• 제목/요약/키워드: Strategy of Growth

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기술창업의 산업구조 기술특성 및 기술마케팅전략이 창업성과에 미치는 영향: 기술마케팅 전략 유형 조절변수 (Industry Structure, Technology Characteristics, Technology Marketing and Performance of Technology -Based Start-ups: With Focus on Technology Marketing Strategy)

  • 한상설
    • 유통과학연구
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    • 제14권2호
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    • pp.93-101
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    • 2016
  • Purpose - This study aims to advance our knowledge about factors influencing technical startup performance through analysing technical startup process empirically. This study was conducted to focus on industry structure(industry growth rate, competitive intensity, and enter barriers), technology characteristics(technical excellence and wide range of technical application), and the performance in the technology-based start-ups. Specifically, analyzing moderating effect of technology-marketing strategy, this studied how moderating variables affect technical startup performance under industry structure. Research design, data, and methodology - The subject of this study was technology-based start-ups company that received technology transfer from public organization. The development of the paper model is based on the literature of the preceding research analysis in technology commercialization, performance of technology-based start-ups, and marketing strategy. This study has a construct that was defined in the previous studies, such that technology marketing strategy was defined into the two ways of being broad or narrow in strategic application. From November 3. 2015 to December 22, 220 questionnaires were distributed with targeting to start-up companies in technology-based. 188 responses were collected for empirical analysis except the missing and wrong value responses. This data were used for structural equation modeling and regression analysis. Results - The results of this study are as follows. First, as industry structure variables influencing on performance(technical, financial) of technology-based start-ups, industry growth rate, competitive intensity and enter barriers of variables were verified; high growth rate has more positive effect on performance than low growth rate, competitive low intensity has more positive effect on performance than competitive high intensity, low enter barriers have more positive effect on performance than high enter barriers. Second, as technology characteristics variables influences on the performance(technical, financial) of technology-based start-ups, technical excellence and wide range of technical application of variables were verified ; technical high-excellence has more positive effect on performance than technology low-excellence, wide range of technical application has more positive effect on performance than narrow range of technical application. We also find that technology marketing strategy(broad/narrow) in moderating factors on performance (technical, financial) is as follows. Analyzing the moderating effect depending on technology marketing strategy(broad/narrow), application of technology, and the types of technology strategy(broad/narrow) were revealed that broad marketing strategy had a more significant effect on performance of technology-based start-ups. With AMOS, the relevancy of the study model revealed higher for broad technology-marketing strategy than narrow technology marketing strategy, and the explanatory power revealed to be 6.4% higher in broad marketing strategy than narrow marketing strategy. Conclusions - This study confirmed that industry structure and technology characteristics are important factors influencing the performance of technology-based start-ups. Technology-marketing strategy affects the performance of technology-based start-ups between industry structure and technology characteristics. According to additional analysis, moderating variables and technology-marketing strategy are important factors influencing the performance of technology-based start-ups under industry structure and technology characteristics. Broad type of technology-marketing strategy has more attractive industry structure and excellent technology characteristics than narrow types of technology-marketing.

지역의 산업구조 다양성이 지역경제에 미치는 영향분석 (Regional Industrial Diversity and Economic Growth and Employment Instability in Korea)

  • 김강성;송영필
    • 지역연구
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    • 제15권1호
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    • pp.23-43
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    • 1999
  • The strategy of regional industrial specialization is empirically evaluated by examining the relationship between regional industrial structures and economic performances. The regional industrial structure is measured by three industrial diversity indices such as ogive approach, entropy maximizing approach, and economic growth and employment instability in 12 regions is analyzed. According to the time series analysis, we found that the region with more diversified industrial structure experiences more stable in employment. Otherwise, the growth rate of the region with more simplified industrial structure is higher. Therefore, the strategy of industrial specialization is implemented in order to pursuit a rapid economic growth in the short run.

