• Title/Summary/Keyword: Strategies and Elements

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A Simulation Model for the Response of Information-Warfare based on Computer Forensics (정보전대응을 위한 컴퓨터 포렌식스 기반 모의실험1))

  • Choe, Yong-Rak;Ko, Byong-Su;Park, Meong-Chan
    • Journal of National Security and Military Science
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    • s.1
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    • pp.391-421
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    • 2003
  • While the social activities using Internet become generalized, the side effect of the information security violation is increasing steadily and threaten the countries which is not ready to prevent from offensive penetration such as the Information-fighter or Cyber-military. In this paper, we define the concept and characteristics of the modern Information-Warfare and analyze various kinds of threatened elements and also examine the recent trend in other countries. And introducing Computer Forensics raised recently for the confrontation against the security violation in the future, we will show the developing strategies and the necessity in order to response cyber attacks. These developing strategies can be used to ensure and re-trace the technical evidence for the security violation and to achieve the disaster relief effectively. So we hope that can apply them to the actual preparation through developing cyber trial test of the defense and attack for the Information-Warfare.

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Success Story: How Storytelling Contributes to BTS's Brand

  • Lazore, Courtney
    • Asia Marketing Journal
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    • v.22 no.4
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    • pp.47-62
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    • 2021
  • Good storytelling is at the heart of BTS as both a brand and a band. Modern brands know that story is no longer an option, but a requirement for keeping audiences engaged. With their consistent and creative reliance on story, BTS has transformed the K-Pop landscape, providing a framework for others in the industry that relies on open-structure narratives, sincerity, and active audience engagement, among other components. To investigate BTS's storytelling strategies, this article breaks down how stories permeate BTS's content, from music and videos to the Bangtan Universe and documentary films. The importance of transmedia storytelling and participatory audiences is also examined. The analysis resulted in a proposed framework that suggests the following components: 1) story as central to the brand; 2) authenticity and sincerity; 3) idol participation in creative output; 4) use of transmedia storytelling and story gaps; 5) intertextuality and cohesion; 6) opportunities for audience engagement; and 7) dedicated creative staff. Utilizing this framework can help K-Pop groups elevate their brands, better use storytelling elements, and gain larger, more engaged audiences.

Social Sustainability in Urban Areas: Urban Innovation and Just Cities

  • Yoonhee Jung
    • Asian Journal of Innovation and Policy
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    • v.12 no.2
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    • pp.229-245
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    • 2023
  • This paper reviews the literature on urban sustainability with the objective of drawing more attention to the social aspect of sustainability in urban planning. Given that social capital is a crucial component of moving towards more progressive smart cities and urban innovation, it is important to investigate the social dimension of sustainability and the opportunities that just cities can bring to improve the quality of life for urban dwellers. This paper is divided into three sections. The initial section provides an introduction to urban sustainability, discussing the historical roots of sustainability and sustainable development ideas, the three fundamental elements of sustainability, and the process of defining and measuring sustainability in an urban setting. Moving on to the second section, it delves into the body of work related to linking urban sustainability with urban strategies. The third section finally addresses the emergence of literature on just sustainability and just cities, which can give valuable insights to city policymakers who are trying to improve balanced sustainability.

Improving Protein Production on the Level of Regulation of both Expression and Secretion Pathways in Bacillus subtilis

  • Song, Yafeng;Nikoloff, Jonas M.;Zhan, Dawei
    • Journal of Microbiology and Biotechnology
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    • v.25 no.7
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    • pp.963-977
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    • 2015
  • The well-characterized gram-positive bacterium Bacillus subtilis is an outstanding industrial candidate for protein expression owing to its single membrane and high capacity of secretion, simplifying the downstream processing of secretory proteins. During the last few years, there has been continuous progress in the illustration of secretion mechanisms and application of this robust host in various fields of life science, such as enzyme production, feed additives, and food and pharmaceutical industries. Here, we review the developments of Bacillus subtilis as a highly promising expression system illuminating strong chemical- and temperatureinducible and other types of promoters, strategies for ribosome-binding-site utilization, and the novel approach of signal peptide selection. Furthermore, we outline the main steps of the Sec pathway and the relevant elements as well as their interactions. In addition, we introduce the latest discoveries of Tat-related complex structures and functions and the countless applications of this full-folded protein secretion pathway. This review also lists some of the current understandings of ATP-binding cassette transporters. According to the extensive knowledge on the genetic modification strategies and molecular biology of Bacillus subtilis, we propose some suggestions and strategies for improving the yield of intended productions. We expect this to promote striking future developments in the optimization and application of this bacterium.

