• 제목/요약/키워드: Strategic Decision-Making

검색결과 342건 처리시간 0.029초

Applying AHP in Evaluation the Distribution Science of Suppliers for Retails in Vietnam: Case of Saigon Co-op Mart

  • NGUYEN, Nhu-Ty
    • 유통과학연구
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    • 제19권3호
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    • pp.35-47
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    • 2021
  • Purpose: Retailing is a very special sector because it demonstrates the effectiveness of combined products and services to create business values. In this study, the author wants to investigate particular areas in the distribution sciences of the purchasing process in Coopmart (Saigon Coop-Vietnam), which is about sauces and seasoning. Research design, data and methodology: The data were collected by experts of Saigon coop, which first went through the Delphi method to choose criteria and sub-criteria for the Analytic Hierarchical Process (AHP). Results: After a long process of calculation based on AHP, the final supplier is chosen according to experts' interview; Masan is the most potential candidate to be the main supplier of sauces and seasoning to Coop mart. Therefore, it is necessary to apply the typical methods such as quantitative analysis of this process - AHP. With the aim of increasing the computational content of the evaluation process suppliers, especially the comparison of suppliers in the same industry as AHP has shown. This enables analyses of all the providers to be more scientific. Conclusions: Thus, this paper would help the facility managers ensure objectives to the reasonable decision, which can be based on AHP to get more information, implement plans and get strategic collaboration with suppliers.

What IF Analysis Impacting CRM in Medical Sector

  • Arshi Naim;Kholood Alqahtani;Mohammad Faiz Khan
    • International Journal of Computer Science & Network Security
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    • 제23권7호
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    • pp.101-108
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    • 2023
  • Decision Support Systems (DSS) is an Information Systems (IS) application that aids in decision-making processes for many business concepts and Customer Relationship Management (CRM) is one of them and it depends on the firm's tasks for developing and retaining customers while achieving their satisfaction and enhancing the sense of belongingness for their products and services. Profit maximization, the process of customer value, and building strategic values for the firm are the three empirical benefits of CRM that are achieved through analytical, operational, and direction (AOD) capabilities respectively. This research focuses on the application of DSS models of what-if analysis (WIA) for CRM at (AOD) and also shows the dependence on the Information Success model (ISM). Hypothetical data are analyzed for (AOD) by three types of (WIA) to attain CRM and profit maximization and this analytical method can be used by any customer-oriented firm as a general model and for the purpose of the study we have compared the CRM between patients and hospital management.

지형정보시스템을 활용한 생태학적인 폐광지역 재개발 계획 및 관리 (A Strategic Plan and Management for Ecological Abandoned Mine Land (AML) Reuse Using GIS)

  • 이주영;한무영;양중석;최재영
    • 한국지하수토양환경학회지:지하수토양환경
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    • 제13권5호
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    • pp.1-7
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    • 2008
  • 폐광지역은 경제적 측면에서 낙후된 지역이며, 무엇보다도 폐광개발로 인한 주변생태계 파괴는 우려할만한 수준에 이르고 있다. 폐광산은 지형적인 관점에서 접근성이 용이하지 않으며 그곳에서 유출되는 폐광배수는 하천과 지하수로 유입되어서 지역 주민들 건강에 위협을 주고 있는 실정이다. 특히 강원도 일부 지역에서는 이러한 현상으로 지역주민들이 고통을 겪고 있으며 무엇보다도 폐광후의 경제적 낙후현상이 심해지고 있는 실정이다. 기술적인 폐광지역 복원은 이미 많은 기술보고서와 논문을 통해 알려져 있다. 하지만 많은 기술적인 노하우가 축적되어 있어도 계획단계와 관리단계가 제대로 되지 않으면 경제적 손실 뿐만 아니라 지역주민의 불만을 오히려 유발시킬 수 있다. 따라서 본 연구의 목적은 폐광지역의 생태학적 재이용 측면을 고려하여 효율적인 계획과 관리 모델을 제시하고자 한다. 특히 지형정보시스템(Geographic Information System)의 정책결정단계에 적용함으로써 경제적 가치, 환경적 가치 그리고 공익적 가치 창출에 크게 이바지 할 수 있다.

