• Title/Summary/Keyword: Strategic Plans

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A Study on Strategic Marketing Plans for the Effective Expansion of Mobile Game Industry (모바일 게임 산업의 효과적 전략적 마케팅 전략 방안에 관한 연구)

  • Kang, Tae-Wook
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.3
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    • pp.297-309
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    • 2021
  • Many game companies are releasing various games based on mobile platforms, and they are using various marketing strategies such as using celebrities to expand their influence on the initial market. This increases the related cost, which makes the continued development of small and medium-sized game companies more difficult. Therefore, this study attempts to understand consumer values according to the type of mobile game marketing and to explore the factors that affect the switching intention of mobile games based on real users of mobile games. As a result of this study, it was found that the playfulness and economics of mobile game marketing have positive effect on the attitudes towards mobile game advertisements and attitudes towards mobile games, but the attractiveness of mobile game marketing using celebrities does not. It was found that attitudes towards mobile game advertisements and attitudes towards mobile games have an influence on the switching intention of mobile games. Through this, we intend to provide useful implications for small and medium game companies to seek effective marketing plans.

New Governmental National Agenda and New Executive Bodies' R&D Strategic Goals on Geoscience and Mineral Resources (신정부 국정과제 및 지질자원 분야 R&D 정책 방향 분석)

  • Ahn, Eun-Young;Lee, Jae-Wook;Park, Jung-Kyu
    • Economic and Environmental Geology
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    • v.46 no.5
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    • pp.469-476
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    • 2013
  • With the advent of a new Korean government, a new national agenda (140 items) was reported. Additionally, Work Plans of the executive bodies were also released, including the Ministry of Science, ICT and Future Planning (MSIP); the Ministry of Trade, Industry and Energy (MOTIE); the Ministry of Oceans and Fisheries (MOF); and the Ministry of Environment (MOE); the Ministry of Land, Infrastructure, and Transport (MOLIT). For government-supported research institutes, it will be important to watch and analyze the changes in the government's primary policies and strategic goals. In this paper, we analyzed new governmental research and development (R&D) policy with respect to geoscience and mineral resources technology. The results indicated that the executive bodies emphasized, for the job creating 'creative economy' and the 'safety and integration society', the establishment of the creative economy; science and technology development based on creativity and innovation; creation of new growth engines by fusion and diffusion; construction of stable energy systems; promotion of environmental industry; and creating satisfactory land services. In the area of geoscience and mineral resources technology, it is time to search for a new, creative, and interagency fusion R&D contents to meet the needs of the public and boost its national competitiveness.

Layered and Dependent Structure of the Modern Official Documents in Korea and Japan (1894 - 1910): Focusing on the Documents Related with the Strategic Infrastructure Construction of Jeonbuk Province (1894-1910년 한국과 일본 근대기록구조의 중층성과 종속성 - 전북지역 전략적 인프라구축기록을 중심으로 -)

  • Kim, Kyung-nam
    • Journal of Korean Society of Archives and Records Management
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    • v.15 no.3
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    • pp.55-86
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    • 2015
  • This paper aims to interrogate the layered and dependent structure of the modern and official document management in Korea and Japan from 1894 to 1910. The focus of its study is on documents related with the strategic infrastructure construction in Jeonbuk Province through an analysis from the perspective of historic archival studies. For this study, the chosen period was when Japanese imperialists were on their way to seize the Korean official archival system. As such, our objects are the documents connected with the institution of the Japanese resident-general system in Korea and its infrastructural constructions as part of Japan's war plans of invading the continent. Among others, we examined the documents of the strategic infrastructure construction around Jeonju in Jeonbuk Province by Imperial Japan, in order to wage the Sino-Japanese War and subdue the Donghak Peasant Revolution. More specifically, we illuminate the sources and organization of the approval of the original documents in a higher level that is relevant to the determination of political, financial, and personnel matters, which were designed for the Japanese governmental rule over Korea from the era of the Gabo Reform to the period of the Japanese resident-generals, as well as analyze the actual states of the official documents ina lower level, which were drawn up by Korean government and the resident-general. Consequently, this paper suggests that official Korean archival system at this time must be understood under the context of a layered and dependent structure within the vertical connections between Korea and Japan, and not from the point of view of a national history.

