• Title/Summary/Keyword: Strategies and Elements

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A Study on the Positioning Strategy of Restaurants for Competitive Advantage : Focused on the Haeundae Special Tourism Zone in Busan (경쟁우위를 위한 레스토랑 포지셔닝 전략에 관한 연구 - 해운대 관광 특구를 중심으로 -)

  • Hong, Yun-Jung;Ahn, Sung-Sik;Park, Ki-Yong
    • Culinary science and hospitality research
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    • v.12 no.3 s.30
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    • pp.219-236
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    • 2006
  • The purpose of this study is to examine the elements that satisfy customers in order for restaurants to survive in competition, and to examine effective positioning strategies. Since the designation of Haeundae in Busan as a Special Tourism Zone, diverse food service markets have been established and various marketing activities are anticipated accordingly. The results of this study can be summarized as follows: First, after the examination of the competitive relationships among restaurants, based on the image similarity data, it was found that Bennigan's, Outback Steakhouse, and T.G.I. Friday's are in close proximity with one another. Hence the fierce competition between them. Secondly, as a result of PC-MDS PROFIT analysis, a positioning map was drawn with image similarity measurement of the restaurants and scores 9 evaluation categories for each brand name as follows: food taste, food price, service, access convenience, hygienic condition and cleaning, atmosphere, various events, circumferential environment, and public image. Thirdly, as a result of MDPREFMAP analysis based on the customer preference, data from the restaurant brand names, an ideal location of a restaurant preferred by customers and the position of restaurant brand names were indicated at the same time.

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Which Types of Dilemmas do Elementary School Teachers Experience and How do They Cope with in Science Classes? (초등교사는 과학 수업에서 어떠한 딜레마를 경험하고 어떻게 대응하는가?)

  • Yoon, Hye-Gyoung;Han, Moonhyun
    • Journal of Korean Elementary Science Education
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    • v.39 no.2
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    • pp.268-283
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    • 2020
  • In this study, we aimed to look at what dilemmas of science teaching elementary school teachers experience and how they cope with their dilemmas in everyday science classes. Three elementary school teachers participated and qualitative data such as class log, class video, and interview materials were analyzed in inductive ways. The main findings are as follows. First, the dilemmas were classified based on the four factors that make up the science class; teacher, student, learning content, environment. However the dilemmas appeared to be not only one factor involved, but the rest of the factors intertwined. Thus, it was interpreted how the main factors causing the dilemmas conflicted with other factors. Second, the types of teachers' coping strategies to the dilemmas could be largely divided into 'give-up', 'stick to' and 'modified'. In some cases, teachers gave up on what they valued and did not take active action ('give-up'), teachers chose what they valued and made decisions to actively realize it ('stick to'), and in others, conflicts were adjusted by introducing new methods or elements to their classes ('modified'). Based on these results, we discussed that the teacher's dilemmas could facilitate the teacher's learning or professional development.

Towards More Efficient Energy Use for Green Remediation (녹색정화를 위한 에너지의 효율적 이용)

  • Hwang, Sang-Il
    • Journal of Soil and Groundwater Environment
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    • v.14 no.6
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    • pp.95-100
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    • 2009
  • Strategies incorporating more efficient energy use into remediation of contaminated sites, which are those of important elements in green remediation, are developed and discussed in this work. Firstly, from several case studies of remedial actions in Korea, thermal desorption and/or in-situ method including pump-and-treat were found energy intensive and soil washing less intensive. In order to use energy efficiently and minimize use of fossil fuels during land revitalization process, it is necessary to optimize energy intensive systems, to use low energy remediation systems (such as bioremediation), and to integrate renewable energy sources. Furthermore, economic incentive systems such as subsidy need to be adopted if renewable energy sources are incorporated into remediation of contaminated sites.

A Phenomenological Study on the Exercise Experience of Patients with Low Back Pain (요통환자의 운동경험에 대한 현상학적 연구)

  • Lee Jong-Kyung
    • Journal of Korean Academy of Fundamentals of Nursing
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    • v.6 no.1
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    • pp.114-129
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    • 1999
  • The purpose of this study was to use phenomenological perspectives to identify the meaning and structure of the exercise experiences in patients with low back pain. The participants were 20 patients who live in one city. The patients were asked to describe their exercise experiences. With permission of the subjects, the interviews were recorded and transcribed. Colaizzi's method was used for the phenomenological analysis. The investigator analysed the data to identify and categorize themes and basic structural elements. The process of the exercise experiences in patients with low back pain has three proposed phases pre-exercise phase, exercise phase, post-exercise phase. 150 formulating meanings, 54 themes, 20 theme clusters were identified. The interview data were organized by theme clusters into 9 categories : 'difficulties with activities of Daily Living', 'Psychological Distress', 'Support', 'Effectiveness after Exercise', 'Confidence of Healing', 'Importance of Exercise', 'Exorcise Self-Efficacy', 'Control', and 'Barrier'. Since the importance of exercise and exercise self-efficacy were identified as significant factors in this study, it may be important to plan nursing interventions to assist clients to realize the exercise self-efficacy and importance of exercise. Also, continuous support from health professionals, family, and experienced persons are needed. Further strategies for reducing barriers should be devised.