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클라우드 컴퓨팅 성장에 따른 반도체 기업들의 미래 전략 (The Future Strategy of Semiconductor Companies with the Growth of Cloud Computing)

  • 정의영;이기백;조항정
    • 디지털산업정보학회논문지
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    • 제10권3호
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    • pp.71-85
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    • 2014
  • This study proposes the future strategy of semiconductor companies corresponding to the growth of cloud computing. Cloud computing is the delivery of IT resources such as hardware and software as a service rather than a product, and it is expected to significantly change the IT market. By employing the scenario planning method, this study develops a total of eight scenario cases, and presents the three possible scenarios including the best market, the worst market, and the neutral market scenario. This study suggests the future strategy of semiconductor companies based on the best market scenario (increasing firms' IT expenditure, increasing the complexity and performance of devices, the frequent replacement of devices). The suggested future strategy of semiconductor includes that the semiconductor companies need to strengthen their price competitiveness, secure the next generation technologies, and develop the better capability for market prediction with the growth of cloud computing. This study will help semiconductor companies set up the strategy direction of technology development, and understand the connections between cloud computing and the memory semiconductor industry. This study has practical implications for semiconductor industry to prepare for the future of cloud computing.

수산물 수출 확대 전략 - 시장 성장성과 규모를 중심으로 - (Seafood Export Expansion Strategies - Focusing on Market Growth and Size -)

  • 김진백;김대영
    • 수산경영론집
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    • 제54권4호
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    • pp.19-45
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    • 2023
  • This study explores strategies to expand Korea's top 10 seafood export in the oversea market, with a specific focus on the impact of export concentration. For certain seafood items such as laver, crab, and mackerel, characterized by low export concentration, adopting a focused export expansion strategy is more effective. Conversely, highly concentrated seafood items such as toothfish, cod, pollack, and abalone face high risks in export performance due to their heavy reliance on a small number of key export countries. To ensure export stability, it is advisable to implement a diversified export expansion strategy for these highly concentrated seafood items. In the case of medium-concentration seafood items like tuna, oyster, and flounder, the decision between a concentrated or diversified strategy should be based on their specific export situations. Tailoring strategies to the distinctive market characteristics of each seafood item enables exporters to effectively increase oversea market share, promoting stability and sustained growth in export performance.

In Search of Corporate Growth and Scaleup: What Strategies Drive Unicorns and Hyper-Growing Companies?

  • Lee, Young-Dall;Oh, Soyoung
    • 한국벤처창업학회:학술대회논문집
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    • 한국벤처창업학회 2021년도 춘계학술대회
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    • pp.33-42
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    • 2021
  • Based on the findings of Lee et al.(2020) and Lee & Oh(2021), this paper aims to fill the gap in our knowledge regarding the relationship between strategic choices and corporate growth by utilizing a novel dataset of 'Unicorn' and 'Hyper-growing' companies. Two previous studies provide coherent findings that the relationship between firms' strategies and their performance should be explored under a more comprehensive framework with consideration of both internal and external factors. Therefore, in this study, we apply a single conceptual framework to two different datasets, which considers the strategy factors as independent variables, and the industry(market) and the firm age as moderating variables. For our dependent variables, valuations for unicorn companies and revenue CAGR for hyper-growing companies are used after categorizing them into three uniform groups. The strategy variables include 'Generic (Cost-leadership, Differentiation, focus) strategies', 'Growth(Organic, M&A) strategies', 'Leading(Pioneer, Fast-follower) strategies', 'Target market(B2B, B2C, B2G, C2C) strategies', 'Global(Global, Local) strategies', 'Digital(Online, Offline) strategies.' For industry(market) factors, it consists of historical growth rate for industries and economic, demographic, and regulatory aspects of states and countries. To overcome the differences in their units, they are also uniformly categorized into multiple groups. Before we conduct a regression analysis, we analyze the industry distribution of the 'Unicorn' and the 'Hyper-growing' companies with descriptive statistics at the integrated and individual levels. Next, we employ hierarchical regression models on Study A('Unicorn' companies in 2019) and Study B('Hyper-growing' companies in 2019) under the same comprehensive framework. We then analyze the relationship between the 'strategy' and the 'performance' factors with two different approaches: 1) an integrated regression model with both the sample of Study A and B and 2) respective regression models on Study A and B. This empirical study aims to provide a complete understanding and a reference to which strategy factors should be considered to promote firms' scale-up and growth.