국내 온라인 게임 산업 생태계 분석 : 개발사-퍼블리셔 관계를 중심으로 (Analyzing the Ecosystem of the Domestic Online Game Industry : Focusing on the Linkage between Developers and Publishers)

  • 전훈;이학연
    • 대한산업공학회지
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    • 제42권2호
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    • pp.138-150
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    • 2016
  • This study aims to analyze the structure and characteristics of the domestic online game industry using network analysis. In particular, two-mode network analysis is employed to measure the network structure, centrality, and cluster for two types of online game platforms, online games and mobile games, from 1996 to 2014. We also conduct a dynamic analysis to capture the structural changes in the ecosystem by internal and external environmental changes before and after turning point for each online game platform. It is revealed that the online game econsystem has the higher number of clusters and higher concentration ratio than those of mobile game ecosystem. In dynamic analysis, both platforms exhibit similar trends over time with the increasing number of clusters, enlargement of largest cluster's size, and decreasing concentration ratio. This study is expected to provide fruitful implications for strategic decision making of online game companies and policy making for the online game industry.

Consumer Response to Seller-Induced Perishability: Perceived Desirability of Products, Urge to Buy, and Purchase Acceleration

  • Byun, Sang-Eun
    • International Journal of Costume and Fashion
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    • 제11권2호
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    • pp.53-64
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    • 2011
  • The implementation of a short renewal cycle has become one of the competitive alternatives for apparel retailers to respond quickly to fast-changing consumer tastes. This strategic orientation affects consumer decision-making by inducing perishability of the store offerings. The purpose of this study was to examine the impact of perceived seller-induced perishability (as a result of a short renewal cycle) on perceived desirability of products urge to buy and purchase acceleration. The proposed model was tested in a field setting with female shoppers from two leading fast fashion retailers in the United States. This study found that perceived seller-induced perishability significantly enhances the perceived desirability of products and intensify the urge to buy while shopping which in turn accelerates purchases. In addition to perceived seller-induced perishability perceived desirability of products also contributed to intensifying the urge to buy. A number of theoretical and managerial implications were discussed and major areas of future research were suggested.

반복적 죄수의 딜레마게임에서 전략적 연합의 의사결정 방범에 따른 협동의 진화 (The Evolution of Cooperation according to Decision Making Methods of Strategic Coalition in Iterated Prisoner′s Dilemma Game)

  • 양승룡;노혀걸;조성배
    • 한국정보과학회:학술대회논문집
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    • 한국정보과학회 2002년도 봄 학술발표논문집 Vol.29 No.1 (B)
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    • pp.310-312
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    • 2002
  • 반복적 죄수의 딜레마게임은 복잡한 사회현상들을 모델링 하기 위하여 주로 사용되는 방법이다. 본 논문에서는 집단을 협동으로 진화시키는데 있어서 전략적 연합을 이용하는 방법과 전략적 연합에 속해 있는 전략들이 연합의 의사를 결정할 때 어떠한 방법을 선택할 경우 더 빠르고 안정적으로 진화하는가에 대한 실험 결과를 제시한다. 의사결정방법으로는 신경망으로 결합에 주로 사용되는 투표방법 Borda 함수, Condorect 함수, 평균방법 그리고 최고이득 함수방법 등을 사용하였다. 실험결과 최고이득 함수 방법이 가장 좋은 결과를 보였으며 결합 방법에 따라 다소 상이한 결과를 나타내었다.

