• Title/Summary/Keyword: Strategies and Elements

Search Result 625, Processing Time 0.028 seconds

Creative Direction for Maison Margiela - John Galliano as a Case Study - (메종 마르지엘라의 크리에이티브 디렉션에 관한 고찰 - 존 갈리아노를 중심으로 -)

  • Lee, Hyun-Jung;Yim, Eun-Hyuk
    • Fashion & Textile Research Journal
    • /
    • v.24 no.2
    • /
    • pp.173-182
    • /
    • 2022
  • As consumption pattern and fashion communication become digitalized, fashion houses are being inherited by creative directors owing to their expanding role. While the roles and responsibilities of creative directors have been changing extensively along with the dynamic nature of the fashion industry, researches on creative directions have mostly focused on luxury brands. This study examined the creative direction of John Galliano for Maison Margiela, a conceptual brand to be maintained by a creative director. To analyze this, the authors established a creative direction analysis model constituting five elements: brand heritage, trend, democratization, brand status, and persona, drawing on the luxury brand architecture by Kapferer and Bastien. Thus, Galliano has maintained anonymity as a heritage of Maison Margiela, expanding the existing Replica lines, and introduced fashion shows focusing on current issues or social phenomena. As a democratization strategy, he directed the brand to associate with more popular brands or expanded diffusion lines to secure broader customer base, while demonstrating couturier-like showmanship in the media and establishing his own persona. His direction for Maison Margiela recreates and expands brand heritage by transforming the brand philosophy. Therefore the new creative direction communicates with the wider public and diversifies customer bases through democratization strategies, while building Galliano's own persona.

Fabrication of Nitrogen Self-Doped Porous Carbons from Melamine Foam for Supercapacitors (슈퍼커패시터용 멜라민 폼으로부터 질소가 자가 도핑된 다공성 탄소 재료의 제조)

  • Lee, Byoung-Min;Chang, Hyeong-Seok;Choi, Jae-Hak;Hong, Sung-Kwon
    • Korean Journal of Materials Research
    • /
    • v.31 no.5
    • /
    • pp.264-271
    • /
    • 2021
  • Porous carbons have been widely used as electrode material for supercapacitors. However, commercial porous carbons, such as activated carbons, have low electrochemical performance. Nitrogen-doping is one of the most promising strategies to improve electrochemical performance of porous carbons. In this study, nitrogen self-doped porous carbon (NPC) is prepared from melamine foam by carbonization to improve the supercapacitive performance. The prepared NPC is characterized in terms of the chemical structures and elements, morphology, pore structures, and electrochemical performance. The results of the N2 physisorption measurement, X-ray diffraction, and Raman analyses reveal that the prepared NPC has bimodal pore structures and pseudo-graphite structures with nitrogen functionality. The NPC-based electrode exhibits a gravimetric capacitance of 153 F g-1 at 1 A g-1, a rate capability of 73.2 % at 10 A g-1, and an outstanding cycling ability of 97.85 % after 10,000 cycles at 10 A g-1. Thus, the NPC prepared in this study can be applied as electrode material for high-performance supercapacitors.

Multi-Sided Networks of Digital Platform Ecosystem: The Case of Ride-Hailing in Indonesia

  • Mohammad Nabil Almunawar;Muhammad Anshari
    • Asia pacific journal of information systems
    • /
    • v.30 no.4
    • /
    • pp.808-831
    • /
    • 2020
  • The business world has been undergoing a digital transformation. The adoption of multi-sided digital platform across the world has sped up this transformation. Multi-sided digital platforms create value by mediating interactions and transactions of distinct groups of users. A platform and its stakeholders need to be considered as a business ecosystem. Elements or components in the ecosystem exchange values and together form a network of exchange values. The objective of this paper is to construct a framework for crafting and observing digital business ecosystems. The foundation theories used to construct the framework are transaction cost economy (TCE), multi-sided markets, and value network. This paper uses Go-Jek, a growing ride-hailing platform from Indonesia, as a case to discuss how the framework works in mapping Go-Jek's digital business ecosystem, and then explain its expansion strategy. This paper has both theoretical and managerial contributions. It provides a formal definition of digital business ecosystems as a network of exchange values. The framework does not only help studies the existing business ecosystems but also can be used to craft a new business ecosystem. It can also be used to study value exchanges within the ecosystem, assessing or crafting ecosystem expansion strategies.

