• 콘크리트학회지
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• 제7권1호
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• pp.28-31
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• 1995

• 한국안전학회지
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• 제31권6호
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• pp.99-104
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• 2016

Road Sink Phenomenon (RSP) is one of the major issues in South Korea. National and local governments are trying to develop effective preventive measures against the RSP. Developing the policy-oriented RSP management is most important to minimize possible losses induced by RSP. In this study, we employed the Futures Wheel (FW) method to derive influence factors for RSP management. FW method is widely used for predicting future social-environmental condition. In addition, RAND Corporation's method is used to derive potential strategic agenda based on derived influence factors by FW method. These derived strategic agenda can contribute to develop the policies related with RSP management.

• 한국의류학회지
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• 제36권10호
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• pp.1058-1073
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• 2012

This study examines the effects of collaboration type and brand sensitivity on consumer responses toward fashion collaboration brands. For this study, six brands of fashion collaboration were selected by collaboration types: collaboration with same industry (Uniqlo-Jill Sander, H&M-Sonia Rykiel, and Levis-Jean Paul Gaultier) and collaboration with different industries (LG-Prada, Samsung-Armani, and LG-Levis). A selfadministered questionnaire was developed based on the literature that mainly included brand sensitivity, consumer response (brand association, brand values, and purchase intention), and marketing strategic elements in the context of fashion collaboration. For collecting the data, respondents were asked to choose and assess a previously purchased brand. A total of 299 usable data responses were obtained from Korean consumers aged from 15 to 40 years old. The consumer response toward the fashion collaboration brand consisted of four factors: Emotional value, perceived quality, symbolic value, and brand association. The results showed that the collaboration type had the main effect on emotional value, symbolic value, and purchase intention. Brand sensitivity had the main effect on brand association, emotional value, symbolic value, and purchase intention. There was also an interaction effect on emotional value. With respect to strategic marketing elements, product differentiation, premium pricing, and value pricing had partially positive effect on consumer responses; however, promotion had a negative effect on consumer responses (e.g., perceived quality, and emotional value). In addition, collaboration type or brand sensitivity moderated the effect of strategic marketing elements on consumer responses. This study discussed a managerial implication to develop a strategic brand alliance to manage brand equity in the fashion marketplace.

• 산경연구논집
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• 제11권12호
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• pp.17-28
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• 2020

Purpose: The purpose of this study is to confirm the strategic direction of the firm regarding the capabilities of the organization and its employees in order to increase the utilization and business performance of employees by that introduce smart factories in the domestic manufacturing industry. Research design, data, and methodology: This study derived a structured research model to confirm the mediating effect of recognition responses between the quality characteristics of smart factories and dynamic capabilities. For the analysis, a total of 143 valid questionnaires were used for 200 companies that introduced smart factories from domestic SME's. Results: Quality Characteristics of Smart Factory and Dynamic Capabilities had a statistically significant effect on Usefulness. Recognition Response had a statistically mediating on the relationship between quality characteristics of smart factory and business performance. Recognition Response had a statistically significant effect on business performance. Conclusions: It suggests that firms introducing smart factory reflect them in their empowerment strategic because the recognition responses of its employees differ according to the quality characteristics and dynamic capabilities of smart factories. It also means that the information derived from the smart factory system is useful and effective to business performance and employees.

• 한국디지털건축인테리어학회논문집
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• 제10권2호
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• pp.5-12
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• 2010

Unlike housing development project that can ensure profit by selling built units, a hotel development depends on long-term business operation to be profitable due to characteristics of service industry. The expected cash flow has substantial uncertainty depending on room occupancy rate and room charge. Thus, even after construction is complete, business risk tends to rise. It is necessary to ensure strategic response to uncertainty in future value of a hotel. The objective of the study is to explore strategic measures to deal with risk and uncertain future value in hotel development project by adopting abandonment option, which is a type of real options. The case in analysis had sevenyears of project period: Two years for construction, and five years for operation; a plan was made to sell the hotel after five years' of operation. For the research purpose, option value ofrecoverable investment amount was estimated, and value of abandonment option was KRW 124.921 billion. When abandonment option is applied, the project value was deemed to be KRW 120.592 billion. Generally, the amount of loss is enormous when a real estate project like a hotel development fails, and therefore, application of option is expected to be an effective measure to leverage uncertainty of a project.