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Web 인지도를 반영한 전자상거래 마케팅 채널 경쟁에 관한 연구 (Analysis of marketing Channel competition in Electronic Commerce Incorporating Web Awareness)

  • 차춘남;조형래
    • 경영과학
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    • 제17권3호
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    • pp.49-60
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    • 2000
  • The proliferation of electronic commerce(EC) has led manufactureres to consider Internet based marketing as a salient candidate for strategic diversification of marketing channel. In this case, each manufacturer can build its own Web store or rent an existing special EC store. Such decision making of ‘build’ or ‘rent’ can be analyzed by a game model which derives the Nash solutions for price and profit considering degree of competition with other competitive manufacturers. In this paper, to overcome the drawbacks of the traditional linear demand function, we first propose a new linear demand function which incorporates not only the price difference between competitive products but the awareness of Web stores perceived by the consumers, then design the game models to analyze the characteristics of three typical types of marketing channel in duopoly market. Based on the Nash solutions of the game models, we analyzed the effect of the degree of competition and Web awareness in selecting the optimal marketing channel.

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제조업의 성과측정 시스템 특성에 관한 탐색적 연구

  • 이승규;박상범
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 1998년도 추계학술대회 논문집
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    • pp.118-121
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    • 1998
  • We present an early result of a research for formalization of the characteristics and effectiveness of manufacturing performance measurement systems (PMS). Recently manufacturing PMS has been a focus of broad research efforts due to its practical role playing in managers' decision making process. There have been so many suggestive researches that explain the troubles with old cost accounting-based PMS and describe the desirable properties of PMS in strategic management of manufacturing operations. The lack of empirical investigation in this area, however, has left us unsure about what are the real characteristics that distinguish one PMS from another. In this paper, we propose a conceptual framework that can be used to describe the environment, in which a specific PMS works, the characteristic and the utilization variables of a PMS. Then we report the result of a field survey, where we found three distinctive characteristics of a PMS, contents, vertical integration, and horizontal integration. Further, we discuss the relationships of the variables with the utilization of PMS, manufacturing strategy, manufacturing improvement programs, and business performance.

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A Multi-stage Multi-criteria Transshipment Model for Optimal Selection of Transshipment Nodes - Case of Train Ferry-

  • Kim, Dong-Jin;Kim, Sang-Youl
    • 한국항해항만학회지
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    • 제33권4호
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    • pp.271-275
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    • 2009
  • A strategic decision making on location selection for product transportation includes many tangible and untangible factors. To choose the best locations is a difficult job in the sense that objectives usually conflict with each other. In this paper, we consider a multi stage multi criteria transshipment problem with different types of items to be transported from the sources to the destination points. For the optimization of the problem, a goal programming formulation will be presented in which the location selection for each product type will be determined under the multi objective criteria. In the study, we generalize the transshipment model with a variety of product types and finite number of different intermediate nodes between origins and destinations. For the selection of the criteria we selected the costs(fixed cost and transportation cost), location numbers, and unsatisfied demand for each type of products in multi stage transportation, which are the main goals in transshipment modelling problems. The related conditions are also modelled through linear formats.

기업간 공동연구개발의 성공과 위험요인 : 기존 연구의 분석 및 모형의 제안

  • 전재욱;문형구
    • 기술혁신연구
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    • 제11권2호
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    • pp.91-121
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    • 2003
  • The rapid development and diversification of technology require that firms should adjust and cope with a high degree of uncertainty regarding independent efforts in technology development. An alternative to these strategic responses is the R&D or technological collaborations among firms. There have been many researches on the reasons for and effects of these collaborative relationships; however, research examining the risks involved in the process of collaboration is lacking. The researches into essential prerequisites for successful technological collaborations have remained more or less premature despite of the increasing demand for interfirm R&D collaborations. In other words, the existing literature has mainly focused on the choice of collaborations, but has paid little attention to the processes of collaborations. This study tries to identify and integrate both success and risk factors affecting the decision making of whether collaborations are attempted or not and R&D collaboration processes. Finally, a model of interfirm collaborations is suggested and also practical implications for the firms which consider R&D collaboration with other firms are provided.

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