Critical Factor on Selection Indoor Air Quality improving alternatives for healthcare projects (병원의 실내 공기 질 솔루션 선택에 영향을 미치는 요인들)

  • Dang Nguyen-Hong Anh;Ahn, Yong-Han
    • Proceedings of the Korean Institute of Building Construction Conference
    • /
    • 2023.11a
    • /
    • pp.63-64
    • /
    • 2023
  • Indoor Air Quality is crucial in hospital projects to ensure the health and safety of patients, staff, and visitors. The research methodology comprises an comprehensive literature review, then a comprehensive questionnaire survey conducted among stakeholders involved in Vietnamese hospital projects. 15 variables were identified and categorized into four distinct groups, elucidating their influence on the adoption of advanced IAQ-enhancing technology. This study uses factor analysis, a mean score method and hypothesis test to analyze the factor result from the survey. two-step process, including an in-depth literature review and questionaire survey. The study's findings culminated in the ranking, examination, and categorization of these 15 variables, which were clustered into four essential categories: economic factors, design elements, governance strategies, and technical requirements. Additionally, the research explored viable solutions to improve indoor air quality in Vietnam's unique environmental context, examining the factors that impact the selection of such solutions. The study's outcomes yield practical recommendations for architects, engineers, and hospital administrators in enhancing IAQ within healthcare facilities. Furthermore, it presents a framework attuned to local environmental factors and building materials, contributing significantly to the existing body of knowledge on IAQ within hospital projects, particularly in the Vietnamese context.

  • PDF

An Exploratory Study for the Market of Seoul Collection -From the Collection Participant's Perspective- (서울컬렉션 시장부합 요소와 시장지향에 관한 탐색적 연구 -컬렉션 참가자들을 중심으로-)

  • Han, Cha-Young;Lee, Soo-Jin
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.32 no.4
    • /
    • pp.562-572
    • /
    • 2008
  • This study is to understand the current situation of the Seoul Collection and suggest market oriented strategies in order to establish a more effective fashion market. Three elements-time, form, and, place-were defined to analyse the dynamics of the collection and two factors-customer/competitor oriented information and information interaction among participants-were employed to evaluate the Seoul collection toward market orientation. The data were collected from the collection participants via an in-depth interview. The identified major market factors were: 1. Time-In order to create a desirable market, the opening time of the Seoul Collection needs to be rescheduled in accordance with the openings of other countries. Also the time must be suitable to the buyer's movement. 2. Product-Products which did not meet the needs of the market and their unrealistically high prices were two main factors that hindered sales. 3. Place-Although the place was a vital factor to the success of the collection, the facility was not fully a suitable location for buyers to place orders. Additionally, the analyzed data indicated the low market-oriented Seoul collection. Vital to elevating the Seoul Collection to meet the global standard, therefore, more practical research and merchandise planning should be arranged in advance.

The Impact of Cultural Similarity on the International Distribution Management

  • Zhang, Jun;Lee, Hoonyoung
    • Journal of Distribution Science
    • /
    • v.15 no.12
    • /
    • pp.21-30
    • /
    • 2017
  • Purpose - This research approaches to the new niche market of medical tourism to investigate how factors of cultural similarity influence the international distribution management. This study also estimates the interaction effects of distribution channel on the relationships of facility attributes and customers' destination choice behavior. Research design, data, and methodology - We collected the sample of 881 potential customers from the more economically developed regions in China. Regression analysis is used to confirm the relationships in the research model. Results - The result shows that cultural similarity plays an important moderating role in the relationships of facility attributes and destination choice intention. For instance, power distance and masculinity interact with the distribution facility characteristics of medical quality and reputation to influence customers' selection of the destination country. Individualism, powder distance, and masculinity play moderating roles when social environment affects destination choice intention. Especially, all the elements of cultural similarity moderate the relationships between travel cost and destination choice intention. This research also proves that depending on distribution channel, determinants of distribution facility are the critical predictors of intention to select the medical service outside of China. Conclusions - The study enables managers to develop the more effective strategies reflecting the interaction effects of cultural similarity and distribution channel on customers' decision-making process.

