• Title/Summary/Keyword: Strategic Value

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The Impact of Big Data Analytics Capabilities and Values on Business Performance (빅데이터 분석능력과 가치가 비즈니스 성과에 미치는 영향)

  • Noh, Mi Jin;Lee, Choong Kwon
    • Smart Media Journal
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    • v.10 no.1
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    • pp.108-115
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    • 2021
  • This study investigated the relationships between the analytics capability and value of big data and business performance for big data analysts of business organizations. The values that big data can bring were categorized into transactional value, strategic value, transformational value, and informational value, and we attempted to verify whether these values lead to business performance. Two hundred samples from employees with experience in big data analysis were collected and analyzed. The hypotheses were tested with a structural equation model, and the capability of big data analytics was found to have a significant effect on the value and business performance of big data. Among the big data values, transactional value, strategic value, and transformational value had a positive effect on business performance, but the impact of informational value has not been proven. The results of this study are expected to provide useful information to business organizations seeking to achieve business performance using big data.

The Influence of Perceived CSR Motives of Fashion Consumer on Sincerity, Trust, and Behavioral Intention -Focus on the Effects of CSR Timing and Information Source- (패션 소비자의 CSR 동기 지각이 진실성, 신뢰, 행동 의도에 미치는 영향 -CSR 지속성과 정보원의 효과를 중심으로-)

  • Ahn, Soo-kyung;Ryou, Eunjeong
    • Journal of Fashion Business
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    • v.25 no.5
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    • pp.57-72
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    • 2021
  • With the growing importance of CSR, more fashion brands have actively engaged in CSR activities, and consumers' perception of their motives has become a critical issue. This study investigates the influence of perceived CSR motives on fashion consumers' perceived sincerity, trust, and behavioral intentions. In addition, the effect of 'CSR timing' and 'information source' on these variables was examined. In a 2×2 between- subjects design with scenarios, 515 adult consumers responded to an online survey questionnaire. The study identified three CSR motives: value-driven motive, instrumental motive, and strategic motive. The SEM results showed that the value-driven and instrumental motives influenced trust and behavioral intentions. In particular, perceived sincerity mediates value-driven motive and trust. A comparison of latent means revealed the effect of CSR timing on value-driven and strategic motives, trust, sincerity, and behavioral intentions. This study provides an insight into the relationship between consumers' perception of CSR motives and their reactions, and the importance of CSR timing.

The Strategic Model for the Late Mover: Evidence from the Defiance Case of LG Electronics (후발기업의 전략 모델에 대한 탐색적 연구 : LG전자의 사례를 중심으로)

  • Choi, Kyu-Seong;Shin, Ho-Sang
    • Journal of Distribution Science
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    • v.14 no.10
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    • pp.81-91
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    • 2016
  • Purpose - This study proposes a strategic model for the late mover to effectively penetrate an industry that is dominated by a leading company. Thus, this study presents strategic implications for several late movers in overcoming the advantages of the leading company. Research design, data, and methodology - This study begins with a literature review followed by the formation of a strategic model that consists of: Repositioning, Utilization of Competence, Strategic Leadership, and Innovation. Specifically, this research analyzes LG Electronics (LG) as an example and investigates how LG infiltrates and grows in the water purifier market, overcoming the advantages of the powerful leading company. Results - The major steps taken by LG are summarized into four. First, LG studied the market, which had been conventionally treated as a single market. To penetrate the market, LG founded a new, special market segment. Subsequently, LG further segmented the market, executing a marketing strategy for each segment. Second, the unbending will of top managers was a key factor that addressed the challenge persistently. Third, even though LG was the late mover in the water purifier market, it had several technology competences such as compressor, refrigeration cycles, and algorithms. LG had profound knowledge in technology and used it effectively. Fourth, LG created a premium market through three innovative and distinguished factors such as the stainless water tank, sterilization service, and luxury design. Conclusions - This research draws four key findings from the example of the late mover in the water purifier industry: the reestablishment of a strategic position based on environmental change is an effective strategy for the late mover; strategic leadership is an important motive to generate late mover performance; and the late mover can utilize its existing knowledge and resources to overcome the first mover, such as presenting new added value compared to existing products as an effective catch-up strategy. Consequentially, through the study of performance determinants and the market penetration strategy of the late mover, this research has significance in providing basic material for companies trying to penetrate the market.

