• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2004년도 품질경영모델을 통한 가치 창출
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• pp.284-288
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• 2004

Standardization strategy is considered as an important approach for the organization growth and competitiveness. Major contents of standardization are the selection of standardization area and management of standardization timing under limited resources. The developments of standardization road map and its driving strategy in construction area are important policy subjects in view of investment scale and national economy. In this paper, we aim to survey on the standardization theory and its application in construction field and suggest research direction for driving strategy of standardization road map development.

• 한국항공운항학회지
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• 제28권1호
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• pp.90-105
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• 2020

This research investigates the export strategy for pioneering a new market of Advanced Pilot Trainer T-50, a business unit of KAI company, and increasing its market share. The export strategy is proposed based on the Corporate Marketing Model along with the market oriented concept. Specific sales strategies are extracted in consideration of product analysis, market analysis, and integration of product and target market. Therefore, six countries in Africa are selected as the primary target markets on account of their market potentials. In addition, T-50 is repositioned to 'T-50Af' as 'high price competitive and multi-role trainer.' The business implications include the expansion of the market in Africa and the pursuit of the consistent development and growth of T-50.

• 산경연구논집
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• 제2권2호
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• pp.25-38
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• 2011

외환위기 이후 급격한 출점과 성장을 해온 대형마트 점포수가 이미 포화상태에 이르렀다는 우려의 목소리도 있지만 신규 출점은 계속적으로 지속될 전망이고 향후 대형마트 성장세는 둔화되나 점포수 등 외형적 성장은 계속되는 가운데 상품 차별화 추구, 고객니즈부응, 고마진획득 등이 지속적으로 가능해져 PB상품 개발이 불황 국면 극복을 위한 저성장 시대의 마케팅 전략의 하나로 자리 잡을 것으로 전망 된다. 또한 국내 3대 대형마트가 의류PB 브랜드를 계속적으로 출시, 확장하고 있는 상황과 운영전략에 대해 연구하고 이를 바탕으로 국내 대형마트의 PB의 성공사례와 문제점을 도출하여 PB의 필요성에 대해 차별화와 고이익 창출을 위한 성공적 전략 방안을 논의 하고자 한다. 본 연구는 대형 마트 PB의 개념과 전략 방안 및 성공사례와 전망을 살펴보고, 현재 전 세계적으로 빠른 성장을 보이는 PB를 단순히 유통업체가 상품을 유통시키면 된다는 제한된 역할 수행에서 벗어나, 제조업체가 지닌 유통 채널에 대한 지배력을 얻을 수 있다는 것을 의미 확장하여 설명하고자 한다. 이미 세계 주요 선진유통업체들은 자사의 상품차별화와 수익성향상을 위해 PB상품 개발에 많은 노력을 쏟고 있으며, 이를 통해 다국적전략 및 외형적 확장, 더불어 높은 재무성과를 창출하고 있는 좋은 사례는 쉽게 접할 수 있다. 따라서 본 연구는 국내 할인점의 포화에 따른 새로운 대안을 위해서는 차별화된 PB운영 전략이 필요함을 국내3개 주요할인점 사례를 통해 제시하였다. 특히 의류 PB상품은 철저한 시장분석과 디자인트렌드 및 고객니즈를 반영한 상품개발로 차별화된 상품력 및 고마진 획득을 통해 출점 정체된 대형마트 지속성장에 새로운 돌파구를 마련하는 좋은 계기를 줄 수 있는 시사점을 제공하여 할인점 출점 한계에 따른 새로운 상품전략 방안을 제시하였다. 본 연구는 할인점 주요 3개사의 경영실적과 세계 몇 개국의 대표적인 PB성공사례를 중심으로 연구하여 국내 전체 소매 산업에 일반화하기에는 다소 무리가 있다. 향후에는 국내에 입점된 다국적 SPA 브랜드와 국내 할인점 PB를 중심으로 비교분석하여 가치를 극대화한 의류PB 확대전략에 대한 추가연구가 필요하다.

• 산업경영시스템학회지
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• 제36권4호
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• pp.45-58
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• 2013

Korean local governments have been planning for u-City construction with great efforts. Such efforts are needed in order to reflect the urban characteristics of each city, to promote local economic growth, and to have a sustainable operation model. Thus it is critical at an earlier stage to set a strategic direction based on urban environment analysis, which will lead to a feasible implementation of u-City. This paper derives issues and suggests improvement methods based on a case study on the USPs (u-City Strategy Planning's) of ten local governments. It is expected that the improvement methods will greatly reduce risks involved in u-City construction and contribute to better provided local-specific u-services.

• International Journal of Internet, Broadcasting and Communication
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• 제15권4호
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• pp.90-99
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• 2023

This paper deals with studying strategy about impact of deep learning (DL) on the factor of Korean economic growth. To study classification of impact factors of Korean economic growth, we suggest dynamic equation of microeconomy and study methods on economic growth impact of deep learning. Next step is to suggest DL model to dynamic equation with Korean economy data with growth related factors to classify what factor is import and dominant factors to build policy and education. DL gives an influence in many areas because it can be implemented with ease as just normal editing works and speak including code development by using huge data. Currently, young generations will take a big impact on their job selection because generative AI can do well as much as humans can do it everywhere. Therefore, policy and education methods should be rearranged as new paradigm. However, government and officers do not understand well how it is serious in policy and education. This paper provides method of policy and education for AI education including generative AI through analysing many papers and reports, and experience.