• 유통과학연구
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• 제21권12호
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• pp.59-69
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• 2023

Purpose: Consumers can experience better service for distribution of products with payment technology such as QRIS (Quick Response Code Indonesian Standard) compared to conventional purchase methods. This research aims to determine the experience of QRIS service users in Indonesia. Perceived Usefulness, Ease of Use, and Perceived Security were independent factors. Behavioral Intention to Use is the dependent variable. Furthermore, Word of Mouth Attitude is an intervening variable. Research Design, Data, and Methodology: Involving active QRIS users in a survey-based quantitative study in Indonesia. A survey sample of 400 people was taken from data records of 30.87 million QRIS users in Indonesia. Data were analyzed using SEM-PLS. Results: Show that Perceived Usefulness and Perceived Ease of Use significantly impact Attitudes Word of Mouth, and Behavioral Intention to Use. This research also found that Behavioral Intention to Use does not significantly impact Perceived Security. Conclusion: QRIS, as a revolutionary innovation, offers faster payments than previous methods, with a payment time of no more than one minute. QRIS is seen as valuable, simple, and safe, disseminating information to the public and continuing to use QRIS. The implications of this research are very significant in accelerating the flow of distribution of goods and services and facilitating transactions.

• 한국데이타베이스학회:학술대회논문집
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• 한국데이타베이스학회 2002년도 추계 컨퍼런스: 기업경쟁력 강화를 위한 디지털 컨텐츠 및 정보기술 컨퍼런스
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• pp.544-558
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• 2002

High Quality Strategic Information: 과학적, 논리적인 경영계획 수립. 다양한 Assumption을 통한 Simulation 및 Forecast. Effective Decision Making Support: 적시성(Response time). Analysis/Reporting (중략)

• 대한지리학회:학술대회논문집
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• 대한지리학회 2004년도 추계학술대회
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• pp.14-14
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• 2004

• 유통과학연구
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• 제16권12호
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• pp.33-45
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• 2018

Purpose - This study analyzes how Hanssem, which ranks first in domestic market in the furniture industry, responds to the expansion of IKEA, a large overseas furniture maker, and investigates the recent strategic changes of Hanssem and IKEA. Research design, data, and methodology - As a research method, a general method of case studies, literature research, is carried out through academic research results, reports, articles, and statistics. In addition, methods such as field observation and interview with stakeholder were performed to collect in-depth understanding and information about the companies. Results - Along with its core competences, Hanssem has pursued strategic changes to compensate for its weaknesses. IKEA has also used a variety of strategies changes to match the situation in Korea. Conclusion - Both companies have properly balanced localization elements and standardization strategies that value the needs of local consumers. In particular, Hanssem has implemented various strategies based on its core competence in response to IKEA's strategy. In addition, Hanssem and IKEA are actively managing and have good performance not only in Korea but also in foreign markets.

• ETRI Journal
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• 제28권5호
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• pp.638-647
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• 2006

This paper investigates two kinds of strategic combinations carried out by the European telecom operators between 1986 and 2001: acquisitions, on the one hand, and strategic alliances, on the other. The aim of the paper is twofold. First, it analyzes the behavior adopted by these companies to adapt to an environment that, after the processes of globalization and privatization presents a clearly different structure. Second, it focuses on the effect that internationalization and diversification could exert over the returns obtained by the European telecom firms involved in acquisitions and alliances, differentiating when such strategic combinations are more profitable for the shareholders of the firms that carry them out.