Research on Technology, Process, and Strategic Fit of ICT Based Service Model (ICT 기반 융합 서비스 모델의 기술, 프로세스, 전략적 적합 연구)

  • Han, Hyun-Soo;Park, Keun-Young
    • Journal of Information Technology Applications and Management
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    • v.21 no.4
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    • pp.225-245
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    • 2014
  • ICT based convergence application is one of the most prevalent industrial issue these days. Despite of criticalness and potential economic opportunities of the ICT based convergence, theoretical research to analyze the feasibility and estimate the economic impact of the application is rather limited. This paper is intended to fill this research gap. In this respect, we develop theoretical framework to quantitatively estimate the differential benefits of convergent applications, which necessarily include underling ICT technology's contribution attributes extractions, and resulting value increments engendered from user's process effectiveness when ICT based service application is adopted. The research model to assess the differential value of the ICT based service application is developed, grounded on theoretical framework of TPC (Technology-to-performance chain) and contingency fit theories. Scenario based survey method is adopted, and SmartPLS 2.0. is used for statistical analysis of the structural equation model using 312 questionnaire. Valid statistical results are presented to provide useful insight.

A Case Study of CALS Planning Process on Public Administration Sector: A Case of Firm C (공공행정 기관의 CALS 계획수립 사례 연구: C 사의 사례)

  • 권문택
    • The Journal of Society for e-Business Studies
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    • v.3 no.2
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    • pp.73-93
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    • 1998
  • CALS has been a hot issue in the industry related to the information technology in order to achieve the strategic competitive advantage, especially in the field of logistics and manufacturing firms. Nonetheless, while there is an abundance of literature advocating the strategic role of the concept in the field of logistics and manufacturing firms, little attention has been given to the planning process to be applied to public administration sectors. This research conducts a case study on Firm C, which is one of the government institutes, investigating its planning processes for which CALS concept should be applied. Based on the analysis of the document and interviews with the author, by applying information system planning and value chain models, this paper concludes that CALS concept can be successfully applied to the public administration sectors likewise industry sectors.

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Methodological Improvement for the Economic Assessment of Public R&D Programs

  • Hwang, Seogwon
    • STI Policy Review
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    • v.2 no.3
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    • pp.35-44
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    • 2011
  • Korea has rapidly increased R&D investment over the last few decades and the intensity of R&D investment is among the highest in the world; however, there are serious concerns about R&D performance and R&D efficiency. This study is to improve the economic assessment methodology regarding a feasibility study for national R&D programs that are thought to be one of the most prominent ways to enhance R&D efficiency. In order to improve the methodology of economic assessment, a few of important factors such as technical or market uncertainty, spillover effect, and R&D contribution ratio should be covered in the model. The focus of this article is technological and market uncertainty that has a close relation with strategic flexibility and utilization potential to increase the value of R&D programs. To improve the current linear and definitive R&D process, a new framework with strategic flexibility is suggested, in which the result of economic assessment that considers technological and market uncertainty is reflected in planning. That kind of feedback process is expected to enhance the value of the program/project as well as R&D efficiency.