• 한국기술혁신학회:학술대회논문집
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• 한국기술혁신학회 2003년도 추계학술대회
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• pp.55-65
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• 2003

Since 1990s, despite the emergence of innovative telecommunication services in accordance with technological changes, only few services have attained satisfactory number of subscribers, and create revenues. As with other products or services, the possibility for the success of new telecommunication services is low, thus a systematic business strategy by businesses is required to achieve market success with broadband wireless Internet. For the current broadband wireless Internet to successfully enter the early market with an early growth, a customer oriented market strategy and service provisioning strategy is inevitable. In this study based on the market survey of individuals and business customers, the customer demand and related needs of broadband wireless Internet have been analyzed in depth. Then with the analysis and establishment of the killer applications and market segmentation, market development strategy is proposed.

• 기술혁신연구
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• 제14권1호
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• pp.119-146
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• 2006

This paper attempts to identify variables which affect Korean technology innovation-driven SMEs' performance in comparison with IT and BT industries. Technology development strategy, marketing capability, intellectual capital managerial ability are included to generate variables for the empirical research. The results of this study show that technology development strategy, marketing capability, intellectual capital managerial ability influence on the sales growth of technology-based SME in IT and BT industries. It also discusses some implications of Korean technology innovation-driven SMEs' strategy and management.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2009년도 춘계학술대회 논문집 특별세미나,특별/일반세션
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• pp.165-170
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• 2009

The Korean high-speed rail network has been made a remarkable growth recording the world's 4th rank passenger transportation scale during last 5 years after opening the revenue service of Kyoung-bu high-speed line in 2004. However, in spite of it's outstanding growth, Korean Rail technology should meet a demand of intensive technology development in order to prepare a severe competition with an advance parties of worldwide high-speed rail technology. In this paper, the characteristics and new trend of world's rail industry was reviewed based on the most recent statistics and papers of worldwide rail network from UIC and WCR32008. In conclusion, new R&D strategy with choice an concentration for the Korean high-speed rail industry was suggested based on an analysis on the trend of evolution of the state of the art technologies in worldwide high-speed rail system.

• 경영과정보연구
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• 제34권1호
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• pp.211-225
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• 2015

본 연구의 목적은 부실기업에서 회생과정을 거쳐 정상기업으로 전환된 회생기업을 대상으로 기업부실 원인과 기업이 선택하는 회생전략 사이의 관련성을 확인하고, 기업이 추구하는 회생전략에 따라 회생성과가 어떻게 달라지는지를 확인하는 데 있다. 국내 상장된 제조기업 중 2000년부터 2012년까지 법원에 법정관리 및 화의신청을 한 기업과 워크아웃 기업중 기업회생에 성공한 113개 기업을 대상으로 설문조사를 실시하였고 회수된 55개 설문과 공시자료를 바탕으로 다중회귀모형에 의해 실증 분석한 결과를 요약하면 다음과 같다. 먼저, 내부부실원인은 자산감축과 비용절감, 즉 효율성제고전략에 긍정적인 영향을 미치는 것으로 나타났고, 반대로 외부부실원인은 수익창출전략(제품/서비스감축, 제품/서비스확대)에 긍정적인 영향을 미치는 것으로 나타났다. 다음으로, 기업이 추구하는 회생전략에 따라 회생성과가 달라지는 지를 실증 분석한 결과, 효율성제고전략(자산감축과 비용절감)은 부채비율감소에 긍정적인 영향을 미치고, 반대로 수익창출전략(제품/서비스감축과 제품/서비스확대)은 매출액증가율에 긍정적인 영향을 미치는 것으로 나타났다. 본 연구는 기존의 부실원인과 회생전략, 회생전략이 회생성과에 미치는 포괄적 분석모형을 넘어 회생원인에 따라 기업이 보다 주안점을 두는 회생전략이 어떻게 달라지며, 회생전략에 따라 회생성과도 달라질 수 있음을 실증적으로 규명해 보았다는데 연구의 의의를 찾을 수 있다.

• International Journal of Quality Innovation
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• 제7권2호
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• pp.157-172
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• 2006

Due to the advancement of technology and rapidly changing environment of the market, the life cycle of high-tech products is becoming shorter. The enterprise must constantly innovate and select correct development strategy of new product in order to respond to customers' demands for upgrading operational performance of industry. Development of new product is the critical activity for enterprise's survival and growth. This research focuses on the effects of Taiwan high-tech companies' introduction of innovative activity and development strategy of new product on development performance of new product for analysis and exploration. The result findings reveal that: (1) High execution degree of innovative activity has positive effect on the implementation of development strategy of new product; (2) The companies with better implementation of development strategy of new product reveal better development performance; (3) The companies with higher degree of execution of innovative activity and better execution of development strategy of new product reveal better development performance of new product.