• Title/Summary/Keyword: Strategy of Growth

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News Media Coverage of Carbon Neutrality in Korea and China: A Big Data Analysis

  • Yifan Wang;Kyung Han You
    • Journal of Internet Computing and Services
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    • v.25 no.3
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    • pp.55-70
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    • 2024
  • This study aims to compare the differences in the carbon neutral agendas of the two countries based on the differing interest positions of the media in the two countries, as well as to analyze the carbon neutral media coverage in South Korea and China. It also seeks to identify the major topics emphasized in the carbon neutral news agenda setting process in the two countries. A total of 49,227 news articles from South Korea and 105,680 news articles from China, covering the period from the declaration of carbon neutrality in both countries in 2020 to May 9, 2022, were collected. CONCOR and topic modeling analyses were performed on these texts. The results found that South Korean media showed a preference for covering carbon neutrality from the perspective of its inhabitants, whereas Chinese media demonstrated a preference for covering carbon neutrality from the viewpoint of the nation. The discourses on coverages largely focus on areas such as energy strategy, business strategy, industrial growth, and international cooperation, with an obvious lack of discourse on the environment. The findings of this study expect to serve as a primary reference in establishing a news coverage strategy which is environmentally sustainable for the media.

Avian Gut Immune System and Local Responses to Eimerial Parasites (조류의 장내 면역체계와 콕시듐(Eimeria)기생충들에 대한 국소면역 반응)

  • Lillehoj, H.S.
    • Korean Journal of Poultry Science
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    • v.26 no.2
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    • pp.131-144
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    • 1999
  • Coccidiosis, an intestinal infection caused by intracellular protozoan parasites belonging to several different species of Eimeria seriously impairs the growth and feed utilization of livestock and poultry. Due to complex life cycle of organism and intricate host immune responses to Elmeria, coccidia vaccine development has been difficult. Understanding of basic imunobiology of pertinent host-parasite interactions is necessary for the development of novel control strategy. Although chickens infected with Eimeria spp. produce parasite-specific antibodies in both the circulation and mucosal secretions, antibody mediated responses play a minor role in protection gainst coccidiosis. Rather, increasing evidence show that cell-mediated immunity plays a major role in resistance to coccidiosis. T-lymphocytes appear to respond to coccidiosis both through cytokine production and a direct cytotoxic attack on infected cells. The exact mechanisms by which T-cells eliminate the parasites, however, remain to be investigated. Since it is crucial to understand the intestinal immune system in order to develop an immunological control strategy against any intestinal immune system in order to develop an immunological control strategy against any intestinal diseases, this presentation will summarize our current understanding of the avian intestinal immune system and mucosal immune responses to Eimeria, to provide a conceptual overview of the complex molecular and cellular events involved in intestinal immune responses to enteric pathogens.

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Late Movers' MarketEntry Strategies in the Chinese Retail Market: The Case of a Korean Company

  • Kim, Byoung-Goo;Kim, Gyu-Bae
    • Journal of Distribution Science
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    • v.10 no.11
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    • pp.21-30
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    • 2012
  • Purpose - This study aimed to analyze the strategy of late domestic entrants into the Chinese retail market, focusing on the case of Lotte-Mart, given that there are few studies on market entry strategies of domestic retail companies in China. Research Design, data, methodology - The methodology of this paper is a case study approach, focusing on literature reviews and a few interviews. We conducted a survey by disseminating questionnaires and conducting interviews focusing on the Chinese retail market, and analyzed Lotte-Mart's market entry strategy in China. Results - Lotte-Mart chose M&A as the mode of entry, pursuing quick market entry and rapid expansion. It chose small to medium size cities with relatively less competition. Subsequently, Lotte-Mart devoted significant effort towards localization, attempting to organize stores and assorting products to fit the Chinese consumers' preferences. It operated CSR programs to increase its brand awareness and to create a favorable brand image. Conclusions - Lotte-Mart now needs to devise alternative corporate strategies for business expansion and growth. An understanding of the Chinese retail market and the case study analysis of Lotte-Mart's market entry strategy offers significant insights for domestic retail companies looking to expand into China.

