• Title/Summary/Keyword: Strategic Level

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A comparative analysis of Cartier's and Tiffany&Co.'s strategies for brand story videos on their YouTube brand channels (까르띠에와 티파니의 유튜브 브랜드 채널을 통한 브랜드 스토리 동영상 전략 비교 분석 연구)

  • Hong, Jiyoun
    • The Research Journal of the Costume Culture
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    • v.24 no.4
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    • pp.498-510
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    • 2016
  • As social media are emerging as essential communication channels for corporates in all areas, luxury jewelry brands have implemented enhanced strategies for brand story videos by creating brand channels on YouTube. In this study, a comparative analysis of the videos made available by Cartier and Tiffany&Co. on their YouTube Brand Channels was conducted, with the aim of identifying their strategic characteristics. The research method encompassed, both literature review and empirical investigations. A quantitative analysis was conducted by means of the 'HEART' model, a type of luxury jewelry brand story, and the following common strategic elements were identified. First, in their brand story videos both brands focus primarily on 'theme'. Second, 'relationship' and 'artisanship' are emphasized in addition to 'theme'. Third, the videos incorporate high level aesthetics to stimulate the fantasies and dreams of their audiences. The strategic differences between the brands are as follows. : First, 'artisanship' is given the greatest significance along with 'theme' in Cartier videos, while 'relationship' has prime significance in Tiffany&Co. videos. Second, a difference between a European approach and an American approach towards luxury brand building is evident, with Cartier hosting exhibitions while Tiffany&Co. provides gala videos instead.

Development of National e-Health Strategy (국가 보건의료정보화의 정보전략계획(ISP) 수립 방안)

  • Shin, Ji-Eun;Cho, Daegon;Kim, Byung-In;Ko, Young Myoung;Ki, Youngmin;Jung, Insoo;Kang, Sung-Hong;Park, JongSun;Kwak, Misook;Hwang, Hee
    • Journal of Korean Institute of Industrial Engineers
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    • v.42 no.3
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    • pp.198-208
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    • 2016
  • A well-established e-health strategy at the national level is necessary to successfully achieve the trust-and-consensus-based e-health goals by linking strategic information planning and the execution of an implementation plan. This paper provides a methodology of how to establish a national e-health strategy and the case of e-Health Information Strategic Planning (ISP) of the Ministry of Health and Welfare of Korea. The ISP is to improve the quality of care and contribute to the economic growth by integrating a variety of policies and providing affordable and competitive services.

Strategic Approaches to Sustainable Regional Development: An Exploratory Study of the China (Anhui) Pilot Free Trade Zone

  • LEE, Jung Wan
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.7
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    • pp.41-52
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    • 2022
  • This paper analyzes the advantages and opportunities of regional development prospects of the China (Anhui) Pilot Free Trade Zone. In addition, it provides suggestions for the future development of the Anhui Pilot Free Trade Zone. The establishment of the Anhui Pilot Free Trade Zone is a major platform for Anhui Province, China, to serve the nation's opening-up strategy to the world and an opportunity for the Anhui region to enhance the level of an open economy. The development plan points out that the Anhui Pilot Free Trade Zone 1) takes institutional innovation as the core, 2) complies with the requirements of the innovation-driven development and promotion of the Yangtze River Delta regional integration development strategy, and 3) plays a vital node role in promoting the construction of the Belt and Road Initiative, and 4) accelerates the construction of scientific and technological innovation sources, advanced manufacturing and strategic emerging industries. The findings of this study highlight three critical achievements as follows: 1) optimization and improvement of the business environment have progressed, 2) the conversion rate of scientific and technological innovation achievements has increased, and 3) advanced high-tech manufacturing and strategic emerging industries are clustered and developed.

