• Journal of Information Technology Applications and Management
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• v.31 no.1
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• pp.27-43
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• 2024

This study investigated technological and managerial barriers in technology startups through a survey of 151 companies, yielding 118 responses (78.1% response rate). Factor and multivariate analyses identified two distinct barriers: technological and managerial. Reliability analysis validated the measurement tool. Using MANCOVA, 12 hypotheses were tested, incorporating six independent variables. Results revealed significant disparities in technological and managerial barriers based on establishment type, commercialization goals, growth stage, and commercialization stage, with 5 hypotheses supported. This study highlights the crucial role of these variables in understanding barriers within technology-based startups.

• Journal of Information Technology Services
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• v.7 no.1
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• pp.45-62
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• 2008

This review examines the rapid growth of qualitative and quantitative of telecommunication industry for past couple of years from customer's viewpoint. Most of the telecommunication products were positioned in the market by the businesses and government's support, but the entity of telecommunication products were never interpreted from the user's viewpoint. Even though, various kinds of telecommunication services have been actively discussed by businesses, government, and IT professionals, it has not been sufficiently discussed by the marketing academia where they need to focus a lot on customer's utility. For the purpose of providing an insight of the telecommunication service marketing strategy, this study looked over old and new directions of growth, failure and evolution of services by focusing on two main pillar of communication business, which is high-speed internet and mobile phone service. Additionally, the research explains and mentions the limit and trend of the telecommunication service marketing, and the future research task that needs to be solved.

• Journal of the Korea Convergence Society
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• v.11 no.1
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• pp.279-284
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• 2020

Advances in technology are bringing a lot of change.. Due to Korea's economic growth, domestic companies are expanding overseas unlike in the past.. Recently, many small and medium-sized companies, in addition to large companies, are making inroads in Southeast Asian markets thanks to the Korean Wave. This study used the international academic database scopus to identify trends in the company's overseas expansion strategy. A search was conducted under the title of the word overseas advancement strategy, which secured a total of 153 papers. Abstracts of the research paper were refined for analysis and then analyzed using KoNLP package. As a result, 10 important keywords were derived. The purpose of this study is to identify the research trends of companies in overseas market through these results. This study provides a guideline for future research on overseas expansion strategies.

• Journal of Internet Computing and Services
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• v.18 no.5
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• pp.123-131
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• 2017

With the rapid growth of mobile services, the various charging methods for mobile data have emerged in the mobile service market. Among them, network operators have begun to provide the zero-rating without any extra charge for the data that use the specific mobile application & services. Zero-rating, the free mobile data services by the network operators provoked many platform operators to confront business opportunity and risk. Though the platform operators are in urgent need of the strategy planning that considers business environments, any research endeavors explaining zero-rating and platform does not exist. Moreover, the analyses of potential effects of zero-rating on the business acts of platform operators has not been performed. Therefore, the study aims to identify the potential business opportunity and risk to prepare the various strategic countermeasure in platform operators' shoes. The study might enable the researchers to properly understand zero-rating and platform, and be utilized as a reference in planning the business strategy of the platform operators.

• Journal of Digital Convergence
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• v.17 no.4
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• pp.187-194
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• 2019

The purpose of this study was to develop a long-term future scenario model of the brain implant industry that can be used for the industrial policy and corporate strategy. There are many discussions about the possibility of the brain science industry as a future core industry, but researches on specific industrial development policies and corporate strategy fields are very lacking. This is because this field has not yet accumulated the necessary information to create industrial growth policies or corporate strategies. In order to overcome these limitations, this study developed future scenarios using the system dynamics model for the brain implant industry and proposed a strategy suitable for each scenario. This study can be used as the main data for the policy development of the brain science industry and the strategy development in individual companies. There is a need to study the signal that can identify the future scenario of global market development in the future.

• Asia Marketing Journal
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• v.12 no.1
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• pp.81-101
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• 2010

Lotte Shopping Co. started its business from Lotte Department Store. From the beginning, Lotte Shopping Co. opened the largest department store and, since then, has expanded its business size through the processes of active developments of its own stores and merges and acquisitions of other companies. Currently, it operates a variety of retail shops such as department stores, discount stores, movies theaters, shopping malls, and supermarkets along with a TV home-shopping station and an online shopping mall. Lotte group, a business conglomerate Lotte Shopping belongs to, has an objective of becoming TOP 10 business group in Asia by 2018. Lotte group declared its vision statements in 2009 and has spent its effort to accomplish the goal. Lotte Shopping is implementing the group-level growth strategy through merges and acquisitions and diverse marketing programs. We will briefly investigate the current situation of Lotte Shopping and will then analyze its 1) entertainment shopping center and multi-channel strategy, 2) global market entry, and 3) education system.

• Proceedings of the KSR Conference
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• 2011.05a
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• pp.882-887
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• 2011

For many years Korean railway industry has experienced substantial growth based on foreign advanced technology. Recently some problems was clearly stated on effective management, practical use and transfer of the railway technology. This paper presents some results of the study on necessary requirements of the expert system for railway technology transfer. We propose a general plan to develop the expert system and the contents on railway technology transfer in the text of this article.

• STI Policy Review
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• v.2 no.2
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• pp.1-9
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• 2011

Innovation Policy has evolved to solve social problems through technological innovation. Industrial innovation policy promotes technological innovation so that it consolidates industrial competitiveness and aims at economic growth; however, societal innovation policy promotes technological innovation in the social service domain to improve the quality of life and strengthen sustainability. A different policy regime is required because the objectives and directions of societal innovation policy are different from those of industrial innovation policy. This report consolidates the concepts and characteristics of societal innovation policy that suggest policy options.

• Proceedings of the KSR Conference
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• 2005.05a
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• pp.1010-1016
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• 2005

Purpose of this research is considering activation way of stagnant railroad education. This research investigated domestic railroad education present condition and foreign countries' developed railroad college's education example by method of study. This research is going to produce railroad specialist who can achieve active and leading role base growth of railroad education and railroad industry development through link with resemblant railroad learning.

• Journal of Industrial Convergence
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• v.7 no.2
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• pp.1-16
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• 2009

The Preference on private brand product is an growth trend more than any other distribution item, has increase, on this point of time a research on what is he is the influence factors on that is needed and on the basis of it, the positioning strategy of pricate brand product is necessary.