Examining the Strategic Priorities for Smart City Project with Analytic Hierarchy Process Based on a Survey of Potential Residents (AHP를 활용한 스마트시티 사업의 전략적 우선순위 분석: 잠재적 주민을 대상으로)

  • Kang, Haeun;Kim, Seung-Chul;Lee, Taewon;Chang, Mikyung;Lee, Ayeon
    • Journal of Digital Convergence
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    • v.19 no.12
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    • pp.243-253
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    • 2021
  • In this study, AHP analysis was conducted on potential residents who are willing or likely to live in a smart city. The purpose is to identify priorities for strategic objectives. In order to establish a hierarchical structure for the vision, core values, and strategic goals of the smart city business, we researched domestic and overseas smart city-related academic papers and research reports, business plans, and institutional websites. After reviewing professors, researchers, experts, and focus groups, 4 2nd tier and 12 3rd tier properties were finally selected and the hierarchical structure was confirmed. As a result of AHP analysis, it was found that residents place the highest importance on quality of life in smart city projects. As a result of the analysis of the lower-level factors, it was found that safety was the most important. The priorities were analyzed in the order of living convenience, eco-friendliness, and social inequality resolution. It is expected that the results of this analysis will be able to suggest strategies to be established when promoting smart city projects in the future.

Planning the Redesign of Inner Harbor by Comparative Analysis and Typological Approach (내항 입지의 비교분석과 유형화를 통한 재개발 방향 모색)

  • Kim, Ju-Il
    • Journal of Navigation and Port Research
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    • v.42 no.6
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    • pp.491-500
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    • 2018
  • Due to changes in the distribution industry, inner harbors have been on a sharp decline in the recent past. However, through the application of the right development plans, such harbors can be revitalized into vibrant urban areas again. The importance of inner harbors has been recognized by the relevant authorities in Korea which are now pushing forward with redevelopment plans for its inner harbors. This study proposes a new approach to redevelopment plans based on the recognition that inner harbors have unique characteristics involving both inland areas and the ocean. In the study, representative inner harbors were selected and analyzed comparatively according to two distinct concepts of location: the Gateway Concept and the Central Place Concept. Based on these concepts, the conditions of the inner harbors were examined. Their location can be typed, and development directions were proposed according to their types and conditions. However, difficult points such as isolation and separation between an urban district and the harbor area, can be obstructions to their potential revival. An inner harbor needs to be considered as an intermediary, connecting place between the ocean and the city, not as another ordinary development area. In addition, a redevelopment plan should be accompanied by a strategic viewpoint to make the most of this feature.

A Study on the Collection Policy of Presidential Libraries and Museums in the United States (미국 대통령기록관의 수집정책에 관한 연구)

  • Kang, Min-Jung;Lee, Seung-Hwi
    • The Korean Journal of Archival Studies
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    • no.46
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    • pp.233-286
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    • 2015
  • A Collection Policy provides a direction to an archive, but also provides a foundation for developing practical measures of planning and collecting process. In terms of a Collection Policy, it enables detail collection as regulations or codes cannot be as defined as the level of collection, thus, it allows systematic and strategic approaches in collecting former presidents' records. In the case of United States, where the same presidential system exists as South Korea, although the individual Presidential Libraries and Museums have different periods of collections, the Collection Policy was implement a half century ago that is used as a foundation data for record collection. However, the Presidential Archives in South Korea do not have a Collection Policy implemented that the collection is based on 'collection regulations' and 'collection plans.' In the comparison of the Collection Policy at the Presidential Libraries and Museums in the United States and the "collection regulation" and "collection plan" at the Presidential Archives in South Korea, it shows that while the Presidential Libraries and Museums' Collection Policy applies the characteristics of individual presidents that the collection comprises the records from more than the appointed period that it includes various personal records of relating figures, events, regions, and even personal interest; the records are written in detail to the detailed scale and procedure. On the other hand, the Presidential Archives in South Korea, the records collected based on 'collection regulations' and 'collection plans' do not sufficiently apply the individual features of the former presidents that the collections remain as general and unclear. This is due to the absence of a Collection Policy that systemizes and sustains professionalism and consistency of collection plans and procedures. Hence, this study is conducted to propose collection policy implementation measures by analyzing the Collection Policy of the Presidential Libraries and Museums in the United States and identifying implications for applying individual president characteristics.