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A Study on the priority of core competencies for the "Korean Hidden Champion(K Champ)" : Focused on the manufacturing SME's in Gyeongsangnam-do

  • Kim, Yong Gil;Lee, Min Jung
    • Journal of the Korea Society of Computer and Information
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    • v.21 no.11
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    • pp.141-149
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    • 2016
  • In a rapidly changing global environment and the massive development in IT technology, Manufacturing SMEs have difficulties in lack of resources and competencies continued to have strong growth potential "Korean Hidden Champion(K Champ)". In order to overcome the difficulties of Manufacturing SMEs, we examined the core competencies using the AHP and proposed the K Champ development strategy. The implications in the academic is as follows: First, the suggestions for development strategy plan was drawn for the K Champ's core competencies with the recognized importance by the CEO or business executives. Secondly, the manufacturing SMEs were broken down by industry structural characteristics variables(sales amounts, industry sectors, business types and delivery methods) and the importance was investigated, analyzed and clarified. This study is intended to develop strategies of Gyeongsangnam-do manufacturing SMEs for K Champ such as German 'Hidden Champion'. We identified the importance of the level of core competencies and the coherent alternative policy direction and practical alternative were proposed. These mean the concrete relationship of core competencies for the K Champ transition and suggest a realistic directional needed for the local manufacturing SMEs in the proposed 'Government's Development Policy for Korean Hidden Champion'.

A Study on the Influencing Factors of Consumers' Satisfaction of the Omni-Channel Applications and Store Satisfaction (옴니채널 앱만족도 영향요인과 점포이용의도에 관한 연구)

  • Park, Min-Sook
    • Journal of Information Technology Applications and Management
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    • v.28 no.1
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    • pp.111-121
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    • 2021
  • The growth of online malls encourages the existing offline stores to manage their online stores or reinforce the purchasing service through related mobile applications (apps). This may seem to be the omni-channel strategy for connecting the existing customers to online shopping. This study, research on offline stores' acceptance of and satisfaction with smart phone apps, attempted to arrange some factors allowing consumers to be satisfied with such apps, and examine whether the satisfaction with the apps lead to that with the stores based on the EMTAM (Extended Mobile Technology Acceptance Model). In particular, the existing stores trying to enhance the omni-channel put on emphasis on the synergy between online and offline stores, rather than replace offline store with online ones. The results of an analysis showed that the factors influencing the satisfaction with apps included mobile usefulness (MU), mobile ease of use (MEOU) and mobile enjoyment (MEJ), and that the satisfaction with them had an effect on that with stores. On the basis of the findings, this study summarizes theoretical and practical suggestions.

The Marketing Strategy through Sports Media to Stimulate a Consumer Sentiment

  • LEE, Jae-Hyung
    • The Journal of Industrial Distribution & Business
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    • v.13 no.7
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    • pp.27-35
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    • 2022
  • Purpose: To entice new customers, companies attach their products to sports. From a pastime enjoyed by many to a multi-billion-dollar enterprise, the sport has evolved due to the growth in sports marketing spending. The purpose of this study is to illustrate the notion of sports media marketing using the prior textual data. Research design, data and methodology: The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) methodology was conducted to investigate previous literature to achieve the purpose of the study. This method includes searching for information sources, selection of articles, and results extraction relative to the objectives. Results: The findings from prior systematic review indicated that customers and the marketplace can be better understood with the help of well-executed marketing campaigns. Moreover, many different techniques are being utilized to describe sports marketing such as the use of media, advertisement, public relations, and direct sales. Conclusions: All in all, the present study concludes that the notion of associative competitiveness is one of the unique characteristics of the sports sector. As a result, sports leagues and federations must maintain a balance within the league and develop a shared marketing strategy to help promote their respective sports and competitions.