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Building Commissioning Management Framework from the Case Study of Green Building (녹색건축물인증(LEED) 사례연구를 통한 커미셔닝 관리 프레임워크 도출)

  • Jeong, Jin-Hak;Park, So-Yeon;Song, Dong-Hun;Ahn, Yong-Han
    • Journal of the Architectural Institute of Korea Planning & Design
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    • v.34 no.8
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    • pp.23-30
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    • 2018
  • A necessity of increasing the energy efficiency of the buildings is rising due to global warming and high energy demands prices. Commissioning is an effective way to increase the energy efficiency of the building and reduce maintenance costs. In this study, a case study was conducted to derive the commissioning process of green building and propose management factors that can be used in domestic commissioning projects. The case was a university renovation project that received a LEED Glod certification and conducted the enhanced commissioning. The commissioning is divided into planning, design, construction, and post-construction phases. In the planning stage, commissioning company selection, commissioning goal setting, tasks and responsibilities for each subject are set. In the design phase, preparations are made for inspection and construction steps to prevent design errors. In the construction phase, problems are solved through periodic on-site inspections. In the post-construction phase, a final report with all the details of the commissioning will be created and future maintenance strategies will be proposed. Based on the findings of this study, it will be a basis for the management factors that can be used in the implementation of domestic commissioning projects.

A study on the basic conception of the Saemangeum Agricultural Land Landscape Plan (새만금 농생명용지 경관계획 기본구상 연구)

  • Park, Young-Jun;Lim, Cheong-Ryong
    • Journal of Korean Society of Rural Planning
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    • v.29 no.1
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    • pp.1-10
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    • 2023
  • This study aims to establish a landscape plan that can preserve the identity of the region while meeting the unique functions related to land use of the Saemangeum agricultural land. In addition, it was intended to prepare a mid- to long-term landscape plan basic concept for the formation and management of the Saemangeum agricultural land landscape. Therefore, in this study, landscape management by type for processing/storage facilities, production/processing facilities, complex/sales facilities, and research/experimental facilities for facilities scheduled to move in after setting the direction and five strategies for landscape management considering the specificity of agricultural land direction was set. In addition, the landscape management direction for 6 common landscape elements such as buildings, open spaces, advertisements, colors, public facilities, and night scenery was also presented. In particular, Agroworks, Agro City, and Agro Town, which are important landscape areas, are landscape-focused management areas, and the landscape management direction for the area has been established. This study is considered to have great utility value when setting landscape standards for public or private buildings and infrastructure, development projects, etc. to be moved in prior to establishing a landscape plan for agricultural land. It is expected that it can be used as a basis for deliberation and review of the landscape standards derived from this study in the future landscape-related licensing for agricultural land.

The aspect and meaning of the digital world view in the anime based on myth (신화를 소재로 한 애니메이션 <고스트 메신저>에 나타난 디지털 세계관의 양상과 의미)

  • Kim, Jin-Chul
    • Cartoon and Animation Studies
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    • s.49
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    • pp.299-323
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    • 2017
  • Interests to cultural prototype as a material of cultural contents are getting more increasing nowadays. One of them is myth. The important thing when you are dealing with the myth as the material that how to convert prototype narratives. Today, digital culture is becoming one of the essential elements of mankind, that is a new sociocultural phenomenon and distinguishing differentiation from the past analogue era. In this regard, the combination of mythology and digital culture is effective strategies for transforming storytelling that can resonate with people who are not familiar with myths. puts the view both of this world and underworld, mythical characters, and various elements of the Grim Reaper into the story. And combines them with digital elements. sets the world that the transcendental soul exists as physically transferred data form. and reinterprets the traditional mythology world into the digitally operated world. Soul-Phone from this anime reflects the digital culture such as storage and transmission, and helps enjoying audiences accept the unfamiliar world of myth. And also It symbolically shows dystopian viewpoints through side effects can caused by digital technology development, such as the instrumentalization of human being, the risk of communication through digital media, and ego-loss caused by duplication, etc. In conclusion, forms a consensus with the audience through the transformation strategy of storytelling that converts the world of myth into the digital world. And it reflects the dystopian view and shows a differentiated world view from the narrative of myth.