A Study on Sensor Collection Planning based on Target Scheduling and Deviation Correction for Strategic UAV Surveillance and Reconnaissance (전략급 무인기의 감시정찰을 위한 표적 스케줄링 및 편차 보정 기반 촬영계획 자동화 기술 연구)

  • Junghee Cho;Yunjeong Choi;Hayrim Lee;Soyoung Jeong
    • Journal of the Korea Institute of Military Science and Technology
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    • v.27 no.2
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    • pp.177-188
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    • 2024
  • The strategic UAV for theater level ISR(Intelligence, Surveillance and Reconnaissance) mission typically has numerous ground targets over area of responsibility(AOR) or area of operation(AO). It is necessary to automatically incorporate these multitude of ground targets into mission planning process in order to collect ISR images before actual flight mission. In addition, weather information such as wind direction and/or velocity may have significant impacts on the qualities of collected sensor images, especially in SAR(Synthetic Aperture Radar) images. Thus weather factors in the operation altitude should also be considered in the mission planning stage. In this study, we propose a novel mission planning scheme based on target scheduling and deviation correction method incorporating weather factors.

Analysis of the Status and Limitation of the Biotope Area Ratio on Strategic Environmental Impact Assessment and Environmental Impact Assessment (전략환경영향평가 및 환경영향평가 사업에서의 생태면적률 적용 현황 및 한계점 분석)

  • Park, Jin-Han;Lee, Dong-Kun;Kim, Hyo-min;Sung, Hyun-Chan;Jeon, Seong-Woo;Choi, Jae-yong;Lee, Chang-Seok;Hwang, Sang-Yeon
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.21 no.1
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    • pp.55-71
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    • 2018
  • To improve the ecological function of urban areas, the guideline for applying the Biotope Area Ratio to the Environmental Impact Assessment (EIA) was developed in 2005 and modified in the July, 2017. This study investigates whether the guideline has been actually practiced in the real world by searching reports including 648 cases of the Strategic Environmental Impact Assessment (SEIA) and 471 cases of the EIA. The results show that the 38% of SEIA and the 43% of EIA include sections about Biotope Area Ratio, and the 15% of SEIA and the 25 % of EIA are satisfied the threshold of the Biotope Area Ratio suggested by the guideline. The statistical analysis results show that this low level of practice was not improved through the modification of the guideline in 2017. This is because the guideline is forcibleness, its explanation is unclear, and stockholders' understanding of it lacks. In addition, lack of tracking management on SEIA and EIA also contributes to the low level of practice of the guideline. To promote the practice, the efforts to legislate and publicize the guideline are required.

Impact of Outsourcing Risk on Corporate Performance (아웃소싱의 리스크가 기업성과에 미치는 영향)

  • Kim, Lark Sang
    • Journal of Digital Convergence
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    • v.19 no.2
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    • pp.175-182
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    • 2021
  • In this study, small and medium-sized manufacturing and distribution businesses were asked to demonstrate how the risks that could arise from implementing ITOs affect their performance. Small and medium-sized enterprises that want to reduce costs or secure competitiveness through outsourcing ITO conducted research to identify and analyze risks of ITO and improve corporate performance. Strategic, technical, and financial risks were selected as independent variables for analysis by the survey method. In addition, relationship risk was selected as a parameter and corporate performance was selected as a dependent variable to conduct a path analysis. The analysis showed that the variables injected as independent variables had indirect and total effects on corporate performance. This can be interpreted as the higher the level of awareness of strategic and technological risks and financial risks, the higher the level of relational risk, and thus the positive impact on corporate performance. We expect to improve corporate performance through analysis of more and more risk factors in the future.