R&D Transitions in Response to Digital Transformation in Korea

  • Lim, Jongyeon;Lee, BangRae;Won, Dongkyu
    • Journal of Information Science Theory and Practice
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    • v.10 no.spc
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    • pp.96-111
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    • 2022
  • With the rapid development of the Fourth Industrial Revolution and digital transformation, scientific and technological innovation measures are being devised to overcome Korea's low-growth, high-cost structure. Accordingly, by examining the R&D investment evaluation system of R&D PIE (R&D Platform for Investment and Evaluation), which has been promoted by the Korean government in response to the Fourth Industrial Revolution, from the perspective of R&D transformation, this study aims to explore a new path for a sustainable national science and technology innovation system following digital transformation. In particular, from the perspective of R&D PIE, a MLP (Multi-level Perspective), which had been conducted as an abstract theoretical study, was attempted with specific cases and analysis for each of the three layers: niche, landscape, and regime. In conclusion, R&D PIE was intended to elevate the abstract R&D investment evaluation system to a platform that leads innovation in the digital space of the Fourth Industrial Revolution. In addition, it was confirmed that the R&D PIE could be replaced or enhanced as a platform for innovation in response to the Fourth Industrial Revolution, thereby providing an alternative to job creation and an escape from economic crisis.

The Strategy between In-house Design and Business Domain (인하우스 디자인 구조모델과 사업도메인 전략)

  • ;杉山 和雄
    • Archives of design research
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    • v.15 no.1
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    • pp.319-326
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    • 2002
  • This study is clarifying the relationship between domain and in-house design based on the perspective on organization and task of a design organization. Accordingly, the growth and expansion of organization requires a new strategy in respect of design sector and business domain. It is a guideline for developing advanced business domain and design management in the limited strategic system of design department to analyze relatively the structural model of design, and to seek for any feasibility of strategic application. And this study comes to be basic data for defining the relationship between domain and in-house design. Consequently, both of strategic design management to back up the task of design organization and the module to support the design planning should be flexibly systemized.

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정보통신 표준화를 이용한 시장 전략과 이의 대응 방안

  • 김영태;박기식;한상욱;박명철
    • Proceedings of the Technology Innovation Conference
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    • 1999.12a
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    • pp.63-81
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    • 1999
  • The environment of Information and Telecommunication industry has rapidly changed. This is leading the growth of the world economy. Because of the characteristic of the information and communication, the standardization plays a important role in this market. The company that owns the standardization in its industry has dominant power like Microsoft in personal computer software, and Qualcomm in digital cellular phone system. Therefore, to take advantage of this standardization power, it is important to find which technology will be set up as a new standard. This paper presents how to capitalize the standardization as a market strategy. To perform this strategy, we take two steps. The first step is to strategically choose the most important technology or service which would lead the information and telecommunication market. We used modified AHP(Analytic Hierarchy Process) to set the priorities among the various standard related technologies and services, We interviewed with the information and telecommunication experts to find out some criteria and the weights of them. The second step is to select the standard to realize the technology. Actually, this is very hard to decide which technology we should select, because there are lots of alternative standards to develop the technology. In this step, we use a strategic framework for choosing the standard. This framework provides how the research institution and company do to get a maximum benefit from the standardization strategy, Finally, we applied these to Korea's situation simply in order to show how to take advantage of the framework.

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Impact of Community Investment Renewable Development Project on the Local Economy: Aspects of Residential Income and Local Company Revenue (주민참여형 재생에너지 개발의 지역경제 기여효과: 주민소득과 지역기업 매출을 중심으로)

  • Kim, Yunsoung;Yun, Seonggwon;Im, Hyunji;Yun, Taewhan
    • New & Renewable Energy
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    • v.17 no.1
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    • pp.61-75
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    • 2021
  • Power generation using solar PV and wind power are more feasible to compete with fossil fuel power generation. However, residential acceptance is still a big challenge in the deployment of renewable energy. The Korean government has implemented various policies to support the development of renewable energy in which communities invest. However, there are very few cases of the commercial operation of community-invested renewable energy power plants. Renewable energy has attracted attention in the reduction of greenhouse gasses (GHG) effects and economic feasibility. However, it is also necessary to focus on socio-economic effects to overcome the economic recession while reducing greenhouse emissions. Community-invested renewable energy development projects can positively revitalize the local economy in many aspects, such as resident income, job creation, and the growth of local businesses. This study analyzes the local economic impact of renewable energy development projects on residents' income and job creation. It increased local companies' sales through community-invested development projects in Korea.