color coordination was more dominant than similarity color coordination. Dominant patterns were solid, and also check and stripe patterns were frequently found in upper garment. The representative materials were soft for upper garment, and hard for trousers. Male teenagers prefer middle-length hair style and female teenagers prefer long hair style. The juveniles in Busan are wearing sports shoes and leather shoes in similar frequency. Their favorite accessories are bag, muffler and hat.

• 패션비즈니스
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• 제15권5호
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• pp.161-177
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• 2011

The purpose of this research is to analyze the effect of the traditional color sentiment on the contemporary clothing color by researching the street fashion of 2010 Winter season of Dalian in China, in view of the clothing color of women in their 20-30 years of age, along with traditional Chinese color. This is the 2nd paper following the paper no. 1, focusing on 2010 Summer season, so the research method is same as the paper no. 1. As a result, Black and deep tone PB color most frequently appeared. The vivid and strong tone of R, YR, Y color showed high frequency of clothing colors. This results illustrate that the clothing color choices of Chinese women was affected by Chinese traditional color sentiment rather than the international color trend. Characteristically, in winter season, frequency of R and Y color categories were higher than in summer season, specially in the top and accessories color, those colors showed higher frequency than the other colors. These were the important points in dealing with winter color trend, so that the fashion company and brands should take it an important points when they are planning winter clothing colors. The achromatic colors show the high frequency in both seasons. The bottom color shows high incidence of Black and deep tone of PB color categories as in the previous researches. That means consistent color trend existed in Dalian city, however it does not seem to have its origin from traditional Chinese color preferences. This kinds of regional and seasonal research might contribute to finding the basic informations about the design and marketing strategies to launch into the Chinese fashion market.

• 한국의류학회지
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• 제30권8호
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• pp.1275-1287
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• 2006

This was to confirm the Web-SFAS and street Fashion trend 2005. Korea women's street fashion in 2005 S/S was analyzed by using the Web-SFAS(Street Fashion Analysis System) that was developed and completed in the earlier research. Total 270 women who were sensitive to the fashion were surveyed around in 5 nationwide cities and 9 commercial zones. The analysis results of the questionnaire and image survey in 2005 S/S for each commercial zone is shown as follows: 1. The sequence of care with most interest in producing fashionable shape is in the order of clothes>accessory>hair style>make up>shoes, and it was found that the proper reason for visiting the commercial zone is to meet with friends than shopping. 2. Most preferred item for tops were shirts and T-shirts, while for bottoms were blue jeans of denim material in various colors and designs. The color had the clear winner in white color with the pink or yellow line of colors preferred in all commercial zones. The blue jeans and skirt items were the most dominant with the preference on the blue color. The color and image were diversely favored with light, natural, modern, elegance and warm images. 3. The semi-formal image was preferred in women's street fashion, 2005 S/S in Apgujeong-dong, Hapseong-dong, Myeong-dong, Hongik University area, Dongseong-ro, and the active comfort casual image was preferred by womens in Seo-myeon, Nampo-dong and Sangnam-dong. However the retro image were represented in Daehak-ro specially. The tendency of street fashion for women had the difference of their own trends for each commercial zone, rather then the regional differences for each city with the conspicuous preference of color for the items.

• 복식
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• 제62권2호
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• pp.103-121
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• 2012

The purpose of this study is to provide basic information to improve competitiveness of Korean fashion brands in the Chinese fashion market by taking photos of street styles in Seoul that is the hub of Korean fashion and in Dalian, the northeastern district where Korean fashion brands are launched as a test market China to compare and analyze the clothing colors preferred mostly by young women in their twenties and thirties who have the highest purchasing power. The study methods used literature review and empirical study simultaneously. Dalian and Seoul are two fashion cities in northeast of China and Korea where street fashion was photographed. Clothing colors that were mainly worn by young women in their twenties and thirties were qualitatively analyzed using the photos taken. Color analysis was based on the Munsell Color Order System to grasp general preferences of colors on the basis of previous researches, and color tones were based on the ISCC-NBS System. In order to grasp the basic materials on Seoul, the Korean fashion city and Dalian, the northeastern fashion city in China, street fashion styles of 2010/11 F/W season were compared and analyzed. As a result, black and deep tone PB color appeared most frequently. The vivid and strong tone of R, YR, Y color showed high frequency of clothing colors. For the top wear, women in both areas preferred similar tones in the YR color category and Dalian women preferred vivider and brighter S tones in the R color category. For the bottom wear, women in both areas highly preferred achromatic colors and colors in the PB color category. For bags, women in both areas preferred black and colors in the YR color category. Finally, for the shoes, while women in both areas preferred black in the achromatic color category, they showed different color preferences in the chromatic color category. R color categories were preferred by the women in Seoul and the YR color categories were preferred by the women in Dalian. Conclusively, women in both cities highly preferred achromatic colors especially black for the top and bottom wear, bags, and shoes. It may reflect their desire to look refined and slender through colors. Moreover, continuous and steady research on fashion trends in Seoul and Dalian may have positive effects on Korean fashion businesses that plan to be launched in China, the area of competition for global brands.

• 패션비즈니스
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• 제14권4호
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• pp.111-131
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• 2010

The purpose of this study is to compare the difference between Beijing and Seoul in women's winter street fashion, and suggest strategic methods to improve new competitiveness of the Korean fashion industry. The research was conducted by literature review and empirical research and photographs of winter street style were directly taken by a digital camera from December 28, 2008 to January 8, 2009. The survey was made at 9~11 A.M., 12~1 P.M., and 3~5 P.M. during midweek and weekend. Then 530 photographs(265 each city) of women of the 20s and 30s were selected by random sampling and five fashion professional including this researcher classified styles in accord with majority opinion on careful investigation. The results of comparing the 2008 winter street fashion in Beijing and Seoul show the highest frequency of easy casual style. In detail, while high frequency was found in romantic, classic, feminine, and romantic casual style in Seoul, easy casual and character casual style was prevalent in Beijing. The same frequency of sport casual style illustrates no differences between two cities. Unlike the prediction of the fashion industry that the preference of sport casual style would be increased under the influence of the Beijing Olympics 2008, high preference of easy casual reflects that Chinese women were more sensitive to the changes of their consumption trend. In clothing color, the achromatic color was prevalent in street style in Seoul, whereas multi-color were preferred in Beijing, suggesting a great difference. In the case of accessories, both areas preferred a tot bag but Beijing women preferred active shoulder bag and cross bag in sport casual style. Seoul women preferred pumps and sneakers, whereas Beijing women liked boots of different length according to style.