The Effect of Computerized Tax Services in Improving Tax Performance Moderated by Governance

  • MASWADEH, Sanaa Nazami;HANANDEH, Tariq Samih
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.12
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    • pp.1167-1174
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    • 2020
  • This study aims to evaluate the effect of computerized tax services in improving tax performance by moderating governance principles in Jordanian tax income departments. The study is based on a questionnaire distributed to income tax auditors, who were chosen by the simple random sampling method, so that 170 questionnaires were subjected to statistical analysis. The study models were formulated in the form of simple and multiple regression equations to test the hypotheses of the study, in addition to relying on One Sample T-test to calculate the mean of questionnaire answers. The most prominent research results is that the application of tax governance principles through the provision of computerized tax services is reflected in the increase in confidence between taxpayers and income tax departments, the efficiency of tax performance, and tax proceeds. Also, the study pointed out the importance of the income tax departments to prepare strategic plans regarding the development and the follow-up of modern technologies related to computerized tax services. It especially regards linking and collecting tax from taxpayers such as via electronic tax payment and collection system, in order to ensure the speed of completion, accuracy of calculation, and raising the efficiency of tax performance.

Analysis of Patent Portfolio for Intellectual Property R&D Strategy of Beauty Instruments (미용기기 분야 IP R&D 전략을 위한 특허 포트폴리오 분석)

  • Koh, Chang-In;Lee, Young-Seok
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.10 no.1
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    • pp.117-124
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    • 2017
  • In this paper, we analyzed the technology competitiveness of main competitors based on the patent trend analysis for beauty instruments fields, and drew up the patent reserve strategy and patent portfolio for project related technologies according to technical trends analysis. Using the analysis result of patent portfolio to establish the strategic IP based research and development plans, the patent wall and gap areas are suggested, And, based on the basic information to set up the direction of research and development, we intend to provide objective patent information for the feasibility of conducting research and development tasks and for the avoidance of duplication research.

The Risk Factors Associated with Foot Re-Ulceration in Diabetes: A Retrospective Study Including Psychosocial Risk Factors (당뇨병성 족부궤양의 재발과 연관된 위험인자: 심리사회적 위험인자를 포함한 후향적 연구)

  • Jeon, Suk-Ha;Sun, Mao-Yuan;Bae, Su-Young
    • Journal of Korean Foot and Ankle Society
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    • v.16 no.2
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    • pp.108-115
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    • 2012
  • Purpose: To evaluate several risk factors related to re-ulceration of diabetic foot including psychosocial aspects such as familial support and degree of independence of patients' activity. Materials and Methods: We reviewed medical records and performed telephone interview with eighty-five patients who had a history of hospitalization in our hospital due to diabetic foot ulceration from year 2002 to 2010. Based on the collected data, we analyzed several factors such as age, gender, prevalence duration, accompanying diseases, HbA1c level, degree of independence and familial support. Results: The mean age was 61.4 years and most common in the 4th decade. There were 57 cases (67%) of recurrence, predominance of male. Eleven patients with recurrent diabetic foot ulceration had undergone major amputations. Psychosocial problems such as depression, insufficient familial support and mortality were more frequently observed in recurrent group. Conclusion: This study shows that psychosocial factor such as familial support for patient with diabetic foot could be important to reduce the recurrence rate of diabetic foot ulceration. Therefore, we should pay attention to strategic plans for prevention, screening, treatment, and aftercare through the prospective studies including psychosocial risk factor in diabetic foot ulceration.

Development Strategy and Application of New Pyeongtaek Port City Based on Strategic Decision-making Methods (전략적 의사결정기법을 활용한 평택항 배후도시 개발전략과 응용)

  • Lee, Man-Hyung;Kim, Dong-Chan;Hong, Sung-Ho;Park, Ju-Hye
    • Korean System Dynamics Review
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    • v.9 no.2
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    • pp.77-103
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    • 2008
  • In order to respond dynamic changes in the global distribution system, the City of Pyeongtaek hope to expand port facilities and its hinterlands. In specific, it plans to designate these areas as free economic zones(FEZ), synthesizing the whole procedures from the development proposals to the operation and management. This paper examines the proposed urban development strategies focused on Pyeongtaek port which still reveals critical weakness as a gateway port backed up by the Seoul Metropolitan Areas. In order to enhance the global competitiveness of Pyeongtaek port, theoretically it depends on Geo Coyle's ACTIFELD methods. In addition to the traditional quantitative data, Coyle's ACTIFELD methods emphasize qualitative approaches, all of which would facilitate structural and systemic analyses of complex social phenomena. Applying ACTIFELD methods, this paper proposes that the City of Pyeongtaek should focus on three alternatives. That is, Pyeongtaek's policy priority should be given to ts he port city based on the key concepts of Supply Chain Management(SCM), Co-opetition supporting city, and waterfront-initiated urban development.

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