Comparison of the Quality of Nursing Care as Perceived by Pediatric Nurses and Mothers of Hospitalized Children (아동병동 간호사와 입원아동 어머니가 인식한 간호의 질 비교)

  • Yoo, So Yeon;Kim, Yae Young;Cho, Haeryun
    • Child Health Nursing Research
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    • v.24 no.4
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    • pp.373-382
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    • 2018
  • Purpose: This study aimed to compare the quality of nursing care as perceived by registered nurses and mothers of hospitalized children in South Korea. Methods: This was a descriptive study that recruited 70 mothers of hospitalized children and 70 nurses in pediatric units in university hospitals as participants. The quality of pediatric nursing care was measured using importance and performance scores for 19 items describing various elements of nursing care. The collected data were analyzed using descriptive statistics and the independent t-test. Results: The hospitalized children mothers'mean importance scores were significantly higher than those of the nurses (t=2.94, p=.004). However, there were no significant differences in the mean performance scores of nurses and mothers (t=0.91, p=.363) or between nurses'and mothers'perceptions of quality of nursing care, with the exception of a significant difference for the quality of explanations (t=2.78, p=.006). The quality of explanations was assessed more positively by nurses than by mothers. Conclusion: This study suggests that when developing strategies to improve the quality of nursing care in pediatric wards, ensuring that pediatric nurses provide detailed explanations should be considered as a way to improve the quality of nursing care in pediatric units.

A Study on Determinants of Elderly Residental Satisfaction on the Planned Elements of the Participatory Residential Environment Improving Projects - Focused on the Project of Yonnam-dong - (주민참여형 주거지 재생사업에 대한 고령거주자의 사업 만족도 결정요소 연구 - 연남동 사업지구를 대상으로 -)

  • Kim, Ah-Leum;Koo, Ja-Hoo
    • Journal of the Korean housing association
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    • v.25 no.5
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    • pp.125-132
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    • 2014
  • The purpose of this study is to estimate the determinants of Elderly Residental Satisfaction on the residential environment improving projects and suggest the political implications. The survey include questionnaires about the satisfaction level on the project physical and non-physical maintenance factors. The results were statistically analyzed by Correlation Analysis and Regression Analysis. As the result of the study, firstly, it shows that 'traffic and improve pedestrian environment' and 'improved parking environment' factors that are important to the satisfaction of the elderly residents of a high impact on the business component a physical maintenance. Secondly, it shows that 'home improvement and management support' and 'economic foundation' factors that are important to the satisfaction of the elderly residents of a high impact on the business component a non-physical maintenance. The results of analysis on the determinants of Elderly Residental Satisfaction on the residential environment improving projects of Yonnam project may be important foundation for future strategies for improvement.

A Study on the Trend of Brand Coffee Shop Interior Design applying emotional Design - Focus on the Case studies of Espresso Coffee Shops in Busan and Research Data of their Customers - (감성디자인을 적용한 브랜드 커피전문점의 인테리어다자인 성향에 관한 연구 - 부산 지역 커피전문점의 사례조사와 소비자 리서치를 중심으로 -)

  • Gong, Ji-Yeon;Lee, Chang-No
    • Korean Institute of Interior Design Journal
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    • v.19 no.5
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    • pp.148-155
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    • 2010
  • After the first-ever international espresso coffee shop Starbucks Korea opened its first branch near Ewha University in Korea, positioning of divers foreign cultures among us and changes of life style due to the gross income growth have leaded to the growth of the number of needs for espresso coffee shops and, therefore, international espresso shops have been launching their shops in Korea. While the foreign shops have been holding most of the domestic market share, domestic espresso coffee shops like Hollys and Angel-In-Us have been penetrating the market with differentiated marketing strategies that a espresso coffee shop is no longer considered as just a shop, but a cultural product to Korean. Along with the recent changes, customers have started to laying emphasis on interior and each of the domestic coffee shops has been changing its interior designs by establishing own brand identification. Base on the Starbucks' success case, the domestic coffee shops have been adopting emotional marketing which would stimulate and arouse customers' emotions. The purpose of this study is to present systematic data which would be applied in an espresso coffee shop planning by researching applied emotional design elements of the domestic coffee shops interior designs in depth and finding their characteristics.