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환경모드분석을 통한 영향분석기법의 연구 (A Study on the Environment Failure Mode and Effects Analysis)

  • 이종범;조재립
    • 한국품질경영학회:학술대회논문집
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    • 한국품질경영학회 2009년도 추계학술대회
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    • pp.227-229
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    • 2009
  • Recent discussions in the active growth strategy based on getting a green environment, changes in the management of companies involved in environmental management is the analysis of various risk factors and the green growth at the same time the company's growth strategy is required. Thus, the corporate position on the green growth strategy based on risk management to analyze and respond to face reality, and respond to the scene of the applied methodology is required. In this study, contact the section of Environment to assess potential business risks that the EMEA Environment Mode Effects Analysis methodology through research and development company's in, contact the section of Environment to effectively analyze risk management by addressing the degree of risk assessment as a future-oriented and objective can manage is to provide technical management model.

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신자유주의적 에너지정책과 '녹색성장'의 한계 (Neoliberal Energy Policy and the Limits to 'Green Growth')

  • 최병두
    • 대한지리학회지
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    • 제45권1호
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    • pp.26-48
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    • 2010
  • 최근 정부는 '녹색성장'의 기치 아래 일련의 에너지관련 계획과 전략들을 추진하고자 한다. 이러한 정부의 에너지 정책에 대해 여러 측면에서 비판적 검토가 있었지만 이러한 정책이 추동되는 구조적 배경에 대해서는 제대로 고찰되지 않았다. 이 논문은 현정부의 '녹색성장' 전략과 그 일환으로 추진되는 에너지정책을 신자유주의화과정으로 이해한다. 특히 정부의 에너지 정책은 에너지의 산업화, 시장화, 기술화, 금융화를 기본적 특성으로 하고 있으며 이로 인해 많은 세부 문제들을 유발하고 있다. 이러한 '녹색성장' 전략은 지속가능한 발전 모형과는 거리가 멀고 하비가 신자유주의화의 전형으로 제시한 '탈취에 의한 축적'의 개념으로 해석된다. 정부의 '녹색성장' 전략과 에너지 정책은 환경보전과 경제성장 간 모순 시장 메커니즘과 국가 개입 간 갈등을 중재할 수 있는 시민(사회)의 역할을 부정한다는 점에서 '녹색성장' 전략에 대한 대안은 시민이 참여하는 시민사회 주도형 에너지 정책을 지향해야 할 것이다.

사료내 영양소가 사료공급전략에 따른 넙치 유어기의 성장과 체조성에 미치는 영향 (Effect of Dietary Nutrient Composition on Growth and Body Composition of Juvenile Olive Flounder Paralichthys olivaceus with Different Feeding Strategy)

  • 조성환
    • 한국양식학회지
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    • 제20권1호
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    • pp.56-59
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    • 2007
  • Effect of dietary nutrient composition on growth and body composition of juvenile olive flounder Paralichthys olivaceus with different feeding strategy was determined. Twenty-five fish averaging 16 g were randomly distributed into 12, 180 L flow-through tank each. Four treatments in triplicates were prepared: fish were fed to satiation twice daily by the control diet for 8 weeks as the control group (Con) and fish were fed to satiation twice daily by the control and high nutrient diets for 6 weeks after 2-week fasting (2WS-6WFC, 2WS-6WFHN, respectively) and finally, fish were fed to satiation twice daily by the high nutrient diet for the consecutive 3 days after 4-day fasting for 8 weeks (4DS-3DFHN). No significant difference was found in either survival or weight gain of flounder among treatments. Feed efficiency ratio (FER) for fish in the 2WS-6WFHN treatment was significantly higher than that for fish in the Con and 2WS-6WFC treatments. Protein efficiency ratio (PER) of fish in the 2WS-6WFHN and 4DS-3DFHN treatments was significantly higher than that of fish in the 2WS-6WFC treatment. In conclusion, manipulation of dietary nutrient composition and/or feeding strategy can effectively improve growth of juvenile olive flounder without growth retardation at restricted feeding regime.