New Marketing Strategies for Fast Fashion Brands in South Korea: An Exploration of Consumer's Purchasing Experiences

  • Kim, Eun Hee
    • Fashion & Textile Research Journal
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    • v.20 no.6
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    • pp.629-644
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    • 2018
  • Global fast fashion brands have been popular and most of them have entered the Korean market. With their success, Korean apparel companies launched domestic fast fashion brands; however, recently they have become fiercely competitive, and consumers are demanding better design and quality and cheaper prices than before. The purpose of this study is to explore consumer purchasing behavior of the global as well as domestic fast fashion brands sold in Korea and to suggest marketing strategies for the brands sold in Korea. The study includes interviewing 61 Korean consumers to ask about their purchasing behavior and experiences. This study found four themes from these in-depth interviews: 1) demand of product glocalization which considers both globalization and localization for better style, quality, and assortment plan, 2) satisfaction with the reasonable price range of fast fashion brands but dissatisfaction with price discrimination among countries, 3) importance of easy, comfortable, and convenient accessibility to fast fashion brands, and 4) preference for good brand reputation related to corporate social responsibility(CSR) and nationality. From these four themes, this study developed the four elements of the marketing mix: product, price, accessibility, and reputation to adapt to a new marketing environment that emphasizes the development of information technology, consumer-centric marketing, and corporate ethics. The findings of this research could contribute useful information to both global and domestic fashion companies as well as consumers.

A Study on the Efficient Use of Database and the Office Information System (데이터베이스의 효율적 이용을 위한 사무실 정보시스템에 관한 연구)

  • Ko Young-Man
    • Journal of the Korean Society for Library and Information Science
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    • v.21
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    • pp.169-190
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    • 1991
  • The purpose of this study is to investigate aspects of office information systems in japanese corporations in order to understand introduction strategies and to find out whether strategy elements could be transferred to Germany. In this study, three points of view played an important role. (a) Technological and infrastructural support systems What kind of role did the liberalization of telecommunication markets and the avaliability of computer hardware play to help develope of database industry and implement office information systems? (b) Strategies and forms of the implementation of office information system: Which strategies were successful, distribution or centralization? How were technical and organizational problems handled? (c) Process of data communication : How did the implementation of office information system change the data communication with in-house or commercial database systems? To answer these questions, this study centered around a two-step field research in Japan. (1) Screening stage: to gain a general overview of office information system in Japan. The results of this initial research have been analysed and carefully evaluated to prepare for the second and major part of field research in Japan. (2) Data collection stage: interviews with respective managers, heads offices, and data processing units in 20 enterprises. The major results of this study are as follows. Today in Japan, office information system is understood as the interconnection of the in-house and commercial database for the maximization of the use of information resource In an organization. In particular, developments in the direction of distributed systems and the 'intelligent office' by means of the new information and communication technologies are very important.

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Analysis of Relationship between Supply Chain Management and Food Production Strategies for Food Supplies in Hotel Restaurants (호텔 레스토랑의 식자재 조달 관련 공급 체인 관리와 푸드 생산 전략 간의 관계 분석)

  • Kang, Seok-Woo;Park, Ji-Yang
    • Culinary science and hospitality research
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    • v.13 no.4
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    • pp.107-118
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    • 2007
  • This research aimed to understand the relationship between comparative superiority elements of the supply chain activities for food supplies in the hotel industry. The samples are obtained from exclusive hotels located in the Seoul area. A statistic package program called SPSS was employed to conduct reliability analysis, factor analysis, t-test, correlation analysis, and multiple regression analysis. Results of a multiple regression analysis between supply chain management and food production strategies were as follows; company's characters and cooperative relations with suppliers had a significant impact on cost while quality was significantly affected by company's characters, information system, cooperative relations with suppliers, and supply chain activities. It was revealed that all factors had a significant impact on flexibility and delivery date.