The Study on the Effect of Experience Values of Chinese Coffee Shop on the Intent of Revisiting of Consumers: Focusing on the Mediation Effect of Emotional Responses

  • KANG, Min-Jung;WAN, Yeo-Sun;HWANG, Hee-Joong
    • Journal of Distribution Science
    • /
    • v.17 no.11
    • /
    • pp.47-52
    • /
    • 2019
  • Purpose: This study specifically discusses why coffee shop customers want to revisit coffee shops. In addition, we would like to verify the mediated effect of the emotional reaction in relation to the influence of the experience values of the Chinese coffee shop on the re-visit of the coffee shop. Research design, data and methodology: Regression and reliability analyses were conducted. Simple regression was used for stock price verification, and the bootstrap method of model4 of Hayes was performed for the intermediate hypothesis verification. Results: This study confirmed that the experience values of coffee shops (entertainment, aesthetic, economic efficiency, and service excellence) have a significant influence on customers' intention to revisit coffee shops. Conclusions: Managers can check that the level of revisit by customers is increased by increasing the elements of experience value. In addition, studies have shown that the customer's emotional reactions play a significant mediating role in the relationship between the value of the experience and the customer's intention to revisit the coffee shop. This suggests that the coffee shop operator should focus on the emotional response of its customers and devise strategies to ensure that the value of the experience is connected to the intent of revisiting.

A Study on the Positioning Strategy of Restaurants for Competitive Advantage : Focused on the Haeundae Special Tourism Zone in Busan (경쟁우위를 위한 레스토랑 포지셔닝 전략에 관한 연구 - 해운대 관광 특구를 중심으로 -)

  • Hong, Yun-Jung;Ahn, Sung-Sik;Park, Ki-Yong
    • Culinary science and hospitality research
    • /
    • v.12 no.3 s.30
    • /
    • pp.219-236
    • /
    • 2006
  • The purpose of this study is to examine the elements that satisfy customers in order for restaurants to survive in competition, and to examine effective positioning strategies. Since the designation of Haeundae in Busan as a Special Tourism Zone, diverse food service markets have been established and various marketing activities are anticipated accordingly. The results of this study can be summarized as follows: First, after the examination of the competitive relationships among restaurants, based on the image similarity data, it was found that Bennigan's, Outback Steakhouse, and T.G.I. Friday's are in close proximity with one another. Hence the fierce competition between them. Secondly, as a result of PC-MDS PROFIT analysis, a positioning map was drawn with image similarity measurement of the restaurants and scores 9 evaluation categories for each brand name as follows: food taste, food price, service, access convenience, hygienic condition and cleaning, atmosphere, various events, circumferential environment, and public image. Thirdly, as a result of MDPREFMAP analysis based on the customer preference, data from the restaurant brand names, an ideal location of a restaurant preferred by customers and the position of restaurant brand names were indicated at the same time.

  • PDF

Which Types of Dilemmas do Elementary School Teachers Experience and How do They Cope with in Science Classes? (초등교사는 과학 수업에서 어떠한 딜레마를 경험하고 어떻게 대응하는가?)

  • Yoon, Hye-Gyoung;Han, Moonhyun
    • Journal of Korean Elementary Science Education
    • /
    • v.39 no.2
    • /
    • pp.268-283
    • /
    • 2020
  • In this study, we aimed to look at what dilemmas of science teaching elementary school teachers experience and how they cope with their dilemmas in everyday science classes. Three elementary school teachers participated and qualitative data such as class log, class video, and interview materials were analyzed in inductive ways. The main findings are as follows. First, the dilemmas were classified based on the four factors that make up the science class; teacher, student, learning content, environment. However the dilemmas appeared to be not only one factor involved, but the rest of the factors intertwined. Thus, it was interpreted how the main factors causing the dilemmas conflicted with other factors. Second, the types of teachers' coping strategies to the dilemmas could be largely divided into 'give-up', 'stick to' and 'modified'. In some cases, teachers gave up on what they valued and did not take active action ('give-up'), teachers chose what they valued and made decisions to actively realize it ('stick to'), and in others, conflicts were adjusted by introducing new methods or elements to their classes ('modified'). Based on these results, we discussed that the teacher's dilemmas could facilitate the teacher's learning or professional development.

Towards More Efficient Energy Use for Green Remediation (녹색정화를 위한 에너지의 효율적 이용)

  • Hwang, Sang-Il
    • Journal of Soil and Groundwater Environment
    • /
    • v.14 no.6
    • /
    • pp.95-100
    • /
    • 2009
  • Strategies incorporating more efficient energy use into remediation of contaminated sites, which are those of important elements in green remediation, are developed and discussed in this work. Firstly, from several case studies of remedial actions in Korea, thermal desorption and/or in-situ method including pump-and-treat were found energy intensive and soil washing less intensive. In order to use energy efficiently and minimize use of fossil fuels during land revitalization process, it is necessary to optimize energy intensive systems, to use low energy remediation systems (such as bioremediation), and to integrate renewable energy sources. Furthermore, economic incentive systems such as subsidy need to be adopted if renewable energy sources are incorporated into remediation of contaminated sites.