Endogenous Development Strategy of Technopolis in Korea: Case of Daedeok INNOPOLIS

  • Lee, Eung-Hyun;Oh, Deog-Seong
    • World Technopolis Review
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    • 제5권1호
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    • pp.2-18
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    • 2016
  • The development of Technopolis and the establishment of innovative ecosystem have made an important contribution in South Korea's latest industrial development and economic growth. Particularly, Daedeok INNOPOLIS which is responsible for the central role in the national science technology advancement was founded as the Science Town in the 1970s. Since then, it has undergone three-phases of development: Science Park, Technopolis and Innovation cluster. As the result of the transition, Daedeok INNOPOLIS currently serve as the leading role for achieving sustainable economic growth, employment promotion, national and regional innovation. In order to accelerate the progress for success, Daedeok INNOPOLIS have arranged an opportunity for 21st century new industry development, improved growth of technology-intensive SMEs, reinforced academic-industrial cooperation, and established innovative ecosystem. Daedeok INNOPOLIS is considered as an outstanding case of endogenous development strategy of Technopolis. This study attempts to consider the endogenous development strategy of Technopolis in Korea through the analysis of development characteristics of Daedeok INNOPOLIS in two different perspectives: changes of spatial structure and establishment of innovation ecosystem. Daedeok INNOPOLIS have experienced a series of endogenous growth that is consisted of advancement strategy and structural changes, which allowed Daedeok research town to grow into an innovative cluster. A sign of growth of Daedeok INNOPOLIS became apparent when its strategy to reinforce the academic-industry cooperation system by promoting participation from universities helped to overcome a functional limitation as a research institute integrated for the establishment of innovative ecosystem. Since then, the center for creative economy and innovation established in cooperation with large enterprise, has a role to build a startup ecosystem and to promote next level of development such as proactive fostering of venture companies for sustainable technopolis development.

소득주도 성장의 평가와 향후 방향 (Income led growth in Korea: issues, implications and roles)

  • 김태일
    • 한국사회정책
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    • 제25권3호
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    • pp.175-208
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    • 2018
  • 본 글의 목적은 여전히 논쟁 중인 한국의 소득주도 성장정책을 평가하는 것이다. 이를 위해 먼저 소득주도 성장론의 내용은 무엇이며, 왜 이 이론이 등장했는지, 그리고 한국경제에 갖는 의의가 무엇인가를 논의했다. 다음으로 한국경제에서 성장 전략으로서 소득주도 성장의 역할은 무엇인지를 논의하고 향후 정책 방향을 제시했다. 서구에서 소득주도성장 이론은 경제에서 수요의 역할을 중시하는 케인스 학파의 전통에서 나온 것으로서 기본 개념은 거의 80년 전에, 그리고 현재의 이론 모델은 30년 전에 등장했다. 한국 경제학계 일부에서 이에 주목하기 시작한 것은 2010년 ILO 연구자들이 이를 논의하면서부터다. 최근 들어 소득주도성장론이 주목받게 된 것은, 20세기 후반 이후 전 세계적으로 노동소득 분배율 하락과 양극화 경향이 심해졌고, 그래서 불평등 심화는 성장을 저해할 수 있다는 우려가 공감대를 형성했기 때문이다. 국민소득 중 노동의 몫을 높임으로써 경제성장을 이끌 수 있다는 소득주도성장 전략의 실효성에 대해서는 이론적으로나 실증적으로나 논란이 존재한다. 그러나 소득주도성장 전략이 등장하게 된 배경과 취지에는 공감할 수 있다. 소득주도성장론은 단기적인 성장 전략이 아니며, 또한 성장 전략의 중심이 되기도 어렵다. 그러나 오늘날의 사회경제구조에서 소득주도성장론의 처방은 경제 시스템을 건강하게 함으로써 지속 가능한 성장을 가능하게 한다는 면에서 의의를 지닌다. 아울러 서구와 달리 한국에서는 정부의 복지정책이 소득주도성장론 처방의 일부로서 의미있는 역할을 할 수 있다.