Using Standard Deviation with Analogy-Based Estimation for Improved Software Effort Prediction

  • Mohammad Ayub Latif;Muhammad Khalid Khan;Umema Hani
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.17 no.5
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    • pp.1356-1376
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    • 2023
  • Software effort estimation is one of the most difficult tasks in software development whereas predictability is also of equal importance for strategic management. Accurate prediction of the actual cost that will be incurred in software development can be very beneficial for the strategic management. This study discusses the latest trends in software estimation focusing on analogy-based techniques to show how they have improved the accuracy for software effort estimation. It applies the standard deviation technique to the expected value of analogy-based estimates to improve accuracy. In more than 60 percent cases the applied technique of this study helped in improving the accuracy of software estimation by reducing the Magnitude of Relative Error (MRE). The technique is simple and it calculates the expected value of cost or time and then uses different confidence levels which help in making more accurate commitments to the customers.

Investigations of the Boron Diffusion Process for n-type Mono-Crystalline Silicon Substrates and Ni/Cu Plated Solar Cell Fabrication

  • Lee, Sunyong;Rehman, Atteq ur;Shin, Eun Gu;Lee, Soo Hong
    • Current Photovoltaic Research
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    • v.2 no.4
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    • pp.147-151
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    • 2014
  • A boron doping process using a boron tri-bromide ($BBr_3$) as a boron source was applied to form a $p^+$ emitter layer on an n-type mono-crystalline CZ substrate. Nitrogen ($N_2$) gas as an additive of the diffusion process was varied in order to study the variations in sheet resistance and the uniformity of doped layer. The flow rate of $N_2$ gas flow was changed in the range 3 slm~10 slm. The sheet resistance uniformity however was found to be variable with the variation of the $N_2$ flow rate. The optimal flow rate for $N_2$ gas was found to be 4 slm, resulting in a sheet resistance value of $50{\Omega}/sq$ and having a uniformity of less than 10%. The process temperature was also varied in order to study its influence on the sheet resistance and minority carrier lifetimes. A higher lifetime value of $1727.72{\mu}s$ was achieved for the emitter having $51.74{\Omega}/sq$ sheet resistances. The thickness of the boron rich layer (BRL) was found to increase with the increase in the process temperature and a decrease in the sheet resistance was observed with the increase in the process temperature. Furthermore, a passivated emitter solar cell (PESC) type solar cell structure comprised of a boron doped emitter and phosphorus doped back surface field (BSF) having Ni/Cu contacts yielding 15.32% efficiency is fabricated.

An Exploratory Analysis on Strategic Changes of Furniture Retailer: Focusing on IKEA and Hanssem in Korea

  • Kim, Byoung-Goo
    • Journal of Distribution Science
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    • v.16 no.12
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    • pp.33-45
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    • 2018
  • Purpose - This study analyzes how Hanssem, which ranks first in domestic market in the furniture industry, responds to the expansion of IKEA, a large overseas furniture maker, and investigates the recent strategic changes of Hanssem and IKEA. Research design, data, and methodology - As a research method, a general method of case studies, literature research, is carried out through academic research results, reports, articles, and statistics. In addition, methods such as field observation and interview with stakeholder were performed to collect in-depth understanding and information about the companies. Results - Along with its core competences, Hanssem has pursued strategic changes to compensate for its weaknesses. IKEA has also used a variety of strategies changes to match the situation in Korea. Conclusion - Both companies have properly balanced localization elements and standardization strategies that value the needs of local consumers. In particular, Hanssem has implemented various strategies based on its core competence in response to IKEA's strategy. In addition, Hanssem and IKEA are actively managing and have good performance not only in Korea but also in foreign markets.

Developing a New Framework for Strategic Information Systems: Transaction Visibility (전략 정보시스템의 새로운 프레임워크 개발: 거래 가시성)

  • Yang, Hee-Dong
    • Information Systems Review
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    • v.4 no.1
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    • pp.131-143
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    • 2002
  • Numerous types of SIS (Strategic Information Systems) have been developed based on certain strategic frameworks. This paper reviews those traditional SIS frameworks, and points out the ignorance of customer-orientation. Also, this paper addresses a new SIS framework based on customer-orientation: i.e., transaction visibility. This paper proposes that computer systems can increase customer value by changing visibility in transactions with customers. Relevant cases are also presented for sake of clear understanding of this new framework.