An Analysis on Trade Competitiveness between Korea and China (한.중간 무역경쟁력 분석 -섬유.전기전자.운송.기계산업을 중심으로-)

  • Lee, Sung-Ah;Shin, Kyung-Soo
    • International Commerce and Information Review
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    • v.8 no.4
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    • pp.45-69
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    • 2006
  • First, the trade competitiveness of the textile industries in South Korea has been weakening, whereas, the counterpart in China has been growing as the main export industries. Second, the trade competitiveness of the mechanics industries in South Korea has been increasing and appearing as the new promising strategic export industries. And, the counterpart in China also shows that it has been rising, while the country’s level of the imports specialization index has been weakening. Third, the trade competitiveness of the transportation industries in South Korea has been rising as the export-oriented and at the same time, privileged industries. And, China has also been rising as South Korea has been in the case, whereas, imports specialization index has been weakening. Fourth, the trade competitiveness of the electrical and electronic industries in South Korea has relatively been at the very high level, giving rise to the core export-privileged industries in the South Korea. And, China has been emerging as the new strategic export industries, as its industry structure has been shifted from the import- specialization and export-specialization industries. Fifth, it is indicated that the trade in the both South Korean and Chinese industries of fable materials, mechanics goods for computer & office, and goods for electric mechanics has been going favorable and brisk.

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Modelling of Public Financial Security and Budget Policy Effects

  • Zaichko, Iryna;Vysotska, Maryna;Miakyshevska, Olena;Kosmidailo, Inna;Osadchuk, Nataliia
    • International Journal of Computer Science & Network Security
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    • v.21 no.9
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    • pp.239-246
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    • 2021
  • This article substantiates the scientific provisions for modelling the level of Ukraine's public financial security taking into account the impact of budget policy, in the process of which identified indicators of budget policy that significantly affect the public financial security and the factors of budget policy based on regression analysis do not interact closely with each other. A seven-factor regression equation is constructed, which is statistically significant, reliable, economically logical, and devoid of autocorrelation. The objective function of maximizing the level of public financial security is constructed and strategic guidelines of budget policy in the context of Ukraine's public financial security are developed, in particular: optimization of the structure of budget revenues through the expansion of the resource base; reduction of the budget deficit while ensuring faster growth rates of state and local budget revenues compared to their expenditures; optimization of debt serviced from the budget through raising funds from the sale of domestic government bonds, mainly on a long-term basis; minimization of budgetary risks and existing threats to the public financial security by ensuring long-term stability of budgets etc.

A Study on the Alternative Environmental Assessment System in KOREA : Applying New Conceptual Model(APEMI IA MODEL) into Impact Assessment for Better Integrated Decision-Making (대안적 환경평가 시스템 연구: 통합적 의사결정을 위한 새로운 개념의 영향평가모형(APEMI IA MODEL)의 국내 적용방안 탐색)

  • Kim, Im Soon;Han, Sang Wook
    • Journal of Environmental Impact Assessment
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    • v.14 no.4
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    • pp.179-193
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    • 2005
  • As the world's attention turns to sustainability and the considerations of cumulative effects, the concept of Strategic Environmental Assessment(SEA) has become more significant and urgent and increasing number of countries and international organizations now undertake some forms of SEA. The term SEA, however, is variously defined and understood; generally it means a formal process of systematic analysis of the environmental effects on development policies, plans, programmes and other proposed strategic actions. This process extends the aims and principles of EIA upstream in the decision-making process, beyond the project level in which major alternatives are still open. There is a shift toward more integrative approaches and greater use of Environmental Impact Assessment (EIA) and Strategic Environmental Assessment (SEA) as sustainability tools in cooperation with Environmental Management System (EMS). Currently, Korea has EIA system and Prior Environmental Review System (PERS) which is different type of SEA as Environment Assessment (EA) system. APEMI IA MODEL integrated following three pillar(refer to attached figure.1) ; First pillar symbolized decision making cycle with planning process. Second pillar symbolized integrated assessment which tying SEA and EIA with specific impacts assessment(eg: social impact assessment, economic impact assessment, health impact assessment etc) in cooperation with EMS. Third pillar symbolized EA best practical procedure of International Association for Impact Assessment(IAIA). Considering the above, we applied new conceptual model(APEMI IA MODEL) into Impact Assessment for better integrated decision-making in KOREA as an alternative IA system(IS IA MODEL A and B refer to attached figure 4, 5).