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From Fragmented Development to Three-Dimensional and Coordinated Development - Research on Renewal Strategies of Existing Underground Commercial Space in Harbin

  • Xue, Minghui;Su, Yiming;Hu, Jiayu
    • International Journal of High-Rise Buildings
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    • v.10 no.1
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    • pp.17-28
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    • 2021
  • In Harbin, a network of underground commercial spaces has been developed to occupy spaces that were originally created as civil defense shelters. With the gradual extension of the local metro rail system, the existing underground commercial space is no longer an isolated regional development, but a space that represents "three-dimensional city" and coordinated development taking place in many Chinese cities. Based on the analysis of the unique development process taken in underground space of Harbin, this paper summarizes three characteristics of its early model of "fragmented development" of underground space. By conducting a comprehensive field research and survey, the researchers analyzed 472 questionnaires related to the development trend, and proposed multi-level synergistic elements for the renewal and development of underground commercial space. The paper concludes by discussing the trend of "three-dimensional and collaborative development," suitable for the development needs of the new era, and the corresponding development strategies for the renewal of underground space.

The role of firm size in determining corporate strategies for new product programs

  • Kim, Hong-Bumm;Lee, Jinjoo
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 1990.04a
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    • pp.344-354
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    • 1990
  • Success in new product development is vital to most industrial firms. In recent decades, a firm's new product strategy is incresinglyrecognized as an essential component of the total corporate plan in developing countries. In this research, 81 Korean manufacturing firms are examined to identify the relationships between a firm's product innovation stratege and the performance results with special emphasis on firm size in a developing country. First, a total of 8 strategy dimensions were identified, which constitute the specific elements of firm's innovation strategies. Two independent dimensions of performance were also identified and were found to be closely linked to the strategy adopted. Then, a categorization scheme is developed to distinguish firms according to their size, and proves useful in performance results might be altered for different company size. The findings generally suggest that a well-balanced new product program emphasizing both marketing and technological effort appropriately is needed to make the program successful. The different size of the company is found to call for somewhat different strategy dimensions to enhance the performance results.

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Effects of Web Browsing Motivation and Retail Strategy on Purchase Conversion Behavior for Apparel (의류제품 웹브라우징 동기와 소매전략요소가 구매전환행동에 미치는 효과)

  • Kim, Eun-Young
    • Korean Journal of Human Ecology
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    • v.20 no.4
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    • pp.849-860
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    • 2011
  • This study explores a structural model to examine the relationship between web browsing motivation, retail strategy and purchase conversion for apparel on shopping websites. A self-administered questionnaire based on existing scales includes web browsing motivation, retail strategy, and purchase conversion intention of apparel on the shopping websites. A total of 499 usable questionnaires were obtained from consumers aging 20 to 49 who reside in metropolitan cities in Korea. For data analysis, descriptive statistics, exploratory factor analysis, confirmatory factor analysis, and structural equation models were used via SPSS 12.0 and LISREL 8.8. Findings concluded that web browsing motivations consisted of three factors: hedonic, informational, and recreational browsing for apparel. Hedonic browsing had a negative effect on purchase conversion intention, whereas informational browsing had a positive effect on the purchase conversion intention for apparel on shopping sites. Retail strategies on the website were classified into service, merchandise assortment, and price & promotion; the three elements of retail strategies mediated the relationship between web browsing motivations and purchase conversion intention for apparel. Specially, merchandise assortment had significantly direct effect on the purchase conversion intention of apparel on shopping websites. Managerial implications were discussed for fashion marketers to develop retail strategies and web content in order to convert web browsers or visitors into purchasers.